British Pride Reviews 

540
•
TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Looking at 35 reviews, most reviewers were somewhat happy with their experience overall. Consumers genuinely appreciate the interesting product selections available on the business website and find the initial ordering steps very straightforward. Many people note that order confirmations are typically sent promptly and tracking updates can be quite helpful. Some reviewers were not happy with delayed package deliveries and missing items that took several months to arrive. Others experienced frustrating communication issues when trying to get replies or status updates through email or web contact forms. Disappointed buyers frequently pointed out the complete absence of a phone number to resolve urgent matters more efficiently.

What people talk about most

Order

Clients share ambiguous opinions on orders, with many consumers highlighting severe delivery delays and... See more

Product

Consumers experience great frustration regarding product delivery and fulfillment, with many reviewers... See more

Customer communications

Customers consistently note frustration with customer communications, highlighting the complete lack of a... See more

Response time

Customers felt deep frustration regarding the extremely poor response time, reporting that emails sent on... See more

Delivery service

Users describe profound disappointment with the delivery service, citing severe delays and missing orders.... See more

Reviews shaping this summary

Rated 3 out of 5 stars

ordered a couple poppies from these guys last year and they did not disappoint and delivery was quick however this year, is a different story. ordered a few more poppies at least 2 weeks ago and they... See more

Rated 2 out of 5 stars

I hate to write something bad as I’m sure it will be a great product but it seems to be the trend here and the only way to flag an order to British Pride. I ordered a pocket watch on the 4th September... See more

Rated 4 out of 5 stars

I would have awarded zero stars if I could. I ordered the Spitfire and Roundels Winter Scarf on the 20th Nov, with the order being confirmed on the 20th. Despite sending four email... See more

Rated 1 out of 5 stars

RE Order 63479 placed on 23/7/25 the last I heard from British Pride was on the25/8/25 not heard any thing since despite sending numerous Emails several report forms and even letters. Still not recei... See more



Contact info

2.8

Average

TrustScore 3 out of 5

540 reviews

5-star
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2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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2.8

All reviews

(540)

20 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Order does not arrive within the 2-5…

Order does not arrive within the 2-5 business days that you pay for, I have used the comment form on their website to request an update on my order but I am not getting any replies. Email is also wrong on their website. Any response on order 3249 would be appreciated.

January 12, 2025
Unprompted review
British Pride logo

Reply from British Pride

Hi Lottie,

Thank you for bringing this to our attention. I’m sorry for the delay. I’ll look into this immediately and make sure your order is sorted and on its way. I’ll also ensure you receive an update as soon as possible.

Thank you for your patience.

John

Rated 3 out of 5 stars

Thank you for sending all 3 books of…

Thank you for sending all 3 books of Winston Churchill's Wit and Wisdom, I appreciate the emails you sent following up on the issue when there was an original mistake in the order. Book is great!

December 20, 2024
Unprompted review
British Pride logo

Reply from British Pride

Hi,

Thank you for sharing your feedback with us. Your satisfaction is very important to us, and we are committed to improving our processes to ensure a better experience in the future. We appreciate your patience and understanding, and we are glad to hear that you are pleased with the quality of the products.

If there is anything else we can assist you with, please feel free to reach out.

Kind regards,

John

Rated 1 out of 5 stars

Been waiting for weeks and still not…

Been waiting for weeks and still not received it. Emailed and it seemed like an automated reply with information I already know.
Just got an email so according to them, it's either delayed, wrong address or lost in transit. Sound like they are saying not their problem. Disgusting service

December 27, 2024
British Pride logo

Reply from British Pride

UPDATE: 24 Jan

Hello David, Checking Royal Mail tracking shows your order was successfully delivered. We want to ensure that your order reaches you without any issues. Thank you!

------

Hi David,

Thanks for your review. I’ve checked the Royal Mail tracking today, and it doesn’t look quite right. We’ll sort this out and send a replacement right away. Please bear with us while we resolve it.

Best wishes,
John

Rated 5 out of 5 stars

The Comments of Winston Churchill.8

Great book about the speeches & remarks of Winston Churchill during WW2 & in politics generally.

December 23, 2024
British Pride logo

Reply from British Pride

Hi Mr Alan,


Thank you for your kind review! We’re so pleased to hear that you enjoyed The Wit & Wisdom of Winston Churchill. His speeches and remarks during WW2, as well as his political insights, truly are remarkable. We’re glad to hear you found the book worthwhile.

If you have any other favourites from Churchill’s collection, do let us know! We'd be more than happy to help with your next read.

Best regards,
John

Rated 5 out of 5 stars

bought with pride for the service given

the service was excellent deliverey was quick badges were good quality will most certainly be ordering again

December 20, 2024
British Pride logo

Reply from British Pride

Hi Betty,

Thank you so much for your kind words! We’re absolutely thrilled to hear that you’re happy with the service, delivery, and quality of the badges. It really means a lot to us.

We can’t wait to welcome you back for your next order! If there’s anything else we can help with in the meantime, don’t hesitate to get in touch.

Best wishes,
John

Rated 5 out of 5 stars

The brooch is such a beautifully well…

The brooch is such a beautifully well made brooch I love it! Thankyou so much for delivering it to me.

December 23, 2024
British Pride logo

Reply from British Pride


Hi there Joyce,

Thank you so much for your lovely review! We’re absolutely delighted to hear that you’re happy with the brooch and that it arrived safely. It’s wonderful to know you love it!

If there’s anything else we can do for you in the future, just let us know. We’d be happy to help.

Best regards,
John

Rated 5 out of 5 stars

Speed and efficiency.

Speed and efficiency.

December 22, 2024
British Pride logo

Reply from British Pride

Hi William,

Thank you for your succinct and positive review! We’re delighted to hear that you were pleased with the speed and efficiency of our service. it means the world to us!

My best wishes,
John

Rated 5 out of 5 stars

Quick delivery

Quick delivery, accurate description and great service

December 19, 2024
British Pride logo

Reply from British Pride

Hi John,

Thank you so much for your lovely review! We're thrilled to hear that you were happy with the quick delivery, accurate description, and overall service. It's always great to know we’re hitting the mark.

If there's anything else you need, feel free to get in touch – we're here to help!

Best regards,
John

Rated 5 out of 5 stars

Thanks I received 2 nd badge very…

Thanks I received 2 nd badge very pleased same 1 st really good

January 11, 2025
Unprompted review
British Pride logo

Reply from British Pride

Hi Christopher,

Thank you for taking the time to share your positive review! We’re so pleased to hear that you’re happy with both badges and that the second one met your expectations just like the first. It’s great to know you’re pleased with your purchase.

If you need anything else, don’t hesitate to get in touch!

Best wishes,
John

Rated 5 out of 5 stars

I received the book in good condition…

I received the book in good condition and the book was as expected

December 27, 2024
British Pride logo

Reply from British Pride

Dear Ray,

Thank you for your positive feedback! We’re so pleased to hear that your book arrived in good condition and that it met your expectations. It’s always wonderful to know that you are happy with your book. Happy Reading!

All the best,
John

Rated 5 out of 5 stars

Lovely pins delivered on time and an…

Lovely pins delivered on time and an honour to wear

December 20, 2024
British Pride logo

Reply from British Pride

Hi Janet,

Thank you so much for your lovely review! We're thrilled to hear that the pins arrived on time and that you're honoured to wear them. Your kind words mean a great deal to us, and we truly appreciate your support.

If you ever need anything else, do let us know.

Best wishes,
John

Rated 1 out of 5 stars

Haven't received item yet

Haven't received item yet. Ordered a few weeks ago

December 27, 2024
British Pride logo

Reply from British Pride

Dear John,

I’ve looked into your order, and I can confirm that it was dispatched to your shipping address on 27th December. Please allow a few more days for it to arrive. Rest assured, it should be with you very soon.

If it hasn’t arrived by next week, please don’t hesitate to contact our Customer Happiness team at hello@britishpride.co.uk, and we’ll be more than happy to assist you further.

Thank you for your patience and understanding in resolving this matter.

Many thanks,
John

Rated 5 out of 5 stars

A fantastic little book

A fantastic little book - I bought it for my husband for Christmas as he is off on a long haul flight and it was going to be perfect to read on the journey. However, he opened it to look Christmas Day and didn’t put it down. He absolutely loves it. Thank you fir producing a great little book

December 27, 2024
British Pride logo

Reply from British Pride

Hi Veronica,

Thank you so much for your wonderful review! We're absolutely delighted to hear that your husband enjoyed the book so much – it’s fantastic that he couldn’t put it down, even before the flight! We’re so glad it turned out to be the perfect Christmas gift.

Your kind words truly mean the world to us, and we’re thrilled that the book made such an impact. We hope it continues to bring him joy on his journey!

Warm regards,
John

Rated 5 out of 5 stars

The item :-well designed

The item :-well designed
Delivery :-on time
Depicts a feeling we all have towards unity

December 18, 2024
British Pride logo

Reply from British Pride

Hi George,

Thank you so much for your thoughtful review! We're thrilled to hear that you’re pleased with both the design and the timely delivery of your item. It's wonderful to know that it resonates with the feeling of unity – that’s exactly the sentiment we hope to convey.

Your feedback means a great deal to us, and we truly appreciate your support.

Best regards,
John

Rated 2 out of 5 stars

Book is much smaller than expected and …

Book is much smaller than expected and shown on the advert.
The print is so small it is impossible to read.
I had to resort to a magnifying glass and lamp which takes away much of the pleasure.
Very disappointing.

December 19, 2024
British Pride logo

Reply from British Pride

Hi Marjorie,

Thank you for your feedback, and we’re really sorry to hear about your disappointment. I’ll make sure your comments are passed on to the design team for review. We truly value your input and aim to improve based on your experience.

Best regards,
John

Rated 5 out of 5 stars

the right sentiment for our Christmas…

the right sentiment for our Christmas giving. So appreciated by the recipients. Well done.

December 18, 2024
British Pride logo

Reply from British Pride

Hi Kit,

Thank you so much for your lovely review! We're absolutely delighted to hear that the item captured the perfect sentiment for your Christmas giving and was so appreciated by the recipients. It’s wonderful to know it made such a positive impact.

Your kind words mean a great deal to us. If you ever need anything else, please don’t hesitate to get in touch.

John

Rated 5 out of 5 stars

Well designed item to remember a…

Well designed item to remember a special occasion. Prompt delivery.

December 18, 2024
British Pride logo

Reply from British Pride

Dear George,

Thank you for your kind review! We’re thrilled to hear that the item was just right for remembering your special occasion, and that it arrived promptly. It’s always wonderful to know our products are part of such meaningful moments.

Should you need anything else, please don’t hesitate to get in touch.

Best regards,
John

Rated 5 out of 5 stars

Badge was of good quality and post was…

Badge was of good quality and post was just as good .

December 18, 2024
British Pride logo

Reply from British Pride

Dear Mrs Waite,

Thank you for your amazing review! We're so pleased to hear that you were happy with both the quality of the badge and the delivery service. We always aim to provide the best, and it’s wonderful to know that we met your expectations.

If you need anything further, please don’t hesitate to get in touch.

Best wishes,
John

Rated 5 out of 5 stars

The trust in the company and service a…

The trust in the company and service a very happy 😃 customer thank you

December 18, 2024
British Pride logo

Reply from British Pride

Dear Noel,

Thank you so much for your lovely review! We’re thrilled to hear that you’re a happy customer and that you trust our company and service. Your satisfaction means the world to us, and we truly appreciate your kind words.

Best regards,
John

Rated 5 out of 5 stars

Outdoor Christmas greeting

Easily ordered and arrived as promised. Good quality and attractive. I was able to put it up outside our house as a Christmas greeting.
Just a nice thing to do.

December 23, 2024
British Pride logo

Reply from British Pride

Hi Michael,

Thank you for your wonderful review! We're so pleased to hear that your order was easy to place, arrived as promised, and met your expectations in terms of quality. It's lovely to know it added a special touch to your Christmas greetings.

We really appreciate your kind words, and we’re thrilled it worked out so well for you. If you need anything else, don’t hesitate to get in touch.

Best wishes,
John

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