Canada Brokerlink Reviews 291

TrustScore 2.5 out of 5

2.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 126 reviews, most reviewers were unhappy with their experience overall. Many people were dissatisfied with the customer service, finding it difficult to reach a real person and experiencing long hold times, often leading to disconnections without a call back. Customers also reported issues with the service itself, noting that staff often seemed uninformed or provided inconsistent information, leading to frustration and a feeling of being disrespected. Additionally, many found the pricing to be uncompetitive, with some reporting significant increases or finding better rates elsewhere. Conversely, a small portion of people felt satisfied with the staff, highlighting specific agents who were knowledgeable, patient, and helpful in explaining policies and finding suitable coverage. These positive experiences often involved agents who provided clear answers, made the process smooth, and offered personalized assistance.

What people talk about most

Staff

Consumers find staff to be ambiguous, with experiences ranging from highly positive to extremely negative.... See more

Customer service

Customers consistently express strong dissatisfaction with customer service. Many reviewers report long wait... See more

Service

People report ambiguous experiences with service. Many customers express significant dissatisfaction, citing... See more

Customer communications

Users describe negative interactions with contact. Many customers report significant difficulty reaching the... See more

Price

Reviewers highlight negative aspects of price, with many expressing frustration over significant premium... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Tried contacting Brokerlink thru the main contact number and the local number in Sherwood Park. No one answered the phone in multiple tries over a 2 day period. Terrible customer service! Terrible... See more

Rated 1 out of 5 stars

Got a quote from Kyle MacQuarrie. Totaly lied to me a bout getting a commercial insurance policy for my business, My company name isn't anywhere on the policy after the paperwork was finalized. This... See more

Rated 1 out of 5 stars

This company is brutal. We had all our insurance through this company and our broker would send us our renewal shortly before our renewal date, but didn’t have any numbers for us and said well we will... See more

Rated 1 out of 5 stars

Not sure how to start, probably best to just say worse Insurance Brokers ever. Complete lack of communication complete lack of consideration and do not follow through with what they say. And differe... See more


2.6

Poor

TrustScore 2.5 out of 5

291 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Poor customer service because can't get…

Poor customer service because can't get a hold on anyone. Severely understaff. Wait on call for 40 minutes and they hung up on me at the end. They need better training or culture in the company.

April 25, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

I have been a customer for years

I have been a customer for years. I just purchased an ATV. I called them for a quote as this is my insurance. They did a little research and promptly had a quote together. Erick was the gentleman that helped me out. He also recommended a couple things that I should consider changing on my other policies that was very beneficial for myself. Erick was very knowledgeable and very helpful he is a very great asset to the Broker Link team. Thanks Erick for you professional service.

April 25, 2025
Unprompted review
Rated 1 out of 5 stars

Trash service

Trash service, representative sometimes took days to respond, my mailbox was stuffed with a dozen pink slip packages, the representative would continuously dance around direct questions and told me my first payment would be in May, imagine my surprise when $400 was taken out of my account in April. When asked about it the agent said oh well there was an attachment in one of the over 50 emails that were sent to me that said it would be even though on the phone they said not to expect a payment until May. Will not be using them again in the future.

April 23, 2025
Unprompted review
Rated 1 out of 5 stars

Consistently Poor Customer Service

No personal contact. I called a few times. Always on hold for a long time then cut off. Employees are uncaring. No explanations on the type of personal insurance coverage available for my specific situation. I NEVER have the same advisor to try establish a working relationship. All they want is your money. Do they work on commission?? They just want to be big, but not good. I do not recommend them.

April 22, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

More than 15 years

I have been a Brokerlink customer for at least 15 years, but they have increased the quote yearly; my car is 13 years old. I called when I received the renewal papers because it was too much. They told me they can give me the senior discount ( I am 72 years old) why didn't they give me this discount before? It was still too much, this person told me to call next week for him to try to find another company to give me a cheaper price. I called back on April 8 around 3-3:15 pm, this lady answered me and she said Not a problem, I can help you. She started asking all these questions, put me on hold, and asked more questions. She put this record where I have to agree ( say yes). She even asked me if she could check my credit rating because if I have a good record, she can give me a cheaper quote.. I trusted her . I said yes. After 1 hour of talking to her, well, I was put on hold most of the time. She said she couldn't give me a quote because she needed to call the insurance first, the insurance name was supposed to be Penbridge. I asked for her name, but she mumbled; she has an indian accent. She never called me back. I am so upset how these unprofessional people are working in this place, she has no respect at all !! After she failed to call me back, I had weird vibes. I trusted her with all my information, but now it gives me the creeps. I am reporting this because this shouldn't happen to anybody, especially if they are seniors. Have some respect, I hope you can find this employee and give her what she deserves!!

April 8, 2025
Unprompted review
Rated 1 out of 5 stars

I have been on hold the ENTIRE day…

I have been on hold the ENTIRE day trying to get a hold of someone to cancel my insurance. I was in touch with someone on Monday March 31 to cancel my insurance and find that monies have been taken from my account on Tuesday. This is unacceptable!!!

April 5, 2025
Unprompted review
Rated 1 out of 5 stars

I was trying to find out information on…

I was trying to find out information on insuring an ATV. The ATV is powered by 2 1000w motors and goes pretty fast. Stephan, the broker I spoke with, was short of blaming me for purchasing a vehicle that was not listed with them. Her/his frustration and confusion took an accusing tone which almost forced me to find a new brokerage firm. Times are changing and I was hoping they were on board, apparently not. If anybody can direct me to an E-vehicle friendly insurance company, that'd be great.

April 4, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

An exercise in phone frustration. This last 5 days I have been trying to…

These last 5 days I have been trying to get insurance for a new vehicle. The problem is their phone system. It is horrible. None of the agents have voice mail and when I called the first agent with whom I dealt he was in Toronto and, after putting me on hold for 10 minutes, was able to give me an estimate and direction of documents to send his way, When I called him the next day, to see if he had received the documents, and dialed his extension, I got a message re: "system problems". On my second call, on the fourth day, I got a very nice person from their Midland ON office. She was able to help me and was great. She also told me that the agents do not have voice mail!! When I tried to call her back that afternoon and dialed her extension, I got the "system problems" message (I assume she was busy with other clients)! SO, now I cannot reach this agent. When I called the third time today and the message said press 5 to speak with a broker, I still got nothing. Pressing that number was useless and I was waiting for 24 minutes before I hung up in disgust! Horrible phone system. The whole experience of trying to reach anyone at this company for this issue is an exercise in frustration!

March 27, 2025
Unprompted review
Rated 1 out of 5 stars

If I could give -1 stars

If I could give -1 stars, I would. We've been with BrokerLink since they bought out our local broker, and the service has been terrible ever since. Today was the final straw—I called to cancel my policy after finally finding a new brokerage, and the representative, Sonja, accidentally started talking about me before she actually hung up the phone. I guess she didn’t like that my answer to why I was canceling was simply, ‘I’m done dealing with BrokerLink.’ That level of unprofessionalism speaks volumes. If you value good customer service, look elsewhere—this company is not worth the frustration.

March 27, 2025
Unprompted review
Rated 1 out of 5 stars

This company is terrible to deal with

This company is terrible to deal with. We were with our brokers before brokerlink took over for over a decade. After brokerlink took over we transferred our home and auto over to new broker as soon as we could. The experience with brokerlink has been brutal to say the least. Any time i have asked to have something done it either has been done wrong multiple times or not done at all. We had personal and business policies with them. For my business I required a clearance letter written in a certain way. I emailed the exact information needed on the letter. They managed to get it wrong over 5 times. They even had everything changed correctly once but some how changed address and made it wrong again. This was done over a matter of 2weeks as well. Holding up my project. We still have one policy still left there for a quad asked to add one more to policy and was asked for this and that. I forgot to send one of the requested things. I sent all other info at 11 am. I wrote asking for a follow-up at 3:30pm to a response of you didn't send this portion. I would have thought that they could have emailed this back at 11am say hey received this but didn't see this will proceed when received, but instead had to chace them i thought they worked for us the consumer not us doing there job for them. Also was rude on the phone when originally contacted after I waited for 30 or minutes to even talk to a agent. Garbage service do not recommend.

March 25, 2025
Unprompted review
Rated 1 out of 5 stars

I’ve been The broken link with my…

I’ve been The broken link with my parents and myself over 40 years and they raised my insurance rate and renew my policy without my knowledge and I’ve asked him to call me back to escalate this. It’s been two weeks. I’ve not heard back from Brokerlink it’s been over two weeks. That just just don’t care about you. You are just a number to them. Find an independent broker that is not corporate.

March 24, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Customer Service? Not so much!

I have now invested 5.5 hours of talk and hold time, dealing with four different people, and trying to get a very simple quote from Brokerlink for condo owner insurance. Systems seems to be down, no one to answer phones in less than half an hour. They make promises to call back (Alex) at specific times and then blow those promises off. I have provided exactly the same answers to exactly the same questions three times.... still no quote. These folks seem to have an endless number of technical issues that make it impossible to do simple business. In a supposedly competitive marketplace, this company would be swept away, but I guess it's just a rush to the bottom in customer service to keep those revenues coming.

March 17, 2025
Unprompted review
Rated 1 out of 5 stars

False online quotes?

I was shopping around for a new home insurance, and went through the online home insurance quote on brokerlink.ca. The quote I got was $1767 annually. Shortly after, I received a phone call, asking if I would be interested to get the "real number", which I found odd, but agreed to hear it out. I was put on hold for about 5 minutes and then connected to a specialist, who then asked me the same questions which I had already answered online. After about 20 minutes of going through the same questions, I got the "real number". The specialist, quoted over $2600, bringing the "real number' much higher than the online quote. Of course I said no thank you, and that is where our conversation ended. The result was, I wasted about 30 minutes of my time, base on what seemed to be a false online quote. Very disappointing, will never do any business with BrokerLink, because of the dishonesty I have experienced today.

March 18, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

I have delt with insurance people since buying my first home in 1966. In all honesty I had the best experience with BrokerLink. I delt with Charliy who got me an amazing price for contents insurance. He was so polite, helpful and his kindness did not go unnoticed. I am 80yrs old and never once had to say "get me a better price". He got me the better price than the other 4 company's that quoted me. I had a quote, signed up, and email from Charliy to confirm with in 2 hrs. Excellent service. Thank you BrokerLink.

March 9, 2025
Unprompted review
Rated 1 out of 5 stars

Scam artists- Kushboo

Scam artists- cancelled a policy over a year ago. Still being charged. When brought up to the person who started it Kushboo- says didnt happen even when provided proof, incurring additional charged for Kushboos negligence and scamming. Do not use this brokerage or Kushboo as a representative.

March 11, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

Recently I had to contact my BrokerLink…

Recently I had to contact my BrokerLink South ON, to arrange a policy for the purchase of another vehicle, the attention of Miss Kaitlyn Legge was very attentive and effective in answering my questions regarding the policy, thank you very much for the excellent attention.

February 27, 2025
Unprompted review
Rated 1 out of 5 stars

Another company that doesn’t care…

I was forced into a very stressful situation and time was critical. I was told they would call me back as soon as they talked with their underwriters. They never called back. I wasn’t aware they have so many negative reviews until I went online to write this review. They are playing games with people’s lives and don’t care. I called another company and had insurance in less than an hour. Smarten up Brokerlink. And get some people that can speak better English.

February 24, 2025
Unprompted review
Rated 5 out of 5 stars

Brokerlink is amazing!

After a nightmare experience with Belairdirect, Janalle Roche at BROKERLINK was so amazing. She went above and beyond and found me home insurance while the house was in probate at a very reasonable price.

I was so happy with their services that I would highly recommend them to all.

Thank you Brokerlink!

February 20, 2025

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look