The Customer service at London West End branch was 5 🌟 🌟 🌟 🌟 🌟 Not only helped me to identify the correct item, but also provided escellent recommendations. And they even offered to let me use t... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Had a call to check it was really me ordering, used a payment card with 3DES so it should not be questioned, slow service in store for pick up…
Company replied
I had ordered some bulbs they came broken and were exchanged with little fuss. Brilliantly handle by the staff.
Company replied
Always a pleasure to deal with this company they are very efficient helpful informative reliable friendly and go out of their way to help when it is needed!! CEF are the only electrical wholesalers... See more
Company replied
Company details
- Electrical Wholesaler
- Cable Company
- Electrical Appliance Wholesaler
- Lighting Wholesaler
- Screw Supplier
- Solar Energy Equipment Supplier
About CEF - LWE
Written by the company
We go above and beyond for our customers wherever and whenever you contact CEF, our focus is to help you.
CEF has a UK national network of 393 branches with electrical experts in-branch ready to help with friendly advice and support to allow you to get the job done. Established in 1951, CEF is privately owned and the business now extends to the USA, Canada, Ireland, Spain, and Australia.
CEF is the expert electrical wholesaler for professional electricians and contractors all over the UK.
Our ‘Same Day In-branch’ range of almost 3,000 electrical products is available in every branch. Our fully trained sales, technical, and service staff are ready to help.
Place online orders for next working day delivery at cef.co.uk from over 300 leading suppliers.
In-branch and online we offer the largest range of products, giving you access to more than 35,000 products.
Our online customer service team is available from 8am to 8pm via phone, email, or live web chat to offer advice and assistance with your queries.
By partnering with Trustpilot we welcome your feedback, helping us ensure your experience is the best it can be.
Stocklists of: Cables and Accessories/Cable Management/CCTV, Fire and Security/Data and Networking/Heating and Ventilation/Industrial Controls/Lamps and Tubes/Lighting Luminaires/Power Tools/Renewables/Switchgear and Distribution/Test Equipment/Tools, Fixings, and Workwear/Wiring Accessories
CEF - Your local Electrical Experts
Written by the company
- Over 390 Stores Nationwide
- You'll be sure to find a CEF near you
- Next Day Delivery
- On all orders placed before 6pm
- Free Delivery
- Spend over £50 and get Free delivery to any mainland UK address or your nearest CEF store
- Reserve and Collect
- Reserve your products online and collect them from your nearest store
- Customer Service
- Our dedicated Customer Service team are available Mon - Fri 7.30am - 8pm
Contact info
1 Mortimer St, W1T 3JA, London, United Kingdom
- 020 7095 6800
3.5
Average
11 reviews
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
CEF numerical codes
CEF should where possible use manufacturers codes for identification of product
this causes cost reference prolonged administration time
January 29, 2026
Reply from CEF - LWE
Thank you for your review.
Our customer services team will be in contact with you.
Best Regards
Adele Feller (Customer Services Manager)
I had ordered some bulbs they came…
I had ordered some bulbs they came broken and were exchanged with little fuss. Brilliantly handle by the staff.
January 16, 2026
Reply from CEF - LWE
Thank you very much for your review Danny.
Best Regards
Adele Feller (Customer Services Manager)
Excellent service from beginning to…
Excellent service from beginning to end. Efficient and helpful.
December 9, 2025
Reply from CEF - LWE
Thank you very much for your review Alison.
Best Regards
Adele Feller (Customer Services Manager)
Horrible Customer Service
I have returned an item, received a Credit Note, I called the branch, the person at the branch said they will call back, 6 hours later, no response. Subsequently called again, person on the phone said, they will find who I called in the morning, didn't ask for any details second time around, was fobbed off and then hung up.
April 22, 2025
Unprompted review
Reply from CEF - LWE
Thank you for your review and feedback.
We apologise that on this occasion we have not provided you with an acceptable level of service.
I am afraid no contact details are provided against this review and your order number is not noted for me to obtain, so we are unable to get in contact with you by phone or email, please could you e-mail customerservices@cef.co.uk with your contact details and that this is in reference to a Trustpilot review and one of our team will contact you by return to discuss this issue.
Best Regards
Adele Feller (Customer Services Manager)
Terrible service
Terrible service with one end of the company not knowing what the other is doing. I am waiting for a simple refund for goods I returned. CEF agreed to give my money back but I have not received it, despite wasted phone calls and excuses. I am not sure if this is bureaucracy or incompetence
February 7, 2025
Unprompted review
Reply from CEF - LWE
Thank you for your review Michael.
We apologise that on this occasion we have not provided you with an acceptable level of service.
Our customer services team will be in contact with you.
Best Regards
Adele Feller (Customer Services Manager)
Had a call to check it was really me…
Had a call to check it was really me ordering, used a payment card with 3DES so it should not be questioned, slow service in store for pick up…
January 7, 2025
Reply from CEF - LWE
Thank you very much for your review Mark.
Our Customer Services team will be in contact with you.
Best Regards
Adele Feller (Customer Services Manager)
The Customer service at London West End…
The Customer service at London West End branch was 5 🌟 🌟 🌟 🌟 🌟 Not only helped me to identify the correct item, but also provided escellent recommendations. And they even offered to let me use their branch as a collection point to pick up my next day items delivery. Product was in great condition and I managed to finish my work quickly. The customer I was working for was impressed by how quick the materials arrived.
August 9, 2023
Reply from CEF - LWE
Thank you very much for your review and feedback.
Best Regards
Adele Feller (Customer Services Manager)
Superb
Excellent customer service in addition to wide range of products with professional advice
December 3, 2022
Reply from CEF - LWE
Thank you very much for your review.
Best Regards
Adele Feller (Customer Services Manager)
CEF IN LONDON W1
Always a pleasure to deal with this company they are very efficient helpful informative reliable friendly and go out of their way to help when it is needed!!
CEF are the only electrical wholesalers I know of that always have absolutely everything in stock when others don’t!!
We have been customers of CEF for many years so lucky to have them!
September 7, 2022
Reply from CEF - LWE
Thank you very much for your review and feedback Claudia.
Best Regards
Adele Feller (Customer Services Manager)
BRILLIANT SERVICE NOTHING TOO MUCH…
BRILLIANT SERVICE NOTHING TOO MUCH TROUBLE
CANNOT ASK FOR ANY MORE
June 18, 2022
Reply from CEF - LWE
Thank you very much for your review Steve.
Best Regards
Adele Feller (Customer Services Manager)
Great service at Mortimer St
Great service at Mortimer St, they even tracked me down when I dropped my train ticket in the store so I could come back and get it. Top lads.
June 3, 2021
Reply from CEF - LWE
Thank you very much for your review and feedback David Toscano, I will ensure this is passed on.
Best Regards
Adele Feller (Customer Services Manager)
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.