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Review summary

Created with AI, based on recent reviews

Considering 275 reviews, most reviewers were somewhat happy with their experience overall. Many people found the application process to be straightforward and easy to use, with some appreciating the quick turnaround for expedited services. Reviewers also noted the convenience of having an alternative photo ID, especially for those without a driving license. However, some people were dissatisfied with the service, particularly regarding payment and refunds. Many customers reported that money was taken upfront, and refunds were often denied even when the application process was not completed or the service was deemed unsatisfactory. There were also concerns about customer service, with some reviewers describing it as unhelpful or unresponsive, and the verification process was frequently cited as awkward and frustrating.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, with many expressing significant dissatisfaction. Customers... See more

Payment

People report negative experiences with payment, citing issues such as hidden fees and money being taken... See more

Refund

Customers had negative experiences with refund. Many reviewers report that the company refuses to issue... See more

User experience

Clients share ambiguous opinions on user experience. Many reviewers found the process quick, easy, and... See more

Customer service

Customers consistently express dissatisfaction with customer service. Many reviewers report difficulties with... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Like: card turned up Dislikes: - taking money before applicant has been through the application process - the application process seems to assume a smart phone is being used. Using a laptop deve... See more

Company replied

Rated 4 out of 5 stars

Opted for fast turn around, service very quick. Only experienced issue with uploading a selfie, regardless of what I did to correct rejection issue, I could not get a totally evenly lit plain backgrou... See more

Company replied

Rated 4 out of 5 stars

Amazing and immediate replies to emails! The same process as a passport really. As my son is SEND the photo/ digital section I found very difficult and stressful as it kept rejecting it. Trying to... See more

Company replied

Rated 5 out of 5 stars

My ID card arrived within 36 hours of applying. Be patient while applying because it has to be thorough, so that there are no margins for error, but it doesn't time out/expire while (taking time)... See more

Company replied


Company details

  1. Non-Profit Organization

Written by the company

CitizenCard is the largest ID card provider in the UK with over 2 million cards issued. All CitizenCards display the PASS hologram endorsed by the Home Office and the Chartered Trading Standards Institute. In addition, our 18+ photo ID also displays the logos of the National Police Chiefs' Council (NPCC) and the UK Home Office's SIA (Security Industry Authority). CitizenCard is well-established as the UK’s most widely-recognised ID card. Even if you have a passport or driving licence, keep those IDs safe at home and apply for a CitizenCard for everyday ID and proof of age needs. CitizenCard can be used for domestic flights, entering festivals, bars & pubs, cinemas, casinos and in supermarkets or shops.


Contact info

3.0

Average

TrustScore 3 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

All good

All good
It was very quick to get it.
Iam requested to prove my identity and I don’t want to use my British passport
The citizen card is recognised identity card and do the job
Thank you
Loay

March 22, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this great review.

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Rated 5 out of 5 stars

I wanted it quick…and it came fast

I wanted it quick…and it came fast. Impressive. Easy navigation. Good communication regarding status after submitting.

April 7, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review. We are so grateful for your kind words.

Rated 5 out of 5 stars

Spectacular Service

I really want to say thank you for your excellent report throughout my application. You really were top notch, especially Conor. P who went above and beyond to help.
Thank you very much.

March 18, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you very much for such great review. I made sure Conor got the recognition he deserved. He was very happy to see your review.

Rated 1 out of 5 stars

Stay Away from this Company

Briefly considered getting a card but didn’t follow through and cancelled within the hour. However, they’d already taken my money and are now ignoring me when I ask for a refund. It seems that they make the process of getting the card so bothersome that they’re hoping people will cancel and then they get to keep the money without doing anything to earn it.

March 26, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. We do advise it can take a little longer to receive a response from our refund team as oppose to our customer service team.

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Rated 1 out of 5 stars

They need id for bank wasn't excepted …

They need id for bank wasn't excepted and they dont have address on them either told bye bank no use for id so you have to go for passport or provisional so has every detail on them like provisional and passport do

February 6, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. When on our website, an example of the card is shown to you, no address is shown on the example. If you were unsure if the bank were able to accept the card, we would recommend you contact them to ensure acceptance.

Rated 5 out of 5 stars

Thank you very much I found here in…

Thank you very much I found here in England that I never found in my country thank you very much guys and for the England people and government thank you very much

March 23, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this great review.

Rated 1 out of 5 stars

Don't try to use this service

Don't try to use this service,couldn't provide the photo id to be signed by anyone they suggested,the application came back to me online not accepted.try again which I did . Must of done this 10 times or more ,in the end applied for refund of 35 pounds ,said sorry don't refund the money is not for the actual card ,is for there time in processing ..did even get to processing as the application refusing try again ..rubbish they didn't do anything as it was web application refused my photo also information..it's a ripp off don't go down this route apply for passport easier ..my granddaughter that I have guardianshiop needed for my exams in april she's home schooled .had to pay out again ..do not use this service.too late to do this as I've bought her a passport ,no problems at all done straight away ..on its way ..none of your silly process..people out there be warned

March 16, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

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Rated 1 out of 5 stars

Don't even look into this card thing

Don't even look into this card thing, they want passports driving licence and a referee? If I had the first 2 I wouldn't be needing this? Its for the illegals so they can use it scam us british. Just beware people. Been uk for 40 yrs and I cant get 1 buyvthe foreigners down the road all have them?? Just get a passport or a provisional and if you own businesses don't accept these cards and then uk might just beck back to when we're the world's top dogs till these ppl making crap up so illegals can do what they want n our country

March 18, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible service. Now have to cancel holiday.

Would leave 0 stars if I could.

Took nearly 3 weeks to tell me they needed a photo not a scan of my son's birth certificate. This was not flagged up as an issue when documents were uploaded.

Now he goes back to waiting another 3 weeks.

As we are due to travel on a domestic flight in 10 days, I now have to cancel my holiday.

I could try to upgrade to express, but I don't expect them to reply to my email or contact us form in time.

Plus I have no idea what the next excuse will be to reject my application.

AVOID AT ALL COSTS.

Just to say the reply received was exactly the RUBBISH I expected and I have had no reply to my email and contact us form submitted yesterday.

AVOID AT ALL COSTS.

March 17, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with the service you received. Please accept our apologies. We will look into it with the Verification Manager. If you have emailed through to our customer service team to upgrade someone should be in contact with you shortly to discuss this. The application is back in verification process as of today.

Rated 5 out of 5 stars

I needed a new citizen card

I needed a new citizen card. It was sent out but I didn’t receive it in the post. I got back in touch online. They have kindly sent another out. Thank you so much.

March 3, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

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Rated 1 out of 5 stars

making you pay for the card before…

making you pay for the card before actually giving you the requirements you need to actually be able to apply for one. £18 down the drain all because i don’t have a real working id, isn’t this the reason why we’re actually applying for the card because we ong have ID, it’s silly. And the fact we need a referee, but you can apply to citizencard for under 16s so how do you expect someone under 16 to be able to access an adult you’re not familiar with. There’s no sense in actually applying

March 16, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with the service you received. All requirements were made clear to you before a payment can be made. Regarding under 16's being able to apply with a referee, they do have the option to use someone like a school teachers or their GP. We try to ensure all age groups will have suitable referee options available.

Rated 5 out of 5 stars

Fast and affordable

Fast and affordable

March 16, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this great review.

Rated 4 out of 5 stars

Mostly Fab experience.

Fab experience.
Only issue was the face scanning, it took several attempts.

Glad to finally have photo ID.

March 3, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

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Rated 3 out of 5 stars

Need to change payment procedures

This is an updated review iv change my review from 1 to 3 as the customer service is ok it just takes so long to get a response via email not everyone on social media to get instant help but they need to change the way they take payment they shouldn't take payment until you have uploaded documents and checked the best quality you can upload yourself knowing it's not going to be accepted you have already paid but don't want to proceed I email saying this but they sill wonted me to submit so they can take the payment Iv received an email saying I will receive a refund after email the refund department directly

March 12, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. If you do not have photo ID available there are other verification options that can be used. Please email application@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Don’t bother using this company

Don’t bother using this company, you might as well pay extra for a passport, I ordered one of these for my elderly father in law, completed the application and paid, then several weeks later they decided I needed more information which he doesn’t have, the whole point of ordering this card, I cancelled my application now they’re refusing a refund.

February 12, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. All verification rules are set by PASS and everything we do is audited by members of Trading Standards. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email application@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Awful Company, Please Please Avoid!

Where do I even start with this train wreck of a company.

First of all they make it a slog to get a referee, epecially if youre an older person with no family or friends to ask.
and on top of that, even if you send the details of a person with a registered buisness, they can just... reject it and say its not enough.

Secondly it states on their website that they wont give you a refund unless they consider the reason to be their fault! so even if you get rejected and decide you want to make a better descision and go elsewhere you cant even get your money back.

And lastly, CitizenCard themselves will likely reply to this review, dont bother reading it, one glance at all the reviews is all it takes to realise that they just copypaste replies and make no effort to actually reply just so they can keep up their score.

Garbage Company, Garbage Service!
Please just go elsewhere, dont make the same mistake I did.

March 13, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with the service you received. All requirements were made clear to you before and during application process, this includes suitable referees and the requirements for them. Please email application@citizencard.com and we should be able to help with your application and can guide you on suitable referees.

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