CitizenCard Reviews 

1,819
•
TrustScore 3 out of 5

3.0

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Review summary

Created with AI, based on recent reviews

Evaluating 226 reviews, most reviewers were somewhat happy with their experience overall. Consumers generally find the online application process quite straightforward and easy to follow. Many people appreciate the fast turnaround times and efficient service when obtaining their photo identification cards for various purposes, noting that the steps are clear and manageable from home. Though some customers noted occasional challenges with the facial recognition steps and photo requirements during setup, a number of reviewers were deeply dissatisfied with the company. People frequently expressed frustrations regarding upfront payments, denied refund requests, and slow or entirely unhelpful customer service responses when trying to resolve issues or ask questions about their applications.

What people talk about most

User experience

Consumers find user experience to be ambiguous, as many reviewers highlight that the online application is... See more

Payment

Clients share negative opinions on payment, reporting frustration with upfront fees charged for urgent... See more

Refund

Users describe negative interactions with refund requests, highlighting widespread dissatisfaction as... See more

Service

Customers consistently note ambiguous experiences with service, as many reviewers highlight quick... See more

Customer service

Reviewers express profound dissatisfaction regarding customer service, highlighting prolonged delays, poor... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Quite a faff with photo ID and a live image to prove I exist. Got through it but you have to be both patient and motivated. An anxious wait until the card came. I paid with PayPal, just in case my... See more

Company replied

Rated 3 out of 5 stars

it's ok and a cheaper option for photo ID if you don't have a passport or driving licence but NOT all companies accept it so be prepared for that

Company replied

Rated 4 out of 5 stars

Opted for fast turn around, service very quick. Only experienced issue with uploading a selfie, regardless of what I did to correct rejection issue, I could not get a totally evenly lit plain backgrou... See more

Company replied

Rated 4 out of 5 stars

A bit frustrating at times especially the face scan but all finished now looking back, quite an experience. Application wasn’t that hard usual Q and A took around about half an hour 20 mins which is q... See more

Company replied


Company details

  1. Non-Profit Organization

Written by the company

CitizenCard is the largest ID card provider in the UK with over 2 million cards issued. All CitizenCards display the PASS hologram endorsed by the Home Office and the Chartered Trading Standards Institute. In addition, our 18+ photo ID also displays the logos of the National Police Chiefs' Council (NPCC) and the UK Home Office's SIA (Security Industry Authority). CitizenCard is well-established as the UK’s most widely-recognised ID card. Even if you have a passport or driving licence, keep those IDs safe at home and apply for a CitizenCard for everyday ID and proof of age needs. CitizenCard can be used for domestic flights, entering festivals, bars & pubs, cinemas, casinos and in supermarkets or shops.


Contact info

3.0

Average

TrustScore 3 out of 5

2K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 99% of negative reviews

Typically replies within 1 week

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3.0

All reviews

(1,819)

214 reviews in the last 12 months

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Rated 5 out of 5 stars

Quick and efficient service

Quick and efficient service - I got my (replacement) CitizenCard sent out to me with a minimum of hassle and I cannot recommend the exceptional services provided enough!

July 23, 2026
Unprompted review
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Reply from CitizenCard

Thank you so much for taking the time to leave us this amazingreview.

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Rated 1 out of 5 stars

Scammers avoid at all costs

Scammers avoid at all costs. Applied for a card they were happy to take my money but when they couldn't produce a card they refused a refund.

July 10, 2026
Unprompted review
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Reply from CitizenCard

Thank you for taking the time to write a review. We're always keen to hear from our customers, so if you have specific feedback you'd like to provide us with, please email contact@citizencard.com.

Rated 5 out of 5 stars

I needed this ID card for passport…

I needed this ID card for passport purpose, from ordering to recieving 2 days later, I was very pleased with your service, thank you

July 6, 2026
Unprompted review
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Reply from CitizenCard

Thank you so much for taking the time to leave us this amazing review.

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Rated 1 out of 5 stars

An Expensive Mistake

My bank was insisting I provide proof of identity, a [current] driving license or passport for security reasons. I applied for a CitizenCard mistakenly believing it was an accepted form of personal identification in the absence of a driving license/passport - it's not!
I found the application process frustrating having a limited source of referees: my GP surgery refused to act as referee because it's too time consuming and my dentist agreed only as a favour to me. However, I received a call from my dentist to say having completed the initial form he had received further questions to answer and he really didn't have the time. I apologised and told him to ignore the request as I'd now decided not to pursue my application.
Soon after applying for a CitizenCard I came to realise it was not a recognised proof of identity, certainly not recognised by the banking sector, but primarily a proof of age card. It would only prove beneficial to young people and certainly of no use to people of my age (75). This raises the issue of CitizenCard's ethical trading policy as they took payment for my application in full knowledge that I would not derive any benefit from purchasing their card as it's been many years since I had to prove my age to anyone. So why does CitizenCard accept applications from people who they know will derive no benefit from purchasing their card due to their age?
Once an application has been made a refund is highly unlikely because CitizenCard will only refund if they are at fault. They also state: "It is not a payment for the card itself which at all times remains the property of CitizenCard Limited".
CitizenCard is a very expensive proof of age/ID card when considering anyone needing such a card can obtain a Post Office PASS card for less than half the price of a CitizenCard.

June 25, 2026
Unprompted review
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Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that your card has not been accepted. CitizenCard is a PASS-accredited ID scheme and is recognised as valid ID by the Home Office, Police and Trading Standards. Any CitizenCard can be confirmed as valid by retailers and other organisations at verify.citizencard.com or using the CitizenCard Verify app available on the Google Play Store and the Apple App Store. Please email contact@citizencard.com and we should be able to help.

Rated 1 out of 5 stars

This was a terrible experience

This was a terrible experience. I bought a 16-17 year old citizen card thinking that it would work when I turn 18 until I got a better form of id. However I have recently found out you cannot purchase alcohol with this card even if you are 18. So I decided to look into getting a replacement, this is where the experience got terrible. I tried to go to the application to get a replacement card and it just sent me back to the login page. It got to the point of frustration that I just had to buy a whole new card. And now it wont arrive for my birthday. Ruining my plans since we cant afford the fast paced shipping. Which is also a massive waste of money

July 17, 2026
Unprompted review
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Reply from CitizenCard

Thank you for taking the time to write a review. We are sorry to hear you were having issues with the application process. You are free to contact our customer service team for assistance in completing the application.

Rated 5 out of 5 stars

Straightforward

Whilst it’s quite time consuming, the interface is very user-friendly and allows you to go back into the application process if don’t have all information available.
(Photo quite tricky to get correct lighting without shadow; I found standing beneath an overhead light the best way to get acceptable picture.)

July 2, 2026
Unprompted review
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Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

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Rated 5 out of 5 stars

Lina, Conor and Rebecca - Many thanks

Applied for the urgent ID card and received it extremely fast.

Big thanks to Lina, Conor and Rebecca for all their support and ensuring I received it on time

Will recommend for others in need in the future

July 9, 2026
Unprompted review
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Reply from CitizenCard

Thank you so much for taking the time to leave us this great review.

Rated 1 out of 5 stars

Scam company refuses to issue card or refund.

Scam company takes my money for urgent delivery of a card, before claiming my referee does not know me. Over a week and they are rude in emails, dont have a phone line, (I wonder why) and won't issue a card i paid to have delivered in two days!

They referee does know me, the company never even spoke to her. Claimed that she said doesn't know me twice. While I'm talking to her personally on the phone confirming they are liars.

Refuse to give refunds, refuse to send card, refuse to accept legitimate valid ID routes, dont even call the referee before lying and saying they have spoken to her twice.

Absolutely ridiculous company model.

DO NOT pay them any money!

July 8, 2026
Unprompted review
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Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. When submitting their information to act as a referee your referee has clearly stated they do not know you on two separate occasions. We do not need to contact them at this point a they have already confirmed not knowing you. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Can't open a bank with it

Can't open a bank with it

July 13, 2026
Unprompted review
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Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that your card has not been accepted. CitizenCard is a PASS-accredited ID scheme and is recognised as valid ID by the Home Office, Police and Trading Standards. Any CitizenCard can be confirmed as valid by retailers and other organisations at verify.citizencard.com or using the CitizenCard Verify app available on the Google Play Store and the Apple App Store. Please email contact@citizencard.com and we should be able to help.

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Rated 1 out of 5 stars

Pointless

I am still waiting on them verifying my referee after I gave them the extra information they asked. I paid extra to fast track and still waiting. They tell you to email but you'll wait days to get a response if your lucky to get one. Would not recommend. If I don't hear from them soon I'll be asking to cancel and will be expecting a refund.

July 7, 2026
Unprompted review
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Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. Our records show that your referee has since responded to our verification email and your card has been issued.

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Rated 1 out of 5 stars

Disgusting

This is really scammy considering it's supposed to be an accepted alternative to passport or driving licence. Halfway through doing the application for my elderly Dad, we discovered his passport was still valid. At this point we realised there is no 'cancel' function and they had already taken payment dispite having not processed anything. Now they are ignoring my request to cancel and refund. I am disgusted and will take it as far as necessary but recommend you opt for a different service!!!!

June 23, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. If no processing has taken place the application will be able to be refunded, however you will need to allow time for our refund department to review the application.

Rated 2 out of 5 stars

I have had issues with venues refusing…

I have had issues with venues refusing entry due to using my citizen card as a form of ID despite my best efforts to show them proof of it being a valid proof of ID. The venues claim it’s part of their policy to not accept it. If there is any advice about this type of situation i’d really appreciate it.

June 27, 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that your card has not been accepted. CitizenCard is a PASS-accredited ID scheme and is recognised as valid ID by the Home Office, Police and Trading Standards. Any CitizenCard can be confirmed as valid by retailers and other organisations at verify.citizencard.com or using the CitizenCard Verify app available on the Google Play Store and the Apple App Store. Please email contact@citizencard.com and we should be able to help.

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