City Beach Reviews 3,654

TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 59 reviews, reviewers had a great experience with this company. Customers are really happy with their purchases, often mentioning super fast delivery and good value for money. Many appreciate the styles and selection available in stores, and some have received their orders quickly, even internationally. However, some people were dissatisfied with the customer service, describing staff as inattentive or unhelpful, leading to long waits and frustrating interactions. There were also issues with incorrect or damaged items upon delivery, as well as problems with order processing and tracking. Some customers reported difficulties with returns and refunds, and a few experienced rude or unprofessional behavior from staff members.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality and availability. Many reviewers... See more

Order

Clients share ambiguous opinions on order. Many customers report issues such as orders not being dispatched,... See more

Staff

People report negative experiences with staff, citing issues such as unhelpful and inattentive employees.... See more

Customer service

Customers consistently express strong dissatisfaction with customer service. Many report dismissive,... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service. While some consumers experienced super fast... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Honestly, I've shopped at City Beach's website - I'm in New Zealand, they're in Australia (duh!) - and never had an issue. Super fast delivery, always exactly what you ordered and paid for, and such... See more

Rated 5 out of 5 stars

My husband and I went to the Tweed City City Beach store today looking for sneakers for our son in Adelaide. The young store manager / assistance with Blondish hair was sensational. We didn't get he... See more

Rated 5 out of 5 stars

Just received my second order from Australia to the UK. Super fast delivery of items that are pretty much currently unavailable in the UK. No customs issues. Really impressed. Thanks guys.🤙

Rated 5 out of 5 stars

Cullen is a lovely small village with a wonderful beach. We, really enjoyed our day here. Just one thing to avoid though, and that is the beach refreshments and burger van. YUK.We bought 2 teas a coff... See more


Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Children's Clothing Store
  4. Men's Clothing Store
  5. Women's Clothing Store

Written by the company

Founded in 1985, City Beach has become one of Australia's leading lifestyle brand. Representing the spirit of adventure and self-expression through fashion and culture.


Contact info

4.0

Great

TrustScore 4 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 93% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Product faulty, useless customer service

Product was faulty. Staff useless. Customer service non-existent.
Bag fell apart inside 3 nonths of use. Staff instore to busy on their phones, talking to friends or standing in front of mirrors. None of them new how to handle my return enquiry. Online returns no better. Refused to help me even after viewing photos of the bag. Stated I would escalate to ACCC, was asked to return the bag to them at my own expense. Finally issued a refund for the bag only. No the shipping fee. No apology. Will never shop here again

May 11, 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re very sorry to hear about your experience and appreciate you taking the time to share your feedback. We understand how disappointing and frustrating this situation would have been, particularly after experiencing issues with the bag so soon after purchase. While our team does work within company warranty and returns policies, we always aim to handle these situations with professionalism, care and clear communication. We’re sorry to hear this was not reflected in your experience.

We appreciate you bringing these concerns to our attention, including the feedback regarding the returns process, communication and postage costs. This has been shared with the relevant teams internally for review and coaching purposes.

Thank you again for your feedback.

Advertisement
Rated 5 out of 5 stars

Great price

Great price , only downside they take a week to get to uk , apart from that top notch, authentic Oakleys

May 11, 2026
Unprompted review
Rated 1 out of 5 stars

Shocking website

Shocking website. Do not recommend. Took me all the way to checkout once i had filled in all car details before it told me that the item was out of stock. Not to mention their store. I see why people call it ‘Shitty Beach’.

April 18, 2026
Unprompted review
City Beach logo

Reply from City Beach

We apologise for the inconvenience you experienced on our website and the disappointment of finding the item was out of stock at checkout. This is not the experience we aim to provide, and your feedback has been noted.

Rated 1 out of 5 stars

Tried using the click and collect…

Tried using the click and collect service, items not available in store after receiving email they were ready for collection. Asked for a refund staff in store advised they couldn’t help me had to request refund online. One week later no refund, told my refund would be complete in 24 hours. Terrible service

April 12, 2026
Unprompted review
City Beach logo

Reply from City Beach

We regret to hear about your experience with our click and collect service and the confusion surrounding both collection and your refund. We understand your frustration and appreciate you taking the time to share this with us.

Advertisement
Rated 1 out of 5 stars

Ordered some t shirts for my son to…

Ordered some t shirts for my son to take on holiday. Should have arrived yesterday. Contacted customer service who said they have a “technical” issue and that the order hasn’t even been dispatched. We fly on Tuesday so no chance they’ll arrive and he’s gutted. Also they said “we’ll be in touch with an update”… but when? Annoying when fast to take the funds but nothing is coming. No easy way to contact them either, just shoddy online forms.

April 8, 2026
Unprompted review
City Beach logo

Reply from City Beach

We apologise for the issues you’ve experienced with your order not being dispatched in time. We understand your frustration, particularly given the timing of your travel. We also appreciate your feedback regarding communication, and this will be reviewed with the relevant team.

Rated 2 out of 5 stars

Rude worker and low range of sizes

I went in today and was trying on some clothes but because of the low range in size none of it fitted, so therefore I went to put it on the rack outside the change rooms and the lady their said “can you just put those thing were you found them.” She was so rude about it as well.

April 6, 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re sorry to hear about your experience in-store and that your interaction with our team member left you feeling uncomfortable. This is not the experience we want for our customers, and your feedback has been noted.

Rated 1 out of 5 stars

AWFUL ONLINE EXPERIENCE

1st time using this company, purchased online, the website was frustrating as kept removing all items from the cart when I skipping between pages it kept clearing them. The payment process was glitchy, I tired multiple times to pay via PayPal ( three installments ) however it wouldn't let me use my u.k address even though I've never had an issue before so assumed the postcode couldn't have any spaces - after a few time of going in and out it eventually came up with an order number and signs of the payment going through, however when I checked with my bank there were 4 x pending payment withdrawals from city beach - WTF! I never gave authorisation 4 times, just the once there website is a joke, I need my money back in my account - not an overall pleasant experience, online shopping should be hassle free not stressful! Would not recommend as now I have to wait around for them to cancel the other three pending payments and my money to appear back into my account. SHOCKING!

April 1, 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re sorry to hear about the issues you encountered with our website and checkout process. We understand your frustration regarding the pending transactions and recognise how concerning this would have been. Your feedback has been noted and will be reviewed internally.

Rated 1 out of 5 stars

Two weeks old. Hole in the shoe. City Beach said not their problem.

I bought a pair of Nikes from City Beach online. After about two weeks of wearing them normally, the right shoe split along the side. Not scuffed, not dragged, a proper tear in the material.

I got in touch, sent them photos from multiple angles like they asked, and waited. They came back and said it looked like "accidental damage/wear and tear." Two weeks. Wear and tear. On a brand new shoe.
I've worn Nikes my entire life. This has happened to me a couple of times before with similar defects, and Nike replaced the shoe without any fuss. So I know what a manufacturing fault looks like, and I know how a company should handle it.

I explained all of this and pushed back. I suggested this doesn't comply with ACCC. Their response? They sent me a link to the ACCC complaints page and basically said go ahead and report us. Didn't offer to take another look. Didn't ask me to send the shoe back for a proper inspection. Just, here's the complaints link, good luck.

That really says it all. A shoe shouldn't fall apart after two weeks, and a retailer shouldn't shrug their shoulders when it does. Consumer Law exists for exactly this reason.

I would recommend buying direct from Nike next time. At least they'll actually deal with you when something goes wrong.

March 31, 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re sorry to hear about the issue you experienced with your shoes and the disappointment this has caused. We understand your concerns and appreciate you taking the time to provide detailed feedback regarding your experience.

Advertisement
Rated 1 out of 5 stars

So after City Beach not sending out my…

So after City Beach not sending out my order with every excuse under the sun. They finally sent me an email with a tracking number. I'm tracking it a week later and they say tracking number doesn't exist, I rang nz couriers, they told me it hadn't even been picked up from City beach. I strongly advise not using this company. This is the worst service I've ever had.

March 30, 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re disappointed to hear how this unfolded for you. Delays alongside unclear tracking information aren’t acceptable and we understand the frustration this has caused. We appreciate you sharing your experience, as it helps us continue to improve.

Rated 1 out of 5 stars

Very bad service

Very bad service. We bought a Needoh Dream Drop in blue and after waiting 2 weeks received a pink one instead and now they wanted me to pay £8 to send it back which the whole thing cost £11.99 they know people wouldn't pay £8 to get back your £3.99 I wouldn't so i call it lost but never buy anything from city beach again.

March 14, 2026
Unprompted review
City Beach logo

Reply from City Beach

After looking into your order, we can see the product was purchased in an “assorted” colourway, where colours are allocated at random when dispatched. We’re sorry this wasn’t the colour you had hoped for and understand your concerns around the return process. Thank you for sharing your experience with us.

Rated 1 out of 5 stars

No help with a sentimental birthday…

No help with a sentimental birthday present — absolutely disgraceful.

My sister passed away last week. We recently received her birthday present for my daughter, and I was trying to continue that sentiment by buying something she would have loved to give her — a simple bag for her upcoming birthday. That’s all I was trying to do.

I went to to purchase a bag that was advertised with 20% off. But their website is completely broken — the checkout just loops endlessly, going round and round with no way to actually complete the purchase.

I contacted customer service, explained everything, and asked for help. Instead of actually doing anything useful, I was told the item had “probably sold out.” At the time I was trying to buy it, it was clearly still showing as available — no warnings, no low stock notice, nothing. Just another excuse.

I asked for escalation. I asked for someone to actually assist me. Instead, I got the same copy-paste responses over and over again — like they couldn’t care less. No ownership, no effort, no resolution.

The only thing they offered? Increasing the discount from 20% to 25%. Completely useless when I still couldn’t even get through checkout.

Honestly, it felt like they went out of their way to not help. Dismissive, unhelpful, and completely indifferent — even after I explained the situation and why this purchase actually meant something.

I will not be shopping with City Beach again. If this is how they treat customers trying to make a meaningful purchase, they can keep their products.

Absolutely appalling experience.

March 20, 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re sorry to hear about your experience, particularly the issues you faced with our website and the difficulty getting support at the time. We understand how frustrating that would have been, and we appreciate you sharing your feedback.

Rated 2 out of 5 stars

I recently made a purchase during a…

I recently made a purchase during a promotion and unfortunately forgot to apply the discount code at checkout.

I contacted customer service straight away, while the promotion was still running, but was told no adjustment could be made.
While I accept it was my mistake, I was disappointed there was no flexibility or goodwill offered, even as store credit.

I’ve shopped here before and didn’t expect this level of inflexibility over a simple human error. It felt like a very rigid approach and not the level of customer service I’d hoped for.

March 19, 2026
Unprompted review
City Beach logo

Reply from City Beach

Thank you for sharing your experience Maddy! We understand your frustration and we sincerely apologise for any disappointment caused. Unfortunately, once an order is placed, we are unable to apply promotional codes. As our products can be returned both in-store and online, processing a manual refund would not reflect the correct order total on your tax invoice. We appreciate your understanding and will review your comments to improve our service moving forward.

Advertisement
Rated 2 out of 5 stars

No confirmation email and no order showing on website.

Won't use the website again. placed an order. I did not receive a confirmation email and was kicked off their web page. When I got back on it said i hadn't placed an order. Very, very annoyed. Gave it a couple of days and was about to ask the bank to reverse the charge when I received an email saying the parcel was on its way, get your act together!

March 11, 2026
Unprompted review
City Beach logo

Reply from City Beach

Thanks for your review Ginny! We’re sorry for the confusion with your order and we understand how frustrating this must have been.We’ll be reviewing our processes to ensure smoother experiences in the future.

Rated 1 out of 5 stars

City beach what a joke.…

Was ready to spend a few healthy dollars at city beach Rockingham store but walked away with nothing. The service in this store is appalling (if any service at all). Not 1 member of staff acknowledged me at all & i was even made to feel like a bother when asked for assistance. Already a bitter taste in mouth but proceeded to purchase the several items I had then i get to the til & theres 1 person serving. There are 2 other staff members standing behind counter but when asked if they could put us thru was told they weren't allowed to serve us. What??? There were 3 customers infront of me & 2 behind. Myself & the man behind me both just put dumped our stuff & left store. What a disgrace. All kids working, where are the adults supervising these young kids??? Your clothing is highly priced, surely you can afford to hire some senior staff. Honestly this store is a joke, I will never step foot in a city beach store again.

February 28, 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi there, we’re really sorry to hear about your experience at our Rockingham store and that the service you received left you feeling this way. This isn’t the experience we want for our customers, and we appreciate you bringing it to our attention. Your feedback will be shared with the store team for review.

Rated 1 out of 5 stars

Kustom thongs- will shrink in the sun!

Purchased a pair of Kustom thongs. Wore them twice, then left them on the deck for a day in the sun and the rubber soles shrunk to the point that they are unwearable. Contacted customer support and after numerous back and forths, they determined that it was 'accidental damage'. If you cant leave a pair of thongs in the sun in summer without them self destructing, theyve been made with the wrong materials and arent fit for purpose. Pretty disappointing.

Edit: I also let them know that I have the exact same model of thongs purchased 4 years ago, that have had the exact same treatment and have not had the same issue. They are very comfy, but now a bit tired, so that’s the very reason I bought a new pair. Clearly they have changed the materials used in manufacture, so I’m not sure how this cannot be classified as a manufacturing fault. Your thongs can’t handle the summer sun- do your board shorts dissolve in water?

And to make it extra laughable, following their ‘assessment’, yesterday they went to the effort of posting back my clearly unwearable thongs back to me in the post!

January 8, 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi there, thanks so much for sharing your experience with us. We’re really sorry to hear about the issues you’ve had. We understand your concerns especially given how well your previous pair performed over time and we really appreciate you bringing this to our attention. While our assessment found the damage to be consistent with environmental exposure, we recognise your frustration and will be passing your feedback on to our product team for review.

Rated 1 out of 5 stars

No “Beach” in these stores

I’ve tried a couple of City Beach stores. Perhaps remove the “Beach” from the name. Not one single women’s surf/beach brand tshirt within three stores. Advertised online but returns/exchanges are difficult and need to try on. Just stick with Ringers Western (cult 🤮) or your “eshay/hoodrat” uniforms. Surf culture gone. Better to go to Surf Dive and Ski

February 7, 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi Krystal, 

Thank you for taking the time to share your feedback with us.

We apologise for any inconvenience caused by our physical stores carrying a curated selection of products based on the best-selling items for each location. Due to space limitations, it is not possible for our stores to stock our full product range at one time.

For access to our complete collection, we recommend visiting our online store, where the full range of products is available.

Thanks City Beach Customer Service

Advertisement
Rated 1 out of 5 stars

salty life thongs waste of money

I brought a $30 dollar pair of salty life thongs size 13 I went to my mates place and left them out side from sitting in the sun the thongs shrank from a size 13 to roughly a size 10 they don't fit anymore what a waste of money do not buy them at all $3 thongs from Kmart don't shrink at all so save yourself the coin and don't bother with them

February 4, 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi there

Thank you for taking the time to share your feedback with us. We sincerely appreciate you bringing this matter to our attention.

We are sorry to learn that the item may not have met your expectations. However, we can confirm that most brands, including Crocs, do not provide warranty coverage for items that have been left in direct sunlight, as this is generally classified as accidental damage rather than a manufacturing defect.

We recommend that footwear made from plastic-based materials is not exposed to prolonged direct sunlight, as this may affect its condition and performance.

Should you require any further assistance, please do not hesitate to contact us directly. We will be more than happy to help.

Rated 1 out of 5 stars

I bought this bag and within 3 months it broke, no compensation given

I bought this bag and within 3 months, the first buckle broke off. I contacted CityBeach. They are not able to give a new buckle, a partial refund or a full refund as they are of the opinion that their products don't need to last more than 3 months. After several emails in which they asked for more proof of purchase, they responded they could not assist me, looking at the photo I sent in the first email , meaning the other 3 emails with more proof of purchase were unnecessary. So not only, no compensation, but also poor customer service unfortunately. unnecessary. So not only, no compensation, but also poor customer service unfortunately.

As you can see below, City Beach has responded and apologised, but does no attempt to solve the issue, which proves my point again.

January 20, 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re sorry to hear about your experience and apologise for any frustration caused. We appreciate your feedback and will use it to help improve our processes moving forward.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look