Item never recieved. Two expensive ballerina outfits for my twins birthday. Item never recieved. Multiple emails asking for help. No help recieved. It was my daughters birthday presents, now I'm le... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Amazing service. Product as described and easy to order in UK sizes even though they're usually in American sizes. I asked for it to be shipped asap as I had a proper Mum failure and forgot to orde... See more
Company replied
Not going to lie I was quite sceptical with all the bad reviews and saw this after I ordered, however in all fairness they delivered when they said they would, I even messaged only one day after dispa... See more
Company replied
I use Dance Direct alot and they always have fabulous service. The items arrive quickly, there's never an issue if I need to swap a size and if I have a query, the team reply personally and helpfully.... See more
Company replied
Company details
Written by the company
Dance Direct is proud to be the UK's largest dancewear retailer, with over 15,000 products ready to inspire every dancer. Your ultimate one-stop shop for all things dance, we offer an extensive range of dancewear and costumes for both the studio and the stage. Shop leading brands including Bloch, Capezio and Dansez, alongside our most trusted own brands, 1st Position and Revolution. We’re passionate about providing high-quality, affordable dancewear and costumes to the dance community. We take pride in helping dancers pursue their dreams with confidence — without worrying about the cost. Enjoy free UK delivery on orders over £50, plus free returns, so you can shop with complete confidence. We’re here to help you take the next step in your dance journey.
Contact info
United Kingdom
- hello@dancedirect.com
- dancedirect.com
4.2
Great
272 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Amazing service
Amazing service. Product as described and easy to order in UK sizes even though they're usually in American sizes. I asked for it to be shipped asap as I had a proper Mum failure and forgot to order new shoes for the show! They shipped them straight away and as id paid for next day and it took two days to get to me they refused the postage without even being asked. Will definitely order from them again.
March 9, 2026
Reply from Dance Direct
Thank you for the review. We love to hear that we have exceeded expectations. I hope the show went well and your daughter enjoyed it.
First class service
Very quick service. Good communication. My Granddaughter very happy with her shoes.
March 10, 2026
Reply from Dance Direct
Hi John
Thank you for the great review about our service. I am so pleased your granddaughter is happy with her shoes and hope she keeps on loving her dancing.
Ordered the rad ballet outfit and as I…
Ordered the rad ballet outfit and as I pulled the label off the stitching of the skirt had already come away for the ballet dress. Really disappointed in the quality. This also happened to 4 of my daughters friends ballet outfit who all bought through this company
March 4, 2026
Reply from Dance Direct
Dear Camilla I am really sorry you received a garment which is below standard. We pride ourselves on being dependable and delivering quality products designed specifically for dance. The buying team have been made aware of this issue and are doing their best to rectify it. Please contact hello@dancedirect.com to get a refund or replacement.
Great experience overall
Great experience overall. Return processed in timely manner. Overall easy and safe experience.
January 18, 2026
Reply from Dance Direct
Thank you for your review. It is good to hear that you are happy with our returns service and I will pass your comments on to the team.
Garment too small
Garment too small. Returned... had to chase up refund. Ordered a larger size.... was not informed that it was out of stock & discontinued until I phoned them for an update. I was told that they were busy & behind schedule.
February 5, 2026
Reply from Dance Direct
Thank you for sharing your feedback, and we’re truly sorry to hear about your experience. At IDS, we pride ourselves on being dependable. When goods are returned they are processed within 14 days of receipt and we were unable to notify you that the replacement you required was out of stock until this had been done. Once it was noted a refund was issued. We want to reassure you that your next experience with us will be better.
Fast delivery and shoes as described.
March 4, 2026
Reply from Dance Direct
Thank you for your review. It is good to hear your order arrived promptly and that you are happy with your shoes.
Items came in good time
Items came in good time, very happy with my dance split sole slippers 😀
January 19, 2026
Reply from Dance Direct
Thank you for your review. It is good to know you liked the shoes and that they were delivered in good time.
Reply from Dance Direct
Thank you for your review. It is good to hear that you are happy with our service as we always do our best to look after our customers.
Fast delivery great shoes
Easy to use website and fast delivery, arrived in perfect condition
January 20, 2026
Reply from Dance Direct
Thank you for the review. We are so pleased that you are happy with the website. The IT team have worked hard to make it user friendly and I will pass your comments on to them. It is always good to hear that the delivery was quick and well packed.
Reply from Dance Direct
Thank you for your review. It is good to hear that you are happy with our service and speed of delivery. I will pass your comments on to the team.
Good range and orders arrived on time
Good range and orders arrived on time. Had to return one dress as too small, the returns process was easy to follow.
March 11, 2026
Reply from Dance Direct
I am sorry that the dress did not fit. The manufacturers all work to different sizing standards and we publish their sizing charts to try to help you get the correct size but are aware that this does not guarantee a perfect fit. It is good to hear you had a positive experience with our returns procedure.
Reply from Dance Direct
Thank you for your review. It is good to hear your shoes arrived promptly and that you are happy with your purchase.
Professional and friendly
The shopping experience was easy online with efficient dispatch & delivery. However, what really impressed me was the way they dealt with a query I had regarding the sizing of two shoes I was sent (a discrepancy in what I ordered and what came) - I had a very quick response and resolution with the team members I had contact with just nice people wanting to do a good job 😊 thank you!
January 21, 2026
Reply from Dance Direct
Thank you for taking the time to leave such a wonderfully detailed review. It is really nice to hear positive comments and I will pass them on to everyone here.
I'm so happy to have met you
I'm so happy to have met you. It's a wonderful education for my daughter; the teachers and the environment are great. Thank you.
March 11, 2026
Reply from Dance Direct
Thank you for the 5 stars it makes our day when we hear positive comments.
Quick delivery and great value
As soon as my order was placed I felt as if they were straight onto the order and before you knew it they were being delivered.Great service and great merchandise for dancers.
February 20, 2026
Reply from Dance Direct
Thank you for the review. We are so pleased that you are happy with our service. We always try to give the best value for money and pride ourselves on our product selection.
Returns policy is very poor
Returns policy is very poor
I’ve waited 14 days and no update re my return. Awaiting a refund of approx £200
Emailed company who refuse to check until 14 days.
At 14 days had to email again.
Other dance companies have a much more efficient returns policy.
The update I have received today from the company following me email them 14days after my return parcel was delivered still does not confirm if my parcel is being processed today, once and if it is it will then take 3-5 days for refund.
Exceptionally poor service
Costumes I received we good quality
February 17, 2026
Reply from Dance Direct
I am sorry you have waited so long for your refund. Our returns department try their best to process all returns within 14 days of receipt but occasionally there is a delay. We are shortly changing our returns process which should help to make sure all returns are dealt with more efficiently. It is really good to hear that you like the quality of our costumes as we pride ourselves on producing garments that look and feel good when dancing.
Customer service needs improvement…
I ordered my daughter’s dance uniform and had to exchange it as the size was wrong. Unfortunately the customer care I received was terrible. It took over three weeks to receive an exchange and when I asked about an update I was told refunds take up to 14 days. Even though in my email I clearly stated I needed an exchange. Customer service was rude and gave me no further updates. Needs improvements. Saying that I was happy with the quality of the uniform.
March 2, 2026
Reply from Dance Direct
I am sorry you have had a bad experience with us and I can only apologise. We send out many orders on a daily basis and receive a quantity of returns for exchange. Occasionally we have a delay in processing these which we know is not ideal. We are shortly introducing a new returns procedure which should expedite the process. Our customer service team always try to help where they can and I am sorry you did not get the service from them that you expected. I will pass on your comments to the team leader.
easy to use site and product was…
easy to use site and product was dispatched promptly
January 8, 2026
Reply from Dance Direct
Thank you for your review. It is good to hear your order arrived promptly and that you are happy with the website.
Reply from Dance Direct
Thank you for the review. We are so pleased that you are happy with the quality of your goods and the speed of delivery
Easy to exchange shoes that were a bit…
Easy to exchange shoes that were a bit tight on receipt
February 10, 2026
Reply from Dance Direct
Thank you for your review. It is good to hear that you are happy with our service as we always do our best to look after our customers.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.