Dreamland UK Reviews 

959
•
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 206 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful staff and support team for providing exceptionally prompt, friendly, and efficient assistance when handling product inquiries and requests. Many people truly love the cozy heated throws and blankets, noting they provide wonderful warmth, exceptional comfort, and a reliable solution during cold weather. Some reviewers were not happy with products stopping working prematurely or experiencing unexpected technical faults after a relatively short period of regular use. A few other people also felt that customer service response times could be quite slow, with some emails receiving no replies at all.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality, with many customers praising the soft materials,... See more

Customer service

People report positive experiences with customer service, highlighting that support representatives are very... See more

Quality

Customers had ambiguous experiences with quality, as many reviewers praised the soft materials, fast heating,... See more

Staff

Reviewers mention positive feedback about staff, consistently praising certain staff members for being... See more

Response time

Consumers find response time to be efficient, with reviewers frequently praising quick and helpful support... See more

Reviews shaping this summary

Rated 4 out of 5 stars

This is now an edit to my first review where I vented my frustration about the difficulty I was experiencing returning a faulty heated throw. I am now very pleased to say this situation has now been... See more

Company replied

Rated 5 out of 5 stars

We had a Dreamland throw given to us as a present. Unfortunately we were unable to get it to heat up, so we contacted Dreamland about it. They quickly came back to us advising us to plug the throw i... See more

Rated 5 out of 5 stars

I purchased a dreamland snuggle thow and unfortunately it stopped working. I then reached out to their customer care team who were absolutely brilliant. Nina who dealt with my case was quick to respo... See more

Rated 5 out of 5 stars

I absolutely love my Snuggle Up Electric Warming Throw from Dreamland. It’s a really efficient way to quickly warm up and get cosy. I was therefore very disappointed when the blanket stopped working t... See more


Company details

  1. Furniture Store

Written by the company

We believe that warmth is what makes the world go round. It means comfort, wellbeing, and belonging all at once. For over 50 years, we’ve worked on innovative warming technology that keeps you feeling good, no matter the weather outside your window.


Contact info

4.1

Great

TrustScore 4 out of 5

959 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 73% of negative reviews

Typically replies within 1 week

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4.1

All reviews

(959)

190 reviews in the last 12 months

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Rated 2 out of 5 stars

Blankets keep breaking down…

I have had 2 Dreamland blankets, the first broke after 2 years of use. I bought a 2nd when the first one broke, 18 months later thats stopped working with the dreaded blue flashing light. I have followed the washing instructions but still these have developed a fault. Each one seems to break in November, just when you need it most and when prices to rebut are at their most expensive.

I won’t be buying this brand again.

November 23, 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding Customer Service

My wife and I had heated underblanket that was given to us by our son. After nearly 3 years it developed a fault on one side but it was just within the warranty period. I tried to contact Dreamland by phone but constantly got the message that there were no agents available to discuss the issue. Reading other reviews that does seem to be a common problem with Dreamland that they need to improve. So I contacted them by email and explained the problem. From that point on the customer service was outstanding. It was dealt with Soukaina Y. She identified the problem and sent me an information sheet to complete and a prepaid credit to return the faulty blanket via the DPD. I emailed the completed form and proof of despatch back to her and two days later I received the replacement blanket via DPD. I cannot fault the service I received and full credit goes to Soukaina who did an excellent job. It's November, the nights are cold, and we are again thoroughly enjoying the blanket as we have done for the past three years.

November 20, 2025
Unprompted review
Rated 5 out of 5 stars

Above and beyond ..

Above and beyond ... I have purchased a few of the heated snuggle throws one directly from Dreamland and two from another retailer ... I had an issue with one of the items that I had purchase from another retailer ... because the item was over a year old they would not honour the warranty or help in anyway .. I reached out to Dreamland and they have been so so helpful. Advice - buy directly from Dreamland.

The Dreamland Snuggle Up Electric Warming Throw - Grey
Luxurious grey velvet .. I cant be without them they heat up quickly and evenly very cosy and soft. Love them. Also thanks to customer service advisor Soukaina Y.

November 21, 2025
Unprompted review
Rated 2 out of 5 stars

Shocking returns policy - BEWARE !!!

Return to where ?
I need to return an item and it is impossible !!! It states on the website that Dreamland pay for the returns, however there were no details of the return address included with the order. I also expected an invoice with the usual details like a VAT number, registered address and a phone number - a returns label would have helped???? An email from customer services saying they will get in touch ...

November 20, 2025
Unprompted review
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Rated 5 out of 5 stars

Outstanding Customer Service

Alessia in Customer Service and the team went above and beyond to see my order was treated with top quality care with every issue solved to the highest standard. I'm hugely impressed with the way I've been treated, compassionately and with the highest respect. Definitely would recommend to anyone else considering buying from Dreamland.

November 20, 2025
Unprompted review
Rated 5 out of 5 stars

Good service

Dreamland were quick to reply to emails (relating to replacement unit following a fault) and it was a human rather than a computer. Once I’d sent evidence and posted the faulty unit back, they sent a replacement straight away. The product itself is also good.

November 14, 2025
Unprompted review
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Rated 2 out of 5 stars

Comfort Fan Heater - Waste of Money

I bought a couple of the 'Comfort Fan Heaters' for around the house. Very poor.

They consume over 2kW of power but barely warm the room at all. After 30 minutes, and sat 2 metres away, I was still wearing my outdoor sweater.

They are supposed to be 'whisper quiet' and use 'patented Silent Power technology to heat the environment in a rapid, safe and super silent way.' Not at all. Maybe 'whisper quiet' if you are a Town Crier or live next to Heathrow, but I have to turn the radio up over the noise it makes.

So it's expensive to operate, noisy and ineffective. For half the purchase price and half the running costs, I could get a halogen heater that really is silent and much more effective. The Dreamland heater is an absolute waste of money.

November 14, 2025
Unprompted review
Rated 1 out of 5 stars

False advertising, poor customer service

I ordered a double under blanket with a single control. On the website for this product it shows a diagram for the control on the left side. When it arrived the control was on the right side.
Apparently in a completely different section of the website under FAQs it explains this but why would you search there ??? They refused to pay the return cost- this is false advertising

4.12.25 . After posting the review above Dreamland offered and paid for the return postage fee.

November 1, 2025
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Hi Elizabeth,

Thank you for getting in touch and for bringing this to our attention. We are sorry to hear of your disappointment regarding the position of the control on your single controller underblanket.

The clarification provided within our FAQs is intended to assist customers before purchasing. However, we appreciate that this information may not have been easily visible during your order process, and we understand your frustration.

We would be happy to review this matter further for you. Please contact us directly at info@dreamlanduk.co.uk with your order number and any additional details, and our customer care team will look into the issue to provide the best possible resolution.

We appreciate your feedback and thank you for giving us the opportunity to assist.

Rated 2 out of 5 stars

100%failure rate

First one dead on arrival. Replacement lasted 2 years then died. Not under warranty. Would not buy again

November 14, 2025
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Hi Tim,

Thank you for taking the time to leave your review. We are very sorry to learn that your first product arrived faulty and that the replacement ceased functioning after two years. We understand how disappointing this must have been, and we sincerely apologise for the inconvenience caused.

Please contact our customer care team at info@dreamlanduk.co.uk with details of your product fault and any order details you can provide. Once we’ve received this information, we’ll come back to you with the solution that’s right for you to solve this as promptly as possible.

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Rated 1 out of 5 stars

Having a nightmare to return

Having a nightmare. Got given an address to return a heated throw to at my cost emailed 3 times for a refund after having to provide all the tracking and prof of delivery but no response whatsoever. Giving it another day then I’ll have to report to my credit card company and try and get my £68 back that way. Really upset as I have 5 of their heated throws in the house and gifted 2 but I won’t be buying another based on my first customer service experience #217950

October 29, 2025
Unprompted review
Rated 1 out of 5 stars

Don’t buy from them

Don’t buy from them! I ordered an electric blanket which DPD were supposed to deliver on 30 September. DPD sent an email saying it was delivered but the photo was of someone else’s property. I’ve written to customer services at Dreamland UK 5 times asking them for a refund but they have not contacted me at all. But behind the scenes they must have contacted DPD because on 23 October the DPD tracking says item on way back to Dreamland and the tracking has not been updated since then. I cannot believe Dreamland think it’s acceptable to ignore my messages. I also tried to ring them within working hours but the message said no one was available and disconnected. Finally, giving up, I’ve raised a dispute with my bank. Hopefully they will have more success than I did. (As I needed an electric blanket I bought a Slumberland one from Amazon and it turned up next day).

November 13, 2025
Unprompted review
Rated 1 out of 5 stars

You won’t get a refund

This company will go out of its way to make sure you can’t return an item in 14 days so they don’t give refunds. Their products are not good quality and overpriced. Appalling customer service. After multiple emails no return address given and you have to pay for return shipping.

November 7, 2025
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Thank you for your message. We are very sorry to hear about your experience and understand how frustrating this situation must have been for you.

We would like to clarify that we do honour the 14-day return period in accordance with consumer regulations, and we always aim to provide return instructions promptly. We apologise if this was not your experience and if you felt unsupported during your communication with us. This is not the standard of service we strive to deliver.

We are also sorry to hear that you were disappointed with the quality of the product. Your comments have been shared with our customer care and product teams so we can review what has happened and ensure improvements are made where needed.

We would like to resolve this matter for you as quickly as possible. Please contact us at info@dreamlanduk.co.uk
with your order details, and we will ensure your return is handled promptly.

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Rated 5 out of 5 stars

Excellent customer service

Very fast response from customer service when I emailed regarding my heated throw not working. They suggested leaving it plugged in for 15 minutes before switching the controller on and it worked! Thank you Sara!

November 3, 2025
Unprompted review
Rated 1 out of 5 stars

Dreadful

Dreadful customer services, putting the blame for their own misinformation on me ... The company's website gives completely misleading information about a fan heater. The product's manual, accessed online from the product's web page, suggests the heater has a timer function, but it doesn't, because apparently the product brochure refers to two models - and the one I'm purchasing doesn't have a timer. But I don't know that, because nowhere on the product's webpage does it tell you this, or give you the actual model number so you can compare with the product manual. I therefore purchase the product with the reasonable understanding that it has a timer, as shown in the manual. When I receive the unit and find that it doesn't have a timer, I am then told it's my fault that I purchased the 'wrong' product by mistake. They initially offered me free returns postage only if I took my review down. (I refused and they have now sent me a returns label now.) ...However, I have asked a number of simple questions, the answers to which would demonstrate their errors, but they are refusing to answer. Given that customer services is the only way of making a complaint, I can only also make a complaint to the person that I have a complaint about. Go figure ...

October 29, 2025
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Hi,

Thank you for taking the time to share your detailed feedback. We are very sorry to hear about the confusion and frustration you experienced regarding the fan heater information on our website and in the product manual. We fully understand the inconvenience this must have caused.

We sincerely apologise for this misunderstanding and for the dissatisfaction you felt during your communications with our customer service team. This is certainly not the experience we aim to provide.

We also want to reassure you that a returns label has now been issued so you can return the product at no cost to you. Your feedback regarding the clarity of the product information has been passed to our product and web teams so we can review and correct any inconsistencies to prevent future confusion.

Thank you again for giving us the opportunity to address this matter.

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