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Rated 5 out of 5 stars

Sleep Well at Night! In today's world, uncertainty reigns. Dropdead Life Insurance provides exactly what you need to sleep well at night. They are highly responsive, inexpensive and one hundred pe... See more

Company replied

Rated 4 out of 5 stars

I had been thinking about life insurance for a while and I stumbled across Dropdead. The whole application process took less than 10 mins and the premiums were very competitive. I really liked that I... See more

Company replied

Rated 5 out of 5 stars

This was quite possibly the best impulse online purchase I've ever made. Less than fifteen minutes from mindlessly scrolling Facebook to having life insurance for the first time. Also, it's half the... See more

Company replied

Rated 5 out of 5 stars

Have been searching for an affordable life insurance policy for a while now. I came across Drop Dead Life Insurance and was skeptical at first, but the premium was just what I was looking for - it fit... See more

Company replied

Company details

  1. Term Life Insurance Provider Company

Written by the company

DROPDEAD LIFE INSURANCE INC., A LICENSED INSURANCE AGENCY IN ONTARIO AND THE INSURANCE COMPANY PROVIDING THE LIFE INSURANCE COVERAGE IS ASSUMPTION LIFE Dropdead Life Insurance Inc. (a licensed Life Insurance agency in Ontario License Number 37455M) and Assumption Life have teamed up to provide Canadians easily attainable and inexpensive life insurance. Assumption Life was founded in 1903, and has since grown to provide financial security for families across Canada. They are now one of the major mutual life insurance and financial services companies in Canada. In 2019, 6% of Assumption Life’s net profit was paid to the community, through direct financing and their human capital. Arts and culture, education, health and wellness are among the areas affected by our social responsibility program. 111 organizations and initiatives received a corporate donation or a sponsorship. 21 scholarships were awarded to exceptional individuals. Employees volunteered 400 hours outside of office hours and 560 hours of volunteer time during office hours.


Contact info

4.8

Excellent

TrustScore 5 out of 5

180 reviews

5-star
4-star
3-star
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1-star

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Rated 5 out of 5 stars

These guys are great

These guys are great! The application process was quick and easy. I was able to do it all online on my own time. Easy is what Im looking for! They were always willing to answer any questions I had. Amazing. And great price

November 18, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Sasha. That's wonderful to hear you are so pleased with the application process and customer service. We are a friendly bunch and always happy to help! Thank you for trusting dropdead with your term life insurance needs!

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Rated 5 out of 5 stars

Love their sense of humour

Love their sense of humour! The site is no-nonsense, straight to the point, and they DEFINITELY gave me the best rate anywhere. With half the commission going to charity and a free will, I'd highly recommend it to anyone!

November 15, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Stephanie! We are so glad you had such a fantastic experience with us! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Customer service was spot on

Customer service was spot on. Great personality, easily answered my questions.

Survey was easily filled out.

November 12, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Dan. That's awesome you had such a smooth application process! Our customers are very important to us and we are always happy to answer any questions and help along the way. Thank you for trusting dropdead for your term life insurance needs!

Rated 5 out of 5 stars

The application was easily to fill up

The application was easily to fill up. The website was clear and responsive.

November 12, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Timothy. We are so glad to hear you had an easy application process! Thank you for trusting dropdead for your term life insurance needs!

Rated 5 out of 5 stars

Swift and easy application

Swift and easy application--obviously can't know how well their payout process works, since I'm not dead, yet.

November 11, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Taylor. Happy to hear you had an easy time applying. Lol, Hopefully you won't die for a long time yet. You will just have to trust that the payout process will be just as easy as the application was! Thank you for trusting dropdead for your term life insurance needs.

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Rated 1 out of 5 stars

I reviewed drop dead before and…

I reviewed drop dead before and although yes their application was fast and easy. I am extremely disappointed that I got denied. Just like I have been everywhere else. I guess when you have a terminal illness, they won't be making any money from you for long. Yay for all of us parents and people with illnesses. No respect for insurance companies. Money suckling, greedy aholes

November 5, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Ashley. We were very disappointed as well that we couldn't help you. We know insurance companies and brokers do have a bad rep for being greedy aholes. We at dropdead do care for our clients very much though. That's why we have such a low commission rate compared to other companies (5% compared to the typical 135%) and it really is a blow to us as well on the rare occasion when we have to give applicants bad news and let them know if they were denied. We research every possible alternative option before we let someone know they are denied. We really do try to bring affordable life insurance to all Canadians, and when someone is trying to do the right thing and applies for insurance, but for health reasons we can't approve them....that makes us feel very bad. We wish you all the best in life and health.

Rated 5 out of 5 stars

Easy setup of insurance

Easy setup of insurance. So much easier to do online rather than playing phone tag with a person. I highly recommend this option. Quick and easy to complete. Found it on Facebook had reviews that were +.

November 5, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Tyler. That's awesome you had such a great application experience! Ah yes...phone tag....so annoying. Doing everything electronically is so much better!Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Glad we found drop dead!

Fast & easy application online, friendly customer service too! The price quoted was the cheapest quote I was able to find. I'd been putting off getting a life insurance policy but glad we found drop dead because it was so easy to get done.

October 31, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Jay. We are so glad you crossed "apply for life insurance" off your to do list! It is one of those things that gets procrastinated a lot.! With dropdead we've made the process as easy and quick as possible. And you can't beat our prices! :) Thank you for trusting dropdead for your term life insurance needs.

Rated 5 out of 5 stars

Quick & easy life insurance

I got several quotes and drop dead was by far the cheapest price for most coverage! The application was quick and easy, love that it was all online.

October 30, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Sarah! Awesome to hear you had such an easy application process! Thank you for choosing dropdead for your term life insurance needs!

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Rated 5 out of 5 stars

Best purchase I hope to never need

This was quite possibly the best impulse online purchase I've ever made. Less than fifteen minutes from mindlessly scrolling Facebook to having life insurance for the first time.
Also, it's half the price of any similar coverage I've been quoted.

October 28, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Marissa. Woohoo! That's super you made the best impulse purchase ever! That was our goal.... Fast and easy to apply for, and have the best prices! Thanks for trusting dropdead with your term life insurance needs.

Rated 5 out of 5 stars

Getting life insurance is something I…

Getting life insurance is something I had been putting off because it seemed like a hard thing to do, but Dropdead made it pretty easy!

October 28, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Caitlin. We are happy to hear you were so pleasantly surprised by how easy it was to apply. That's awesome! Thank you for trusting dropdead with your term life insurance needs.

Rated 1 out of 5 stars

Denies based on mental health

Excellent and easy to fill out. I’ve been meaning to get insurance for some time now to ensure that my children are taken care of. I love how they provide a free will.

Edit: even tho they have good customer service, I don’t believe they deserve 5 stars anymore. If your going to this company with any type of mental health disorder (especially if you were recently diagnosed) you won’t likely be approved. I have bipolar disorder and they denied me and told me to try again in 2 years. My bipolar is managed, I seek therapy and I’ve never been suicidal. Just just save your self the time and try a different company. 👎🏻👎🏻

October 26, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Good Morning Candice. Applying for life insurance is something many people procrastinate, you were not alone. Isn't it wonderful now you have that done and have the peace of mind knowing your children will be taken care of :) Congratulations! Thank you for trusting drop dead with your term life insurance needs.

* Updated- We know it must be very disappointed to be denied coverage. At dropdead, our customers are more than just a number to us. On the rare occasion we have to decline someone, it upsets us as well. We will look at every possible option before we get to that point. We try to provide the cheapest life insurance product and make is accessible to all Canadians because we believe it is so important to have . It is the commendable and responsible thing to apply for life insurance and you did a wonderful, selfless action by applying.

Rated 5 out of 5 stars

Very friendly and helpful staff

Very friendly and helpful staff, and easy to use website and great service, offers lots of great bonuses for using them too, like a free will! :) highly recommend.

October 20, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Good morning Leeoh. Thank you for your kind review and recommendation. We love to hear back from happy customers! Thank you for trusting dropdead for your term life insurance needs!

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Rated 5 out of 5 stars

The name caught my attention

The name caught my attention. But the ease of the application and customer service I received was outstanding. If you are thinking about life insurance or switching companies. Give them a try :)

October 19, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Joe. We at dropdead are so happy to hear you had such an awesome experience applying with us and received excellent customer service! Thank you for your review and for trusting dropdead with your term life insurance needs.

Rated 5 out of 5 stars

Drop Dead Easy

Beside loving the name, the process was quick, easy and convenient.

I've been on other insurance sites that asked a lot more questions and ended with a "you'll get a call from our advisor" so a refreshing surprise when I got an email saying I was approved!

October 13, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi RMF! We at dropdead are so happy to hear you had an awesome application process and experience with us. We love doing things as simply and straightforward as possible. Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Sleep Well at Night

Sleep Well at Night!
In today's world, uncertainty reigns. Dropdead Life Insurance provides exactly what you need to sleep well at night. They are highly responsive, inexpensive and one hundred percent reliable. This group really cares about their clients. Highly recommended!

October 7, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hello Cathleen
Thank you for your glowing review! We certainly do care about our clients and about bringing affordable rates to all Canadians! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Great Service

October 4, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi EK. We are glad you found the service great with dropdead! We love to make our customers happy! Thank you for trusting dropdead with your term life insurance needs!

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Rated 5 out of 5 stars

Happy with my life insurance policy

Happy with my life insurance policy. Was affordable, Was easy to apply and was still able to get life insurance online despite some pre-existing conditions.

October 2, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Steve. We are so happy to hear your found the online application process easy to apply for and our rates affordable! We love saving people money by striving to provide the cheapest rates in Canada! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

How can I put this simply

How can I put this simply? By far the BEST insurance provider. Signing up for my term life insurance was so easy, I literally did not get off my couch once. It took less than 15 minutes, and now I know if I drop dead in the next 20 years that my family will be okay!

September 28, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Maggie. We love reading reviews like yours where everything goes exactly as planned!! So awesome to hear you had a 5 star experience! Thank you for trusting dropdead with your term life insurance needs!!

Rated 3 out of 5 stars

They tried to find me a policy but…

They tried to find me a policy but couldn't insure me for some reason the process was seamless in fairly easy so that's fine

September 18, 2020
Unprompted review
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Reply from Dropdead Life Insurance

Hi Drew. We are pleased to hear you found the application process nice and easy. We are sorry we couldn't approve you for a policy. We tried everything we could to make it possible. Thank you for leaving a review even though the result was not what you were hoping for. Take care!

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