Always a great experience using Rakuten. Very simple and easy process.I have been a member for over 5 years. Can’t beat getting paid to spend your money. Nice payoff for recommending others .
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I've been using Rakuten for over 10 years now. They are prompt about sending out checks and good about not over "spamming" you with their emails. They have a good variety of stores and I only wish it... See more
When I shop thru Rakuten, I can purchase with vendors receiving rebates. Also receive coupons/discounts upon my purchases. Shopping with Rakuten is a triple win!
Rakuten works the way it was intended. It automatically credits my account when I make purchases through its website on most of the shopping portals I use. So easy! Great return!
Company details
- #3 of 19 best companies in Cashback Provider
- #1 of 7 best companies in Coupon Service
About Rakuten (USA)
Written by the company
What is Rakuten Rewards?
Rakuten Rewards is a Cash Back website that pays users for shopping at select stores. We are one of the biggest Cash Back companies in the world, and we have been making the e-shopping experience more enjoyable since 1997. We have over 10,000 employees, over 17 million U.S. members, and over $3.7 billion distributed in Cash Back, making us an established, trusted program on the e-commerce scene. Rakuten headquarters is located in Tokyo.
How does Rakuten work?
Getting Cash Back rewards from Rakuten is easy. Simply sign up for a free account, and then start shopping on the Rakuten website, through the Rakuten app, or by downloading the Rakuten browser extension. Money gets added to your Cash Back balance when you shop at an affiliate store. You can then get paid via PayPal or check. If it seems too good to be true, here’s how it works: Companies in Rakuten’s affiliate network pay us commissions whenever one of our members shops with them, and we share those commissions with you as Cash Back.
How is Rakuten different?
The word “rakuten” means “optimism” in Japanese. It's a word that defines the way Rakuten operates, from the opportunities we provide our members to the brands we affiliate with. We are different because we want to make spending money a more rewarding experience for all our members. Membership is completely free and there’s no limit to how much money you can earn in Cash Back. There are also no rebate forms you need to mail in and there’s no complicated points system that hides how much money you’ve actually earned. We do as we promise and pay you in cash, which is why Rakuten is a global leader on the e-commerce scene.
What stores can you shop at?
Many stores and companies are part of the Rakuten affiliate network, from big-box stores such as Target and Walmart to websites such as Hotels.com and Upwork.com. Rakuten is expanding to all sorts of businesses so you can make money while eating at restaurants, planning trips, and fixing your car. Download the browser extension, Rakuten Cash Back Button, if you want to stay up to date on all the stores you can earn Cash Back with. It will highlight available offers in search results and alert you to store sites that are part of the affiliate network.
When will I get Cash Back?
Rakuten members get their earned Cash Back every three months. Stores will verify with us that the order was complete when you purchase with them, which can take a few hours to a few days, depending on the store. Once the purchase is verified, we’ll let you know Cash Back has been added to your account. Any order that’s still pending on payday will be added to the next payment cycle.
Shop All Brands
Shop Coupons & Promos
Read All Reviews
Contact info
800 Concar Dr, 94402, San Mateo, United States
- 415 908 2200
- memberservices@rakuten.com
- www.rakuten.com
Rakuten
4.6
Excellent
37K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I have not received a check from you…
I have not received a check from you for a long time. You said I needed a new address. So I did that a few times , and still no check. Just wondering where my money goes? Thank you,
Judith Stainfield
1646 Elmhurst Street
Chula Vista, Ca. 91913
July 2, 2026
Love Rakuten!
December 1, 2025
Easy way to get cash back
Easy way to get cash back, I get PayPals from stuff I buy for work and home. I thought it was a scam or something, but I've used them for years and have got back hundreds of dollars over time.
June 30, 2026
Lovely chance to get money back for…
Lovely chance to get money back for things you already planned on purchasing.....
June 28, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
WRONGFULLY CLOSED MY ACCOUNT BECAUSE OF…
WRONGFULLY CLOSED MY ACCOUNT BECAUSE OF A VINDICTIVE MANAGER NAMED LINDSEY. didn’t do anything she accused me of I reported to the BBB
June 25, 2026
Unprompted review
Reply from Rakuten (USA)
Hi there - At Rakuten we are very proud of the generous incentives we offer to people who refer new members. These referral incentives are awarded for new members who have never signed up before and who do their own shopping through Rakuten. Our automated systems try to prevent us from paying referral bonuses which do not meet this criteria. If you think our systems have made an error and would like our customer service team to take a second look, please email us the details to socialhelp@rakuten.com.
While all the clothing fit
While all the clothing fit - there was very little that I liked. I was expecting clothes that I could wear into my office. I only received 1 pair of shorts, no pants. Don't feel like they got my styling directions correct
June 20, 2026
I've been using Rakuten for over 10…
I've been using Rakuten for over 10 years now. They are prompt about sending out checks and good about not over "spamming" you with their emails. They have a good variety of stores and I only wish it was more consistent with the participating stores. But that isn't their fault.
June 19, 2026
Love the experience with Rakuten!
June 18, 2026
It's reality and must login brother
It's reality and must login brother
June 18, 2026
Unprompted review
Have been using this app for years
Have been using this app for years, absolutely love it, and love the savings!
June 17, 2026
Do You Like Saving Money?
This is a terrific way to save a little money! I believe this is an updated program because I find it automatically adds percentage savings to my purchases.
June 14, 2026
Terrible experience with Rakuten cashback
I’ve had a consistently awful experience with Rakuten. The biggest issue is that large cashback amounts seem to get rejected over and over again with vague explanations or no real justification at all. It feels like the system works fine for tiny purchases, but as soon as the cashback is meaningful, the claim mysteriously disappears or gets denied.
What’s even more frustrating is the delay on small cashback amounts. I’ve had credits as small as 41¢ and 61¢ take 3–4 months to post. Waiting an entire season for a few cents is ridiculous and makes the whole platform feel unreliable.
Customer support hasn’t been helpful either. Responses are slow, generic, and don’t actually resolve the problem. I’ve submitted multiple inquiries and usually end up repeating the same information with no real progress.
At this point, Rakuten feels more like a hassle than a savings tool. Tracking purchases, waiting months, and fighting rejected claims is not worth the tiny rewards. I would not recommend it to anyone expecting dependable cashback or fair handling of larger payouts.
June 11, 2026
Unprompted review
Love having this site
Love having this site. Easy to get rewards and a check comes quarterly.
June 10, 2026
I have been fighting a fight with Pop…
I have been fighting a fight with Pop on veneers since Nov. 2025. The customer service people do not listen and can't read the notes and get things right. (Vincent on 6/10/26) was the only one that took his time to listen and read. This company is not a company to get your smile back from. I asked for a full reefund and nothing. I keep getting veneers sent that dont fit, either to big or to small or has a gap.
June 10, 2026
Always saving money here
Always shares the sites that are having cashback savings. Easy to take advantage of.
June 6, 2026
I love Rakuten and have used it for…
I love Rakuten and have used it for years.
There are several companies I shop and they are listen with Rakuten, so it easy to get a cash reward.
Only thing I wish is that my purchases would be listed in the company’s history.
June 4, 2026
What’s not to love
What’s not to love? Go to vendor website through Rakuten, make your purchase and get cash back? Yes yes yes!
January 14, 2026
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.