Although the items received were not exactly as I thought they would be, this company was more than willing to help and respond in a quick time frame to organise a full refund. They did offer store... See more
Company replied
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Bought a basic tee to test the quality and ended up loving it. Neckline stayed in shape after washing which is my biggest issue usually. Fabric feels soft but not flimsy. Definitely buying more colour... See more
Company replied
Shipping took a little longer than expected, maybe a couple of days extra, but the final product was worth the wait. Quality is good, colour looks the same as online, and it didn’t wrinkle much in tra... See more
Company replied
Just another online scam. When will I learn sigh. False marketing of Byron Bay based mother/daughter company. I purchased a dress. Very poor quality, happened to come across the exact same dress on Sh... See more
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Company details
Written by the company
Elle The Label – Timeless Women's Fashion in Australia & New Zealand Discover chic, trend-forward fashion designed for modern women at Elle The Label. Serving Australia and New Zealand, we curate high-quality, stylish pieces that empower confidence and elegance. From everyday essentials to statement outfits, our collection blends timeless designs with the latest trends. Shop now and elevate your wardrobe with Elle The Label.
Contact info
Australia
- ellethelabel.com
2.6
Poor
635 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Dodgy product, very poor return policy
The products are over priced and cheap. Their return policy is disgraceful, they tell you can return but products may not reach their warehouse in China - basically, you are stuck with their terrible products unless you want to risk them not getting there. Why would a company that is supposedly Australian use such a dodgy warehouse in China? Customers, be warned, DO NOT BUY THEIR PRODUCTS, they look like they were put together in a sweatshop by unskilled labour.
September 23, 2025
Unprompted review
Reply from Elle The Label
Hi Sakina,
we’re truly sorry to hear about your experience. We understand how disappointing this must have been, and we appreciate you taking the time to share your concerns with us.
We’d like to look into this further and see how we can make things right for you. Could you please share your order number? This will help us review your case and assist you properly.
Kind regards,
Team Elle the label
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Deceptive returns process & product not as advertised
The product was not as advertised. I purchased a leopard print coat and it came without a lining. It was extremely poor quality - thin and no lining. More like a cheap flimsy shirt and definitely not a coat.
I asked for a refund in accordance with their return policy, which clearly states I can access a refund within 30 days. This is not the case and the company placed many barriers for the return process - expensive shipping for the customer and no guarantees that it will clear customs in China. This information was not transparent and not clearly stated on their website - it's deceptive and misleading. I would not have purchased this product, had I known the facts. I sent the item back with tracking (and at great cost to myself) and it clearly stated through Aus Post tracking that it had arrived and was out for delivery. I even shared screenshots of my notifications with the company.
Elle the Label then informs that the item had not cleared customs. If this is true (which I highly doubt), then they need to absorb this risk and cost, particularly if they have a refund policy that does not declare this risk to the customer.
Initially, they offered me 10% of the sale price and to keep a coat that I would never wear. After many exasperating emails, appearing to be customer focused from Olivia (CEO) they offered me 30%. If an item is poor quality and not as advertised from the online photo and the return policy stipulates that you can easily access a full refund, then you should receive 100% refund. They refused.
This is the worst customer experience I have ever encountered from an online store and I would advise people to stay clear of buying anything from this brand. They are not honest or customer focused. You will be ripped off.
October 22, 2025
Unprompted review
Reply from Elle The Label
Hello Helen,
Thank you for sharing your experience, and I’m truly sorry to hear about the challenges you’ve faced with your order. We completely understand how upsetting it can be when a product does not meet your expectations, and we appreciate you taking the time to provide such detailed feedback. To help us investigate and address your concerns accurately, could you please provide your order number? This will allow our team to review the situation thoroughly.
Once we have your order details, we can work with our team to ensure the return and refund process is handled appropriately. We genuinely appreciate your patience and feedback, as it helps us improve our service and ensure a better experience for all our customers.
Kind regards,
Team Elle The Label
DO NOT BUY FROM ELLE THE LABEL!
I ordered two dresses, both of which were the wrong sizes and didn't fit as they appeared on the website.
I received a runaround to return the dresses, sent via registered Australia Post with a tracking number to a Chinese address. They are still to this day sitting in Ningbo Customs and have been for over 6 weeks.
I emailed customer service, and they said I would have to call China Customs directly. When I asked them for the number, a AI generated answer came back without providing one.
I am $600AU out of pocket and am so disappointed in myself for falling for a scam of a product.
November 19, 2025
Unprompted review
Reply from Elle The Label
Hello Sarah,
Thank you for sharing your experience, and I’m truly sorry to hear about the difficulties you’ve faced with your order. We completely understand how upsetting this situation must be and want to help resolve it as smoothly as possible. To begin assisting you, could you please provide your order number? This will allow us to look into the details and track the progress of your return accurately.
Once we have your order information, we can work with our team to find the best solution and ensure your concerns are addressed promptly. We genuinely appreciate your patience and feedback, as it helps us improve our processes for all our customers.
Kind regards,
Team Elle The Label
I would give them NO STARS
I would give them NO STARS - the product was definitely not what was ordered, quality was rubbish, returns process very scam like - no refund yet received, keep offering 30% - NO I WANT MY MONEY BACK!! COMPLETE WASTE OF SPACE THIS COMPANY AND I WOULD ASSUME IS A SCAM.
November 19, 2025
Unprompted review
Reply from Elle The Label
Hello Dana,
Thank you so much for taking the time to share your experience. I truly appreciate you bringing this to our attention, and I’m here to help make things right for you. We always want our customers to feel confident and happy with both their items and the support they receive, and your feedback is incredibly important to us.
When you have a moment, could you please share your order number? This will allow us to review your case right away and guide you toward a smooth resolution. We’re fully committed to assisting you and ensuring everything is handled with care.
Kind regards,
Team Elle The Label
Reply from Elle The Label
Hello Tessa,
Thank you so much for taking a moment to share your experience. It’s wonderful to hear that your item arrived true to size and that you’re happy with the quality. We’re always thrilled when customers feel confident and comfortable with their purchase, and your feedback truly brightens our day.
If there’s ever anything else we can help you with, whether it’s choosing another style or answering any questions, we’re always here and happy to support you.
Kind regards,
Team Elle The Label
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WORST SHOP EVER…. SCAMMERS
This is without a doubt the worst company to ever buy a product from. My daughter purchased a dress in February and due to its poor construction returned it. Paid $30 to return to china. Australia post tells us it is has been received at customs but the seller has to pay a fee to have it released. They refuse to do so. Therefore we will NEVER GET A REFUND. They have been emailed and shown evidence n numerous times and even responded to my previous review that they will help. All BS. DO NOT BUY from this shop they are the biggest scammers, cheats and thieves around.
November 18, 2025
Unprompted review
Reply from Elle The Label
Hello Erica,
Thank you for sharing this with us, and I truly appreciate you taking the time to explain the situation in detail. I’m here to understand what happened and to review the information carefully so we can see exactly where things stand with the return. To do that, could you please share the order number with us? Having this will allow us to look into the records and verify the updates shown on your tracking.
Once we have the order number, we’ll be able to check the status and clarify the next steps based on the information available. Thank you again for reaching out and giving us the opportunity to look into this further.
Kind regards,
Team Elle The Label
SCAM SCAM SCAM. ILLEGAL AND IMMORAL
SCAM SCAM SCAM I ordered shoes from Elle the label... Two different pairs same size, my size. They looked great on the ads. One shoe though lovely looking was far too small, one sloppy and far too big without means of adjustment. I asked for a return and refund but "Olivia" offered me a complimentary exchange without saying this would be far easier since I'm in New Zealand. That seemed reasonable.
I chose a particular blouse Tatiana and ordered two in different colours since they the only thing I thought might fit me. The material is 100% polyester not the promised and pictured cotton linen blend. The colours were less vibrant. Worst was that the split described at the back goes all the way up the back joined only via an eyelet and chunky material cord. The design is anything but " glamorous" and thus not pictured! In my opinion this company is a sham producing dishonestly presented and sub
-standard products. Temu offers better quality from what I hear!
I asked again for a refund and "Olivia" (Ai with a soothing " I completely understand your frustration and disappointment but...." . When you even accept any replacement product their terms and conditions say they don't have to refund you if that product too is not right.
So their ad looks snd sounds wonderful in cotton linen mix fabric. But when it arrives it has a label saying it's 100% polyester!
This company is dishonest to the hilt.
November 13, 2025
Unprompted review
Reply from Elle The Label
Hi Kirsten,
We’re very sorry to hear about your experience and sincerely apologize for the disappointment caused by the items you received. We take feedback like yours very seriously and are committed to improving the accuracy of our product descriptions and overall customer experience.
To help us resolve this matter promptly, could you please provide your order number? We truly appreciate your patience and hope to address your concerns as fairly as possible.
Kind regards,
Team Elle The Label
This company is a scam
This company is a scam . I thought I was supporting an Australian company only to find my purchase went straight to China. Very poor quality if I could give a -5 I would.In her introduction she said that the company was set up with her and her who had passed away . I have just lost my mother and there is no way I would want my mother’s name used in such a poor company. Will never ever buy from you again and I will make sure that I tell everyone I can of the scam company.
October 23, 2025
Unprompted review
Reply from Elle The Label
Hi Helen,
We are very sorry to hear about your experience and sincerely apologize for any disappointment caused. We take your concerns seriously and aim to provide transparency and quality in all our products and services.
To help us look into this matter and assist you further, could you please provide your order number? We truly appreciate your feedback and the opportunity to address your concerns.
Kind regards,
Team Elle The Label
Team Elle The Label
If I could give a negative star review…
If I could give a negative star review I would be doing that. As the previous reviews say, this is not a quality product or company.
And they do not give refunds
November 12, 2025
Unprompted review
Reply from Elle The Label
Hi Miss Jodi,
Hi,
I’m really sorry to hear about your experience, that’s definitely not the impression we want to leave. We take feedback like this seriously and want to make things right for you.
Could you please share your order number so we can look into this right away? Once we have that, we’ll be able to review what happened and assist you properly.
Kind Regards,
Team Elle The Label
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Great service and a generous discount…
Great service and a generous discount on next order
November 7, 2025
Unprompted review
Reply from Elle The Label
Hi Chase,
Thank you so much for your kind words! We’re really glad to hear you had a great experience with us.
We truly appreciate your support, we look forward to serving you again soon!
Kind regards,
Team Elle The Label
Do not buy anything from Elle The Label
Do not buy anything from this company.
1. The product I received was nothing like what was advertised.
2. The quality is terrible — the $125 jacket I bought isn’t worth $1.
3. Sizing is completely inaccurate — the “large” I ordered was closer to an extra small.
4. This is actually a Chinese company, not Australian as advertised.
5. I paid over $40 to return the item (tracked to China) and never received a refund.
This business should not be allowed to operate — it’s a complete scam designed to deceive customers.
November 12, 2025
Unprompted review
Reply from Elle The Label
Hi John,
I’m really sorry to hear about your experience, that definitely shouldn’t have happened and isn’t the kind of service we aim to provide. We take feedback like this very seriously and want to make things right.
Could you please share your order number so we can look into this and resolve the issue for you as soon as possible?
Kind regards,
Team Elle The Label
I did not receive my order
I did not receive my order, I contacted Elle the label but they just told me to check with my neighbours.
I have never had any problems with other deliveries from other companies.
I would not recommend this company, I think they may be a scam!
Buyer beware!
November 10, 2025
Unprompted review
Reply from Elle The Label
Hi Trudy,
We’re very sorry to hear about your experience and understand how frustrating this must be. We take all delivery concerns seriously and want to resolve this for you as quickly as possible. Could you please provide your order number so we can investigate and assist you directly?
We work with trusted shipping partners and make every effort to ensure orders are delivered safely. Once we have your order details, we’ll do our best to track your package and find a suitable solution. We truly appreciate your patience and hope to regain your trust.
Kind regards,
Team Elle The Label
Communication with this company was…
Communication with this company was excellent. Quality of my dress purchased was exceptional and exactly like what was pictured on their website . I highly recommend this brand .
November 3, 2025
Unprompted review
Reply from Elle The Label
Hi Silvia,
Thank you so much for your wonderful feedback! We’re thrilled to hear that you’re happy with the quality of your dress and that it met your expectations.
We truly appreciate your recommendation and kind words. It means a lot to our team, and we look forward to serving you again in the future!
Kind regards,
Team Elle The Label
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Thought it came from Aust
Thought it came from Aust. A little disappointed in the stripe dress. Yes it’s
A 16 but I’m 5’5 and it’s to my ankles. May just take it up. Can’t be bothered doing returns.
Nice fabrics. Haven’t tried the pants but look quite baggy not tailored as I thought
November 4, 2025
Unprompted review
Reply from Elle The Label
Hi Helen,
Thank you for sharing your feedback, we truly appreciate you taking the time to let us know about your experience. We’re sorry to hear that the fit of the dress wasn’t quite as expected, but we’re glad you liked the fabric and overall quality.
We value your comments and will make sure to pass them along to our product team to help improve sizing and descriptions. We hope your next experience with us will be even better.
Kind regards,
Team Elle The Label
Taking items directly from Shein and…
Taking items directly from Shein and adding a premium price to them. The dress I bought was terrible quality and incorrect sizing. Deceptive marketing states 'try worry free' and easy returns. Emailed them 4 times for return instructions. They offered me a new item from the store (postage to be paid by me) or a 10% refund. I refused this, they then offered a 20% refund. I also refused this. I have been warned that returning the item may result in the item becoming lost, held up at customs and the refund will take 4-8 weeks to process.
November 6, 2025
Unprompted review
Reply from Elle The Label
Hi Tamara,
We’re truly sorry to hear about your experience and understand how frustrating this situation must feel. Please know that we never intend to mislead our customers , our products come from various suppliers, and we always aim to provide clear descriptions and quality items. We apologize if this was not reflected in your order.
We’d really like to look into this further and help make things right. Could you please share your order number so our support team can review the case and find the best possible solution for you? We appreciate your patience and the chance to resolve this properly.
Kind regards,
Team Elle The Label
Absolutely disgusting
Absolutely disgusted with the product I received for the price point I payed. The quality is horse shit. Promotes being Australian and New Zealand brand but commissions straight if of Chinese warehouse.
November 5, 2025
Unprompted review
Reply from Elle The Label
Hi Zoe,
I’m really sorry to hear that you were disappointed with your order that’s not the experience we want for our customers. We truly value your feedback and understand how frustrating it must feel when the product doesn’t meet expectations.
Please share your order number so we can review this and see how we can make things right for you. We appreciate the chance to look into this further and resolve it as quickly as possible.
Kind regards,
Team Elle The Label
This is a scam
This is a scam! It is definitely NOT an Australian brand, it drop ships out of china and the quality is APPALING!!! You get better quality from SHEIN or literally anywhere at a fraction of the price! I purchased a dress, it arrived over a month after purchase and the quality and fit was terrible, when I asked for a full refund I was convinced to take a store credit Instead. They said shipment back would be expensive and at my cost and would take a lot of time for them to receive it back and they could give me an instant credit etc which I took reluctantly but I hoped if maybe I ordered something that it wouldn’t matter so much about quality it would be okay. I ordered a pair of jeans and a loungewear set and they both arrived and I cannot tell you how appalling the quality is 🫣 it is seriously bad no exaggeration needed! Be wary, do not buy from them!
November 5, 2025
Unprompted review
Reply from Elle The Label
Hi Emily,
We’re truly sorry to hear about your experience, we understand how frustrating it must be when a product doesn’t meet your expectations. We appreciate you taking the time to share this feedback, and we take comments like yours seriously as we work to improve both our products and communication.
Please share your order number so we can review your case in detail and see how we can make things right for you. We genuinely want to resolve this and ensure you’re properly assisted.
Kind regards,
Team Elle The Label
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This is the worst online purchase I…
This is the worst online purchase I have ever made, not even worth the 1 star rating I have given, clothing is of terrible quality for what you pay - temu has better quality than this. Images are not true to what you get. Site leads you to believe it is Australian, but all items are made and shipped from China. Wish I had reviews before purchasing. Be warned, do not buy from this site, you will be disappointed.
November 4, 2025
Unprompted review
Reply from Elle The Label
Hi Andrea,
We’re truly sorry to hear about your experience and that the items didn’t meet your expectations. We always aim to provide products that match our photos and descriptions, and we regret that this wasn’t the case for your order.
Could you please share your order number or contact our support team directly? We’d like to review this for you and see how we can make things right. Your feedback is very important to us as we continue improving our quality and service.
Kind regards,
Elle The Label
If youre after a bag of expensive rags, shop here.
Items are not as described and are cheap garbage. Definitely not an Australian brand as they claim to be. Dont waste your time, go spend your money elsewhere!
October 11, 2025
Unprompted review
Reply from Elle The Label
Hi Kym,
We’re very sorry to hear that you were disappointed with your purchase and felt the items were not as described. We never intend to mislead our customers, and we truly regret that your experience didn’t meet expectations.
Could you please share your order number or reach out to our support team directly? We’d like to review your order details and find the best way to resolve this for you. Your feedback helps us improve both our products and communication.
Kind regards,
Team Elle The Label
Never again
As soon as I made my first purchase through this brand I knew it was a bad idea. Claims to be Australian, but with an address in the USA and a warehouse in China (??!!) I will never buy online from an unknown brand again after this. The dresses I ordered were terrible quality so I returned them for a refund. They did warn it would 'take weeks' and may have some issues at customs. I was then told the courier 'lost the package' and I never saw my money again. Do not shop here, unless you like burning your money. That may actually bring you more enjoyment.
May 10, 2025
Unprompted review
Reply from Elle The Label
Hi Gabriella,
We’re truly sorry to hear about your experience and appreciate you taking the time to share this feedback. This is certainly not the level of service we aim to provide, and we completely understand your frustration regarding the return and refund process.
To help us look into this further and resolve it properly, could you please share your order number with us? Once we have that, we’ll review what happened and do our best to make things right. Thank you for giving us the opportunity to improve.
Kind regards,
Team Elle The Label
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