The agent Amin, who reached out to me regarding the offer was great, he was persistent and patient during the calls. Brahim Titafi is a great adviser, he gave great advise and also paid attention to... See more
Company replied
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Review summary
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Reviews shaping this summary
"Ruman Manchanda" our consulat from Embark explained and guided from beginning to end in the process of applying RESP for our kids. Her knowledge helped us a lot through the process. I would definitel... See more
Company replied
I don’t typically call, but Jenina was absolutely amazing. She was attentive, patient, and truly listened to everything I had to say. She addressed each of my requests one by one and ensured they wer... See more
Company replied
Great first experience thanks to Brahim Just got started with Embark today, and I have to say — Brahim made the process way easier than I expected. Super friendly, clear, and genuinely cared about... See more
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Company details
Written by the company
Embark is Canada’s education savings and planning company. We aim to empower families and students, giving them the tools, technology and advice they need to navigate their post-secondary journey and build a registered education savings plan that's right for them. With over $6.4 billion in assets under management, the company manages over 600,000 RESPs for Canadians nationwide and is expected to help approximately 116,000 students through post-secondary school this year.
Contact info
50 Burnhamthorpe Road West, Suite 1000, L5B 4A5, Mississauga, Canada
- 1-800-363-7377
- contact@embark.ca
- embark.ca
3.9
Great
512 reviews
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Reply from Embark
Thank you so much for your kind words! We’re thrilled to hear you had a knowledgeable and helpful experience. We're always here to support you—don’t hesitate to reach out anytime!
Big thank you to Brahim Titafi
Big thank you to Brahim Titafi. He is efficient, patient and straightforward. He place reminders and follow-up calls, that kept me on track. I have never had (so far) a bad experience and I have been with embark since the beginning, It was previously knowledge first and the switch over was long but without error. I have I added my children easily on the website (which is easy to maneuver). Best decision is made to invest in my kids early. Even better that I did it with embark. No regrets. Thanks again Brahim Titafi, be blessed!
August 19, 2025
Unprompted review
Reply from Embark
Thank you so much for your heartfelt message! We’re truly grateful for your continued trust and loyalty over the years. It’s wonderful to hear that your experience with Embark—and especially with Brahim—has been so positive and supportive.
We’ll be sure to pass along your kind words to him! Investing in your children’s future is a powerful decision, and we’re honored to be part of that journey with you.
Wishing you and your family all the best!
Scared but it is important
Well when somebody got in contact with me from Embark i was not too sure whether it is real or a scam. to clear my doubt i chose to be spoken to on another appointment. there comes Erika Quiroz who was able to get me to relax and give a vivid detail about the program. i decided is best i speak with my spouse about this stranger telling us about how to secure the future of our kids. My husband gave his go ahead so i decided to do google meet with Erika so that i can see her face, she gladly set up the appointment. Eventually i signed up. thanks Erika you just helped me plan for my kids. thanks Embark for the opportunity
August 5, 2025
Unprompted review
Reply from Embark
Thank you so much for sharing your experience! We're so glad Erika was able to provide clarity and comfort throughout the process—trust is everything, and we truly value yours.
It’s inspiring to hear how you and your family took the thoughtful step of planning for your children's future. We’re honored to be part of that journey with you. Welcome to the Embark family!
Excellent Customer Experience
The agent Amin, who reached out to me regarding the offer was great, he was persistent and patient during the calls.
Brahim Titafi is a great adviser, he gave great advise and also paid attention to details, thereby getting us a higher interest .
August 15, 2025
Unprompted review
Reply from Embark
Thanks for sharing your experience! We’re glad Amin’s persistence and patience stood out, and that Brahim’s attention to detail helped you secure a better outcome. We’ll be sure to pass along your kind words to both of them.
The supervisor Brahim Titafi was very…Nice and helpful
The supervisor Brahim Titafi was very nice and helpful. Brahim Titafi answered any questions I had.He walked me through how to reset my password for Embark, so I could access my account online. Then Brahim Titafi walked me through to how to contribute to my child's account.It was a present call.
August 15, 2025
Unprompted review
Reply from Embark
Thanks so much for sharing your great experience! We're so happy to hear that Brahim Titafi was able to help you reset your password and walk you through contributing to your child’s account. It sounds like a productive call! 😊
If you ever need anything else, don't hesitate to reach out. We're here to help! 🙌
Milad was friendly
Milad was friendly, knowledgeable and easy to work with. Thank you, Milad, for making this a great experience!
August 14, 2025
Unprompted review
Reply from Embark
Thank you so much for the awesome feedback! We’re thrilled to hear that Milad was friendly, knowledgeable, and easy to work with. 🙌 We’ll be sure to pass along your kind words to him—he'll be so happy to hear it! 😊
If you ever need anything else, feel free to reach out anytime!
Thank You Brahim Titafi!
I had a wonderful experience opening an RESP for my now 2nd child to have a savings with Embark! Thank you so much to Brahim Titafi for contacting me to explain the family plan as I was expecting; following up when the child was born; and making the set up easy to understand and simple to complete! So happy to have this plan available that works to support our family plans for the future.
August 14, 2025
Unprompted review
Reply from Embark
Thank you so much for sharing your wonderful experience! We’re so happy to hear that Brahim Titafi was able to guide you through the process and make setting up your RESP for your second child a smooth and simple experience. 🎉 It's great that this plan is helping support your family's future goals!
We truly appreciate your trust in us, and we’re here if you need anything else in the future! 😊
Great customer service
Great customer service and very knowledgeable about the processes and product.
August 13, 2025
Reply from Embark
Thank you so much for the kind words! We're thrilled to hear you had a great experience and found our team knowledgeable and helpful. If you ever need further assistance, we're always here to help! 💙
Great telephone service
Very short wait time for my call to be answered. The representative answered all of my questions and appeared very knowledgeable.
August 13, 2025
Reply from Embark
Thank you for your feedback! We’re glad to hear your call was answered promptly and your questions were well addressed. We appreciate you choosing Embark!
Reply from Embark
Thank you for the positive feedback! We're so glad to hear that you found our team honest and helpful. It's always our goal to provide transparent and supportive service. If you ever need anything else, don't hesitate to reach out!
It was great connecting with Brahim…
It was great connecting with Brahim Titafi, he provided easy solutions to all my questions and we got to open the RESP for my daughter.
August 12, 2025
Unprompted review
Reply from Embark
Thank you so much for sharing your experience! We're thrilled to hear that Brahim was able to provide you with clear solutions and help you open the RESP for your daughter. It’s always our goal to make the process as easy as possible. If you need anything else in the future, don’t hesitate to reach out!
Brahim was knowledgeable and patience…
Brahim was knowledgeable and patience with me and he answered all my questions and provided the best advice.
August 12, 2025
Unprompted review
Reply from Embark
Thank you for your kind words! We're so glad to hear that Brahim was able to help with your questions and provide the best advice. His knowledge and patience are definitely qualities we value here at Embark. If you ever need further assistance, we’re always here to help!
Horrible Customer Service
Horrible Customer Service. I truly believe that this company is fraudulent and is scamming people out of their money. I tried to get in contact with Embark July 28th requested a withdrawal and they gave me the run around saying only a specialist can help me with this and they will contact me in 24-72 hours. Ridiculous. Two days passed and they contacted me, I submitted my withdrawal documents on July 31st and was contacted August 6th!! by the specialist telling me MY name is incorrect on the form and because they believe I misspelled my name they will not submit my form, like I don't know my own name. This company is a joke. It is now Aug 11th and I haven't heard back from them since Aug 6th and my withdrawal has not yet been submitted. Stay away from this company. Especially Customer Success Representative - Jasneet
August 9, 2025
Unprompted review
Reply from Embark
Hello Jay, thank you for your feedback, our apologies for the experience you are having withdrawing your funds. We can resolve this issue for you. An request to get more information has been submitted, so that we may move forward and resolve this issue.
Great experience
Brahim Titafi made my experience incredibly simple and easy, and answered all questions I had with great detail. I would recommend Embark to anyone who was wanting ro set up and RESP for their child or children.
August 6, 2025
Unprompted review
Reply from Embark
Hi Lindsay,
Thank you so much for the kind words! We're thrilled to hear that Brahim Titafi made your experience smooth and informative. 😊 We'll be sure to pass along your feedback to him — it means a lot!
We’re so glad you chose Embark for your child’s future. Welcome to the family! 💙
Reply from Embark
Thank you so much! We're happy to hear you received excellent service. 💙 If there's anything else we can help with, we're just a message away! 😊
Horrible institution all around
Horrible institution all around. We had two accounts for our two sons, one from 2015 and one from 2018. Last year we noticed that the accounts actually lost money, even at the heigh of the market. It took us a year to get our money out, and we couldn't do it until we got another institution involved. So, Had we invested in GIC since the beginning, we would have had about $10K more. Horrible, Horrible people. Stay away and note that you cannot put reviews on Google!
April 1, 2025
Unprompted review
Reply from Embark
Hello MA, thank you for your feedback. We are sorry to hear that you were not satisfied with the investment. We would be more than happy to review your accounts with you and provide you with an explanation. Please give us a call or send us email or engage us in chat and we are ready to assist you with all your inquiries.
accurate and precise answers to your questions
my questions were answered accuratley, the employee was very polite, spoken clearly and listened without interupting me. "
August 7, 2025
Reply from Embark
Thank you for your thoughtful feedback! We're so glad to hear that our team member provided clear, respectful, and attentive service. 😊 We’ll be sure to share your kind words with them — it means a lot to us! 💙
Rejected the VOE from Glenn Gould…
Rejected the VOE from Glenn Gould School, have to resubmit letter. The withdrawal is delayed further.
August 6, 2025
Reply from Embark
We are sorry to hear your withdrawal was delayed. To clarify, the Verification of Enrollment (VOE) is an important document that confirms a student’s official enrollment in a program. This is required by the government for release of Education Assistance Payments as it includes government grants that only students are eligible for. Please note, a letter of acceptance does not qualify as this does not prove an individual actually enrolled in the program (one could receive acceptance letters from numerous institutions and not attend any program). We recommend resubmitting a valid VOE as soon as possible to avoid any further delays. Let us know if you need any assistance—we’re here to help!
They explained how to refer people to…
They explained how to refer people to Embark, which was helpful. I was especially happy to learn that my money had been safely kept for 18 years. I truly hope I will receive it, and that it will help my child pursue their education with the peace of mind that the fees are covered.
The person I spoke with was very calm and patient, taking the time to explain everything I needed to know. I also appreciated being able to follow the process closely with their support.
August 6, 2025
Reply from Embark
Thank you so much for your thoughtful feedback! We're glad to hear that our team was able to guide you through the referral process and provide clarity and reassurance about your funds. It’s wonderful to know that your savings over the past 18 years are now supporting your child’s education journey. We’ll be sure to pass along your kind words to our team—especially for their patience and support. Wishing you and your family all the best ahead!
Excellent service
Milad was really helpful and really knowledgeable. Amazing customer service , I highly recommend him, thank you so much Milad!
August 5, 2025
Unprompted review
Reply from Embark
Thank you so much for your kind words! We're thrilled to hear that Milad provided you with such great service and support. We'll be sure to pass along your appreciation to him. Your recommendation means a lot to us!
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