Embark Reviews 512

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and detailed explanations, making complex processes feel manageable. Many people found the service to be excellent, appreciating the smooth onboarding and user-friendly platform for tracking savings. However, some customers were dissatisfied with the customer service, citing issues with delayed transfers, unaddressed inquiries, and difficulties reaching a live person for assistance. A few other people also felt that communication was poor, with some experiencing problems updating their account information or accessing their online accounts.

What people talk about most

Staff

Users describe positive interactions with staff. Many customers praise the professionalism, knowledge, and... See more

Customer service

Clients share ambiguous opinions on customer service. While some customers praise helpful and patient agents... See more

Service

Customers had positive experiences with service. Many reviewers praised the helpfulness and support of the... See more

User experience

Consumers find the user experience to be positive, highlighting the ease of navigating online accounts and... See more

Customer communications

Reviewers highlight significant dissatisfaction with contact methods. Many customers report difficulties... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The agent Amin, who reached out to me regarding the offer was great, he was persistent and patient during the calls. Brahim Titafi is a great adviser, he gave great advise and also paid attention to... See more

Company replied

Rated 4 out of 5 stars

"Ruman Manchanda" our consulat from Embark explained and guided from beginning to end in the process of applying RESP for our kids. Her knowledge helped us a lot through the process. I would definitel... See more

Company replied

Rated 5 out of 5 stars

I don’t typically call, but Jenina was absolutely amazing. She was attentive, patient, and truly listened to everything I had to say. She addressed each of my requests one by one and ensured they wer... See more

Company replied

Rated 5 out of 5 stars

Great first experience thanks to Brahim Just got started with Embark today, and I have to say — Brahim made the process way easier than I expected. Super friendly, clear, and genuinely cared about... See more

Company replied


Company details

  1. Financial Planner

Written by the company

Embark is Canada’s education savings and planning company. We aim to empower families and students, giving them the tools, technology and advice they need to navigate their post-secondary journey and build a registered education savings plan that's right for them. With over $6.4 billion in assets under management, the company manages over 600,000 RESPs for Canadians nationwide and is expected to help approximately 116,000 students through post-secondary school this year.


Contact info

3.9

Great

TrustScore 4 out of 5

512 reviews

5-star
4-star
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1-star

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Rated 5 out of 5 stars

I am amazed with the fast response I…

I am amazed with the fast response I got, the explanations about how this Accounts works was perfectly understood, done and dusted without wasting much time.

Thank you Milad for the Job well done. Keep doing what you know how to do best.

August 5, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you so much for your kind words! We're thrilled to hear that you had a great experience and that Milad was able to assist you so effectively. We’ll be sure to pass along your feedback to him!

If you ever need anything else, we’re just a message away. 😊

Rated 1 out of 5 stars

Questionable handling of education accounts/data.

My brother took out education plans for 5 family members and close friends. He passed away 14 years ago and I took over the management of the plans. The company has been purchased or rebranded 3 times, currently Embark. Through multiple experiences they have demonstrated they don't have or can't access their historical data. I have been told multiple times that only the Subscriber, my deceased brother, can make specific requests or have specific access. I have submitted the death certificate, will, etc multiple times. I have wasted countless hours dealing with their incompetence and unprofessional conduct. I am fighting to complete the claim on the final plan and will be infinitely grateful to never deal with Embark again.

August 3, 2025
Unprompted review
Embark logo

Reply from Embark

Hello Shelley, we are sorry to hear that you feel this way. We would love to assist you with any inquiries on your plan(s). If you would like to provide your contact details, then we can have someone get in touch with you.

Rated 5 out of 5 stars

Very good,nice person

Very good,nice person

August 1, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you so much for your kind words! We’re glad to hear you had a positive experience. If there’s anything else we can help you with, please don’t hesitate to reach out — we’re always here to support you.

Rated 5 out of 5 stars

I have had a great experience with… Milad Yusufzay

I have had a great experience with Embark they have wonderful customer support!

July 31, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you so much for the kind words! We're thrilled to hear you had a great experience with Milad and our team. Providing helpful, supportive service is what we’re all about! 💙🎓

Rated 5 out of 5 stars

CSR made a difference

Customer service rep is very courteous, professional and knowledgeable. She took time in answering my questions and I did not feel rushed.

July 31, 2025
Embark logo

Reply from Embark

Thank you for the lovely feedback! We're so glad to hear that your experience was positive and that our representative made you feel supported and heard. We truly appreciate you taking the time to share this! 💙🙌

Rated 5 out of 5 stars

Very professional.

Very professional.

July 30, 2025
Embark logo

Reply from Embark

"Thank you! We appreciate your kind words. Professionalism is something we take great pride in. Let us know if there’s anything else we can assist you with!"

Rated 1 out of 5 stars

Avoid Embark RESP

Avoid Embark RESP – 17 Years of Trust Betrayed at the Most Critical Time

After 17 years of faithfully contributing to Embark RESP and trusting them with my children's education savings, I am appalled by the level of disorganization, lack of communication, and complete disregard for families relying on timely disbursements for university tuition.

Our son was admitted into a top Canadian university, and we initiated the withdrawal process on July 15, 2025, after uploading the Confirmation of Enrolment as required (Embark does NOT accept admission or acceptance letters – we did our research and followed their protocol). We received an automatic confirmation that the funds were being processed and would be available within 7–10 business days.

Nothing happened.

No funds. No updates. Just a looming tuition invoice from the university.

I emailed contact care and waited over 24 hours – no response whatsoever. Eventually, I called their customer service line and was connected to an agent named Laurence. What followed was an exhausting hour-long call, including being put on hold five times. The conclusion? The Confirmation of Enrolment from Canada's #1 university wasn't "sufficient." We were now being asked to upload an admission letter (which they previously explicitly stated they do not accept) and a timetable.

To make matters worse, Laurence (the Agent) claimed they had emailed us on July 17. We scoured our inbox, junk, spam – nothing. When pressed to confirm that the email was actually sent, the story changed: "I saw a notification the email was sent, but I’m not sure how or when it was sent."

This level of incompetence and confusion is unacceptable – especially after 17 years of commitment to this company. This is our child’s future we are talking about. Embark failed when it mattered most.

I am warning every parent and guardian: DO NOT entrust your RESP with Embark. Their internal systems are broken, their communication is unreliable, and their processes are inconsistent at best. Take your hard-earned savings to a more credible, structured, and transparent organization. You deserve better. Your children deserve better.

For us, we would be transfering the accounts of our kids to other provider becasue they deserve better than Embark!

Zero stars if I could.

Note: I did not share my experience to get a call or email back; the time for that was over. Your company has requested additional information in Timetable and admission letter, which I have provided. All I need from you is to disburse the funds. The enrollment is highly competitive and the payment of tuition is one of the requirements to seal your place. If our son missed the course enrollment due to your company's structural problems, I will drag you to court.

July 28, 2025
Unprompted review
Embark logo

Reply from Embark

Hello Ayo, your feedback is very important to us and we appreciate your honesty regarding the experience you've had with our company. Your feedback has been submitted to our Leadership team so that this level of customer service is not repeated. We would love to speak with you so that this issue is resolved, however, we are not able locate your file with the user name provided above. Would you be able to send your complaint to contact@embark.ca, please? This way we can reach out to you and attempt to reach a resolution.

Rated 5 out of 5 stars

Detailed elaboration

Detailed elaboration

July 28, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you for the 5-star review! We're so glad to hear you had a smooth experience with our team. We appreciate your support and are happy to have you as part of the Embark community!

Rated 5 out of 5 stars

Précise

Précise, clear, very helpful with Brahim Titafi. Thank you very much.

July 22, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you so much for the kind words! 😊 We're glad you found the support helpful and clear—shoutout to Brahim Titafi for his great work! 👏

Rated 5 out of 5 stars

Save your kid's future

Brahim is such a nice and friendly person. He explains everything about your program in a decent way. He knows his work well. For the program itself, I believe it is a great opportunity for us to build a brighter future for our kids.

July 23, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you so much for your kind words! We're thrilled to hear that Brahim made your experience a positive one. He's truly dedicated to helping families understand their options and plan for a brighter future. We're so glad you see the value in the program—it’s all about giving our kids the best possible start! 🌟

Rated 5 out of 5 stars

Milad provided clear and informative…

Milad provided clear and informative answers to my questions. He was knowledgeable and patiently assisted me with activating my daughter’s RESP.

July 22, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you so much for your kind feedback! We're delighted to hear that Milad was able to assist you clearly and patiently with activating your daughter’s RESP. We’re proud to have team members like Milad who are committed to providing knowledgeable and supportive service. If you have any further questions or need additional assistance, please don’t hesitate to reach out — we’re always here to help.

Rated 5 out of 5 stars

Great service friendly advice

Great service friendly advice
Thanks to Milad Yusufzay he is very polite and professional

July 20, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you so much for your kind words! We're glad to hear you had a great experience. We're especially proud of Milad Yusufzay for providing the friendly, professional support we strive for at Embark.

We appreciate you taking the time to share your feedback — it truly means a lot to us! 💙

Rated 5 out of 5 stars

Brahim Titafi was extremely kind

Brahim Titafi was extremely kind, patient and resourceful with helping me in setting up my family savings plan for my children. Great experience from start to finish. Very grateful to have his assistance in ensuring the task at hand was completed and with connection and attention to detail.

July 16, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you for leaving a review. We are glad that Brahim was able to assist you on your education savings journey.

Rated 5 out of 5 stars

Such a great experience!

I had the absolute pleasure of speaking with an embark specialist named Milad. He was incredibly knowledgeable about products and process and Milad made my information gathering so simple. The process for combining and opening a new account was simply seamless. I could not have asked for a better client / specialist experience. I will be referring my friends and family to Milad and Embark!

July 9, 2025
Unprompted review
Embark logo

Reply from Embark

We're delighted to read your exceptional review of Milad. Thank you for acknowledging his expertise and the seamless experience you received. We'll certainly pass on your high praise. We appreciate your confidence in Embark and your willingness to refer others.

Rated 5 out of 5 stars

Quick to respond

Quick to respond on chat, and quick to call me on the phone.

July 9, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you so much for taking the time to leave a review. We are truly delighted to hear that you had a positive experience with us. Your feedback means a lot and helps us to continue providing the best possible service. If you have any further comments or suggestions, please feel free to share them with us. We look forward to serving you again in the future!

Rated 5 out of 5 stars

Proactive action

Thank you for proactively Milad.
Hope everything get fixed.
Please improve the customer service support (they should understand the request before attempting a reply).

July 8, 2025
Unprompted review
Embark logo

Reply from Embark

Hello Claude Constant Tagne Webe, Thank you for alerting us to this issue. Our apologies for the experience you have had with our company. At Embark Student Corp, we strive to provide professional and efficient service to all our customers and take all feedback very seriously. Someone will reach out to you to resolve your issue.

Rated 2 out of 5 stars

Poor communication

I have asked them multiple times to stop applying for govt grants for us as we are currently non-residents of Canada, yet every month I get an email saying that government grants have been deposited into our account and then a follow-up email saying there is an issue with the beneficiary and to verify with CRA. Even though they are aware we are not residing in Canada currently, this continues month after month and I have spoken with multiple Embark reps via email and phone. PLEASE FIX THIS and stop applying for govt grants on our behalf.

July 7, 2025
Unprompted review
Embark logo

Reply from Embark

Hello C Madriaga, Thank you for alerting us to this issue. Our apologies for the experience you have had with our company. At Embark Student Corp, we strive to provide professional and efficient service to all our customers and take all feedback very seriously. Your issue has been resolved. You should receive an email shortly.

Rated 1 out of 5 stars

Won't answer other institutions requests

Well, its been 2 times I have tried to transfer my portfolio to another institution and they keep ignoring them and me.

April 1, 2025
Unprompted review
Embark logo

Reply from Embark

Hello Carla Grandmaison, thank you for your feedback. we take all complaints seriously. We've made a request to reach out to you. If you need assistance. Please give us a call at 1 800 363 7377 during our regular business hours and we would be happy to resolve this issue for you.

Rated 5 out of 5 stars

I like the customer service

I like the customer service.
But the financial aspect is still unclear for me given that I am a beginner when it comes to finance investing etc.

June 24, 2025
Unprompted review
Embark logo

Reply from Embark

We are glad our customer service team has been able to assist you! If you have any questions about the financial component, we are happy to discuss further with you. Give us a call at 1-800-363-7377

Rated 5 out of 5 stars

He was very nice

He was very nice! Helped me do everything I needed to get my account set up

July 7, 2025
Unprompted review
Embark logo

Reply from Embark

Glad you were able to get everything set up - thanks for leaving a review!

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