Emergency Assist Reviews 

28,833
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 2,576 reviews, reviewers had a great experience with this company. Many customers frequently mention that the prices are very reasonable, providing excellent value for money compared to larger competitor providers in the market. Consumers also deeply appreciate the helpful and polite staff who manage to resolve unexpected breakdown issues quickly and efficiently at the roadside. However, some reviewers were not happy with unexpected automatic renewals of their policies and experienced various difficulties when trying to reach customer support. People additionally noted that they faced frustratingly long waiting times on hold over the phone when attempting to query unexpected policy payments or changes.

What people talk about most

Service

Reviewers mention ambiguous feedback about service, with opinions sharply divided regarding reliability. Some... See more

Price

Clients share positive opinions on price, describing policies as very competitive and much cheaper than... See more

Staff

People report ambiguous experiences with staff, highlighting a wide divide in customer service quality. While... See more

Subscription

Customers consistently note ambiguous experiences with subscription and renewal processes. While many... See more

Customer service

Consumers find customer_service to be ambiguous, reflecting a wide range of differing experiences. While many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Easy process to get new roadside cover hopefully never required in an ideal world but better to be safe than sorry

Company replied

Rated 4 out of 5 stars

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to... See more

Company replied

Rated 5 out of 5 stars

Amazing experience from start to finish. Two other ‘named’ companies were sighting an over two hour wait and took over 15 mins to answer. These guys were calm, helpful, supportive and efficient- nothi... See more

Company replied

Rated 5 out of 5 stars

Absolutely fantastic breakdown company better than AA or RAC cost wise. Took only a matter of minutes to answer the phone, Very efficient call service team. Had me back on the road within an hour. Tha... See more

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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4.1

All reviews

(28,833)

2,514 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Options clearly explained

Options clearly explained, quick and easy to sign up, competitively priced

July 19, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 4 out of 5 stars

Hope to find out how easy to do on linegood.if callout is…

Hope to find out how good.if callout is a good response.

July 18, 2026
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Reply from Emergency Assist

Thank you for taking the time to leave a review. We're pleased to hear your experience was a positive one overall and we really appreciate your feedback. If there's anything we can do to improve, please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 1 out of 5 stars

I would never use this left alone…

I would never use this left alone female for 5 hours in a dark carpark which meant I had to get an uber back to London at 1am cost £150 and no reply to my complaint or monies owed please can someone assist with this?

So a finally had a reply not withholding my complaint and no apology just disgusting! Please don’t use these cowboys

July 5, 2026
Unprompted review
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Reply from Emergency Assist

Thank you for letting us know. We're concerned to read your review and would like to hear more about your experience. Please reach out to us at customer.care@emergencyassistltd.co.uk at your convenience. The Emergency Assist Team

Rated 1 out of 5 stars

Worst Recovery Service Ever 😡👎🏿

I strongly advise against using Emergency Assist for breakdown cover.
I’ve been a customer for over four years and had never needed to make a claim until last month, when my car broke down. Despite paying in full for a nationwide recovery policy, they refused to provide the level of cover I had paid for.
Instead of honouring the nationwide recovery, they would only recover the vehicle up to a local garage and cover just two passengers. I was then told that every additional passenger would have to pay £40 each. This is completely unacceptable and bears no resemblance to what I believed I had purchased.
To make matters worse, the call handler was dismissive, unhelpful, and showed very little concern for our situation. Rather than trying to resolve the issue, they simply repeated the restrictions without offering any meaningful assistance.
We were left stranded on the motorway for hours on an extremely difficult day, and the recovery service we had paid for was not provided as the policy wording led us to expect. What’s the point of paying for breakdown cover if you’re left to fend for yourself when you actually need it?
Based on my experience, I cannot recommend Emergency Assist to anyone. If you’re looking for reliable breakdown cover, I’d suggest choosing a provider with a proven reputation, such as RAC or AA. Spending a little more is worth the peace of mind, because when you break down is the worst possible time to discover your policy doesn’t deliver what it promises.

June 26, 2026
Unprompted review
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Reply from Emergency Assist

Thank you for taking the time to leave your review. We're sorry to hear your experience wasn't positive and we'd like to find out more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 1 out of 5 stars

I’d give you no stars if I could!!!

I’d give you no stars if I could!!!!
I tried to renew my cover from the link you sent me. The link wouldnt work and so had to start from scratch with a new cover. Recently broke down and asked for help. You wouldn’t help me because my cover was not renewed and is now from a brand new claim. (I’ve been a customer for several years!) and the cooling off period had not kicked in yet. I asked if there’s anything you could do to help me as I was in trouble with a broken down car on a very busy main road. Was told no and that was it. I was left stranded with zero help or suggestions. I’m not happy and seriously thinking about canceling my cover with you and going with someone else.

July 18, 2026
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Reply from Emergency Assist

Thank you for taking the time to leave a review. We're very concerned to hear your experience wasn't what you expected and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and our team will look into this for you. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

I've been with EA since 2025 & have…

I've been with EA since 2025 & have been great when I've needed their assistance.
Invoice sent for breakdown repairs & payment received within a few days.
7* highly recommended.
Thank you.

July 17, 2026
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Reply from Emergency Assist

It's great to read such positive feedback - thank you! We're glad we could be there when you needed us and we appreciate you taking the time to let us know. The Emergency Assist Team

Rated 5 out of 5 stars

They will be there when you want them

Dont know yet just joined?

July 15, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Had a flat battery from phone call to…

Had a flat battery from phone call to mechanic arriving about 2 hours excellent service, thank you

July 16, 2026
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Reply from Emergency Assist

It's wonderful to read your feedback - thank you for taking the time to share it. We're glad your experience was a positive one and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

I previously used Emergency Assist and…

I previously used Emergency Assist and had a really positive experience, so I was happy to rejoin. The prices are very reasonable, and the package includes excellent features that offer great value for money. It's reassuring to know the cover is there if I ever need it, and based on my past experience, I'd definitely recommend them

July 9, 2026
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Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we appreciate your support. The Emergency Assist Team

Rated 5 out of 5 stars

Quick transaction havent used the…

Quick transaction havent used the service yet and hoe itdont need too

July 9, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to understand how to purchase and…

Easy to understand how to purchase and half the price of other organisations

July 16, 2026
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Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 1 out of 5 stars

Van stranded 400 miles from home and…

Van stranded 400 miles from home and Emergency Assist wouldn’t cover retrieving it, even with premium policy. Very poor service.

July 9, 2026
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Reply from Emergency Assist

Thank you for bringing this to our attention. We're concerned by your feedback and would like to hear more. Please contact our team at customer.care@emergencyassistltd.co.uk and we'll ensure this is looked into. The Emergency Assist Team

Rated 4 out of 5 stars

Easy to use

Easy to use
Competative price
Just started so dont have any experience of requesting help yet (Hopefully wont!!)

July 8, 2026
Emergency Assist logo

Reply from Emergency Assist

We're pleased to hear your experience was a good one - thank you for letting us know. We always welcome feedback, so if there's anything you feel we could do better please do get in touch at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Renewal quote

I'd received my renewal quote which was significantly more expensive than last year, however using a comparison site I found a really good deal with the same company so rang them up and was dealt with by Tyran Stewart who quickly and efficiently sorted this out for me and price matched my renewal to the on line price I'd found on the comparison website. One very happy customer, thank you Tyran!

July 15, 2026
Unprompted review
Rated 5 out of 5 stars

Am with emergency breakdown from last 3…

Am with emergency breakdown from last 3 years .its very good breakdown company very cheap very good service.i will recommend to everyone get emergency assistance breakdown its more then 5 start service

July 9, 2026
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Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 4 out of 5 stars

Never had to use the service but just…

Never had to use the service but just gives you peace of mind knowing that it’s there

July 8, 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience was a good one. Thank you for taking the time to share your feedback - it's really appreciated. If there's anything we can do to improve, please contact us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 1 out of 5 stars

No response to my email to your stated…

No response to my email to your stated address to cancel renewal at a higher price than taking a new one out

July 15, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for letting us know. We're concerned to read your review and would like to hear more about your experience. Please reach out to us at customer.care@emergencyassistltd.co.uk at your convenience. The Emergency Assist Team

Rated 1 out of 5 stars

Vile experience.

Vile. "I understand" was the repeated phrase - I've yet to discover precisely HOW this is the case. 5 hours on the hard shoulder in severe heat (and apparently such situations are supposed to be priority) both auto location attempts failed. Lots more problems that I'm not going to list. Formal complaints process accessed - about 7 hours after my initial call when I got in following the ordeal. 8-week maximum response time was beaten by a 2-week response, which completely ignored many of the points I had raised. They gatekeep what can go to financial services ombudsman. I would never touch this company again with a bargepole. They don't give a toss, despite their 'your safety is our priority' and 'you are valued as a customer' auto-message (whilst waiting to get through - 5 times because of numerous factors BEYOND my control). I would avoid avoid avoid. I have requested escalation of original complaint and asked them to address all points. A cliché, perhaps, but if I could rate at minus 5 stars I would.

June 26, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for bringing this to our attention. We're sorry your experience wasn't as expected and we'd like to know more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

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