Emergency Assist Reviews 

28,762
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 2,566 reviews, reviewers had a great experience with this company. Many customers appreciate the very good pricing, often finding it reasonable and more affordable than competitors. Reviewers frequently highlight the efficient and quick service, with recovery drivers and mechanics arriving promptly and providing helpful assistance. The staff are often praised for being helpful, supportive, and efficient, making the overall experience positive. However, some customers also noted difficulties reaching customer service, citing long wait times or unhelpful and rude interactions. A few other people also felt that renewal prices could be significantly higher or encountered issues with service refusal due to policy stipulations.

What people talk about most

Service

Consumers find service to be ambiguous, with many reviewers expressing satisfaction with quick responses,... See more

Price

Users generally report positive interactions with pricing, often finding it cheaper than competitors and... See more

Staff

Customers consistently note ambiguous experiences with staff, with many praising individuals for being... See more

Subscription

People report ambiguous experiences with subscription, with many expressing frustration over automatic... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers expressing significant... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to... See more

Company replied

Rated 4 out of 5 stars

Shocked at the huge increase of the premium. Like any insurance, it cannot be judged until one experiences a claim situation.

Company replied

Rated 5 out of 5 stars

I've been with EA since 2025 & have been great when I've needed their assistance. Invoice sent for breakdown repairs & payment received within a few days. 7* highly recommended. Thank you.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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4.1

All reviews

(28,762)

2,442 reviews in the last 12 months

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Rated 2 out of 5 stars

Awful customer service

I'd been with them for a few years now, but the price had increased considerably, but I kept with them anyway because comparisons were only slightly cheaper, but we recently bought a new car and had additional breakdown cover included, so tried ringing the helpline, at least 8 times with no answer, emailed twice, eventually got a reply after 3 days of waiting, stating they'd cancel my policy but wasn't entitled to any refund.
So overall the customer service was awful, hence the star rating.

August 5, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're sorry to hear you've had a disappointing experience. We take all feedback seriously and would like to understand more. Please contact us at customer.care@emergencyassistltd.co.uk and a member of our team will be happy to help. The Emergency Assist Team

Rated 5 out of 5 stars

Happy with service

Happy with service

August 4, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we appreciate your support. The Emergency Assist Team

Rated 5 out of 5 stars

Excellent service

Very easy to get through, slight problems confirming location but once sorted everything was ok. Was very lucky the breakdown provider had pulled into the garage to get diesel. So was seen and car fixed within half an hour. Thank you.

August 4, 2026
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Reply from Emergency Assist

Thank you so much for your kind review. We're pleased to hear things went well and we appreciate you sharing your experience with us. We'll always be here when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

I am a new customer I have no…

I am a new customer I have no experience with this company but I hope company will do well

July 27, 2026
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Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 5 out of 5 stars

All sorted in 90 minutes

All sorted in 90 minutes

July 28, 2026
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Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 5 out of 5 stars

Excellent service

August 3, 2026
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Reply from Emergency Assist

Thank you for your review and for your kind words. We're pleased to hear things went well and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Company was cheaper then any others

Company was cheaper then any others, easy to set up

July 27, 2026
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Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Made a call to EA to transport my car…

Made a call to EA to transport my car to a local garage. This was arranged quickly, but the garage was unavailable (after I had booked the pick up) I called back 10
Mins later to cancel and they charged me a £120 cancellation fee.
I understand that this is their policy and I was informed of this on the call, but it was 10 minutes after the initial call.
I would leave a higher score, and the eventual collection was handled well and quickly. But it felt harsh to be charged £120 for no reason really. I want to feel like a person is dealing with my call, not just someone following the rules, whatever the circumstance.

August 3, 2026
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Reply from Emergency Assist

Thank you for letting us know. We're concerned to read your review and would like to hear more about your experience. Please reach out to us at customer.care@emergencyassistltd.co.uk at your convenience. The Emergency Assist Team

Rated 4 out of 5 stars

Easy to renew

Easy to renew. Reasonable price. Only criticism haven't received email containing renewed docs

August 3, 2026
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Reply from Emergency Assist

Thank you for your review. We're pleased to hear your experience was a good one and we really appreciate you taking the time to let us know. We're always looking to improve, so please feel free to get in touch with any further feedback. The Emergency Assist Team

Rated 1 out of 5 stars

What a palaver I managed to get the vehicle started…

I managed to get the vehicle started after first call within minutes I called back and was threatened with a cancellation fee of 120£ though i was doing the company a favour not using the call out unfortunately I had to use the call out to save 120 pounds fee i only paid 50 pounds for the year stupid

July 31, 2026
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Reply from Emergency Assist

We're really sorry to hear this. We'd like to understand more about your experience and make sure the right team is made aware. Please contact us at customer.care@emergencyassistltd.co.uk and we'll follow up with you. The Emergency Assist Team

Rated 5 out of 5 stars

Had a few problems initially but it was…

Had a few problems initially but it was sorted after a phone call. I’m happy with the policy and the price I paid, not had to use the service, hopefully I won’t have too, but buying process was easy and the advisor was very friendly and helpful. Would recommend.

August 2, 2026
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Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

Rated 5 out of 5 stars

Quick,simple

Quick,simple, good price and everything I need. Very happy

July 26, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Thieves

Called them out this morning. Would have been over three hours for their agent to attend. Managed to get the car started so called back to cancel more than an hour before the agent was due to arrive and they want me to pay £120. Not a chance.

August 3, 2026
Unprompted review
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Reply from Emergency Assist

We're concerned to read this and would like to hear more. Please don't hesitate to contact us at customer.care@emergencyassistltd.co.uk - our team will be happy to discuss this with you further. The Emergency Assist Team

Rated 5 out of 5 stars

Anthony Walsh was my advisor

Anthony Walsh was my advisor, very helpful and sorted my problem immediately and even manged to get me a partial refund. Very happy, thank you

August 3, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Very polite and the fallout garage was…

Very polite and the fallout garage was excellent.I would recommend your service to other motorists

July 31, 2026
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Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 1 out of 5 stars

What a JOKE not so helpful

Initial phone call to long winded its a recovery call not a life story. Then was told that the wait time time was 3 hours even though the mechanic turned up saying he was sat doing nothing in denton. He fixed my car and told me to take the car for a drive to charge the battery which I said ye but what if it doesn't start or cuts out he said phone back explain and someone else will come out. I followed his instructions only to be rudely told on the phone because it did break down again that I would have to pay £150 what an absolute joke of a breakdown company I had my elderly mum with me and if I hadn't been in a town centre I would of had to pay that (think its called daylight robbery) and before you come back with we say take it to a garage theynis no garages open on a Saturday and your mechanic assured me it was in working order only for the same thing to happen 3 hours later. Dont reply asking me to contact you, you contact me

August 1, 2026
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Reply from Emergency Assist

We're sorry your experience has prompted this review and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and a member of our team will follow up with you directly. The Emergency Assist Team

Rated 5 out of 5 stars

Excellent value for money

Excellent value for money, website was very easy to use

August 1, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to set up

I only phoned in to renew my policy, which was straightforward.

July 19, 2026
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Reply from Emergency Assist

Thank you for leaving a review. We're really pleased your experience was a positive one and we appreciate your support. We look forward to being there for you in the future. The Emergency Assist Team

Rated 5 out of 5 stars

Excellent experience from start to…

Excellent experience from start to finish. Price was great

July 24, 2026
Emergency Assist logo

Reply from Emergency Assist

It's wonderful to read your feedback - thank you for taking the time to share it. We're glad your experience was a positive one and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Very poor experience and would not send…

Very poor experience and would not send roadside assistance for a amber light. I explained no issues with the car and wanted a diagnostic and was advised this is a service they do not provide.

August 1, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We take feedback of this nature very seriously and want to hear more. Please get in touch with our team at customer.care@emergencyassistltd.co.uk and we'll look into this further for you. The Emergency Assist Team

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