Emergency Assist Reviews 

28,800
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 2,565 reviews, reviewers had a great experience with this company. Customers frequently praise the very affordable subscription prices and mention that the telephone support team is exceptionally helpful and reassuring during stressful breakdown situations. People often note that roadside assistance arrives promptly, getting vehicles diagnosed quickly and safely back on the road without unnecessary delays. Some reviewers were not happy with customer service, describing long telephone wait times, dropped calls, and difficulties reaching a knowledgeable operator. A few other people also felt frustrated when unexpected additional call-out charges or strict policy restrictions prevented them from receiving proper assistance when they broke down.

What people talk about most

Service

People report ambiguous experiences with service, reflecting a wide division among reviewers. While some... See more

Price

Customers had positive experiences with price, frequently highlighting competitive and very reasonable rates... See more

Staff

Users describe ambiguous interactions with staff, as experiences vary significantly between callers. While... See more

Subscription

Consumers find subscription experiences to be deeply divided. While many reviewers appreciate the good... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying dramatically from person... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to... See more

Company replied

Rated 4 out of 5 stars

Easy process to get new roadside cover hopefully never required in an ideal world but better to be safe than sorry

Company replied

Rated 4 out of 5 stars

Shocked at the huge increase of the premium. Like any insurance, it cannot be judged until one experiences a claim situation.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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4.1

All reviews

(28,800)

2,482 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Easy process to get new roadside cover…

Easy process to get new roadside cover hopefully never required in an ideal world but better to be safe than sorry

July 18, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're pleased to hear your experience was a positive one overall and we really appreciate your feedback. If there's anything we can do to improve, please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 1 out of 5 stars

I thought this was a breakdown company…

I thought this was a breakdown company my car would not start they never help me

August 7, 2026
Unprompted review
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Reply from Emergency Assist

We're really sorry to hear this. We take all feedback very seriously and would like to understand more about your experience. Please get in touch with us at customer.care@emergencyassistltd.co.uk and a member of our team will follow up with you. The Emergency Assist Team

Rated 5 out of 5 stars

A quick and efficient service to renew…

A quick and efficient service to renew my breakdown cover.

August 5, 2026
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Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars

Quick & efficient

July 30, 2026
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Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 5 out of 5 stars

Quick Emergency Assistance

Did not have to wait long for assistance and mechanic was very professional.

July 30, 2026
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Reply from Emergency Assist

We're glad to hear your experience with us was a good one. Thank you for sharing your feedback - it means a great deal to our team. The Emergency Assist Team

Rated 3 out of 5 stars

"Updates following my review customer…

"Updates following my review customer service contacted me immediately, investigated the dropped calls and has now issued a full refund for my cancelled policy

August 7, 2026
Unprompted review
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Reply from Emergency Assist

Thank you for your honest review. We appreciate you taking the time to share your experience and we're glad some aspects were positive. Please don't hesitate to contact us if you'd like to tell us more. The Emergency Assist Team

Rated 5 out of 5 stars

Ist timer

It was quick and easy to buy. Hopefully I won't need your services !

August 5, 2026
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Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Don’t bother ! Don’t want to help.

Took a while to get through to the operator and the first time, they cut me off. When I did get through, they found a loop hole to get out of coming to collect the car. Very disappointed and I won’t be using this company again for my breakdown cover.

August 6, 2026
Unprompted review
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Reply from Emergency Assist

We're really sorry to hear this. We'd like to understand more about your experience and make sure the right team is made aware. Please contact us at customer.care@emergencyassistltd.co.uk and we'll follow up with you. The Emergency Assist Team

Rated 5 out of 5 stars

Renewing breakdown cover

Excellent customer service, friendly and professional

August 5, 2026
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Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we appreciate your support. The Emergency Assist Team

Rated 1 out of 5 stars

Your company was an awful experience…

Your company was an awful experience from the day I took the car off the forecourt, I will NEVER EVER GIVE YOU MY CUSTOM AGAIN I wish I could give a rating of zero

July 29, 2026
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Reply from Emergency Assist

We're very concerned to read your review and would like to understand more. Please reach out to us directly at customer.care@emergencyassistltd.co.uk and our team will follow up with you as a priority. The Emergency Assist Team

Rated 5 out of 5 stars

Nice and easy to sign up and a very…

Nice and easy to sign up and a very competitive price

August 4, 2026
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Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 2 out of 5 stars

Spent 40 minutes on hold to have a 30…

Spent 40 minutes on hold to have a 30 second conversation?

July 28, 2026
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Reply from Emergency Assist

Thank you for bringing this to our attention. We're concerned to hear your experience wasn't what you expected and we'd like to know more. Please get in touch at customer.care@emergencyassistltd.co.uk at your earliest convenience. The Emergency Assist Team

Rated 1 out of 5 stars

We broke down on the M5 and phoned…

We broke down on the M5 and phoned emergency assist at 14:07. I as given 7 garage phone numbers to try myself to find one that would accept my car. Emergency assist will only take you within 25 mile radius and would not take us home. You’re not supposed to stay in your vehicle and it’s so difficult to hear your phone at the side of the motorway. Two numbers didn’t work but I did find one on the fourth try. I then had to give all my details again and at 14:42 emergency assist began the recovery process. Our recovery driver didn’t arrive till 17:05 and it took 50 minutes to load my car. So, we were at the side of the motorway for 4 hours without a toilet in the sun, when emergency assist publish 1.5 hours. The wrong diagnosis had been communicated to him. Also, he asked me to help and I slipped on the floor of his truck as it was greasy. I now have a sore shoulder. At this point (18:00) it was too late to hire a car from the rental near the garage and we paid £50 to get to the airport where we could hire a car. I’m currently waiting for a reimbursement offer but Emergency assist have stated that they will only reimburse for one onward travel option. Please read the small print before you take out breakdown cover!

July 31, 2026
Unprompted review
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Reply from Emergency Assist

Thank you for taking the time to leave a review. We're very concerned to hear your experience wasn't what you expected and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and our team will look into this for you. The Emergency Assist Team

Rated 5 out of 5 stars

The assistant I spoke to on the…

The assistant I spoke to on the telephone was very helpful and reassuring. The recovery person was also great and resolved my issue. No long waiting times either.

August 4, 2026
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Reply from Emergency Assist

We're really glad to hear your experience went well. Thank you for sharing your feedback - it's greatly appreciated by our whole team. The Emergency Assist Team

Rated 5 out of 5 stars

Seems good price with value of what…

Seems agood price with value of what you get, just wait too see how long break down driver comes, if brake down, which hope I don't 😜

August 4, 2026
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Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we appreciate your support. The Emergency Assist Team

Rated 1 out of 5 stars

Con artists

Con artists. I purchased breakdown for my daughter through this company. Today for the first time in 20 months she called them out to change a battery on a corsa 1.2. They brought a budget battery worth around 75 pound. They charged my daughter £300 for the battery to be supplied, fitted and the removal of the old battery. This is treble what Halfords would have charged for a premium battery .

August 5, 2026
Unprompted review
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Reply from Emergency Assist

We're very sorry to hear your experience fell short of expectations. We'd like to find out more so the right team can look into this. Please reach out to us at customer.care@emergencyassistltd.co.uk at your earliest convenience. The Emergency Assist Team

Rated 5 out of 5 stars

Dear sir ,I have been in contact with…

Dear sir ,I have been in contact with you yesterday and cancelled my account with you for breakdown cover.i have requested a refund as I'm well within the 14 day cooling period. Regards G Barclay.

August 3, 2026
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Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Disgusting customer service …

I cannot comment of the actual breakdown recovery but I will comment on the woman who I spoke to on the phone when I broke down on my own as a single woman with bad phone signal and panicking.
From the start she was rude, abrupt and not at all helpful. I was asked 100’s of questions then she said .. you’re not covered. I tried to ask her why and if I could pay the extra.. she put the phone down on me! Wow.. terrible customer service. Sorry emergency assist

Update.. I have contacted you.. emergency assist!

July 23, 2026
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Reply from Emergency Assist

Thank you for bringing this to our attention. We're concerned by your feedback and would like to hear more. Please contact our team at customer.care@emergencyassistltd.co.uk and we'll ensure this is looked into. The Emergency Assist Team

Rated 3 out of 5 stars

Things got sorted in the end but there…

Things got sorted in the end but there seemed to be not great communication between the people I spoke to originally and the people who came to sort my car I was left waiting for unnecessary time when I could have got a lift home to be told that I could have sorted it ready to the morning after the night before when they told me to go home and ring back in the morning.

August 5, 2026
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Reply from Emergency Assist

Thank you for your honest review. We appreciate all feedback and we're glad there were positive elements to your experience. If there's anything further you'd like to share, please don't hesitate to contact us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

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