Emergency Assist Reviews 

28,807
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 2,565 reviews, reviewers had a great experience with this company. Customers frequently praise the very affordable subscription prices and mention that the telephone support team is exceptionally helpful and reassuring during stressful breakdown situations. People often note that roadside assistance arrives promptly, getting vehicles diagnosed quickly and safely back on the road without unnecessary delays. Some reviewers were not happy with customer service, describing long telephone wait times, dropped calls, and difficulties reaching a knowledgeable operator. A few other people also felt frustrated when unexpected additional call-out charges or strict policy restrictions prevented them from receiving proper assistance when they broke down.

What people talk about most

Service

People report ambiguous experiences with service, reflecting a wide division among reviewers. While some... See more

Price

Customers had positive experiences with price, frequently highlighting competitive and very reasonable rates... See more

Staff

Users describe ambiguous interactions with staff, as experiences vary significantly between callers. While... See more

Subscription

Consumers find subscription experiences to be deeply divided. While many reviewers appreciate the good... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying dramatically from person... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to... See more

Company replied

Rated 4 out of 5 stars

Easy process to get new roadside cover hopefully never required in an ideal world but better to be safe than sorry

Company replied

Rated 4 out of 5 stars

Shocked at the huge increase of the premium. Like any insurance, it cannot be judged until one experiences a claim situation.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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4.1

All reviews

(28,807)

2,489 reviews in the last 12 months

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Rated 1 out of 5 stars

What a JOKE not so helpful

Initial phone call to long winded its a recovery call not a life story. Then was told that the wait time time was 3 hours even though the mechanic turned up saying he was sat doing nothing in denton. He fixed my car and told me to take the car for a drive to charge the battery which I said ye but what if it doesn't start or cuts out he said phone back explain and someone else will come out. I followed his instructions only to be rudely told on the phone because it did break down again that I would have to pay £150 what an absolute joke of a breakdown company I had my elderly mum with me and if I hadn't been in a town centre I would of had to pay that (think its called daylight robbery) and before you come back with we say take it to a garage theynis no garages open on a Saturday and your mechanic assured me it was in working order only for the same thing to happen 3 hours later. Dont reply asking me to contact you, you contact me

August 1, 2026
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Reply from Emergency Assist

We're sorry your experience has prompted this review and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and a member of our team will follow up with you directly. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to set up

I only phoned in to renew my policy, which was straightforward.

July 19, 2026
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Reply from Emergency Assist

Thank you for leaving a review. We're really pleased your experience was a positive one and we appreciate your support. We look forward to being there for you in the future. The Emergency Assist Team

Rated 5 out of 5 stars

Excellent experience from start to…

Excellent experience from start to finish. Price was great

July 24, 2026
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Reply from Emergency Assist

It's wonderful to read your feedback - thank you for taking the time to share it. We're glad your experience was a positive one and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Very poor experience and would not send…

Very poor experience and would not send roadside assistance for a amber light. I explained no issues with the car and wanted a diagnostic and was advised this is a service they do not provide.

August 1, 2026
Unprompted review
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Reply from Emergency Assist

Thank you for your review. We take feedback of this nature very seriously and want to hear more. Please get in touch with our team at customer.care@emergencyassistltd.co.uk and we'll look into this further for you. The Emergency Assist Team

Rated 4 out of 5 stars

New custemer

new custemer

July 31, 2026
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Reply from Emergency Assist

Thank you for your review. We're glad to hear your experience was a positive one and we really appreciate you taking the time to let us know. We're always looking for ways to improve, so any further feedback is always welcome. The Emergency Assist Team

Rated 4 out of 5 stars

Courteous

Courteous, even as a text box

July 23, 2026
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Reply from Emergency Assist

It's good to hear your experience was a positive one - thank you for letting us know. We welcome all feedback, so if there's anything we can improve on please do reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 1 out of 5 stars

I just wanted to cancel my renewal as …

I just wanted to cancel my renewal as by the time my renewal restarts I will no longer own the car that I have bought my breakdown cover for.

I have rang 3 different times over the past week. No response every time. I was on the phone for over 45 minutes before I gave up. I have emailed them 2ce and still no response.

Yet I have been charged anyways.

DO NOT GO WITH EMERGENCY ASSIST when they probably WON’T ASSIST YOU!!!!!!!!!

Absolute JOKE of customer service!!!!

August 1, 2026
Unprompted review
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Reply from Emergency Assist

Thank you for your feedback. We take all reviews seriously and want to make sure yours is heard by the right people. Please get in touch at customer.care@emergencyassistltd.co.uk and we'll look into this for you. The Emergency Assist Team

Rated 5 out of 5 stars

Very quick and sorted my cover out for…

Very quick and sorted my cover out for two vehicles with no issues at all

July 30, 2026
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Reply from Emergency Assist

Thank you for your review. We're really pleased things went well for you and we appreciate you sharing your experience. We hope to continue providing the same level of service. The Emergency Assist Team

Rated 1 out of 5 stars

I was refused help and left stranded

I was refused help and left stranded. I was told look at page 14 of the policy whereas the front page stated something else.
In terms of humanity and being compassionate a big zero.
I will be asking for a refund.

July 29, 2026
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Reply from Emergency Assist

Thank you for your feedback. We're concerned to read your review and want to make sure the right people are made aware. Please contact us at customer.care@emergencyassistltd.co.uk and we'll look into this further. The Emergency Assist Team

Rated 5 out of 5 stars

Renewal

Just needed to change my card number as the bank had changed over to visa. No problem in sorting this out.

July 30, 2026
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Reply from Emergency Assist

It's great to read your positive feedback - thank you. We're glad we could help and we appreciate you letting us know. We hope to be there for you whenever you need us in the future. The Emergency Assist Team

Rated 1 out of 5 stars

If I could have given no stars I would

If I could have given no stars I would! We arrived in France yesterday. I inform Emergency Assist that we were travelling to France and give them the dates we would be in France weeks ago. We travel to a place not far from Alecon France. On leaving Alecon our tyre burst, we think it was due to a stone or something at the side of the road!
When I phone emergency assist, even though we have there complete package they inform me their was nothing they could do, as we are not covered for accident damage. They give no assistance at all to help us.
Absolutely disgraceful, I would definitely recommend you go to another provider.
When I read other comments, I thought maybe they were a little over the top with the bad review. I know now, how right they were and it has cost me hundreds of pounds. To get an emergency tyre company to replace my tyre.

July 31, 2026
Unprompted review
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Reply from Emergency Assist

We're sorry to read this review and we'd like to find out more about your experience. Please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk and a member of our team will be in touch with you directly. The Emergency Assist Team

Rated 5 out of 5 stars

The car was jump started and I managed…

The car was jump started and I managed to get home. We noticed the brake lights were still on after the engine was turned off. My neighbour discovered that the brake switch by the pedal was stuck on. This must be what drained the battery in the first place. He was able to free it.

July 30, 2026
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Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to arrange and quick response

Simple breakdown options and easy to arrange giving peace of mind.
I ended up needing to use the breakdown cover which was easy and quick to arrange, response was speedy allowing us to continue our journey would highly recommend.

July 22, 2026
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Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Worst company I have ever had to deal…

Worst company I have ever had to deal with
I can’t even go into the details now
But beware
They lie to try and get more money off you
They leave you stranded for 7 plus hours
I will never ever use this company again

July 28, 2026
Unprompted review
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Reply from Emergency Assist

We're really sorry to hear this. We'd like to understand more about your experience and make sure the right team is made aware. Please contact us at customer.care@emergencyassistltd.co.uk and we'll follow up with you. The Emergency Assist Team

Rated 5 out of 5 stars

Great people excellent service 👏

Great people excellent service 👏

July 22, 2026
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Reply from Emergency Assist

Thank you for your review. We're really pleased things went well for you and we appreciate you sharing your experience. We hope to continue providing the same level of service. The Emergency Assist Team

Rated 5 out of 5 stars

Everything went according to plan.

Everything went according to plan.

July 22, 2026
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Reply from Emergency Assist

We're really glad to hear your experience went well. Thank you for sharing your feedback - it's greatly appreciated by our whole team. The Emergency Assist Team

Rated 3 out of 5 stars

Had to justify the tyre change!

The mechanic actually suggested I should not bother replacing the tyre that had a nail in it and just to drive it to a garage in next few days. He had diagnosed merely by pushing his foot on it that it wasn’t deflating! (My car had already alerted me to a tyre pressure issue and I’ve since put a guage to confirm it’s going down!)
Only after I explained that only women drive it (my daughter is a young driver too) did he get on and change it quite quickly.
Very odd encounter, I hadn’t expected to be challenged on it.

July 29, 2026
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Reply from Emergency Assist

Thank you for your review and for sharing your honest thoughts with us. We're glad some parts of your experience were positive and we'd always welcome the chance to hear more. Please feel free to get in touch at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Called for home start.

Called for home start,response was swift. Diagnosed fault quickly started vehicle - next stop new battery.

October 31, 2025
Unprompted review
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Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 4 out of 5 stars

No problems

July 17, 2026
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Reply from Emergency Assist

It's good to read your feedback - thank you for sharing your experience with us. We're glad things went well and we appreciate your support. Any further thoughts are always welcome. The Emergency Assist Team

Rated 5 out of 5 stars

Brilliant service

I have had to use the service twice in the many years I've been with them and on both occasions I have been treated with respect and assistance was quick and professional I have used another before finding emergency assist and was not impressed by them at all I would certainly recommend Emergency Assist and have done so Thank you for helping me yesterday I felt cared for and was kept up to date even though my wait was no more than an hour if even that also on line changes to plan is easy

July 29, 2026
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Reply from Emergency Assist

Thank you for your review and for your kind words. We're pleased to hear things went well and we look forward to being there for you whenever you need us. The Emergency Assist Team

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