Emergency Assist Reviews 

28,809
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 2,565 reviews, reviewers had a great experience with this company. Customers frequently praise the very affordable subscription prices and mention that the telephone support team is exceptionally helpful and reassuring during stressful breakdown situations. People often note that roadside assistance arrives promptly, getting vehicles diagnosed quickly and safely back on the road without unnecessary delays. Some reviewers were not happy with customer service, describing long telephone wait times, dropped calls, and difficulties reaching a knowledgeable operator. A few other people also felt frustrated when unexpected additional call-out charges or strict policy restrictions prevented them from receiving proper assistance when they broke down.

What people talk about most

Service

People report ambiguous experiences with service, reflecting a wide division among reviewers. While some... See more

Price

Customers had positive experiences with price, frequently highlighting competitive and very reasonable rates... See more

Staff

Users describe ambiguous interactions with staff, as experiences vary significantly between callers. While... See more

Subscription

Consumers find subscription experiences to be deeply divided. While many reviewers appreciate the good... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying dramatically from person... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to... See more

Company replied

Rated 4 out of 5 stars

Easy process to get new roadside cover hopefully never required in an ideal world but better to be safe than sorry

Company replied

Rated 4 out of 5 stars

Shocked at the huge increase of the premium. Like any insurance, it cannot be judged until one experiences a claim situation.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(28,809)

2,489 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

No problems

July 17, 2026
Emergency Assist logo

Reply from Emergency Assist

It's good to read your feedback - thank you for sharing your experience with us. We're glad things went well and we appreciate your support. Any further thoughts are always welcome. The Emergency Assist Team

Rated 5 out of 5 stars

Brilliant service

I have had to use the service twice in the many years I've been with them and on both occasions I have been treated with respect and assistance was quick and professional I have used another before finding emergency assist and was not impressed by them at all I would certainly recommend Emergency Assist and have done so Thank you for helping me yesterday I felt cared for and was kept up to date even though my wait was no more than an hour if even that also on line changes to plan is easy

July 29, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review and for your kind words. We're pleased to hear things went well and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 1 out of 5 stars

4th year with them but they charged us double the price on their website for premium cover.

Avoid...Ignored emails to cancel, took money out my bank way before my current cover ended and charged us almost double the price advertised on their website.

July 30, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're very concerned to read your review and would like to understand more. Please reach out to us directly at customer.care@emergencyassistltd.co.uk and our team will follow up with you as a priority. The Emergency Assist Team

Rated 5 out of 5 stars

Battery dead needed rescuing

Drove from home to an appointment and on getting to the turning to the car park my battery died, tried re starting but absolutely dead , made contact with your office as was blocking the main entrance to the car park into a business park and people were trying to squeeze past , as there were locked barriers as well .I was helped to be pushed into a parking space, then you guys swung into action ,supplied specialist battery supplier and lovely mobile mechanic to rescue me , very helpful, new battery fitted. I have been a client of Emergency assist for several years now, your members fees are very reasonable but more importantly , the service is impeccable , the people are great , know what to do , within an hour battery was located and mechanic on his way .Made my appointment and all well , never been let down , keep up the good work ladies and gentlemen .

July 28, 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 1 out of 5 stars

This Company has taken £52.72 out of my…

This Company has taken £52.72 out of my Bank Account. I phoned them yesterday to query the payment and they eventually answered, then they said they would transfer me to the correct department, after 20 minutes of waiting I hung up. I then sent an email to their complaints department- No response. My only option now is to report this Fraudulent transaction to my bank. Well what do you know, they even have an AI assistant for complaints!

July 21, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for bringing this to our attention. We're sorry your experience wasn't as expected and we'd like to know more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 2 out of 5 stars

Impossible to renew on phone was on…

Impossible to renew on phone was on hold for 20 minutes twice and gave up. Managed to renew on line eventually when link worked

July 27, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for sharing this with us. We're sorry to hear your experience was disappointing and we'd like to understand more. Please get in touch at customer.care@emergencyassistltd.co.uk at your convenience. The Emergency Assist Team

Rated 5 out of 5 stars

Never needed to use them yet but it's…

Never needed to use them yet but it's reassuring to know they are there should I need them

July 20, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we'll be sure to pass your kind words on to the team. We look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Good and simple

Good and simple .
Exactly what I need for
My peace of mind .

July 27, 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a good one. Thank you for sharing your feedback - it means a great deal to our team. The Emergency Assist Team

Rated 5 out of 5 stars

Quick and easy

An absolute pleasure to deal with. Everything was sorted in minutes and much cheaper than any other company. Thank you, Lesley

July 27, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we appreciate your support. The Emergency Assist Team

Rated 1 out of 5 stars

AVOID AVOID AVOID

AVOID AVOID AVOID! Terrible company, very poor customer service. I was unlucky enough to be stranded 230 miles away from home recently & needed to contact them. Id paid my full premiums up front & I have to say they couldn't have been more unhelpful!! ESPECIALLY the woman call handler who had zero empathy, sympathy or customer service skills! An oversight on my behalf had led to my MOT being 2 weeks out of date (Totally my fault, I get that & a genuine mistake that Ive never made before in my 40yrs of driving) I was told that because of this their terms & conditions stated that they couldnt bring me home UNLESS I paid them anoth £1300!!! And then somehow theyd be able to. I ended up sourcing my own low loader home (at less than half that price!) Once home, I did make a formal complaint through email & was told that should I wish to pursue my complaint with them they would report my 2 week MOT oversight to the police, but insinuating that if I didnt pursue the complaint that they wouldn't. Ive always used Green Flag breakdown cover before & they've always been excellent. I only moved over to these as they were on a relatively cheap offer on Groupon, (about a tenner a year less than Green Flag) I know why they're cheaper now seeing all the negative google & trust pilot (my next stop) reviews! cheaper is DEFINITELY not better. They advised me to "read the small print" so I'll advise you all to do the same. One of the worse company's Ive ever had the misfortune to deal with & not a company ypu can reley on in an emergency situation.

July 13, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're concerned to read this and would like to hear more. Please don't hesitate to contact us at customer.care@emergencyassistltd.co.uk - our team will be happy to discuss this with you further. The Emergency Assist Team

Rated 5 out of 5 stars

Really quick and easy process as always.

Really quick and easy process as always.

July 27, 2026
Emergency Assist logo

Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 3 out of 5 stars

I was told they would be with

I was told they would be with
me in 2 hours. I rang back when they hadn't appeared and was told another 20 minutes. Not very good.

July 27, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We appreciate your feedback and we're glad some parts of your experience were good. If you'd like to share anything further, please do reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 4 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're pleased your experience was a positive one and we appreciate your feedback. If there's anything we can do better, we'd love to hear from you at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 1 out of 5 stars

I think the cancellation fee of £120 is…

I think the cancellation fee of £120 is extortionate! The breakdown man had not arrived on site and I still will be billed. I haven't enough money to pay this month's bills as it is, so an now extremely stressed and still need to get a new battery for my car.

July 27, 2026
Emergency Assist logo

Reply from Emergency Assist

We're really sorry to hear this. We take all feedback very seriously and would like to understand more about your experience. Please get in touch with us at customer.care@emergencyassistltd.co.uk and a member of our team will follow up with you. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to do

Easy to do
Really good price for peace of mind

July 14, 2026
Emergency Assist logo

Reply from Emergency Assist

We're really glad to hear your experience went well. Thank you for sharing your feedback - it's greatly appreciated by our whole team. The Emergency Assist Team

Rated 1 out of 5 stars

Initial breakdown was a clutch got it…

Initial breakdown was a clutch got it repaired towed to nearest garage all was fine. Wife broke down again 6 months later making noise when turning strearing wheal. Called emergancy assist said would only come out if she paid £180 as could be clutch again. Then would not cover her at all because she had driven a mile after she noticed a noise and there is a stipulation in the policy stating this. WARNING they will try every trick to not pay out just waiting for you to slip up and lead questioning in such a way that often you do. If she had broken down on a motorway she would have been in big trouble. I know they are cheep but CHEEP for a reason. The whole purpose of breakdown is peace of mind DO NOT TRUST THIS COMPANY!!!

July 24, 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for bringing this to our attention. We're sorry your experience wasn't as expected and we'd like to know more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

If I get a puncture what is the process…

I called to ask about circumstances regarding a tyre issue if was to happen
The advisor was very helpful and reassured me that I would need to call a tyre company and produce the receipt for reimbursement

July 19, 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 4 out of 5 stars

So far so good

So far so good

July 23, 2026
Emergency Assist logo

Reply from Emergency Assist

It's good to read your feedback - thank you for sharing your experience with us. We're glad things went well and we appreciate your support. Any further thoughts are always welcome. The Emergency Assist Team

Rated 5 out of 5 stars

Excellent

Excellent. Very efficient.

July 26, 2026
Emergency Assist logo

Reply from Emergency Assist

It's great to hear such positive feedback. Thank you for taking the time to share your experience with us - we really do appreciate it. The Emergency Assist Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look