I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Emma Willis is the quintessentially British brand, making all their clothing in England, cutting by hand and sewing, adhering to traditional techniques passed down through generations. The elegant London boutique, on the corner of St. James’s Street and Jermyn Street, specialises in bespoke and ready-to-wear shirt-making and has become a world-renowned shopping destination for the discerning. The company’s philosophy is to design and make timeless, luxury clothing worth investing in, using the highest quality, sustainably produced cottons and linens from Switzerland and Italy.
Contact info
66 Jermyn Street, SW1Y 6NY, London, United Kingdom
- 020 7930 9980
- sales@emmawillis.com
- emmawillis.com
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 25% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
People also looked at
National Treasures
There are not enough stars or amount of praise I can offer for the service, cloths and handmade clothes from Emma Willis's shop. Simply perfect.
Poor approach to customer issue
I'd rather not be writing this review as I really like the brand and would like to make it clear that the 3 shirts in question are lovely things. Great fit and colour. I am therefore trying to be fair on the review.
My issue is more the approach to customer service and ownership - a bug bear of mine. I have therefore not starred this review as a 1* because that would not reflect the beauty of the shirts.
I bought three shirts from EW. two Linen and one white dress shirt, same neck size - the same as all of my other Jermyn Street shirts. I wear the linen shirts sparingly over summer - no other seasons - and launder carefully. The white dress shirt is worn all the time. One of the linen shirts has started to fray on the collar. Not a small fray, a considerable one. The other 2 are fine! I made this clear in my email.
I took a picture and sent it to the email on the website, and waited. The reply came after a wait and apparently the delay was down to holidays!
I was told the linen was Italian and was not as robust as Irish and I understand this, however the other linen shirt is still in good condition so I suggested that this wasn't the issue.
The next bit takes some believing.. it was implied that the fraying could be because I have the wrong collar size.. Really! The other two shirts are fine, as are the hundred + other shirts I have worn from Jermyn Street.. My tailor has also taken my collar size for bespoke garments and it's been the same since 1996.
I was offered a half price collar replacement for £60..
I emailed my response to the "wrong neck size email" but had to chase as the EW response was not forthcoming.
I was offered a half price collar replacement for £60..
Sorry but this is not my fault and for a garment that retails at £310+ from a brand that champions quality
this is not acceptable. This is not a cheap throw away garment.
I would like to repeat that I am trying to be respectful on the review because the other garments are really fabulous, however my next JS shirt will not be bought from EW as the brand talk does not match reality.
A must visit for me on Jermyn Street
The bespoke shirt experience doesn’t get better than with Emma Willis and her brilliant team.
Great experience
Great experience - the member of staff at the shop who helped me was amazing. Product once delivered exceeded expectations.
The staff were very helpful
The staff were very helpful. I was a bit annoyed that when I looked at your website and found that I could have purchased the same shirt and had it sent to Australia where I live for much less than I paid in the shop

Reply from Emma Willis
Excellent prompt service and super high…
Excellent prompt service and super high quality products!
Employee service and attention was…
Employee service and attention was quite indifferent and at a time when the store was empty and I was the only customer. I ended up buying 3 shirts but that's simply because I liked the products.

Reply from Emma Willis
Very good service .
Very good service .
Beautiful shirt .
All made to a very high standard in the UK.
Everyone is extremely helpful
Everyone is extremely helpful, great service and great quality shirts.
Lovely material and great cut right cut…
Lovely material and great cut right cut for me.
It was my first time shopping at your…
It was my first time shopping at your store because I wanted to get to know your brand better. Unfortunately, the experience was quite disappointing.
A sales associate approached me initially, but while I was asking her a question, another gentleman arrived. She immediately stopped assisting me and turned her attention to him. It seemed they knew each other, although I can’t be certain. She never came back to continue helping me.
I mentioned that I was looking for shirts in different colors, but instead of assisting me or introducing your collection, she looked at me in a way that made me feel uncomfortable.
In the end, I bought one white shirt and left. I hope you’ll take this feedback constructively, as first impressions are very important.
Three wonderful shirts from Emma…
Three wonderful shirts from Emma Willis. The first two arrived a little late owing to a mishap when processing my order, but that was sorted very efficiently and furthermore shipping costs waived by way of compensation.
Most helpful and efficient
Most helpful and efficient. Real knowledge and enthusiasim.
Thank you.
Great product and excellent service!
Reliable and personal service with high…
Reliable and personal service with high standards. Individual, expertly made and always tasteful products.
Friendly helpful staff
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

