EQi Reviews 627

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and patience, making interactions pleasant and productive. Many people highlight the excellent customer service, appreciating the clear communication and the smooth, efficient resolution of their queries. The overall service is frequently described as outstanding, with consumers noting the ease and effectiveness of their experience. However, some customers also noted issues with response times, mentioning long waits on the phone or for email replies, and occasional difficulties with the user experience, including login problems. A few other people also felt that the service was inconsistent, with some representatives being less knowledgeable or helpful, leading to frustration and a perception of poor customer care.

What people talk about most

Staff

Customers had positive experiences with staff. Many reviewers praised the helpfulness, knowledge, and... See more

Customer service

People report positive experiences with customer service. Many customers praise the helpfulness and... See more

Response time

Consumers find response times to be ambiguous. While some reviewers experienced quick responses and swift... See more

Service

Clients share ambiguous opinions on service. Many reviewers praise the excellent service, highlighting... See more

User experience

Reviewers mention ambiguous feedback about user experience. Many customers found the process straightforward... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ratheesh P Was quite helpful. However, there was long silences on the phone and I never knew whether he was still there or not so I think some sort of reassurance could have been good. But that's... See more

Company replied

Rated 5 out of 5 stars

The member of staff acted quickly, understood my needs ,explained how she would proceed and offered to call me back once the trading was complete to save me hanging on the phone. She quickly called me... See more

Company replied

Rated 5 out of 5 stars

Ramysa was most helpful in my queries, providing quick responses and solution to my questions. She was very knowledgeable and patient. Would politely request you revise the hold music on the pho... See more

Company replied


Company details

  1. Money & Insurance

Written by the company

EQi offers customers independence, choice and control over their investments. Invest in stocks, shares and funds with an EQi ISA, LISA and SIPP.

EQi

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

627 reviews

5-star
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Rated 5 out of 5 stars

The person I spoke to was polite

The person I spoke to was polite, professional, very knowledgeable and very efficient, I couldn’t ask for more

January 22, 2026
EQi logo

Reply from EQi

We're happy to hear that the person you spoke with was helpful, knowledgeable, and efficient. Thank you for taking the time to share your positive experience with us!

Rated 5 out of 5 stars

Excellent experience

Excellent experience. Rang up EQi to reset a password after being locked out of my account. I was expecting it to be a lengthy & complex process as these things often can be. Turned out to be very straightforward. Spoke to a chap called Peter, one of their customer service reps who talked me through the process. I was back online in a matter of minutes. Why can’t everything be this simple?! Thanks Pete! You were a great help & a pleasure to deal with.

January 21, 2026
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Reply from EQi

We're happy to hear that resetting your password was so straightforward. We appreciate your positive feedback regarding the assistance you received from our customer service representative. We're glad you enjoyed your experience and thank you for taking the time to share it.

Rated 5 out of 5 stars

Bhumik was very helpful

Bhumik was very helpful - rang yesterday and the person was not that knowledgeable with the questions I needed answered so had to call again today - also sent a secure message which I had no response from yesterday - called again today.
All my questions were answered by Bhumik

January 20, 2026
Unprompted review
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Reply from EQi

We appreciate you bringing this to our attention. We're glad your questions were answered by the second call. We will look into the response time for secure messages to improve our service. Thank you.

Rated 5 out of 5 stars

Excellent customer servuce

I spoke to a young lady called Sarah who was extremely helpful, professional and patiently guided me through how to access the features of their website when it comes to selling my shares.

January 20, 2026
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Reply from EQi

We're happy to hear that you had such a positive experience. We appreciate you taking the time to share your feedback regarding the assistance you received navigating our website.

Rated 5 out of 5 stars

5 Stars for a reason

Once again, a year had passed since I last checked in on my ISA, and I was struggling to log on. Sarah came to my rescue, with a calm and professional reassurance. She quickly completed the ID checks and got straight into resolving my problem, swiftly and efficiently. Sarah’s first class customer service was a breath of fresh air after the usual 5 mins of bland music! I’ve no doubt she’ll soon be leading the team from the front !!

January 19, 2026
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Reply from EQi

We appreciate you sharing your experience. We're happy to hear that you received such helpful and efficient support when you had trouble logging in. It's great to know the ID checks were completed quickly and your problem was resolved swiftly. Thank you for your kind words!

Rated 5 out of 5 stars

Ayush both knowledgeable and patient

The knowledgeable way Ayush answered my question and patiently took me step by step to resolve the issue.

January 19, 2026
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Reply from EQi

We're happy to hear that the issue was resolved effectively. We appreciate your positive feedback regarding the helpful and patient assistance you received. Thank you!

Rated 1 out of 5 stars

Worst platform, typical UK standard

I transferred my current shares ISA to this company because I need to receive shares from my company, which can only work with this platform.
-
They took more than 3 months for the transfer, and even after this long waiting time, they only managed to transfer the shares only.
When I contact them multiple times, all agents respond with a different message. The last agent (Liam) said "I don't know there are also cash coming in".
That means my £30k cash went missing and they never know where it is - till today.

January 16, 2026
Unprompted review
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Reply from EQi

We appreciate you bringing this to our attention. We are sorry to hear about the delay in your transfer and the missing cash. We'll contact you direct.

Rated 5 out of 5 stars

EQi is a great company to use

EQi is a great company to use. Thank you Liam for making my journey easier.

January 2, 2026
Unprompted review
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Reply from EQi

We're happy to hear that your experience was a positive one, and we appreciate you mentioning the assistance you received during your journey.

Rated 5 out of 5 stars

Super helpful customer service

This is more an individual review of someone who deserves recognition in EQI!
Mark C has been super helpful. I’ve dealt with him a few times when organising share transfers and he’s been so obliging, supportive, and pleasure to deal with. He made the whole process much smoother. Really appreciate the help & great service.

January 15, 2026
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Reply from EQi

We appreciate you acknowledging a team member's exceptional support during your share transfers. We're happy to hear that their helpfulness and service made the process smoother for you. Thank you for your positive feedback!

Rated 5 out of 5 stars

Mark really helped

Spoke to Mark he couldn’t have been more helpful. Mark sorted a problem out I’ve been worried about in no time . Top man and a blue nose KRO

January 14, 2026
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Reply from EQi

We're happy to hear that the issue you were worried about was sorted out quickly and efficiently. We appreciate your positive feedback and are glad we could help!

Rated 5 out of 5 stars

Excellent service for share dealing

Excellent service for share dealing.

Mark Caffery provided excellent customer service to me while dealing in some shares. He was clear , very transparent and charming, making the whole process smooth and efficient. I'm very satisfied with the service received today. Would highly recommend.

January 13, 2026
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Reply from EQi

We're happy to hear that you had a smooth and efficient share dealing experience. We appreciate your positive feedback regarding the clear and transparent service you received. Thank you for recommending us!

Rated 5 out of 5 stars

Keith Caffery

Keith Caffery, customer experience representative, has helped me enormously with the administration of my grandparents investments. He is very knowledgeable and skilled in his work. His people skills, compassion, sensitivity, patience and perseverance are irreplaceable. He sets the benchmark for excellence in service performance.

January 13, 2026
Unprompted review
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Reply from EQi

We are so happy to hear about the positive assistance provided. It's wonderful to know that the representative's knowledge, skills, and personal qualities were so helpful with your grandparents' investments. We appreciate your feedback.

Rated 5 out of 5 stars

Very good service

Very good service, resolved my issues

January 8, 2026
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Reply from EQi

We're happy to hear that our service resolved your issues. Thank you for your positive feedback; we appreciate it.

Rated 5 out of 5 stars

Peter listened and helped me he…

Peter listened and helped me he explained what I needed to know and was extremely kind and helpful

January 8, 2026
Unprompted review
EQi logo

Reply from EQi

We're happy to hear that you had such a positive experience. It's wonderful to know that the information provided was helpful, and we appreciate your kind words.

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. The advisers were patient with my poor understanding and went out their way to help. Where there was doubt regarding my questions, advice was sort.

January 8, 2026
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Reply from EQi

We're happy to hear that our advisers were patient and helpful, especially when clarifying your questions. We appreciate your positive feedback and thank you for taking the time to share your experience.

Rated 5 out of 5 stars

Peter was most helpful…

Peter was most helpful in providing temporary PIN number to enable bot( my wife and I to access our ISA ACCOUNTS online.

January 8, 2026
Unprompted review
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Reply from EQi

We're happy to hear that you found our team member helpful in providing access to your ISA accounts. Thank you for sharing your positive experience with us.

Rated 3 out of 5 stars

A good product, ruined by glacially slow processing times

On the face of it, EQi's Flexible Stocks and Shares ISA is a great product. However, they are so slow to act on instructions that it's impossible to recommend. Their SLA for making transfers into it is 10 working days which is far too long to start with. On top of that, the 10 days isn't from when you send your instruction – it's from when they forward your instruction to the processing team so the real SLA is 11-12 working days. Their slowness is likely to result in a significant tax liability for me, which negates the entire point of the product. I want to love it, but it's impossible to recommend the service given their current service level. I will update this review if things improve over the next few weeks.

Update: EQi’s complaints department got in touch and were able to intervene to get this process sped up sufficiently for me so that the transfers all went through in time…just about. If only it could have been happened smoothly all along.

January 8, 2026
Unprompted review
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Reply from EQi

We appreciate you sharing your experience. We're sorry to hear about the delays you've encountered with the Stocks and Shares ISA transfers and the potential tax implications. We're taking your feedback seriously and are looking into how we can improve our processing times. We value your business and hope to regain your confidence.

Rated 5 out of 5 stars

Who new you had two portals!

I had struggled with an earlier colleague who, now I know, wasn’t aware you have two portals, Equinity and EQI for ISA’s.
Bhumika Sadananda Recognised it straight away from the account number and from 30 minutes on the phone getting nowhere in five minutes I was up and running😎

January 7, 2026
EQi logo

Reply from EQi

We're happy to hear that the colleague quickly identified the correct portal and resolved the issue. We appreciate you bringing this to our attention, and we'll use this feedback to improve our service. Thanks for your review.

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