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See what reviewers are saying

Rated 1 out of 5 stars

I had a very negative experience with this company. We joined on the promise to have the money back but once I made a payment and never received a refund. It seems they have arrangements to remove neg... See more

Rated 5 out of 5 stars

We are very satisfied with the cooperation with FAIRLING. The regular performance calls are very helpful, as they give us tips on how to make the ads even better. The platform is intuitive and user-fr... See more

Rated 5 out of 5 stars

We've decided to register our brand with Fairling because we thought the first contact we had with them was really attentive and professional. Since then, our first impression has been confirmed all t... See more

Rated 5 out of 5 stars

Excellent service & people We had a great experience when launching our product on Fairling platform. Every step was explained and reviewed multiple times and the advice given was highly valuable!... See more

Company details

  1. Direct Mail Advertising
  2. Clothing Store

Written by the company

We love diversity. We believe in the beauty of retail. And in the happiness that comes with offering unique and creative products to customers searching for something special out there. We put quality before quantity. And we celebrate conscious shopping in the era of fast consumption. We are FAIRLING. FAIRLING is one of the fastest growing startups in Retail Tech. We digitalize a fast changing market: analogue lifestyle fairs and trade shows. Using smart algorithms, we have created a platform that connects brands and stores with each other easily, fast and online.


Contact info

3.3

Average

TrustScore 3.5 out of 5

222 reviews

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Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Scam

I had to give one star to write this review otherwise they don’t deserve it. As most say they sell you words only. I subscribed for 6 months and I paid £300 for it. I ran two ads each ad for a month, then I had to pay extra around £150 to run more ads as my credit were finished. So I only used it for 2 months out of six. And ofc I was never told about this AT ALL by their agent. On top of that they automatically renewed my subscription when they never sent me any document by email when I signed up or when I had the on boarding call. and I am fighting for my money back now. They are simply a SCAM. Such a misleading company with hidden payments. Do not sign.

December 6, 2022
Unprompted review
FAIRLING logo

Reply from FAIRLING

The old models had actually included limited credits. Depending on which package you chose, you got a number of credits. You chose the cheapest package and were informed about it extensively and you agreed to it. To complain about this afterwards is quite astonishing. But we have to live with it.

At this point it should be noted that many 1-star ratings had the claim that your products are sold. But which platform can guarantee that? So to put the blame on us when the products are not sold is quite sad. Apart from that, we are not an ordering platform but a marketing platform and your brand has also suffered from that.

It's really scary how entrepreneurs deal with reviews. Sad

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Rated 1 out of 5 stars

Would never recommend if someone wants real business not story-telling

This company has many great story tellers but their service is far worse than what they promised even with signed official documents. We paid the subscription Fairling Pro Plan for one year (2022.4-2023.4) and signed the Customer Happiness Guarantee at the same time. This is the background.
We only got 3 requests from fairling in the whole year around. (they promised and it was written clearly in the document we should get at least 15 requests during the membership year ). Otherwise,(I quote directly from the contract here) "lf you are not able to achieve the mentioned number of requests, we will refund the full membership fee to you."
Besides, we posted regularly, contacted with their sales assistants as scheduled and reached out all the stores who saved or downloaded our catalog, etc... The staffs were nice to talk with but could not give useful suggestions. In a word, we tried our best to make better performace with fairling based on the trust. However, all thoese didn't work.
What surprised us more is, sometimes we get 0 engagement rate if fairling didn't sent the Newsletter to the store owners, which means the ads we created on their platform actually converted nothing for us. This is another frustrating point because we would not know whether the posts were really visiable to the "target" market or not.
* Additional information provided by their dashboard:(as they replied we are not telling the Truth)
1. We got 3 requests in a year (they promised 15 in the signed agreement, we booked the Pro plan)"if you are not able to achieve the mentioned number -15, we will refund the full membership period"
2. 0 feedback from the resellers who saved or downloaded the catalog, which made us doubtful.
3. Opening rate---as mentioned earlier, can be 0 if there's no newsletters sent.
4. Boost on other platform---1 post on their Instagram (not several) was promised by them and they did this in 6 months after working together we appreciated it.

In May, we began to negitoate with their representatives on refund details and everything went slow. Firstly, we were told their company was under bankrupt so that we can not get one penny back but we can try their new plans for one year for free as a compensation. Then, we asked if they have back-up plans in case the same history repeats, the answer went in silence. Would never recommend if someone wants the trustful conversation rates in the real business world.
Business is built between mutual trust. We started great as we trusted them but the fact turned out they don't deserve this trust. All the best as well.

April 20, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

Hello, we have looked at their facts and they are indeed behaving a little differently. In total, their ads were viewed by over 2,500 retailers, totalling almost 200 interactions and over 65 retailer profiles. Their catalogues were also downloaded multiple times. Since we are not an order platform, no orders are created here, and we have explained this to you several times. It is a pity that after our generous offer (we had undertaken several posts on our channels free of charge for you, as our conversations were always very friendly and confident. And now such an evaluation. Well, that's the way it is. Nevertheless, we wish you all the best.

Rated 1 out of 5 stars

FAIRLING IS A SPAM and will sell you a…

FAIRLING IS A SPAM and will sell you a Btob plateform that will not generate one sales yet will make automatic renewal payment without informing you. No phone number and your sales contact will close its agenda so you have no way to reach them. DO NOT SIGN and file a complaint at your bank for non authorised payment. FAIR’ING already cancel my comments on truspilot.

May 29, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

We had already answered you. For this reason, we are writing the same answer to your second evaluation, which is identical in content.

Hello, we have looked at your case. Firstly, we are a shop window for retailers, who have the opportunity to view products and, if necessary, contact manufacturers directly. We cannot influence this process. However, we do help manufacturers with their presentation and strategic objectives. So we offer at least 2 building blocks in a membership: marketing and advice. You have received both in abundance. But we are not a "orderplatform" max. a contactplatform between brands and reseller.

And since we have never offered anything other than memberships, we find it hard to believe that they did not have a clue. Because it is pointed out in every demo call. The very instrument of "membership" suggests a regularity. What is more, buyers have to "explicitly" click on the terms and conditions when concluding a contract, and every invoice states that it is a subscription. Finally, the cancellation period of only 48 hours is stated on every invoice.

But of course we are very sorry that the communication went like this. Please contact our support team and maybe we can find a new solution.

Rated 1 out of 5 stars

Police had to get involved..

Police and the bank had to get involved, luckily the bank refunded us as Fairling no one knows how made a payment to themselves via our card (they were never given the details).

Also, beside the scam part, despite us doing exactly what we were told by them and being a relatively solid brand, the platform was not able to generate a single sale in one year. I’d rate them lower than 1 star if that was possible.

Beware and stay away, people.

April 15, 2023
FAIRLING logo

Reply from FAIRLING

What nonsense. We are a company with over 10,000 customers and you think we work like this? Haha

Rated 1 out of 5 stars

Oversell their platform

I think Fairling are basically good sales people who oversell what their platform can do.

The only person who ever messaged me on the platform wanted me to offer him drop shipping and didn’t actually have a store. I reported him to Fairling, and it took them over 2 weeks to remove him from the platform. And I even had to follow up with them, so I’m not sure if they would have removed him. Anyway, of all the money I’ve wasted on my business - this one is my biggest regret. Save your money or try out one of the other wholesale platforms which are commission based as I’ve had better experience there and they offer free shipping services.

February 1, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

We are primarily a marketing platform and not an ordering or selling platform. In addition, retailers con contact directly. However, we are out of it from that process and it is all up to them and their rules and negotiations. We have no influence on the pricing or the shipping conditions, because those are theirs.

Our retailers are also subject to strict admission and they were the first case in 7 years to report such an occurrence to us. So we had to check intensively before drawing consequences. In the end, we acted as you wanted. Now we only get a 1 star rating after all. We don't think that's fair.

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Rated 1 out of 5 stars

This is an absolute waste of time and…

This is an absolute waste of time and money. And if you don’t get any contacts they make you feel like your brand is not good enough. We do well everywhere else and don’t need this belittling attitude.
Go and join a wholesale platform and use your money for whatever you need but don’t waste it on Fairling!

January 19, 2023
FAIRLING logo

Reply from FAIRLING

Hi Antje,

We are ver sorry to hear that you are not happy with your membership experience!

When taking a closer look at your profile, we realized that you only posted very few advertisements throughout the 12 months period of your membership. Wholesale via FAIRLING works like a funnel: 1. awareness, 2. consideration, 3. purchase, 4. loyalty. Because of that it is very important that the platform is used actively to generate the best results. We usually recommend to send out at least 1 advertisement per month to your selected target audience. By doing so, you can make sure that shop owners fully get to know your brand and remain updated on your products.

Because of that and since you have not made use of your included Performance Calls to optimize your advertisements, we definitely see a lot of unused potential for your amazing brand in our network. Our Customer Success team is always here to help you with feedback and advice in terms of the advertisement content and strategy for the FAIRLING target audience to make sure that you can get the most out of your time with us.

In order to find a solution to your situation and to help you in using the tool more efficiently, please send us an email to: support@fairling.com. We will make sure to get back to you as soon as possible!

Kind regards,
The FAIRLING team

Rated 1 out of 5 stars

Participation in fairling has yielded…

Participation in fairling has yielded nothing.
We've been putting out a lot of time and effort.
The team and support is very willing, nevertheless we didn't have any revenue during a 2 year period.

Update 31-1-2023
We've been granted a 3-month extension. We are currently on a campaign run, hope we will get some win-win situations with retailers from Germany.

December 14, 2022
Unprompted review
FAIRLING logo

Reply from FAIRLING

Hi team from Getekenddoorzusje,

We are very sorry to hear about your experience with our service and that your membership did not generate revenue for you.

When taking a closer look at your profile, we realized that you only posted 2 advertisements throughout the 2 year period. Wholesale via FAIRLING works - as in classic marketing - like a funnel: 1. awareness, 2. consideration, 3. purchase, 4. loyalty. Because of that it is very important that the platform is used actively to generate the best results. We usually recommend to send out at least 1 advertisement per month to your selected target audience. By doing so, you can make sure that shop owners fully get to know your brand and remain updated on your products.

Because of that, there is definitely a lot of unused potential for your amazing brand in our network. As we can see, you still generated a good number of interested shops in your dashboard, which can also be used for your sales campaigns. Our Customer Success team is always here to help you with feedback and advice in terms of the advertisement content and strategy to make sure that you can get the most out of your time with us. In order to find a personalized solution to your situation and to help you in using the tool more efficiently, please send us an email to: support@fairling.com. We will make sure to get back to you as soon as possible!

Kind regards,
The FAIRLING team

Rated 5 out of 5 stars

Amazing platform. Greatest team

We signed up with Fairling in October 2021 and after our first ad campaign, we managed to receive a bunch of messages asking about the product. Unfortunately due to many external issues, we were not able to squeeze the juice out of everything the platform has to offer as we were not consistent with our ads.
The team behind Fairling is super understanding and after speaking about our situation with them, they were very kind in allowing us to continue for 3 more months. This is prove that they truly care about their brands and stores and want them to do well.
In all honesty, one of the most dedicated teams I've had the pleasure to work with.

As an extra point, if Antonia ends up being your point of contact, you are in luck : )

November 16, 2022
Unprompted review
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Rated 4 out of 5 stars

So far we are very happy with Fairling…

So far we are very happy with Fairling and the support from the team (we are in contact with Antonia and Susana). The tips we get to improve our performance on the platform are very helpful. Now we just need to implement them and hopefully see the results soon :)

September 2, 2022
Unprompted review
Rated 5 out of 5 stars

Very helpful team!

We are very satisfied with the cooperation with FAIRLING. The regular performance calls are very helpful, as they give us tips on how to make the ads even better. The platform is intuitive and user-friendly. In the end, what matters is that you invest enough time yourself in regularly placing ads and contacting retailers, otherwise no new contacts will be made. But that's also what they make clear from the beginning and always in the calls. We are curious to see what else will come up in the next few months. Thank you!

September 1, 2022
Unprompted review
Rated 4 out of 5 stars

Straightforward Platform & Helpful Team

We recently onboarded with FAIRLING and so far have found the platform easy to use and set up. We had an onboarding call with Jacqueline and then our strategy call with Susana, both who have been extremely helpful in showing us how to make the most of the platform. We have started advertising and have received profile visits, catalogue downloads and been added to potential customer's favourites. We will continue to follow the advice and hope to see the benefits soon. I have given 4 stars for now, the 5th star will come when we generate leads into sales.

So far we are very happy.

August 25, 2022
Unprompted review
Rated 5 out of 5 stars

Zetu Gratitude.

Hello Fairling.

We are super glad we made this decision. Antonia has been very helpful letting us know what we could do better to utilise the platform and her feedback has led to 3 interested shops and our first retailer purchase in Hamburg. We have a lot more work to do but we feel supported and not alone.

August 5, 2022
Unprompted review
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Rated 5 out of 5 stars

I really enjoy working with Antonia

I really enjoy working with Antonia. She has a lots of knowledge about the marketing and working with the wholesale brands. And she is very focused on delivering the best experience for us as a brand owner.

She is always so resourceful.
I can learn so much from her.

June 30, 2022
Unprompted review
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Rated 5 out of 5 stars

The second time i work with fairling!

The second time i work with fairling!
After using Fairling for my B2B expansion in 2020, i now booked a second year in 2022.

Perfect customer service, very good first connection with new stores and Fairling is always enhancing itself.

May 7, 2022
Unprompted review
Rated 2 out of 5 stars

Wouldn’t recommend

As others have said, the onboarding process is fantastic but ultimately, Fairling was a waste of money for me. I had a couple of requests for samples but no sales, despite already having a fair number of international stockists from other platforms.

January 19, 2022
Unprompted review
FAIRLING logo

Reply from FAIRLING

Hi Laura,

Thanks for your review – we are very sorry to hear about your experience.

As we can see from your dashboard, you received a couple of store contacts via FAIRLING throughout the last months. We are very sorry to hear that – despite your offered samples – the shops that got in touch have not ordered your product in the end. Unfortunately, we as a platform cannot influence the final demand that a brand will receive. However, we are always happy to assist our customers as best as we can to not only get connected to stores through their advertisement and profile set up but also to close the deals with potential sales contacts generated through us.

Please make sure to reach out to our support team (support@fairling.com) or your personal Customer Success Manager so that we can check your results and we can discuss how to handle the situation. We are sure that we can find a good solution together so that you can get more value out of your membership.

Kind regards from Hamburg,
The FAIRLING team

Rated 5 out of 5 stars

Very happy with Fairling so far...

Fairling provides a very userfriendly platform for business owners. The onboarding process and the customer service are amazing. I am a small business owner and sometimes it happens that I get caught up in my own world of writing about my products, that it is great when somebody reviews an ad for me and gives me tips & tricks and makes me aware of who my actual target group is. Annette Pflug is my contact person at Fairling. She is amazing and so helpful with guiding me along the way. And yes, everyone, who is a business owner knows, that people won´t buy a product after seeing it once in an ad. So, my results are getting better with every advertisment, because I know that it takes work and patience.

January 15, 2022
Unprompted review

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