Firmoo Reviews 

2,928
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 673 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and excellent value of the glasses, often noting their stylish designs and comfortable fit. Many appreciate the significant savings compared to high street opticians, making it possible to own multiple pairs. The ordering process is described as easy and straightforward, with many receiving deliveries quicker than expected and well-packaged. However, some customers noted issues with delivery, including parcels being lost or experiencing significant delays, and a few reported orders cancelled without explanation or non-delivery. Additionally, a small portion of people felt that some glasses did not fit well, had issues with specific lens types, or found the prescription to be inaccurate.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, with many expressing satisfaction with the fit,... See more

Quality

Clients share positive opinions on quality, with many reviewers expressing satisfaction with the excellent... See more

Price

People report positive experiences with price, consistently finding glasses to be of good quality and... See more

Order

Users describe positive interactions with order, highlighting the ease and simplicity of the ordering... See more

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Customer service is absolutely fantastic with this company & help with any questions or problems.They sort it swiftly & resolve any problems instantly. The glasses are of great quality & are fantast... See more

Rated 5 out of 5 stars

Really pleased with my prescription sunglasses, they arrived quicker than the estimated time and they fit perfectly. A bargain with polarised lenses costly only a quarter of the price my local opticia... See more

Rated 5 out of 5 stars

Had many pairs of glasses from firmoo now after 30 years using high street and spending ££ on frames & lenses. Quality is great, ordering is easy and can put in your prescription clearly. Can also see... See more

Rated 5 out of 5 stars

Fabulous glasses at a very reasonable price , I have clear lens and some frames with advanced varifocals , also transition lens on a couple of pairs that are lovely brown tinted when out in the sun .I... See more


Company details

  1. Glasses Store
  2. Sunglasses Store

Written by the company

Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.


Contact info

4.8

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(2,928)

665 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 5 out of 5 stars

Good value

I was skeptical, however very surprised. Ordered single lense prescription glasses and I have to say they are spot on. The price point was good and has optional extras. Shipped and received within two weeks, overall very happy and would absolutely recommend and use again.

March 17, 2026
Unprompted review
Rated 5 out of 5 stars

Simple to use and very good…

The site is easy to use with lots of choice. I've used them before and now my prescriptions has changed I went straight back to them.
I was kept up to date with the tracking of my glasses. They arrived safely and are very good. The fit is nice and comfortable and the lenses are perfect. Very happy.

March 9, 2026
Unprompted review
Rated 1 out of 5 stars

Firmoo might make good glasses but they have difficulty getting them to you

I can’t comment on the quality of the glasses from this company because the two pairs I ordered were never delivered after a 4 week wait from ordering. Apparently the courier couldn’t find my property despite having the correct postal address and delivering glasses several months earlier my wife ordered from this company.
Control over a courier in another country is difficult to achieve. My one star review is based on the absence of customer care, and to a certain extent, logic in dealing with the issue. I was offered a voucher £50 in excess of my original order to order any replacement glasses, or a priority remake of my original order at no cost, or a full refund. Standard delivery via unspecified courier was the only option without paying extra for Express delivery via a named courier. No way to treat a customer who’d been so inconvenienced. Couriers are the weak link. Express delivery would have mitigated this risk.

March 25, 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Bede,

Thank you for sharing your experience, and we sincerely apologize for the frustration caused by the delivery issues with your order.

For standard shipping, currently we’re unable to choose the local courier that handles final delivery in your country, and we deeply regret that the delivery was unsuccessful even though the address was correct. We take this matter seriously, and your feedback has been shared with our logistics team for review and improvement.

We also recognize that the handling of your case did not meet your expectations and we apologize for that. We're glad to see that our customer service team has since processed a full refund for your order.

We truly appreciate your patience and your feedback. If you’re ever open to giving Firmoo another try, please feel free to reach out to us. We’d be happy to offer you a one-time upgrade to express shipping at no additional cost, so you can experience both the quality of our glasses and the express delivery service.

Sincerely,
Firmoo Customer Support Team

Advertisement
Rated 2 out of 5 stars

Wrong strength bifocal lenses done, still have to pay postage

After previous good experiences with Firmoo, I recently had a disappointing experience with bi-focal lenses. Had a new prescription and entered it correctly on their platform. Glasses arrived and I followed their guidance and web guidance adapting to bi-focal lenses after always having single vision ones. The right eye was still blurry as this had short sighted strength in also. My previous prescription was fine! I took my glasses to a high street opticians (where I got my eye test) and they kindly checked the prescription and was found that the right eye distance strength was stronger than I entered. I knew they didn’t feel right! I rang Firmoo to explain, and that it was done incorrectly in their lab. They didn’t seem to grasp that the lense was stronger than I requested after sending them a picture of the actual lense strength print out I got from the opticians, compared to my current prescription. Offered a full refund (-postage and vat) or a voucher of the same value as a full refund. I decided to get the voucher and same glasses but was skeptical it may happen again as I would be doing the same process with the same prescription! I then had to pay a further p and p which I was annoyed about as I hadn’t done anything wrong as there was no error on my part. It had been done wrong in their lab. Whilst the new glasses arrived, I still wasn’t happy and struggled to adapt so opted to get a refund, minus the postage and vat. I had to send them back at a cost to myself for a recorded/tracked delivery. I think that now i require a more specialised lense, its best for me to go to the high street, rather than online so that I have a f2f aftercare if there are any issues. It’s a shame as my past experiences with single lenses have been great from Firmoo. The fact that the error was on their part… it was me who was out of pocket.

March 12, 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Vicki,

Thank you for sharing your experience with us, and we sincerely apologize for the discomfort and frustration this has caused.

Sorry that we're unable to locate your order based on the information provided here, we can't review your previous communication and order details. To assist you further, can you please contact our customer service team directly via Email at service@firmoo.co.uk or Livechat (24/7) with your order number?

Our lab manufactures each pair of glasses according to the prescription and lens options provided at the time of order. However, optical comfort can sometimes be affected by various factors, such as: accuracy of the prescription and pupillary distance (PD), frame fit and how the glasses sit on your face, individual adaptation to new multifocal lenses, the positioning of the optical center in relation to the eyes etc. If you’d like, our customer service team can help analyze the possible causes to help you avoid similar issues in the future.

If you had your glasses checked by a local optician, please feel free to share a copy of their assessment or test results with us. If the issue is confirmed to be a manufacturing error on our part, we will take full responsibility and provide the solution accordingly.

We look forward to resolving this matter for you as soon as possible.

Sincerely,
Firmoo Customer Support Team

Rated 5 out of 5 stars

Great product for an unbelievable price

Easy ordering process, great choices of frames, I got my reading glasses & same prescription in sunglasses for an unbeatable price, readers are fabulous in usage & quality, sun glasses are great in looks, quality & usage, great products for an unbelievable price, great service so far, can’t complain & will definitely use again, delivery was couple of weeks, great all around experience

March 24, 2026
Unprompted review
Rated 5 out of 5 stars

Game changer for optical options

Game changer for optical options! Can’t fault it from easy to search options, step by step process, delivery updates and then customer service help if it isn’t quite right. Forever recommending these guys to anyone who will listen!

March 23, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Great choice of frames and lenses

Great choice of frames and lenses, so many styles to choose from. I have just received my third order from Firmoo and each one has been received in a couple of weeks and of great quality. My last order was for a couple of spare everyday pairs so just basic lenses, got 2 pairs delivered for under £30. I wasn't sure what frames would suit, but you can upload a picture of yourself to 'try on' and get an idea of what each pair would look like on/their size etc.
In my opinion you just can't beat them.
Would definitely recommend and will order again.

March 21, 2026
Unprompted review
Rated 1 out of 5 stars

shipping time!!!

shipping time!!!, glasses coming from china...no mention of that in the advertisement, one week on and still in possessing not dispatched as of yet....

March 19, 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Alan,

Thank you for reaching out and sharing the details of your experience. We sincerely apologize for the stress and disappointment caused.

We are an international online store. Our lab is located in China and we have the sorting center in CA. The glasses are shipped out from our lab in China.

Please kindly understand that the total delivery time includes both processing time and shipping time. Glasses are categorised as medical devices and require careful processing, quality testing before they can be shipped. For detailed information on our current processing time, please refer to our help center page here: https://www.firmoo.co.uk/help-p-220.shtml.

We will endeavour to ship and deliver all orders on time, but there are occasions that delay will occur due to reasons like lens defects, postal strikes, public holidays etc. If delivery exceeds the stated timeframe, we will provide compensation accordingly.

Sorry that we're unable to locate your order based on the information provided here, we can't review your order details and status. Can you please contact our customer service team directly via Livechat (24/7) with your order number? They can access your order details and do their best to expedite the process where possible.

Thank you for your patience and understanding.

Sincerely,
Firmoo Customer Support Team

Advertisement
Rated 5 out of 5 stars

who knew seeing clearly could look this adorable?

“Just received up my 2 pairs of new glasses and honestly? I might have peaked. These frames are both so cute they should come with a warning label. I slipped them on and instantly gained +10 confidence, +20 glam, and at least +50 ‘who is she?’ energy.
Not only do they make me look like I have my life together (a powerful illusion), but they’re comfy, stylish, and basically the main character accessory I didn’t know I needed. If seeing the world more clearly and looking fabulous while doing it is wrong, I don’t want to be right.
Consider this your sign to get glasses that make you feel unstoppable. Mine are officially my new personality. Great work Firmoo keep it up”

March 9, 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Great service and speedy 👍🏼 very reasonably priced and the end result was just exactly what I ordered 👌
Would highly recommend

March 11, 2026
Unprompted review
Advertisement

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look