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Review summary

Created with AI, based on recent reviews

Considering 236 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the platform for its user-friendly interface and intuitive design, making email marketing feel simple and efficient. Many highlight the beautiful, professional templates and the ease with which they can create aesthetically pleasing emails that align with their brand. The ability to build workflows, segment audiences, and integrate forms seamlessly is also frequently mentioned as a significant benefit, saving users time and effort. Reviewers also commend the excellent customer service, describing the support team as responsive, helpful, and knowledgeable. They appreciate the human and kind approach to problem-solving and the availability of educational resources like webinars. However, a small portion of people felt dissatisfied with the customer service, citing unhelpful responses and a lack of clear ownership when issues arose. Some also noted that the platform still includes branding despite paying for the service.

What people talk about most

User experience

Clients share positive opinions on user experience, consistently highlighting its ease of use and intuitive... See more

Website

Users describe positive interactions with the website, highlighting its beautiful, clean, and modern design... See more

Marketing

Customers had positive experiences with marketing, finding the platform user-friendly and effective. Many... See more

Customer service

Consumers consistently report positive experiences with customer service. Many reviewers highlight the... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the human and kind... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Flodesk is hands down the easiest email marketing tool I've ever used, and I've tried a lot of them! It has really robust functionality and capabilities their competitors just don't have. From the abi... See more

Rated 5 out of 5 stars

After our years of struggling with a email system that simply couldn't keep up, flodesk has been a breath of fresh air for our business! We actually have two accounts, one for my health coaching busin... See more

Rated 5 out of 5 stars

I started using Flodesk in December 2024, based on a recommendation from another coach. Since then, it has been an invaluable business tool for reaching out to my members and customers and for me to g... See more

Rated 5 out of 5 stars

I am new to Flodesk and had a question about how to segment my emails. The support team was able to answer my question quickly, clearly, and without making me feel bad for asking. Most tech companies... See more


Company details


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4.9

Excellent

TrustScore 5 out of 5

291 reviews

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Replied to 25% of negative reviews

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Rated 5 out of 5 stars

5+ years with Flodesk. best of the best!

I’ve been using Flodesk for over 5 years and it’s been something that's grown right alongside me and my businesses. I’ve run multiple businesses and as my launches, promos, and offerings have changed, Flodesk has kept up so I never have to rebuild my systems from scratch which is HUGE. It’s been one of the few consistent systems I’ve had over my 10 years of being an entrepreneur and it has adjusted with me in all the the changes and pivots.

The design templates are my favorite (and what drew me to Flodesk all those years back) because they’re absolutely stunning. They’re super clean and modern, and I can drop in my brand fonts and colors, add countdown timers or polls, and everything looks clean and polished without spending a ton of time on creating. It makes staying connected with my audience and has helped build trust for my brand and each business.

The automation is suuuper simple to set up so even if you’re not a tech person it’s manageable. There is a resend feature that sends to unopens which has helped boost my engagement and open rates. It It also integrates with other tools I already use like Canva, Shopify, and Honeybook so it makes things even easier.

I keep recommending Flodesk because it’s been so consistent and works the way entrepreneurs actually work. It has saved me sooo much time and helps me engage my audience, and it actually helps keep my business organized. I always tell people if you want an email tool that just works and grows with you, Flodesk is definitely it.

April 23, 2026
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Rated 5 out of 5 stars

Why I love Flodesk as a creative and solopreneur

I've been running my business as a branding photographer and personal brand coach for over 8 years, and before Flodesk I'd tried four other email platforms. None of them truly worked for me. They were clunky and the templates didn't match my vibe.

I came across Flodesk in October 2021 after subscribing to another creative's newsletter and loved by how beautiful and on-brand it looked. I signed up for the free trial, upgraded a month later, and I haven't looked back.

I love the...
1. The drag-and-drop builder is genuinely easy to use. Email marketing finally feels like a creative extension of my brand instead of a chore
2. Link Actions lets me segment my list automatically based on who clicks what
3. Flodesk Checkout has generated me over $6K in sales for me without needing a separate sales page or extra tech
4. The new Buy Now, Pay Later option has helped my clients invest in coaching and photoshoots on terms that work for their budget.
5. On top of that I love that they provide educational videos for their users.

For solopreneurs and small creative teams who want powerful tools without the overwhelm, Flodesk is the one. I highly recommend Flodesk and lastly I love that they lean more into community and actually listening to their customers.

April 1, 2026
Unprompted review
Rated 5 out of 5 stars

Flodesk is a game changer

Flodesk is a small business owner’s dream. I have been using Flodesk for about 5 years now and it has definitely upgraded my clients experience. One of my favorite features is using the forms and and workflows to automate which makes it an easy user experience to set up and grow my email list. The checkout feature is something that I use frequently and has allowed me to increase sales. The beautiful templates and ease of use are a big plus. If you are ready to upgrade your brand presence, you definitely need to give Flodesk a try!

April 23, 2026
Unprompted review
Rated 5 out of 5 stars

6 figure biz without social media - thanks to powerful emails

I’ve been using Flodesk for years now. Before, I was bouncing around from platform to platform. Since switching to Flodesk, I’ve never felt the need to search for a “better” platform.

It was always intuitive to use but they keep making it better and better. You can tell that the founders want to really support small business people and the way they keep in touch with their users is like nothing I’ve ever seen before in a company of their size.

Because of Flodesk, I felt really good about quitting social media 5 years ago because I knew that my newsletter would be enough to keep my community engaged with my business because it is always a joy for them to read and for me to send.

April 23, 2026
Unprompted review
Rated 5 out of 5 stars

The emails are quite lovely

The emails are quite lovely, and the platform is streamlined and easy to use. I love the options available for setting up workflows. The automation helps togive my business a professional and streamlined look.

January 1, 2026
Unprompted review
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Rated 5 out of 5 stars

I love using Flodesk for my business

I love using Flodesk for my business. It makes email marketing feel simple, creative, and actually enjoyable. The templates are beautiful, easy to customize, and make it easy to keep everything on brand without needing a designer or tech background.

One of the biggest strengths is how user-friendly the platform is. From emails to forms to landing pages, everything feels intuitive and streamlined. I also appreciate that they continue to improve the platform and roll out updates that genuinely help business owners.

Their customer support is excellent. Anytime I need help, responses are thoughtful, helpful, and efficient. You can tell they care about the experience of the people using their platform.

Overall, Flodesk is a valuable part of growing my business, and I would absolutely recommend it to anyone looking for a beautiful and easy-to-use email marketing platform

April 21, 2026
Unprompted review
Rated 5 out of 5 stars

Flodesk has genuinely changed the game…

Flodesk has genuinely changed the game for my businesses! In the past year alone, m y email list has generated over $100K in revenue, and I truly believe the platform plays a big role in that. It makes communicating with my audience simple and consistent. No fighting algorithm or hoping my content gets seen. I show up in their inbox on my terms.

What really keeps me loyal is the design. My emails actually look like my brand. The customization is soooo simple. People tell me all the time that my emails stand out, and Flodesk is a big reason why. If you're a business owner who wants a tool that's both beautiful and effective, this is it!

April 22, 2026
Unprompted review
Rated 5 out of 5 stars

I have been a Flodesk user since 2021

I have been a Flodesk user since 2021, and I have always been impressed by the ease of use and aesthetic design. Flodesk provided me with a low-cost and easy way to begin to scale my business through their Forms + Workflows. The evolution of the platform has been incredible, but what I most appreciate is the way their team is present and accessible across social platforms, willing to connect directly with users (even on a call!), to help them troubleshoot and review best practices.

Beyond my personal experience, I've been able to support clients in building out their own funnels, empowering them to expand their marketing efforts. The ease of use has allowed for smooth handoffs.

I can't imagine trusting another email platform for my small, service-based business. The community their team has cultivated and the willingness of their leadership to be involved directly with their client base is enough to keep me as a customer for a lifetime!

April 22, 2026
Unprompted review
Rated 5 out of 5 stars

The only email marketing platform I would recommend for coaches and creatives

As a systems strategist who has worked inside the backends of 50+ businesses, I'm very deliberate about what I recommend. Flodesk is the only email platform I consistently recommend for intuitive, creative, ambitious entrepreneurs who want their backend to feel as good as their brand.

What sets it apart is the combination of design quality, workflow capability, and ease of use. It reduces the tech overwhelm that causes most small business owners to go quiet on their lists.

Flodesk’s visual builder is intuitive, design-led, non-intimidating and actually fun to use. It lets your brand be and it lets your emails feel like you. And when your emails feel good to create, they usually land better with your audience too.

I would wholeheartedly recommend Flodesk to intuitive, creative entrepreneurs building sustainable businesses.

April 22, 2026
Unprompted review
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Rated 5 out of 5 stars

My go-to for email marketing - and my clients' too

As both a business owner and a brand and web designer, Flodesk has become my go-to tool for email marketing - for myself and my clients.

For my own business, I use it to promote my services, build waitlists, and convert sales through forms, workflows, and beautifully designed emails. It's genuinely one of those platforms that just works the way you expect it to.

What I love most is how confidently I can hand it off to clients. Even those who have never touched email marketing before find it intuitive - most pick up the key features quickly and feel in control from the start. That ease of use is a big deal when you're helping a small business owner add a new tool to their workflow.

The integrations added over the past 12 months have been a real highlight, the Canva integration in particular is a standout. Being able to bring my designs straight into Flodesk saves time and keeps everything looking on-brand.

The customer service is responsive and genuinely helpful, and the help centre covers most questions in real depth. It's the kind of platform that clearly listens to its users.

Cannot recommend Flodesk enough!

April 22, 2026
Unprompted review
Rated 5 out of 5 stars

By far, our most favorite email marketing platform

Just want to give a huge shoutout to Flodesk for everything they’ve done to make this by far one of our favorite business tools we use on a daily basis. It has transformed our business in the way we communicate and nurture our subscribers. We have been using Flodesk for a little over 5 years now and we don’t plan on stopping. They’ve got a loyal customer for life.

We first started using Flodesk in our photography business back in 2021 as a way to keep in touch with our most loyal clients by sending them exclusive offers, stories, and occasional updates. With the ever-changing landscape of social media, I feel confident knowing if something were to ever happen to any other platforms, we would still have a way to reach our clients through Flodesk. People are starting to realize how fickle social media can be, especially with the algorithms constantly changing, so it’s nice that we finally have a way to “own” our online space and connect with our audience in a more authentic way.

Since then, we’ve started our own brand and web design company and are still using it to nurture and grow our revenue on that side of our business. It has been simply life changing for us. We always receive so many compliments on our beautifully designed emails so for us, it’s a no brainer to only refer Flodesk if our clients want to start building their own communities. The best part is, you don’t have to be tech savvy to use it. Flodesk has made it simple with their user-friendly interface for anyone to send beautiful emails with a variety of different layouts to choose from and implement your own branding, like adding your own logos, colors and fonts. As someone who’s in the design field, that aspect is pretty important to me. And the results genuinely speak for themselves. Each of our email campaigns have easily led to over hundreds, if not thousands, in sales.

Not only is their platform so simple to use, their community is top notch. We love the people and the faces behind Flodesk who have been our biggest supporters. They are some of the most friendly and inspiring people you will ever meet! As a creative, it can get lonely sometimes working from home, so knowing we have a whole community of Flodesk users who share the same struggles has been a breath of fresh air. (Which we still hope to meet in person one day!)

So if you’re on the fence, this is your sign to seriously just try it. Your future self (and your sales numbers) will thank you!

Thank you Flodesk for existing, we owe so much of our success to you!

XO,
Sasha Barrera

April 21, 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommend Flodesk!

I have been using Flodesk for my small business for over a year now and couldn’t be happier. I started using them for my email communication needs and had loved their platform from the beginning. It was so easy to create the most beautiful aesthetic email templates, landing pages, and workflows. The reporting I could see was extremely helpful in guiding my future email campaigns. My customers also responded well and my sales increased significantly due to the ease of purchase links. I highly recommend using Flodesk!

April 20, 2026
Unprompted review
Rated 5 out of 5 stars

Flodesk makes my aesthetic lovin' heart happy!

I have been using Flodesk for a few years now and I not only love how easy and intuitive it is to use, but I also love, love, love how beautiful the emails are. Being able to make my emails essentially an extension of my website/branding makes this Libra incredibly happy (we love a good aesthetic).

I had used Mailchimp prior and found the emails to be clunky and not as responsive - with flodesk I actually get a lot of engagement.

Not to mention, flodesk as a company is constantly looking for feedback from their customers and actually listening which is much appreciated!

April 21, 2026
Unprompted review
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Rated 5 out of 5 stars

My #1 Recommended Email Marketing Platform

Flodesk is the email marketing platform that I recommend to all of my clients!

As website designers, we are focused not only on aesthetics but also on strategy. When it comes to keeping a consistent brand across all platforms, Flodesk is one of the best platforms visually.

In addition, it makes it so easy for users to edit layouts and customize emails to their needs. The platform itself is extremely user-friendly and straightforward. Building out automations is not overly complicated, scheduling emails is a breeze, and segmenting lists is even easy.

The analytics are so digestible that it's easy to know exactly what's going on in terms of audience, open rates, click rates, trends, etc.

Would absolutely recommend Flodesk!

April 20, 2026
Unprompted review
Rated 5 out of 5 stars

Flodesk is by far my favorite tool!

I have absolutely loved my time using Flodesk! It is user-friendly and so easy to navigate for my business. I recommend ot all of my friends that want to start email lists as well as clients because it's by far my favorite business tool. One of my favorite features is the premade layouts. It makes it simple to create beautiful emails for my weekly communications. They are always adding amazing updates, and I think you'd love it if you need to migrate your list or start from scratch.

April 23, 2025
Unprompted review
Rated 5 out of 5 stars

Email marketing for our photography business

We’ve been using Flodesk for our email marketing for our photography business for around 2 years and it’s become a key part of how we communicate and convert.

What stands out most is how intuitive it is to use. We’ve been able to build workflows, landing pages and lead magnet funnels without needing complicated integrations or constant tech support. It allows us to move quickly, which is essential when you’re running a busy business.

The visual side of Flodesk is also a big plus. Maintaining a clean, considered brand aesthetic matters to us and Flodesk makes that easy without sacrificing functionality.

We’ve seen real results since switching, both in terms of list growth and engagement, and it’s helped us build stronger connections with our audience.

If you’re looking for an email platform that balances simplicity with powerful features, Flodesk is the only company I recommend.

April 20, 2026
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Rated 5 out of 5 stars

My favorite tool in my tech stack

I've been a Flodesk user since way back in their beta phase in 2018, and I've absolutely loved the platform over the years (and especially what it has grown into!)

Beyond the incredible team who genuinely supports their community and listens to what we need, one of the first things I've always loved about Flodesk even as they've grown is the emphasis on design. I've played around with other email marketing softwares just so I stay on top of things, and it always just makes me fall more in love with how pretty and on brand I can make my Flodesk emails.

My absolute favorite feature is the workflows and they've even made some huge updates to these lately that are amazing! I love being able to have some sort of consistency even when I'm not totally present, and the workflows make that so easy. I'm able to create segments and sequences, do some A/B testing, and have different triggers that all lead into the same workflow. It's so simple for staying connected with my audience and having them really become part of the community as soon as they join my email list without any heavy lifting from me. Plus it's so easy to set up even if you're not super tech-y.

The price, the support, the ease of use, etc... I could go on and on, but it truly is just an all-around great platform and team. If you're a small business, building a community, or building a personal brand, it's my most-recommended tool.

April 20, 2026
Unprompted review
Rated 5 out of 5 stars

My favorite email marketing tool!

Flodesk is hands down my favorite email marketing tool as a creative and small business owner! I've been a user since the beginning and I can attest it is a tool that gets better with age. As a small business owner, I am wary of the tools I use and invest in and Flodesk has made it so easy and convenient to send ON-BRAND email marketing campaigns and newsletters to my audience. It takes minutes to set up a workflow and embed it on my website... not to mention the emails I send complement the rest of my branding and marketing. It's truly an extension of my brand. And I'd say has even improved my open rates more because it actually makes my list want to open my emails (which is currently sitting at 64.7% and above industry average!)

I also absolutely love how they are innovative in the tech/marketing industry. Email marketing has been around for decades and Flodesk is always coming up with new ideas to engage audience and encourage interactivity, which is so important in a world where we are bombarded with emails. My favorite feature is definitely their wheel spinner opt-in form as well as their Canva Create integration.

I've used other platforms before and I can attest Flodesk is the easiest to use and definitely has my business forever!

April 17, 2026
Unprompted review
Rated 5 out of 5 stars

The easiest way to get off the social media hamster wheel.

As the CEO of an email marketing agency (Not Another VA), I am on every email platform on the internet daily. Let's be raw and real: a lot of tech out there is clunky, overwhelming, and makes business owners want to cry. Flodesk is the exact opposite.

It is hands-down the most intuitive, beautifully designed platform on the market. They make it incredibly easy for business owners to step away from the exhausting social media algorithm and start building an empire they actually own in the inbox. The best part? If you want gorgeous emails without the tech headaches, Flodesk is the ultimate flex. Highly recommend!

April 17, 2026
Unprompted review

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