Flodesk Reviews 291

I’d been putting off properly setting up email marketing for ages because it always felt more complicated than it needed to be. I’m a VA (virtual assistant) working mostly with therapists, so I’ve tried a few different platforms over time, both for myself and clients.

I ended up using Flodesk and it’s honestly been the easiest one to stick with. The main thing for me is that it doesn’t feel overly technical; I can set up automations, forms, and emails without needing to Google every step. Once I had a simple welcome sequence running, it took a lot of pressure off having to manually follow up with people.

The design side is probably what stood out most. If you’re used to something like Canva, it feels quite similar - very visual, aesthetic and straightforward. I can put together an email that actually looks on-brand in a few minutes, which makes it way more likely I’ll send things consistently instead of putting it off.

I now recommend it to most of my clients as well, especially those who feel intimidated by email marketing. The feedback has been pretty consistent, they like how simple it is to use and that they don’t need a whole system or team behind them to get started.

It’s not the most complex platform out there, but that’s kind of the point. If you’re a small business and want something that works without overcomplicating things, it’s been a really solid option in my experience.

I’ve been using Flodesk and it’s been a game changer for my business.

I use it to automate my brand design quiz on my website, and it’s helped more people discover it and move through my nurture process consistently, without extra manual work on my end.

It’s incredibly easy to use, visually beautiful, and actually makes email marketing feel enjoyable. As a designer, that matters a lot.

I recommend it to my clients all the time because it helps them show up professionally without overcomplicating their systems.

It’s been a year since I moved from an ‘all the bells and whistles’ newsletter to Flodesk. I have not been sorry. Not only were the savings significant, the ease of use enabled me to manage my own monthly newsletter, resulting in more savings. After the initial setup, I’d never required assistance from the Flodesk team. Last week, I did and the response from Flodesk support was quick and pleasant and I had the information I needed to move forward with what I wanted to do. It doesn’t get much better than that.

I've been using Flodesk since 2020 — that's five years of weekly newsletters, automated sequences, and opt-in forms — and I can honestly say it's one of the best business decisions I've made as a solopreneur.
Before Flodesk, I was on Mailchimp. And while Mailchimp gets the job done, it always felt clunky, uninspiring, and — let's be honest — ugly. Every time I sat down to design an email, it felt like a chore. Flodesk changed that completely. The drag-and-drop editor is genuinely beautiful to work with, and the email templates look like they were designed by someone who actually cares about aesthetics. As a content creator in the lifestyle space, that matters enormously to me.
What keeps me loyal after five years? A few things:
The pricing is transparent and fair. Unlike Mailchimp, where costs spike as your list grows, Flodesk's pricing is subscriber-based with no hidden fees and no per-email charges. Every paid plan includes unlimited email sends — so you can nurture your list without watching the clock. (And as an early adopter since 2020, I still enjoy the legacy flat-rate plan, which honestly feels like a gift at this point.)
The simplicity is real, not just marketing. I'm not a tech person. I don't want to spend hours figuring out how to set up a welcome sequence or embed an opt-in form on my website. With Flodesk, everything just… makes sense. I had my first automated sequence live within an afternoon.
The analytics give me exactly what I need. Open rates, click rates, which segments are engaging — clean, readable, actionable. No data overwhelm, no dashboards that feel like NASA mission control.
Five years in, I'm still a fan. If you're a creator, coach, or small business owner who wants beautiful emails without the tech headache, Flodesk is the one.

Flodesk has been part of my business since the early days a few years ago. As an art-based business, visual aesthetics is very important to me, which is a strength of Flodesk. I also love how user-friendly the interface has been, which makes writing a regular weekly newsletter an absolute joy.

Flodesk makes growing + marketing my web design business easier than I could have ever imagined! Not only is it effortless to put together a great email marketing campaign, but the built-in tools for staying branded and matching the aesthetic of my website design is unmatched. The customer support + dev team are top notch, they're always improving and listening to user feedback (which is honestly uncommon these days). I recommend Flodesk to all my clients, and hear from them how easy it is to use as well as how much additional money they've made in their businesses since joining Flodesk for email marketing.

I have used Flodesk for my small business email platform for years and cannot recommend it enough. After previously attempting to use various other email newsletter providers and being frustrated with poor design and tech complications, I appreciate Flodesk's simplicity of use, beautiful aesthetic templates that stand out in any inbox, continued addition of features such as checkout and sales pages, forms as beautiful as the emails, and tiered pricing based on list size. Their customer service is fast, personal and human. 10/10 recommend if you value aesthetics AND ease of use.

This service has significantly declined over time. What used to be included now comes at an extra cost for almost everything.

You pay for the service, only to find out there is still branding included. If you want to remove it, you are required to pay even more. On top of that, the pricing model is based on the number of readers rather than emails sent, which quickly becomes very expensive.

In my opinion, this feels misleading and not transparent. Customer service is also very poor and unhelpful.

This is something potential users should be aware of before getting started.

I’ve been using Flodesk since January and it’s honestly been such a great experience, especially as I’ve been building my community. Everything feels really intuitive and easy to use, which I didn’t expect at first.

The best thing for me so far is their support team! They reply so quickly and are actually helpful, which makes a big difference when you’re figuring things out as you go.

I also love how clean and aesthetic everything looks without needing to overthink design. It just makes the whole process feel lighter and more enjoyable <3

I absolutely love flodesk! Not only are the emails and forms beautifully designed, but they are incredibly functional as well! My deliverability rate is high and the analytics help me to continue bettering my emails overtime. If you’re on the fence about the flodesk, don’t be! I have used many other email service providers and this is by far my favorite. I love it so much I pay for two separate accounts for two different businesses I run!

We have had a great experience with Flodesk! We have been a customer since the beginning and have had great customer service throughout the years. Very easy to use and create emails!

I've been with Flodesk since 2020. At the time I needed a newsletter platform that had good design and style---at the time there wasn't anything out there. Immediately, my collectors (I'm a photographer and artist) started noticing the upgrade. It's also intuitive and I loved the ease with using the platform in general. They are quick to respond to issues and questions. I'm a very happy client who recommends them to everyone.

Absolutely Love using Flodesk! It’s literally the most straightforward easiest email platform to learn. I’ve tried them all… It’s very intuitive to get set up, schedule your emails, create workflows and segments.

The customer care is the nicest in the industry (real human support)

I’ve been using them for over 3 years and will continue to be a happy customer!

Thanks Flodesk!! You’re the best!

If you are looking for a newsletter platform that is not only easy to navigate but also so inspiring to use I highly recommend Flodesk. I have been using them for almost 5 years now and I am extremely happy with them! They make it fun & easy to create beautiful newsletters!

I have been a customer with Flodesk since they began. It is a platform that is so easy to use and I love the templates. Over time they have offered a lot more capabilities that matches up to some of the other major platforms out there. If you are not techy but need a great email platform this is the one to get. Again I haven’t left it since they began.

Flodesk has made my life and business so efficient! The customer service is amazing and will continue to refer to all my fellow entrepreneurs. Thank you for giving the best & exceptional service.❤️

I freaking love Flodesk. I switched years ago before ever publicly talking about it, and now I refer it to all of my clients. ALL OF THEM! That's how great this platform is.

The reason is simple: your emails actually look like your brand, not a generic template someone else is also using. Flodesk lets you set your fonts, colors, and visual identity once, and everything you build stays consistent, from emails to forms to landing pages to checkout pages. The design quality is on another level compared to tools like Mailchimp (trust me, I've tried them all). And their forms convert at more than double the industry average, which says a lot.
On top of the design, it handles everything a small business actually needs: automations, audience segmentation, abandoned cart recovery, and a native checkout with subscription and payment plan support. Plans start at $25/month with unlimited email sends, no surprise charges.

If you run a small business and you want your emails to look as good as the brand you've worked hard to build, this is the platform.

Flodesk is SO EASY to create beautifully designed emails that WORK!

The drag-and-drop editing allows me to focus on the important message and not get hung up on the details. Having my brand colors and fonts stored at my fingertips, plus templated designs to pull from, makes it so much easier to communicate with my list in a way that actually feels like me.

The moment I implemented workflows was when I really realized the power of Flodesk and how it allows me to duplicate myself.

At any point in the day I can be volunteering at my child’s school, out photographing, or literally sleeping… and anytime someone comes into my little space on the internet, they can receive communication from me at my best and looking my best.

And don’t get me started on how insanely helpful it is to automatically move subscribers into a Hot Leads list during a campaign, so I know EXACTLY who to follow up with directly.

Ah! I really don’t know what I’d do without Flodesk.

Excellent customer support, had an issue with the suspended email, but the admin account was contacted to it, the team quickly responded, resolved my issue and I’m good to go and continue using the service. Highly recommended!

Reasons why, as a small business owner who creates, designs, and sends all my own emails :

- My open rate is in the high 60s

- Ease of use

- It looks good, great designs

- Automations that make sense

- Price point

- Intuitive for non-tech peeps

- The “favorite” feature that helps you only have to figure out that “one thing” just once

- Their leadership and customer service

- The multiple uses (forms, opt ins, email)

- Their native integration with so many other tech tools

- Direct access to troubleshooters via their chat option AND the private Facebook group that any member can join - they monitor and answer just about anything there