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Rated 2 out of 5 stars

Having family members who are dairy free this Flora plant butter was a positive option for me to cook with. Mixed results sadly - for cooking sauces, frying etc it’s bland but ok but for baking NO! Th... See more

Rated 1 out of 5 stars

89% One Star reviews on Trustpilot. That speaks volumes !!! Eaten Flora Original for years and continued with the new muck which is not a patch on the original . Of course the only reason to chang... See more

Rated 1 out of 5 stars

I love Flora Original and have been using it for many years for baking and spreading, Lately I have noticed that there are two types of Flora Original - one is bright yellow and the other light and... See more

Rated 1 out of 5 stars

After approximately four decades of eating Flora, never again shall I waste my money! I am on the same bus as the 94% one-star ratings here ('tis a pity there is not a zero option)... All varieties... See more

Company details

  1. Food Products Supplier
  2. Food Manufacturer
  3. Health Food Store

Information provided by various external sources

From family meal recipes using healthy spreads to sustainability inspiration, read all about Flora plant-based spreads filled with 100% plant goodness.


Contact info

  • Southwest 3rd Avenue 1338, 97201, Portland, United States

  • flora.com

1.4

Bad

TrustScore 1.5 out of 5

68 reviews

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Rated 1 out of 5 stars

Advertise the product correctly!!!!!!

Advertise the product correctly!!!!!!
It states on the tub its ORIGINAL but also new improved taste/flavour CAN'T BE BOTH. I complained online directly to them as i bought 2 tubs in TESCO as it was good on price, binned em both, looks far far paler, tastes awful and most of all it destroys the bread it doesnt bloody spread!!!!!, They sent me a 4 quid voucher which Ive also binned, I'm now happy with an ALDI own brand, go back to the original recipe, they did this using cheaper oils a few years ago, and i stopped then.

January 6, 2024
Unprompted review
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Rated 1 out of 5 stars

Flora is dead

I've been using Flora since it was born decades ago. I loved the green tub original. But what on earth have they done to it ? It has lost its sweet taste. The texture is like muck. It's impossible to spread. It won't even stay on the knife as you try to lift it up to spread it. How the producers can decide that this new version is better, is beyond my comprehension. I have moved on to other brands now. I never ever buy Flora now. And l will never buy it again. Disgusting 🤮🤮🤮🤮

February 3, 2024
Unprompted review
Rated 1 out of 5 stars

Why?

After using Flora for over 10years I unknowingly bought a tub of the new recipe. After trying to use it I thought it was just a bad batch. However, after a second purchase, the same result. A very poor texture that's virtually impossible to spread as it just years the bread. Trying it on toast,it doesn't melt into the toast and leaves an unappealing,greasy film on top. Oh, and the flavour is really unsavoury. Two tubs in the bin, food waste. Looking for an alternative. Strange how companies announce new and improved with a fanfare, but quietly slipped in the changes. Did Flora know it was this bad?

January 4, 2024
Unprompted review
Rated 1 out of 5 stars

The new Flora

I have used Flora for years and been really happy with it. However, the new recipe is revolting and I cannot eat it. I won't be buying any more

January 29, 2024
Unprompted review
Rated 1 out of 5 stars

Herd mentality

I Am not complaining about your product,I am complaining about your advert in Asda magazine calling people like me a( non vegan )"classic herd mentality" who on earth thought that was a good remark..you sound like the "woke" brigade that can only say nasty remarks.

January 20, 2024
Unprompted review
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Rated 1 out of 5 stars

New recipe Flora is dreadful

New recipe Flora is dreadful, both as a spread and for baking. Taste and texture awful. Why have they changed? It was ok before. Looking for alternative now.

January 16, 2024
Unprompted review
Rated 1 out of 5 stars

Disappointed. Good things don't last.

Have used both Original and Light for the past two years, and loved the creaminess and taste. Such a shame the recipe has been changed. It is tasteless now and hard as concrete to spread. Working my way through other brands now.

December 1, 2023
Unprompted review
Rated 1 out of 5 stars

Big big mistake!

As per the other recent reviews I am dismayed with the new recipe Flora. Been using it for more years than I care to mention but this will be the last tub. Totally unspreadable and a really unappealing taste (TBH it’s like spreading lard on your bread). Ah well - all good things come to an end….and there will be much better alternatives out there!

December 27, 2023
Unprompted review
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Rated 1 out of 5 stars

Not flora original

I was using flora margarine for about a year. Not now that the manufacturer has changed the recipe. The taste and colour is different. You now added coconut fat. Still you label it as flora original. I'm yet another customer you have lost.

December 23, 2023
Unprompted review
Rated 1 out of 5 stars

The new recipe is horrible and doesn't…

The new recipe is horrible and doesn't melt on toast or jacket potatoes it doesn't spread on bread. I will not be purchasing it again. YUCK 🤮. Update I have tried all different options and the best is clover so clover now has my business

December 22, 2023
Unprompted review
Rated 1 out of 5 stars

Tasteless cheap product

I have read and agree with all the other reviews. Does not spread, tasteless and no longer as healthy to eat as it was. Been buying this for years. I am another customer you have lost.

December 12, 2023
Unprompted review
Rated 1 out of 5 stars

Unhappy with new flora recipe

Used flora for years but now got a new recipe tub. Can't spread it and taste is different. Very sad as it's now not easy to use for sandwiches as it just rips the bread. Haven't used for baking yet.
Guess out family will be looking for a new spread.

December 11, 2023
Unprompted review
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Rated 1 out of 5 stars

What’s happened to Flora natural…

What’s happened to Flora natural margarine, been using it for years……now about to change brands due to lack of taste and harder to spread, and NO my fridge has not got colder !! Surely still displaying “ original “ must come under trade descriptions!

December 8, 2023
Unprompted review
Rated 1 out of 5 stars

Oh dear....

I've been a fan of Flora original for what seems like decades but it's obvious from the latest purchase (and previous reviews) that a lot has changed - ingredients, texture and colour but, most importantly, taste. I do acknowledge that a vegan option and natural ingredients (as well as the reduction in the use of palm oil) are important factors but for me, if anyone is remotely interested, it's a switch to Aldi 'olive'.

December 1, 2023
Unprompted review
Rated 1 out of 5 stars

What on earth has happened to Flora????

My husband has used (and praised) Flora for many many years. Today he took a "new look" tub from the fridge and when he tried to spread the Flora declared there was something wrong. It was so much harder and would not spread easily. He is not a happy man! Why oh why do manufacturers change things so drastically and obviously not for the better. Another lost customer!

November 29, 2023
Unprompted review
Rated 1 out of 5 stars

FLORA ORIGINAL

I have been using Flora for years, it's the only butter that I can eat. It's horrible, hard and won't spread on bread. Looks like a really cheap marg spread and the taste is awful too. Why they have to change things I don't know but certainly won't be buying again.

November 28, 2023
Unprompted review
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Rated 1 out of 5 stars

Why change?????

I've been using Flora Original for many years.
All of a sudden they change the recipe, it's now hard and tasteless. No Omega 3.
WHY OH WHY looking at other reviews they have lost a lot of customers, all for the rush to vegan status.
Oh well I'm another lost customer.

November 27, 2023
Unprompted review
Rated 2 out of 5 stars

It’s so unfortunate that Flora has…

It’s so unfortunate that Flora has changed its recipe. It’s now completely unspreadable and no longer buttery. It’s a real pity as I’ve bought Flora for many years but will now have to use an alternative butter.

November 27, 2023
Unprompted review
Rated 1 out of 5 stars

The product receipe has changed

The product receipe has changed. It does not contain omega 6 which is protective for your cardiac health. It now contains coconut oil which is high is saturate fat. You can also taste the coconut which is not pleasant. It is also hard ,and more difficult to spread.
This product is not the Original.Flora. a huge unpleasant change. Will not be buying anymore.

November 21, 2023
Unprompted review

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