While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 2 out of 5 stars

Having family members who are dairy free this Flora plant butter was a positive option for me to cook with. Mixed results sadly - for cooking sauces, frying etc it’s bland but ok but for baking NO! Th... See more

Rated 1 out of 5 stars

89% One Star reviews on Trustpilot. That speaks volumes !!! Eaten Flora Original for years and continued with the new muck which is not a patch on the original . Of course the only reason to chang... See more

Rated 1 out of 5 stars

I love Flora Original and have been using it for many years for baking and spreading, Lately I have noticed that there are two types of Flora Original - one is bright yellow and the other light and... See more

Rated 1 out of 5 stars

After approximately four decades of eating Flora, never again shall I waste my money! I am on the same bus as the 94% one-star ratings here ('tis a pity there is not a zero option)... All varieties... See more

Company details

  1. Food Products Supplier
  2. Food Manufacturer
  3. Health Food Store

Information provided by various external sources

From family meal recipes using healthy spreads to sustainability inspiration, read all about Flora plant-based spreads filled with 100% plant goodness.


Contact info

  • Southwest 3rd Avenue 1338, 97201, Portland, United States

  • flora.com

1.4

Bad

TrustScore 1.5 out of 5

68 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 1 out of 5 stars

Been a fan of Flora Original for…

Been a fan of Flora Original for years,it has a great flavour and is easy to spread straight from fridge.
The new recently introduced recipe and look is a BIG disappointment, it's impossible to spread and the new flavour is not great,flora has reduced content of some beneficial ingredients.
Unfortunately it means I will not be buying Flora any more ,unless the recipe is changed back.
Probably won't affect their sales as it will appeal to a different clientel, but from recent reviews I think Flora have messed up big time

November 10, 2023
Unprompted review
Rated 1 out of 5 stars

The new Flora Original is now sadly not…

The new Flora Original is now sadly not a great product. As others have commented it won't spread when trying to apply it to bread, the taste has also changed and not for the better. We have a family of 4, one of which is vegan, and he is also very unimpressed with the taste.
Oh well need to find a replacement.

November 5, 2023
Unprompted review
Rated 1 out of 5 stars

NOT SPREADABLE AND RIPPING BREAD

New packaging I get but what's happened to the taste and texture? You can not spread this on bread like before but it's ripping the bread apart which is annoying. Flora needs to rethink it's recipe and make the margarine spreadable again. It's now like frozen butter and needs to be heated to spread on bread. I have used Flora for 20 years plus but I wont be buying it again.

October 28, 2023
Unprompted review
Rated 3 out of 5 stars

Hmm they’ve messed with my Flora…

Hmm this repackaged and reformulated “original” Flora tastes like a low fat product. If, heaven forfend, I wanted such a spread I would buy one labelled “low fat” ! This is very disappointing, let’s hope the company relent and go back to the old version. On the plus side, the new packaging is lovely!

October 13, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

FLORA LOW QUALITY SPREAD

Recently Flora who make low fat spreads for sandwiches and other food have changed the ingredients from a SUNFLOWER OIL based product to RAPESEED and PALM OIL based product.

We all know why companies do this, it is to make higher profits or keep the price low being that RAPESEED OIL and PALM OIL are cheap.
I do not buy products for cheapness I buy because of the type of ingredients, the quality and taste and for my health.
Not only have they changed the basic ingredients that has been SUNFLOWER BASED since the 1980's, they have added an ALCOHOL based product 'VINEGAR' to improve the taste because they could not think of a better solution to make it taste the same as before they put RAPESEED and PALM OIL in their spreads.
I am ALLERGIC to ALCOHOL and VINEGAR is low quality wine that has 1% ALCOHOL. Not only am I allergic to Alcohol and do not trust products Alcohol related in case I get a reaction, I do not like the taste of VINEGAR.

YOU HAVE RUINED THIS PRODUCT' FLORA.

You have responsibilities to your customers and should not change ingredients and at least should ask us first what we want and need from the products you make for us. We do not want a cheap product' that is why we pay £1.80 PER 500 grams. I expect SUNFLOWER OIL. You are deceiving people too by leaving the SUNFLOWER on the package when Sunflower oil is one of the lesser ingredients in the list. You should not be allowed to change ingredients in food products that we rely on as health food and should state if their is an alcohol based product in food. This is not meant to be an alcohol based product and alcohol is bad for us, it is poison.
WHAT AM I GOING TO EAT NOW, YOU COMPANIES WHO KEEP CHANGING THE INGREDIENTS ARE SLOWLY STARVING ME.

There are less and less products I can eat because you and other companies keep adding junk in to products that I can not eat or do not like.
I rely on this product to get VITAMIN E AND B VITAMINS too. My health has been suffering for years because companies are putting things in foods that I can not eat.

YOU ARE RUINING MY HEALTH BY DEPRIVING ME OF THE NUTRIENTS I NEED.

YOU PEOPLE ARE HARMING ME THROUGH YOUR ACTIONS.

ROBERT FRIEND.

March 31, 2019
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look