FOLD Reformer Reviews 

153
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 123 reviews, reviewers overwhelmingly had a great experience with this company. People genuinely love the exceptional build quality and sturdy feel of the home reformer, noting that it closely matches professional studio equipment while looking very stylish in their living spaces. Customers also consistently appreciate the responsive customer service and find that the straightforward assembly process and helpful online training classes make daily workouts enjoyable. However, some customers also noted frustrations regarding unexpected delivery delays, tracking problems, and poor communication from the shipping providers. A few reviewers experienced difficulties packing the machine away or encountered minor assembly and component alignment issues.

What people talk about most

Product

Reviewers highlight positive aspects of product, expressing great satisfaction with the studio-quality feel,... See more

Quality

Customers consistently note positive experiences with quality, highlighting that the equipment feels like a... See more

User experience

People report positive experiences with user experience, consistently praising the high quality and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with some consumers experiencing extremely fast... See more

Customer service

Consumers find customer service to be positive, highlighting incredible support, knowledgeable staff, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Shyana was amazing in demoing the reformer. I’m amazed at how great quality it is compared to others especially the types of woods used. The Easi Fold functionality is really helpful

Company replied

Rated 5 out of 5 stars

I’m really impressed with the FOLD Reformer! It feels just like a studio-quality machine, but the best part is how easy it is to set up and fold away — perfect for home workouts, even in a small spa... See more

Company replied

Rated 5 out of 5 stars

After loads of research I decided to buy a Fold Refomer for home use. I had been doing reformer for ten years and have used machines made by Body Balance (which I had previously recommended to my phys... See more

Company replied

Rated 5 out of 5 stars

Chocolate & dark wood Arrived exactly when they said it would delivery people were lovely. I love it looks amazing operates beautifully. Easy to build and fold runs smoothly glad I invested. I’ve b... See more

Company replied


Company details

  1. Fitness Equipment Store

Written by the company

FÔLD is a UK-designed Reformer Pilates brand creating award-winning equipment for studios and home users. Crafted from real wood and engineered with proprietary IP, our Reformers combine premium performance, comfort, and refined British design, built for daily use and made to last. Our patented Easi-Fold™ design is unique to FÔLD, delivering the safest and easiest commercial folding Reformer on the market, without compromising stability or studio-grade feel. Because we own our production, we control quality at every stage, from materials and manufacturing to finishing and final inspection. Visit our London showroom to experience the range in person and get expert advice on the right setup for your space. Sustainability is central to our outlook: we plant trees for every order, supporting reforestation and a lower-impact future. Beyond equipment, FÔLD uniquely supports your full studio journey. Through the FÔLD Training Academy, we provide education and development for instructors and founders, plus practical guidance and packages to help you launch or elevate a studio with confidence. For total peace of mind, every purchase is backed by an extended premium warranty, a dedicated UK support team, and a UK warehouse stocked with spare parts for fast, dependable aftercare.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

153 reviews

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4.6

All reviews

(153)

120 reviews in the last 12 months

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Rated 5 out of 5 stars

Brilliant

Really fast delivery for my pre-loved reformer (less than a week) and it’s in even better condition than described. Works perfectly, and I’m loving the workouts on the app. Brilliant!

September 11, 2026
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Rated 5 out of 5 stars

After a lot of research…

I did a lot of research into which Reformer to invest in and landed on the Fold Reformer. So glad I did - it hasn’t disappointed in any way. The communication from the team was great. Okay the long delivery time was slightly frustrating as I was desperate to get going - but they are made to order and it wasn’t unexpected. In fact I was expecting three months but it arrived in two. I was so excited when I got the email inviting me to book my delivery day. The delivery team were very professional and helpful. Unpacking it was like opening the biggest Christmas present ever. Very easy to put together following the helpful video. The quality is exceptional and it is so smooth and quiet to use. I was worried it wouldn’t match up to the non folding ones I use in the classes I go to (about double the price), but I think it might be even better. So easy to Fold up and down and the classes I have tried so far on the App have been great. Honestly, not one niggle or disappointment. Thank you.

September 19, 2026
Unprompted review
Rated 5 out of 5 stars

I honestly couldn’t be happier

I honestly couldn’t be happier with my Fold Reformer. The quality really stands out as soon as you set it up, it feels sturdy, smooth and really well made.

The carriage is so smooth and quiet, which makes such a difference when you’re working out. I also love how easy it is to fold away when I’m not using it. It’s such a clever design because you get a proper full-size reformer without it permanently taking over your space.

The app has been a really nice addition too. There’s such a good variety of workouts and different levels, so whether I want something quick or a more challenging session, there’s always something I can do.

Everything from the quality of the reformer to the little details in the design feels really well thought out. It’s clear that a lot of care has gone into making it, and I’ve been genuinely impressed with how good it is.

It’s easily one of the best purchases I’ve made for my fitness routine and I would absolutely recommend the Fold Reformer to anyone considering getting a reformer for home.

September 18, 2026
Unprompted review
Rated 5 out of 5 stars

Great piece of kit

Very happy. Ordered on the 18th August arrived yesterday the 11th September with constant updates on delivery. I had some reservations about ordering this as it’s a huge treat, in every sense. Did my first workout this morning. Good quality and very sturdy. Effortless assemble. Easy to fold away and looks good too. I love it.

August 17, 2026
Unprompted review
Rated 1 out of 5 stars

Broke after a few months

My reformer arrived pretty quickly, and appeared to be good quality for the first couple of months until it started breaking. I’ve had several issues with folding this reformer, which is the main reason I purchased this over other brands. The customer service is very slow and still hasn’t resolved my issues. Considering these are £2000, I would expect it to last plenty of time before any issues arise. I use this very causally at home for a max of 2 hours a week and have barely used it since the issues started about a month ago.

September 11, 2026
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Hi,

Thank you for taking the time to write this. I'm genuinely glad your Reformer arrived quickly, getting that part right matters a lot to us, but I'm sorry you've experienced some issues with the machine, and that it has taken us too long to put right.

I'm Paul, one of the founders at FÔLD. I've stepped in personally, we've reached out directly, and you'll have clear next steps from us on Monday.

A couple of months in, on a few hours of use a week, you shouldn't be dealing with any of this. The Easi-Fold™ is central to why people choose us, so a fault there matters a great deal to me.

This will get resolved. We never want anyone left unhappy with their FÔLD, which is exactly why it comes with an extended warranty, and why I would always rather hear about a fault than not.

Looking forward to being able to get this resolved for you.

Paul
Co-founder, FÔLD

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Rated 5 out of 5 stars

I am so glad I went for Fold for my…

I am so glad I went for Fold for my home reformer - it's such high quality, not like a lot of the slightly cheaper reformers. So worth spending the little bit extra, it's built to last, I use mine at least 4 times a week - sometimes more with private clients and they love it too.
customer service is great and the freebies like the access to classes + props are amazing.

August 27, 2026
Unprompted review
Rated 4 out of 5 stars

Before you order a Fold reformer ask…

Before you order a Fold reformer ask yourself two questions. 1. Do you want to own a beautifully crafted piece of equipment? 2. Are you prepared to wait a long time to receive it?
My Fold reformer was delivered today it took 2 months from order to delivery. I was initially given a delivery slot at the beginning of this week but unfortunately due to a glitch with logistics the delivery was cancelled at the 11th hour - very frustrating! The fold team replied to my email about this problem immediately, they were very sympathetic and assured me they would find out what had happened; sadly I had to chase to get the answers, hence only 4 stars.
Today ArrowXL made the delivery in the 2 hour time slot given, with a phone call to let me know they were on their way. A very professional 2 person team with clear terms and conditions attached to the delivery notification.
The reformer was incredibly well packed and once unboxed was very easy to assemble (solo) following the video on the app.
I am delighted with this machine, it is beautifully made and yes - it was worth the wait!

August 21, 2026
Unprompted review
Rated 5 out of 5 stars

Worthy investment

Absolutely love my machine. A worthy investment.
A few months after purchasing machine I realised I was missing the foot strap. Sent a quick email to Fold and 2 days late a strap was delivered - incredible customer service. Many thanks :)

August 19, 2026
Unprompted review
Rated 5 out of 5 stars

Super pleased with my FÔLD reformer!

Super pleased with my FÔLD reformer! The design is beautiful, glides smoothly and feels really high quality.

I love how customisable the bed is, so you can pick the finish to match your space perfectly. The folding mechanism is so clever and easy to use and makes storage at home a breeze. I've also been loving exploring the range of workouts on the app, and it's been an absolute game-changer for my Pilates practice.

August 18, 2026
Unprompted review
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Rated 5 out of 5 stars

I honestly couldn’t be happier with my…

I honestly couldn’t be happier with my Fold Studio Reformer. From ordering through to delivery, the whole experience has been fantastic. The customer service was excellent — friendly, helpful and incredibly responsive, which made the whole process feel really easy.

The delivery was also brilliant. Everything arrived beautifully packaged and in perfect condition, and it was clear that a lot of care had gone into making sure the reformer arrived safely.

The reformer itself is absolutely gorgeous. The quality is exceptional and it looks so stylish and premium in my home gym. The finish, attention to detail and overall feel are far beyond what I expected. It feels really solid and well made, but at the same time looks sleek and sophisticated rather than like a bulky piece of gym equipment.

I also love the accessories. They feel high quality and complement the reformer perfectly.

Overall, I’m so impressed with Fold. It’s rare to find a company that gets everything right fantastic customer service, seamless delivery and a genuinely beautiful, high-quality product. I would highly recommend the Fold Studio Reformer to anyone looking for a premium reformer for their home. I absolutely love mine! 🤍

August 11, 2026
Unprompted review
Rated 5 out of 5 stars

We love it !!!

We are very happy with our Fold Reformer!!!
It is beautifully made, with high-quality wood and elegant leather details. The customer service was excellent, always helpful and knowledgeable, and the whole
and shipping process was smooth and hassle-free. We are so pleased with our purchase that we will definitely order more machines for another one of our properties. Highly recommended!

July 13, 2026
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Rated 5 out of 5 stars

I emailed Fold on this morning …

I emailed Fold on this morning (Sunday) as I was struggling to access the videos for their new 6 week challenge. My email was responded to very quickly and within a few minutes everything was sorted out and I am now able to enjoy the start to this great challenge. Thank you Fold for your excellent customer service.

July 26, 2026
Unprompted review
Rated 5 out of 5 stars

Life Changing

My fold reformer has been delivered today, and I am beyond impressed!! I have wanted one since you launched them, and it is a treat, and promise to myself. So I wanted to take this opportunity to thank you so very much!!

I also wanted to mention that my daughter suffers with anxiety and self confidence, and she is fascinated by it too. She has never enjoyed sports, and I feel this will really change how she feels about herself when she uses it too. This would literally be life changing for both of us, so from my home to yours, thank you again.

July 6, 2026
Unprompted review
Rated 5 out of 5 stars

I’d been watching FOLD on the socials…

I’d been watching FOLD on the socials for a while before I purchased. I really liked what they were about. The machine arrived quickly, loads of extras with it including ball, weights, ring. It’s a really lovely machine, I enjoy it and I look forward to adding to it with the tower etc in the future! Totally recommend xx

July 22, 2026
Unprompted review
Rated 5 out of 5 stars

Couldn't be happier with my experience…

Couldn't be happier with my experience with FOLD! The team have been so helpful throughout and I’m really pleased with the bed itself. I would definitely recommend.

The bed feels really solid, such high quality and looks amazing. The easi-fold design means it works perfectly at home without taking up too much space.

I’ve absolutely loved using the app alongside it too. There’s such a range of classes, with options for everyone so it’s easy to fit a workout in whenever I have time.

July 20, 2026
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Rated 1 out of 5 stars

I really wanted to write a positive…but

I really wanted to write a positive review but the communication and fulfilment has been shockingly poor, to the point in initially thought it was a scam ( until I visited the team ) then I almost cancelled.

We ordered on the 10th April with the promise of an end April delivery, in time for the intended birthday gift date, that date passed. I chased, no reply. I then visited the office as I was concerned about the authenticity of the company. It is real, but even there false and unfulfilled promises were given. Our guests ( some paying ) have missed out on a product our Gym promised to offer.

I was advised in June that our goods had arrived in Europe and would leave soon and that I would be contacted by their shipping agent. No such response was received and the Customer team at Fold had no real idea or control as to when this would happen.

The reformer arrived last week, but not with the two man delivery team and without prior notice. I had to manhandle the 78kg package into the Gym as the ineffective / unprofessional single delivery driver knew nothing about what was required expected or paid for.

Over all the quality of the product is good, bar a hastily misaligned head rest. It's a standard Chinese product I believe with a Fold logo and access to what is a pretty good app I must admit.

The value from what I can see is in the app and the image, however this has already been massively eroded by the terrible and ineffective communication and customer service received plus the quality issue ( while may not be major it worries me its one of a few hastily fitted items ).

In terms of making amends, I made a very simple request for a good will offer of an additional app sign in and a further year ( at basically no real cost to Fold ) and despite my patience, good will and tolerance this request has been declined.

There has been no meaningful acknowledgement of the impact of the delay and a refusal to offer any good will gesture in return.

Having been in international sales and product development for many years I know this process can and should be delivered with ease.

False and unfulfilled promises, zero accountability or meaningful response is the bottom line.

July 17, 2026
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you for taking the time to write this, and we're sorry it's the experience that prompted it. You trusted us with something that mattered, a birthday, guests, a promise your gym had made, and we let that timeline slip without keeping you properly informed.

The missed date and the chased emails that went unanswered are on us, and we know visiting our team in person and still leaving with unfulfilled promises only deepened the frustration.

We do want to give you some honest context on the delivery itself, not as an excuse but because it matters: this was a cross-border delivery to Italy from our Netherlands warehouse, which is more complex than our UK mainland service and relies on several logistics partners. On that final leg the courier isn't always able to guarantee our standard two-person delivery. That said, you should have been told exactly what to expect and when, and the lack of notice before a 78kg package arrived with a single driver is squarely on us to communicate better.

We also want to put the misaligned headrest right. Please reply to us directly and we'll arrange a fix or replacement part straightaway, quality issues, however small, are exactly what we want to catch and correct.

On one point we'd gently push back, because it matters to us: the reformer isn't a rebadged off-the-shelf product. We developed it in partnership with an award-winning UK design agency and oversee production end to end, we operate a London showroom, and we've supported more than 250 business owners worldwide in launching their studios. Alongside the app and our UK-based support and aftercare, that's a genuinely different model from drop-shipping, even if our execution here fell short of it.

While we aren't able to accommodate the specific goodwill request on this occasion, that doesn't lessen our accountability for the delays and communication failures, and we're committed to resolving the outstanding delivery and quality points.

The FÔLD Team

Rated 5 out of 5 stars

Great reformer - worth the money!

The reformer is really high quality and went together easily - there's a great video online showing you how. Even my husband was impressed! It works beautifully, came with all the accessories and was nicely packaged. Delivery was fairly quick and I was kept up to date about it all. I'd high recommend this product and company.

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

From compact to fully set up in seconds

I love my Fold Reformer. It is high quality design, smooth flowing and easy to use. From set up to set down every detail has been consider. The compact folded machine is simple to move around and with the easi-Fold system couldn’t be easier to pack up and set up. The carriage is super smooth, the ropes a delight and the springs fantastic. I will definitely be recommending Fold to anyone I talk to and when I come to owning my own studio space Fold will be my first call for my equipmnent.

Fold Customer Service has been faultless throughout my experience as well. They can definitely teach a course on how to do customer service well.

July 14, 2026
Unprompted review

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