Shyana was amazing in demoing the reformer. I’m amazed at how great quality it is compared to others especially the types of woods used. The Easi Fold functionality is really helpful
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FÔLD is a UK-designed Reformer Pilates brand creating award-winning equipment for studios and home users. Crafted from real wood and engineered with proprietary IP, our Reformers combine premium performance, comfort, and refined British design, built for daily use and made to last. Our patented Easi-Fold™ design is unique to FÔLD, delivering the safest and easiest commercial folding Reformer on the market, without compromising stability or studio-grade feel. Because we own our production, we control quality at every stage, from materials and manufacturing to finishing and final inspection. Visit our London showroom to experience the range in person and get expert advice on the right setup for your space. Sustainability is central to our outlook: we plant trees for every order, supporting reforestation and a lower-impact future. Beyond equipment, FÔLD uniquely supports your full studio journey. Through the FÔLD Training Academy, we provide education and development for instructors and founders, plus practical guidance and packages to help you launch or elevate a studio with confidence. For total peace of mind, every purchase is backed by an extended premium warranty, a dedicated UK support team, and a UK warehouse stocked with spare parts for fast, dependable aftercare.
Studio 217 Buspace Studios, W10 5AP, London, United Kingdom
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Really fast delivery for my pre-loved reformer (less than a week) and it’s in even better condition than described. Works perfectly, and I’m loving the workouts on the app. Brilliant!
I did a lot of research into which Reformer to invest in and landed on the Fold Reformer. So glad I did - it hasn’t disappointed in any way. The communication from the team was great. Okay the long delivery time was slightly frustrating as I was desperate to get going - but they are made to order and it wasn’t unexpected. In fact I was expecting three months but it arrived in two. I was so excited when I got the email inviting me to book my delivery day. The delivery team were very professional and helpful. Unpacking it was like opening the biggest Christmas present ever. Very easy to put together following the helpful video. The quality is exceptional and it is so smooth and quiet to use. I was worried it wouldn’t match up to the non folding ones I use in the classes I go to (about double the price), but I think it might be even better. So easy to Fold up and down and the classes I have tried so far on the App have been great. Honestly, not one niggle or disappointment. Thank you.
I honestly couldn’t be happier with my Fold Reformer. The quality really stands out as soon as you set it up, it feels sturdy, smooth and really well made.
The carriage is so smooth and quiet, which makes such a difference when you’re working out. I also love how easy it is to fold away when I’m not using it. It’s such a clever design because you get a proper full-size reformer without it permanently taking over your space.
The app has been a really nice addition too. There’s such a good variety of workouts and different levels, so whether I want something quick or a more challenging session, there’s always something I can do.
Everything from the quality of the reformer to the little details in the design feels really well thought out. It’s clear that a lot of care has gone into making it, and I’ve been genuinely impressed with how good it is.
It’s easily one of the best purchases I’ve made for my fitness routine and I would absolutely recommend the Fold Reformer to anyone considering getting a reformer for home.
Very happy. Ordered on the 18th August arrived yesterday the 11th September with constant updates on delivery. I had some reservations about ordering this as it’s a huge treat, in every sense. Did my first workout this morning. Good quality and very sturdy. Effortless assemble. Easy to fold away and looks good too. I love it.
My reformer arrived pretty quickly, and appeared to be good quality for the first couple of months until it started breaking. I’ve had several issues with folding this reformer, which is the main reason I purchased this over other brands. The customer service is very slow and still hasn’t resolved my issues. Considering these are £2000, I would expect it to last plenty of time before any issues arise. I use this very causally at home for a max of 2 hours a week and have barely used it since the issues started about a month ago.

Reply from FOLD Reformer
I am so glad I went for Fold for my home reformer - it's such high quality, not like a lot of the slightly cheaper reformers. So worth spending the little bit extra, it's built to last, I use mine at least 4 times a week - sometimes more with private clients and they love it too.
customer service is great and the freebies like the access to classes + props are amazing.
Before you order a Fold reformer ask yourself two questions. 1. Do you want to own a beautifully crafted piece of equipment? 2. Are you prepared to wait a long time to receive it?
My Fold reformer was delivered today it took 2 months from order to delivery. I was initially given a delivery slot at the beginning of this week but unfortunately due to a glitch with logistics the delivery was cancelled at the 11th hour - very frustrating! The fold team replied to my email about this problem immediately, they were very sympathetic and assured me they would find out what had happened; sadly I had to chase to get the answers, hence only 4 stars.
Today ArrowXL made the delivery in the 2 hour time slot given, with a phone call to let me know they were on their way. A very professional 2 person team with clear terms and conditions attached to the delivery notification.
The reformer was incredibly well packed and once unboxed was very easy to assemble (solo) following the video on the app.
I am delighted with this machine, it is beautifully made and yes - it was worth the wait!
Absolutely love my machine. A worthy investment.
A few months after purchasing machine I realised I was missing the foot strap. Sent a quick email to Fold and 2 days late a strap was delivered - incredible customer service. Many thanks :)
Super pleased with my FÔLD reformer! The design is beautiful, glides smoothly and feels really high quality.
I love how customisable the bed is, so you can pick the finish to match your space perfectly. The folding mechanism is so clever and easy to use and makes storage at home a breeze. I've also been loving exploring the range of workouts on the app, and it's been an absolute game-changer for my Pilates practice.
I've had my fold reformer for 18 months now and I absolutely love it, hooked in fact. Its a very sturdy machine and great to use, looks good as well.
🥰
I honestly couldn’t be happier with my Fold Studio Reformer. From ordering through to delivery, the whole experience has been fantastic. The customer service was excellent — friendly, helpful and incredibly responsive, which made the whole process feel really easy.
The delivery was also brilliant. Everything arrived beautifully packaged and in perfect condition, and it was clear that a lot of care had gone into making sure the reformer arrived safely.
The reformer itself is absolutely gorgeous. The quality is exceptional and it looks so stylish and premium in my home gym. The finish, attention to detail and overall feel are far beyond what I expected. It feels really solid and well made, but at the same time looks sleek and sophisticated rather than like a bulky piece of gym equipment.
I also love the accessories. They feel high quality and complement the reformer perfectly.
Overall, I’m so impressed with Fold. It’s rare to find a company that gets everything right fantastic customer service, seamless delivery and a genuinely beautiful, high-quality product. I would highly recommend the Fold Studio Reformer to anyone looking for a premium reformer for their home. I absolutely love mine! 🤍
Love the reformer, very good quality, just as good as studio reformers. Came quickly. Would recommend.
We are very happy with our Fold Reformer!!!
It is beautifully made, with high-quality wood and elegant leather details. The customer service was excellent, always helpful and knowledgeable, and the whole
and shipping process was smooth and hassle-free. We are so pleased with our purchase that we will definitely order more machines for another one of our properties. Highly recommended!
I emailed Fold on this morning (Sunday) as I was struggling to access the videos for their new 6 week challenge. My email was responded to very quickly and within a few minutes everything was sorted out and I am now able to enjoy the start to this great challenge. Thank you Fold for your excellent customer service.
My fold reformer has been delivered today, and I am beyond impressed!! I have wanted one since you launched them, and it is a treat, and promise to myself. So I wanted to take this opportunity to thank you so very much!!
I also wanted to mention that my daughter suffers with anxiety and self confidence, and she is fascinated by it too. She has never enjoyed sports, and I feel this will really change how she feels about herself when she uses it too. This would literally be life changing for both of us, so from my home to yours, thank you again.
I’d been watching FOLD on the socials for a while before I purchased. I really liked what they were about. The machine arrived quickly, loads of extras with it including ball, weights, ring. It’s a really lovely machine, I enjoy it and I look forward to adding to it with the tower etc in the future! Totally recommend xx
Couldn't be happier with my experience with FOLD! The team have been so helpful throughout and I’m really pleased with the bed itself. I would definitely recommend.
The bed feels really solid, such high quality and looks amazing. The easi-fold design means it works perfectly at home without taking up too much space.
I’ve absolutely loved using the app alongside it too. There’s such a range of classes, with options for everyone so it’s easy to fit a workout in whenever I have time.
I really wanted to write a positive review but the communication and fulfilment has been shockingly poor, to the point in initially thought it was a scam ( until I visited the team ) then I almost cancelled.
We ordered on the 10th April with the promise of an end April delivery, in time for the intended birthday gift date, that date passed. I chased, no reply. I then visited the office as I was concerned about the authenticity of the company. It is real, but even there false and unfulfilled promises were given. Our guests ( some paying ) have missed out on a product our Gym promised to offer.
I was advised in June that our goods had arrived in Europe and would leave soon and that I would be contacted by their shipping agent. No such response was received and the Customer team at Fold had no real idea or control as to when this would happen.
The reformer arrived last week, but not with the two man delivery team and without prior notice. I had to manhandle the 78kg package into the Gym as the ineffective / unprofessional single delivery driver knew nothing about what was required expected or paid for.
Over all the quality of the product is good, bar a hastily misaligned head rest. It's a standard Chinese product I believe with a Fold logo and access to what is a pretty good app I must admit.
The value from what I can see is in the app and the image, however this has already been massively eroded by the terrible and ineffective communication and customer service received plus the quality issue ( while may not be major it worries me its one of a few hastily fitted items ).
In terms of making amends, I made a very simple request for a good will offer of an additional app sign in and a further year ( at basically no real cost to Fold ) and despite my patience, good will and tolerance this request has been declined.
There has been no meaningful acknowledgement of the impact of the delay and a refusal to offer any good will gesture in return.
Having been in international sales and product development for many years I know this process can and should be delivered with ease.
False and unfulfilled promises, zero accountability or meaningful response is the bottom line.

Reply from FOLD Reformer
The reformer is really high quality and went together easily - there's a great video online showing you how. Even my husband was impressed! It works beautifully, came with all the accessories and was nicely packaged. Delivery was fairly quick and I was kept up to date about it all. I'd high recommend this product and company.
I love my Fold Reformer. It is high quality design, smooth flowing and easy to use. From set up to set down every detail has been consider. The compact folded machine is simple to move around and with the easi-Fold system couldn’t be easier to pack up and set up. The carriage is super smooth, the ropes a delight and the springs fantastic. I will definitely be recommending Fold to anyone I talk to and when I come to owning my own studio space Fold will be my first call for my equipmnent.
Fold Customer Service has been faultless throughout my experience as well. They can definitely teach a course on how to do customer service well.
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