FOLD Reformer Reviews 

153
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 123 reviews, reviewers overwhelmingly had a great experience with this company. People genuinely love the exceptional build quality and sturdy feel of the home reformer, noting that it closely matches professional studio equipment while looking very stylish in their living spaces. Customers also consistently appreciate the responsive customer service and find that the straightforward assembly process and helpful online training classes make daily workouts enjoyable. However, some customers also noted frustrations regarding unexpected delivery delays, tracking problems, and poor communication from the shipping providers. A few reviewers experienced difficulties packing the machine away or encountered minor assembly and component alignment issues.

What people talk about most

Product

Reviewers highlight positive aspects of product, expressing great satisfaction with the studio-quality feel,... See more

Quality

Customers consistently note positive experiences with quality, highlighting that the equipment feels like a... See more

User experience

People report positive experiences with user experience, consistently praising the high quality and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with some consumers experiencing extremely fast... See more

Customer service

Consumers find customer service to be positive, highlighting incredible support, knowledgeable staff, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Shyana was amazing in demoing the reformer. I’m amazed at how great quality it is compared to others especially the types of woods used. The Easi Fold functionality is really helpful

Company replied

Rated 5 out of 5 stars

I’m really impressed with the FOLD Reformer! It feels just like a studio-quality machine, but the best part is how easy it is to set up and fold away — perfect for home workouts, even in a small spa... See more

Company replied

Rated 5 out of 5 stars

After loads of research I decided to buy a Fold Refomer for home use. I had been doing reformer for ten years and have used machines made by Body Balance (which I had previously recommended to my phys... See more

Company replied

Rated 5 out of 5 stars

Chocolate & dark wood Arrived exactly when they said it would delivery people were lovely. I love it looks amazing operates beautifully. Easy to build and fold runs smoothly glad I invested. I’ve b... See more

Company replied


Company details

  1. Fitness Equipment Store

Written by the company

FÔLD is a UK-designed Reformer Pilates brand creating award-winning equipment for studios and home users. Crafted from real wood and engineered with proprietary IP, our Reformers combine premium performance, comfort, and refined British design, built for daily use and made to last. Our patented Easi-Fold™ design is unique to FÔLD, delivering the safest and easiest commercial folding Reformer on the market, without compromising stability or studio-grade feel. Because we own our production, we control quality at every stage, from materials and manufacturing to finishing and final inspection. Visit our London showroom to experience the range in person and get expert advice on the right setup for your space. Sustainability is central to our outlook: we plant trees for every order, supporting reforestation and a lower-impact future. Beyond equipment, FÔLD uniquely supports your full studio journey. Through the FÔLD Training Academy, we provide education and development for instructors and founders, plus practical guidance and packages to help you launch or elevate a studio with confidence. For total peace of mind, every purchase is backed by an extended premium warranty, a dedicated UK support team, and a UK warehouse stocked with spare parts for fast, dependable aftercare.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

153 reviews

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4.6

All reviews

(153)

120 reviews in the last 12 months

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Rated 5 out of 5 stars

Absolutely outstanding!

I am absolutely delighted with my Original FÔLD Reformer with Easi‑Fold. The quality is outstanding, sturdy, smooth, and clearly built with real care. The folding mechanism is genuinely clever and makes it easy to store without any fuss. It’s been a brilliant addition to my home routine and has made Pilates feel more accessible and enjoyable.
The packaging of the machine was fab and the welcome video was brilliant, so helpful during the initial set up.
The additional box, extras and 12 month access to the app is also invaluable.
I could not recommend FOLD more!

June 30, 2026
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Rated 5 out of 5 stars

Fantastic

This is an incredible piece of kit. It took me about 30 mins to set it up by myself and it’s easy enough to manoeuvre when folded using the wheels. The easy fold springs make this a cinch to unfold and pack away too. When in use, I was concerned I’d be aware of the fold joint but the carriage glides so smoothly without even a hint of a joint. I’m absolutely in love with my new reformer and won’t stop telling everyone how incredible it is! The fact it also came with all the accessories and a year’s free subscription is the icing on the cake and there are so many classes that I’m sure I’ll be challenged for good while yet.

July 5, 2026
Unprompted review
Rated 1 out of 5 stars

Still not delivered after over 3 months

I would love to be able to write a positive review but am unable as after over three months of waiting, my reformer has still not arrived. I ordered it at the end of March and it was supposedly handed over to the courier at the beginning of April. I have had no updates from the shipping company and the FOLD customer service team seem to have no idea where my reformer is now. For such an expensive item it’s completely unacceptable. I would caution anyone considering purchasing through this brand.

July 12, 2026
Unprompted review
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Reply from FOLD Reformer

Hi Rosie, thank you for taking the time to write this, and we're genuinely sorry. Waiting more than three months for something you were excited about, on an expensive item and with no clear answers, is not an experience we ever want anyone to have, and we completely understand your frustration.

To be honest about what's happened: your Reformer has reached Northern Ireland and is now with our final-mile delivery partner, but they are taking far longer than they should to complete the last leg. Because Northern Ireland sits off the UK mainland, delivery relies on more complex third-party logistics and a sea crossing, with several handovers along the way, which is where the delay and the poor visibility have crept in. That is an explanation, not an excuse, and it's on us to manage it far better. We're pushing the delivery partner hard now to get it to you and confirm a firm date.

Faith and Paris from our team will be in contact tomorrow with an update.

We're also making our Northern Ireland delivery timelines much clearer up front, so no one is caught out like this again. We're a small team that cares a great deal about getting this right, and we're sorry we've let you down. We'd really like the chance to fix it.

Thanks,
Team FÔLD

Rated 5 out of 5 stars

This bit of kit is life changing

This bit of kit is life changing. I have never felt so strong and been so motivated to continue the journey. I have horses, had a nasty accident and knew I needed to strengthen up before getting back on. I went to a studio 3x a week for 3 months and it was costing me a small fortune. I also realised that once I was riding again time would not be on my side. I have now had my FOLD reformer a few months and use it almost daily. My husband has also fallen in love with reformer (Slightly annoying as i keep finding him on it when I get home!). its a proper machine, feels studio quality. Introduced a neighbour to it and she has also purchased one. If you are on the fence just do it, you wont regret it.

July 11, 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommend!

I’m absolutely delighted with my reformer. The customer service has been fantastic from start to finish, and the reformer itself is beautifully made. The colour is stunning, the quality is excellent, and it feels incredibly sturdy and well‑designed. Assembly was much easier than expected — their video guide walked me through every step, and with that, it all came together smoothly.
The FOLD app has also been a brilliant addition, with loads of workout videos to follow, making it really easy to get started.
The only downside was the delivery team refusing to take the box one flight up to my first floor, which contradicts what the website states. It’s something the company should definitely address with their delivery partner. It wasn’t a major issue for me personally, as I opened everything downstairs and carried it up in parts, but it’s worth noting.
Overall, despite that small hiccup, I highly recommend this product. It’s a beautiful, high‑quality reformer and a great experience all round.

June 26, 2026
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Rated 5 out of 5 stars

I dealt with Paris and she was nothing…

I dealt with Paris and she was nothing but exceptional, she helped me with all my needs, I read the reviews with the lead times and was reassured by Paris that the company have stock of colour ways now. The app is also amazing, I don’t feel like I’m missing out on anything from attending studios classes. 10/10 couldn’t recommend FOLD enough

July 2, 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous Fold

Absolutely love my reformer ,high quality and great customer service and care.
The team are helpful and attentive,you are able to visit the store and try the product before purchasing.
Highly recommend
Thank you FOLD team

July 2, 2026
Unprompted review
Rated 1 out of 5 stars

I ordered my reformer in April

I ordered my reformer in April, it's July and I still have not received anything.

My reformer was initially estimated for delivery in May, but now it's in July. Paris emailed me once and gave me some extra months of Reformer app classes, but now these months are also passing, as I don't even have the reformer, which is a bit ironic.

I only received empty emails (no subject, no text, nothing) from a crappy delivery company I never heard of in the Netherlands, although I am located in Switzerland.

Very frustrating, and I am seriously considering requesting a cancellation and refund and ordering a reformer elsewhere instead.

April 30, 2026
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Hi Martina, and thank you for taking the time to share this, though the team is genuinely sorry it's under these circumstances. A wait from April to July is not the experience FÔLD wants anyone to have, and the confusion around those blank emails from a delivery company you've never heard of only makes it worse. That's completely understandable frustration.

To be fully transparent: Swiss orders are more complex than most, as they have to clear customs and settle local tax, which brings a lot more paperwork than a standard UK or EU delivery. That's the reason behind the delay, but it's an explanation, not an excuse, and it doesn't change how it's felt on your end.

On the app classes: the intention there was to support your overall Pilates practice in the meantime, as the app includes a full range of Mat Pilates classes too, not just Reformer, so there's plenty to get stuck into even before the reformer arrives. That said, the team completely understands it's no substitute for the product you actually ordered.

Paris and Faith are working hard behind the scenes right now to push this through as quickly as possible, and you'll have a further, concrete update within the next 24 hours. Before any decision about cancelling, please allow the team that window to put things right, you've been more than patient, and FÔLD would like the chance to earn the rest of that patience.

Thank you again, and someone will be in touch very shortly.

The FÔLD Team

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Rated 5 out of 5 stars

I can’t rate FOLD more highly

I can’t rate FOLD more highly. Firstly I was nervous about ordering and the leadtime based on some of the reviews on here but mine arrived inside two weeks which I was surprised and delighted with!

Secondly the product is beautiful really feels like a studio reformer - probably better than some! All the add ons come with the bed as expected and the videos on how to set your bed up are brilliant.
Thirdly the classes on the platform are great - instructors are good and their no walk in the park! They challenge you!

Finally the customer service is fantastic- i was missing a screw from my jump board but a replacement was sent out and arrived within 48hrs.

If you’re debating if it’s worth the money in my opinion it definately is!

June 30, 2026
Unprompted review
Rated 5 out of 5 stars

So I wrote a review on the fold website…

So I wrote a review on the fold website but I couldn’t find it to share here so writing a new comment
Honestly the best reformer I’ve ever had. It’s a 20 out of 10.
It’s so well made and so easy to build, although not much building involved as it comes pretty much together. Again the video of how to assemble and fold is brilliant and makes life so easy for you.
Everything is so well thought out as far as this reformer goes.
I’ve pre ordered the tower to go with it and I just know it’s going to be so worth the wait
Delivery was so so fast I was definitely impressed by that.
I honestly could go on and on about this as it truly is amazing
Another exciting thing is it came with a 12 month free membership to the fold app, again amazing, especially for those needing planned workouts.
So if you are looking to buy a reformer look no further as you will not be disappointed.
I’m so thrilled with mine.

June 30, 2026
Unprompted review
Rated 5 out of 5 stars

Great bit of kit at a good price!!!

Great bit of kit at a good price!!!. As a Pilates instructor I wanted an at home machine to plan my sessions, but had limited space. Having only used other brands in the studio I took a chance on the FOLD Reformer and am very satisfied with my purchase. It is easy to set up, looks great and the quality of the product is spot on. Allows me to do everything I need to. Excited for the Tower to arrive in September.

June 29, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience with the customer…

Excellent experience with the customer services team after a minor issue. Particular thanks to Faith for her brilliant communication and help. Speedy reply times and customer services who really care and resolve problems brilliantly. Thank you.

June 25, 2026
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Rated 1 out of 5 stars

still awaiting reformer !

Firstly terrible communication- ordered April was given delivery date of May - chased and chased for delivery in May then early June but still not received !
- it’s not that difficult to pick up the phone or email to update
Shocking customer service!

April 30, 2026
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Hi Gillian, we're sorry the wait has been so frustrating, and the delay is genuinely disappointing. Paris, has been in regular contact throughout, including an update earlier today although you might not have seen this in your inbox. We're working closely with our french courier, as your location in the south of France is a more complex route to reach. That is context rather than an excuse, and we won't rest until your order arrives. The FÔLD team

Rated 5 out of 5 stars

Had my FOLD reformer for two weeks…

Had my FOLD reformer for two weeks it’s one of the best decisions I’ve ever made thoroughly enjoying having the ease of it at home ease of use folds away. You can hardly see it in the room the classes are fab as well. All of the instructors are brilliant.. One of the best purchases I’ve made for a long time well done FOLD keep it going.

June 10, 2026
Unprompted review
Rated 4 out of 5 stars

Great product, customer service leaves room for improvement

The Fold Reformer is a great product. It’s sturdy, comfortable to use, and while it’s foldable, the design is attractive enough that it doesn’t feel like something that needs to be hidden away when not in use. I also really appreciated the starter bundle that was included.

I did encounter some issues with the delivery service not matching what was promised on the website. I also felt the customer service experience could have been smoother, as I had to spend some time chasing for updates and a resolution. As this is very much a luxury product, I think it’s reasonable to expect a high standard of customer care to match, and in this instance that wasn’t quite reflected in my experience. That said, the company did ultimately resolve the issue in a satisfactory way, which I appreciated.

The Fold app is another area where I feel there is room for improvement. For a £9.99 monthly subscription, I would expect more frequent content uploads and a more user-friendly experience, including better filtering options to help find suitable workouts. Unfortunately, I actually preferred the earlier version of the app. Since being updated, it feels more bare-bones and less intuitive to use.

Overall, I’m very happy with my purchase. Despite the issues along the way, I’m pleased I chose this reformer and would happily recommend it based on the quality of the product itself.

September 25, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you so much for such a thoughtful review, and for recommending the FOLD Reformer, we're really glad the quality, design and starter bundle have lived up to what you hoped for.

You're right to expect a high standard of care, and we're sorry the delivery and the chasing for updates fell short of that. We're pleased it was ultimately resolved to your satisfaction, but we'd rather it had been smooth from the start, and we're working on exactly that.

Your app feedback is genuinely useful. We paused filming while moving into our upgraded showroom and office, and that now lets us produce a whole new bank of high-quality content far more frequently, so the upload frequency you're after is on its way. On the filtering, there's actually a good way to narrow down workouts quickly - if you drop us a line at hello@foldreformer.com we'd be happy to show you how to get the most from it. We've also taken your wider points on board, including that the earlier version felt more intuitive, and we're feeding that straight back to the team improving the app.

Thank you again for choosing us and for taking the time to share such balanced feedback, it genuinely helps us get better.

Thanks,
The FÔLD Team

Rated 3 out of 5 stars

Awful logistics, lovely reformer

So far very disappointed with the delivery information and schedule. I ordered my reformer on April 28th and I'm now being told it will arrive sometime between 5th to 25th of June. Which is effectively the same timeline if I ordered today (if you trust the website). I keep getting conflicting updates, as well as requests to review my reformer! I paid extra as I felt like I could count on a UK company. But in hindsight it might be better off to buy direct from China, same wait times but half the price. Still hoping it arrives soon, will update my review on quality when it does.

Still no reformer, still conflicinting updates, only getitng updates when requesting. Buy directly from china would be my advice, half the price 29.06.26

Still no reformer, still updates that don't make sense. 09.07.26.

Update 24.07.26 well my reformer finally arrived after 3 months. The process was very frustrating- I think it is different if you are UK mainland. But the reformer is very high quality, looks and works gorgeous. Been on it every day since. Hopefully they can sort out the logistics issues for future customers

June 3, 2026
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you for your honest feedback, and we're sorry the wait and the mixed messages have made this a frustrating experience, that's not what we want for anyone who chooses us.

You're right that the conflicting updates and the early review request shouldn't have happened, and we're putting that right internally. We should also be clearer up front that deliveries to Ireland currently take 3–4 weeks longer than our standard estimate, and we know that's disappointing when you've been waiting since April.

Our team is already in touch with you, and we'll personally track your order through and keep you properly updated until it arrives.

We're confident you'll love the Reformer once it lands, and we'll be here with full UK aftercare and spares if you ever need us. Thank you for your patience.

Kind regards,
The FÔLD Team

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Rated 5 out of 5 stars

Life changer...

I couldn't be happier with my FOLD reformer and the amazing app that goes with it. I have been attending studio classes for 2 years and although I really enjoy the studio experience, I have always struggled to fit as many classes as I'd like around my busy schedule.. so having the convenience of a reformer at home has been life changing for me.. I went from 1-2 classes a week (if I'm lucky) to working out daily. The bed itself is beautifully crafted (much sturdier, and smoother than the beds I've used in studios). It's easy to set up and use and came with everything I needed (and more). The classes on the app are great - better than I had imagined. I love the variety of classes and also the progressions / ability options available in each class. Worth every penny!

May 20, 2026
Unprompted review
Rated 5 out of 5 stars

Just epic. In love. Don’t hesitate to buy!

I knew I loved these FOLD beds from when I tried them out in a new studio near me. I was smitten with the design, how comfy they were on your shoulders and the functionalities. I decided to go for it and order one for home, was a little nervous about set up but seriously, the set up video was incredible and easy to follow (I did it by myself!) The delivery team took the packaging away, no drama! It looks amazing, feels amazing and couldn’t actually be happier! It’s so refreshing to buy something like this online and be pleased by every aspect of the delivery and instructions. Well done guys, what you’ve got is a great product!

May 19, 2026
Unprompted review
Rated 5 out of 5 stars

We are delighted with our new Fold…

We are delighted with our new Fold reformer. It’s exceptionally well made and looks beautiful. I can confirm that it’s a piece of cake to fold and that despite being a folder it’s as solid as a rock. I was worried that it wouldn’t be on a par with ones used in classes - it’s every bit as strong and actually smoother. We really like the app and guided practice, I have found that even a 15 min stretch and recover at lunchtime on a WFH day makes a huge difference. I will also purchase the Tower, and overall extremely impressed. 5 star review.

May 20, 2026
Unprompted review

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