Wayne was very professional, respectful and friendly, Explained the process and products to me very clearly, was not inpatient with me despite repeatedly asking him to repeat some of the things I d... See more
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Review summary
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Reviews shaping this summary
I spoke with a very pleasant person who pointed out the problems I might have, were my car to be involved in an accident or written off. She was very matter of fact and not at all pushy. She very pati... See more
Very pleasant phone call from Tina who explained the reason for her call, the possible shortfall between any insurance claim and the money owed at that time on the cars finance.She explained it very... See more
Catherine was extremely polite and helpful. She explained every thing clearly and easy to understand. It's refreshing to speak to someone with knowledge of their product etc.
Company details
Written by the company
GID are a financial services business operating exclusively in the automotive industry. The company was launched in 2010 having previously provided the same service for 15 years when part of Bank of Scotland. Changing vehicle is a significant event in people’s lives. The compliance-led service is designed to provide important information and offer free financial services advice enabling customers to make informed decisions in relation to certain Financial Services products such as Mechanical Breakdown Insurance and GAP Insurance which is only available for a limited period after taking delivery of the vehicle. GID partner with dealers, lenders and brokers who prefer to outsource this work to a specialist firm.
Contact info
Unit 3a & 3b Genesis Centre, WA3 7BH, Warrington, United Kingdom
- 01925 555508
- admin@gidltd.com
- gidltd.com
4.8
Excellent
2K reviews
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This company invites their customers to review, whether positive or negative
Replied to 87% of negative reviews
Typically replies within 1 week
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Be wary of what you are buying
Whilst I understand the benefits of protections, be very careful when purchasing insurance over the phone.
I agreed to what I believed was a GAP insurance policy after a sales call. Only when the documentation arrived did I discover I had actually been sold FIVE separate insurance policies (GAP, Key Protect, Policy Excess, Emergency Assist and My Vault), all with separate terms and costs.
The individual products may have benefits for some people, and whilst the insurances were explained I do not feel it was made sufficiently clear during the call that these were separate policies rather than one GAP policy with additional features. This significantly increased the overall cost and resulted in a finance agreement for over £500 when the actual cost of the GAP policy was around £70 and this was the one I actually wanted and saw most value in.
My advice to anyone considering these products is to ask the adviser to clearly confirm exactly how many separate policies you are buying, what each one costs individually, whether you already have similar cover elsewhere, and whether you REALLY need every product being recommended. For example most home insurance policies cover keys etc and the Policy Excess cover can take up to 6 months to be reimbursed when you read the small print of the policy.
I've raised a formal complaint and cancelled all of the policies along with the finance agreement, I have already looked into GAP insurance elsewhere.
July 7, 2026
Reply from GID Ltd.
Dear Mark,
Thank you for taking the time to share your feedback, and for your patience while this has been looked into.
I can see you also left us a review on Google a few days ago, which we responded to at the time — we've now received your formal complaint and this has been passed to Clare, our Compliance Manager, who sent you an acknowledgement letter yesterday. She'll be investigating fully and will come back to you directly with her findings.
I don't want to comment on the specifics here while that investigation is ongoing, as it wouldn't be fair to you or accurate for me to pre-empt Clare's review. What I can assure you is that you'll receive a proper, considered response through that process.
Thank you again for raising this — it's genuinely useful for us to hear.
Kind regards,
Catherine
Excellent service.
July 13, 2026
Doing everything perfectly well without any faults whatsoever
Great customer service, listens to what you have to say without any unwanted interruptions I’ll 1000% recommend this company to anyone.
July 13, 2026
Straight forward and told me all I…
Straight forward and told me all I needed to know spoke to a friendly operator
July 10, 2026
Martin
Martin
Was very pleasant and professional
Straight to the point
That's how I like to deal with people
Top marks
July 10, 2026
clear information
July 9, 2026
Great staff member
July 9, 2026
Staff was very informative
Staff was very informative, have good sales technique and knowledge of the products on offer.
Staff was polite and not forceful. In general good communication and customer service skills.
July 8, 2026
Nice people
July 1, 2026
I rang up today to cancel my policy and…
I rang up today to cancel my policy and was told someone will get in touch with me but no one has, I need to cancel the policy within the next week
June 30, 2026
Reply from GID Ltd.
Hi Abby, Thank you for taking the time to leave a review, and we are genuinely sorry to hear that you have not received a callback following your request to cancel.
This is not the level of service we expect to provide, and we completely understand your frustration. Please be assured that your policy will be cancelled — we would never want anyone to continue paying for a policy they have asked to end.
To ensure we can locate your account and process your cancellation without any further delay, could you please contact me directly at catherinemythen@gidltd.com or call us on 01925 555508 with your full name and contact details? We will action your cancellation immediately upon hearing from you.
We would also like to look into what happened with your original call so we can make sure this does not happen to anyone else.
We are sorry again for the inconvenience caused and we will put this right for you straightaway.
Kind regards
Catherine Mythen
Sales Director | GID Ltd
01925 555508
The reception was very pleasant and i was very satisfied
The reception was very pleasant and i clearly understood all the offers as these were explained in full detail, straight forward and on point. I was very satisfied.
July 7, 2026
Liam was very easy to talk to put me at…
Liam was very easy to talk to put me at ease explaining about the insurance what I have taken out
June 30, 2026
I spoke to Emma who was helpful
I spoke to Emma who was helpful, cheery and made everything easy to understand
July 3, 2026
Efficient
The staff was very professional. Took time time explan everything to me. She treated me with respect.
July 1, 2026
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