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Rated 5 out of 5 stars

I love that this company allows me to get my hands on the products that aren't accessible in the UK, I never really understood or cared for "gatekeeping" until I found this website, all products are... See more

Company replied

Rated 5 out of 5 stars

I have placed many orders on this website after discovering it late last year. What sets it apart from other websites it that the stock is already there and will be shipped usually the same day, ready... See more

Rated 5 out of 5 stars

A fantastic way to try products that aren’t available here. I’ve ordered 5 times and always had a first class service. Perfectly packaged. I’ll be back very soon.

Company replied

Rated 3 out of 5 stars

Love the shop selection and the shipping is very fast. The only reason I’m giving 3 starts is because the products are constantly out of stock and when they get back in stock you have to buy them stra... See more

Company details

  1. Beauty Product Supplier

Written by the company

Glow Trend is a niche beauty destination for independently sourced, science-backed skincare and beauty. Expertly curated. Hard to find anywhere else


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

51 reviews

5-star
4-star
3-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

A fantastic way to try products that…

A fantastic way to try products that aren’t available here. I’ve ordered 5 times and always had a first class service. Perfectly packaged. I’ll be back very soon.

February 24, 2026
Unprompted review
Glow Trend logo

Reply from Glow Trend

Hi Nicola,

Thank you so much for taking the time to leave this wonderful review, it really means a lot to us. We’re so pleased you’ve had a great experience.

Kindest,
Glow Trend ❤️

Rated 5 out of 5 stars

Fast delivery, Amazing experience!

Fast delivery, easy check out. Love I can get products from brands that are not yet available in the uk!

March 4, 2026
Glow Trend logo

Reply from Glow Trend

Thank you, Amira, for the wonderful review. Your feedback means a lot to us, and we're grateful you took the time to share your positive experience. Thank you again for your support.

Kindest,

Glow Trend ❤️

Rated 1 out of 5 stars

The product I ordered (prequel…

The product I ordered (prequel gleanser) which I’ve bought and used since coming back from the US now it’s ran out I thought I’d repurchase as I enjoyed it however everything about it was different instead of clear it came out yellowish and the texture experience and use did not meet my expectations this feeels as if I’m using a whole different product

February 23, 2026
Glow Trend logo

Reply from Glow Trend

Dear Ismail,

We're sorry to hear this. If you had contacted us directly we would have been able to look into this and arrange a replacement straight away.

All of our Prequel products are sourced from the brand and are 100% authentic. The cleanser itself should be clear. If it appeared yellow when dispensed, this can occasionally occur if the internal metal spring inside the pump begins to oxidise over time, which can affect both the colour and the texture when the product is dispensed.

This is a packaging issue rather than a problem with the formula itself, and we would have been very happy to resolve it for you. Please contact us at hello@glowtrend.co.uk so we can investigate and arrange a replacement or refund if needed.

Best wishes,

Glow Trend.

Rated 5 out of 5 stars

I love that this company allows me to…

I love that this company allows me to get my hands on the products that aren't accessible in the UK, I never really understood or cared for "gatekeeping" until I found this website, all products are so highly sought that I don't want to tell anyone about it! 😂 thank you glowtrend for allowing me to enjoy all these fabulous products 🥰

February 27, 2026
Glow Trend logo

Reply from Glow Trend

Hi Julie,

Thank you so much for your lovely review. We're so happy to hear you're enjoying the products.

We really appreciate your support and it means a lot to us that you took the time to share your experience.

Kindest,
Glow Trend ❤️

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Rated 5 out of 5 stars

Amazing service and fast delivery

I have placed many orders on this website after discovering it late last year. What sets it apart from other websites it that the stock is already there and will be shipped usually the same day, ready for you to receive within a couple of days. The products are amazing, prices are reasonable and I always request some American goodies that we can’t get over here. Thank you to this wonderful website

January 5, 2026
Unprompted review
Rated 1 out of 5 stars

Excessive customs and duties/ unclear pricing

I ordered a lip product (Prequel lip visor) from this site recently as I couldn't find any stockists of the product in Italy. The RRP of the product is 14USD, or about €11.50. On the site, it was listed as €21.95, but I thought fine, they are the only EU stockists and I really wanted to try it. The delivery charge to Italy was €10,95. Naturally, I looked for some other products I might like to try to justify the cost but in the end, just ordered that one item. Then when it arrived, I was charged an additional €10,19 (!!!) by the courier in customs and duties to receive the package as they were not covered in their already inflated pricing. In total I paid €43 for this one product. Very disappointing experience overall and I wanted to warn anyone thinking of shopping this site from EU countries.

January 27, 2026
Unprompted review
Glow Trend logo

Reply from Glow Trend

Thank you for your review. We’re sorry to hear you were disappointed.

Information regarding EU import VAT and customs handling fees is clearly listed on the product page, displayed again at checkout, and detailed within our shipping policy, which is clearly linked and accessible before an order is placed. These terms are accepted at checkout prior to payment. For this reason, the statement that our pricing is unclear is factually untrue.

Our pricing reflects the cost of sourcing authentic products, importing them into the UK, storage, handling, staffing, operational overheads, and payment processing fees. Customers are always free to decide whether the total cost is suitable for them before placing an order.

While we understand your frustration, customs charges are not hidden, inflated, or within our control, and are a standard requirement when shipping from the UK to EU destinations.

Best wishes,

Glow Trend.

Rated 5 out of 5 stars

Just always get my products in time and…

Just always get my products in time and the only reliable place to get the us products

September 24, 2025
Glow Trend logo

Reply from Glow Trend

Hi Vanessa,

Thank you so much for your lovely review. We’re so happy to hear that we’re your go-to for US products. It really means a lot to us.

Kindest,
Glow Trend ❤️

Rated 5 out of 5 stars

Selling lesser known beauty brands and…

Selling lesser known beauty brands and then fast delivery too. Thank you!

September 25, 2025
Glow Trend logo

Reply from Glow Trend

Hi Hannah,

Thank you so much for your lovely review. We’re so pleased to hear you had a good experience, it really means a lot to us.

Kindest,
Glow Trend ❤️

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Rated 3 out of 5 stars

Good selection but always out of stock!

Love the shop selection and the shipping is very fast. The only reason I’m giving 3 starts is because the products are constantly out of stock and when they get back in stock you have to buy them straight away.. but when you want several products is annoying cause you end up doing so many purchases and paying the delivery every time.. to buy all the products I wanted in the past 2 months I did around 8 or 9 purchases which is a lot! Sometimes 2 in the same week…

November 3, 2025
Rated 5 out of 5 stars

Excellent selection of products that I…

Excellent selection of products that I can't get anywhere else. My products were shipped the same day, fantastic customer service.

November 5, 2025
Unprompted review
Glow Trend logo

Reply from Glow Trend

Hi Laura,

Thank you so much for your lovely review. We’re so happy you’ve enjoyed our product range and service, it really means a lot to hear that.

Kindest,
Glow Trend ❤️

Rated 5 out of 5 stars

Amazing choice of products and prompt…

Amazing choice of products and prompt response and delivery! My favorite beauty products reseller 💖

November 1, 2025
Unprompted review
Glow Trend logo

Reply from Glow Trend

Hi Andrea,

Thank you so much for taking the time to leave such a lovely review. It means a lot to hear we’re your favourite beauty reseller!

Kindest,
Glow Trend ❤️

Rated 5 out of 5 stars

Really great range of brands

Really great range of brands. Deliveries always come on time. I’ve never had an issue with any of my orders (4 so far).

September 24, 2025
Glow Trend logo

Reply from Glow Trend

Hi Kate,

Thank you so much for taking the time to leave a review. We’re so glad to hear you’ve had a great experience with all your orders and that everything has arrived on time.

Kindest,
Glow Trend ❤️

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Rated 5 out of 5 stars

Such fast delivery

Such fast delivery! No hassle and they stock prequel!! Amazing! Can’t wait for them to be restocked so I can get more!

July 26, 2025
Unprompted review
Glow Trend logo

Reply from Glow Trend

Hi Alex,

Thank you so much for taking the time to leave such a kind review! We’re so happy to hear your order arrived quickly and that everything was hassle-free. Looking forward to seeing you again soon!

Kindest,

Glow Trend ❤️

Rated 5 out of 5 stars

Finally somewhere that sells Prequel!

I was dying to try the Prequel gleanser for ages but I couldn't find anywhere that stocked it (Im in Ireland) I stumbled across Glow trend and ordered. Shipping was extremely fast! I did have to pay import taxes but it'll last me a long time so I consider an investment lol. Product was perfect. Love it. I've just ordered the Prequel half n half moisturiser. Looking forward to trying that. Delighted I've come across this website!

June 5, 2025
Unprompted review
Glow Trend logo

Reply from Glow Trend

Hi Danielle,

Thank you so much for the lovely review! We're so glad your order arrived quickly and that you're happy with everything. It means a lot to hear you've had a great experience with us. We really appreciate your support and hope you love your next order just as much.

Kindest,
Glow Trend ❤️

Rated 5 out of 5 stars

Have hard to find skincare in the UK and also provide fast delivery

I bought the eadem lip balm and they dispatched the item on the same day and the delivery was very fast, I received the item three days later. The product also arrived in perfect condition and I was very happy to find it on their site as I was having difficulty finding it in the UK

July 7, 2025
Unprompted review
Glow Trend logo

Reply from Glow Trend

Hi Maryam,

Thank you so much for your review! We're really happy to hear your order arrived quickly. It's great to know we could help you get hold of something that was hard to find in the UK. We hope you’re loving the lip balm and look forward to seeing you again soon.

Kindest,
Glow Trend ❤️

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Rated 5 out of 5 stars

Seriously impressed!

I’m so impressed with Glow Trend! Firstly, I had been trying to find a place to buy brands in the UK such as Prequel and Cocokind for so long. I made the decision to make an order on Friday 13th for some Prequel products, and today, Monday 16th June - they have already been delivered! Carefully packaged to avoid damage. I am so impressed and happy to find a company that I can rely on to find these hard to get products. As someone who is quite apprehensive and nervous to order beauty products unless from well known and huge retailers such as Sephora / SpaceNK etc, I would 100% recommend Glow Trend to anyone.

June 16, 2025
Unprompted review
Glow Trend logo

Reply from Glow Trend

Hi Georgia,

Thank you so much for your kind words! We're so glad you're happy with your order, it really means the world to us. It’s lovely to hear that you’ve had a positive experience and we’re so grateful you took a chance on us. Hope you’re enjoying everything and we’d be delighted to welcome you back soon!

Kindest,
Glow Trend ❤️

Rated 5 out of 5 stars

Love this business!

I’ve ordered from GlowTrend quite a few times now and can’t fault them for anything at all. Quick and prompt shipping, great response times and a variety of products hard to get in the UK.
I once received an item that had leaked in its packaging, sent GlowTrend an email about it along with a picture and not even a second later they had confirmed another of the same product to be shipped to me, excellent service!
I have some prequel products I’m looking forward to receiving tomorrow as well :)

June 13, 2025
Unprompted review
Glow Trend logo

Reply from Glow Trend

Hi Leanne,

Thank you so much for your continued support and lovely feedback, your review truly made our day. We’re so pleased you’ve been happy with the service, product range and how any issues have been handled. Enjoy your Prequel delivery tomorrow!

Kindest,

Glow Trend ❤️

Rated 5 out of 5 stars

I love Glow trend

It is my second time ordering and this has definitely become my favorite site to get skincare products from. I only have positive things to say and I’m definitely going to keep on ordering from them!

May 31, 2025
Unprompted review
Glow Trend logo

Reply from Glow Trend

Hi Elin,

Thank you so much for your lovely feedback and for choosing to order with us again. It really means a lot to know you're happy with both the service and product range. We truly appreciate your support.

Kindest,

Glow Trend ❤️

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