I love that this company allows me to get my hands on the products that aren't accessible in the UK, I never really understood or cared for "gatekeeping" until I found this website, all products are... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
I love that this company allows me to get my hands on the products that aren't accessible in the UK, I never really understood or cared for "gatekeeping" until I found this website, all products are... See more
Company replied
I have placed many orders on this website after discovering it late last year. What sets it apart from other websites it that the stock is already there and will be shipped usually the same day, ready... See more
A fantastic way to try products that aren’t available here. I’ve ordered 5 times and always had a first class service. Perfectly packaged. I’ll be back very soon.
Company replied
Love the shop selection and the shipping is very fast. The only reason I’m giving 3 starts is because the products are constantly out of stock and when they get back in stock you have to buy them stra... See more
Glow Trend is a niche beauty destination for independently sourced, science-backed skincare and beauty. Expertly curated. Hard to find anywhere else
United Kingdom
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The delivery was pretty fast and I am super satisfied with my purchase.
A fantastic way to try products that aren’t available here. I’ve ordered 5 times and always had a first class service. Perfectly packaged. I’ll be back very soon.

Reply from Glow Trend
Fast delivery, easy check out. Love I can get products from brands that are not yet available in the uk!

Reply from Glow Trend
The product I ordered (prequel gleanser) which I’ve bought and used since coming back from the US now it’s ran out I thought I’d repurchase as I enjoyed it however everything about it was different instead of clear it came out yellowish and the texture experience and use did not meet my expectations this feeels as if I’m using a whole different product

Reply from Glow Trend
I love that this company allows me to get my hands on the products that aren't accessible in the UK, I never really understood or cared for "gatekeeping" until I found this website, all products are so highly sought that I don't want to tell anyone about it! 😂 thank you glowtrend for allowing me to enjoy all these fabulous products 🥰

Reply from Glow Trend
I have placed many orders on this website after discovering it late last year. What sets it apart from other websites it that the stock is already there and will be shipped usually the same day, ready for you to receive within a couple of days. The products are amazing, prices are reasonable and I always request some American goodies that we can’t get over here. Thank you to this wonderful website
I ordered a lip product (Prequel lip visor) from this site recently as I couldn't find any stockists of the product in Italy. The RRP of the product is 14USD, or about €11.50. On the site, it was listed as €21.95, but I thought fine, they are the only EU stockists and I really wanted to try it. The delivery charge to Italy was €10,95. Naturally, I looked for some other products I might like to try to justify the cost but in the end, just ordered that one item. Then when it arrived, I was charged an additional €10,19 (!!!) by the courier in customs and duties to receive the package as they were not covered in their already inflated pricing. In total I paid €43 for this one product. Very disappointing experience overall and I wanted to warn anyone thinking of shopping this site from EU countries.

Reply from Glow Trend
Just always get my products in time and the only reliable place to get the us products

Reply from Glow Trend
Selling lesser known beauty brands and then fast delivery too. Thank you!

Reply from Glow Trend
Love the shop selection and the shipping is very fast. The only reason I’m giving 3 starts is because the products are constantly out of stock and when they get back in stock you have to buy them straight away.. but when you want several products is annoying cause you end up doing so many purchases and paying the delivery every time.. to buy all the products I wanted in the past 2 months I did around 8 or 9 purchases which is a lot! Sometimes 2 in the same week…
Excellent selection of products that I can't get anywhere else. My products were shipped the same day, fantastic customer service.

Reply from Glow Trend
Amazing choice of products and prompt response and delivery! My favorite beauty products reseller 💖

Reply from Glow Trend
Really great range of brands. Deliveries always come on time. I’ve never had an issue with any of my orders (4 so far).

Reply from Glow Trend
This website is fantastic. It gives me the ability to try American skincare/ body care when no other website gives that. Delivery is fast and extremely trustworthy.
Such fast delivery! No hassle and they stock prequel!! Amazing! Can’t wait for them to be restocked so I can get more!

Reply from Glow Trend
I was dying to try the Prequel gleanser for ages but I couldn't find anywhere that stocked it (Im in Ireland) I stumbled across Glow trend and ordered. Shipping was extremely fast! I did have to pay import taxes but it'll last me a long time so I consider an investment lol. Product was perfect. Love it. I've just ordered the Prequel half n half moisturiser. Looking forward to trying that. Delighted I've come across this website!

Reply from Glow Trend
I bought the eadem lip balm and they dispatched the item on the same day and the delivery was very fast, I received the item three days later. The product also arrived in perfect condition and I was very happy to find it on their site as I was having difficulty finding it in the UK

Reply from Glow Trend
I’m so impressed with Glow Trend! Firstly, I had been trying to find a place to buy brands in the UK such as Prequel and Cocokind for so long. I made the decision to make an order on Friday 13th for some Prequel products, and today, Monday 16th June - they have already been delivered! Carefully packaged to avoid damage. I am so impressed and happy to find a company that I can rely on to find these hard to get products. As someone who is quite apprehensive and nervous to order beauty products unless from well known and huge retailers such as Sephora / SpaceNK etc, I would 100% recommend Glow Trend to anyone.

Reply from Glow Trend
I’ve ordered from GlowTrend quite a few times now and can’t fault them for anything at all. Quick and prompt shipping, great response times and a variety of products hard to get in the UK.
I once received an item that had leaked in its packaging, sent GlowTrend an email about it along with a picture and not even a second later they had confirmed another of the same product to be shipped to me, excellent service!
I have some prequel products I’m looking forward to receiving tomorrow as well :)

Reply from Glow Trend
It is my second time ordering and this has definitely become my favorite site to get skincare products from. I only have positive things to say and I’m definitely going to keep on ordering from them!

Reply from Glow Trend
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.