Grown Brilliance Reviews 

891
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 346 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality and stunning craftsmanship of the products, often noting that items are even more beautiful in person than in pictures. The staff receives high commendation for being helpful, friendly, and patient, making the shopping experience feel special and unpressured. Many people appreciate the smooth ordering process and the speedy, reliable delivery, with items often arriving sooner than expected and safely packaged. However, some customers also noted issues with incomplete orders or incorrect items being shipped, requiring further action to resolve. A few other people also felt that estimated shipping dates were not always accurate, leading to longer waits than anticipated. There were also occasional concerns about the durability of some jewelry pieces, with reports of items breaking or prongs failing after a short period.

What people talk about most

Product

People report positive experiences with product quality, with many reviewers expressing satisfaction with the... See more

Quality

Customers had positive experiences with quality, frequently praising the exceptional craftsmanship, stunning... See more

Order

Reviewers mention positive feedback about their ordering experience, with many praising the quality of their... See more

Staff

Reviewers highlight positive aspects of staff, with many customers praising the helpfulness, knowledge, and... See more

Delivery service

Consumers find delivery service to be positive, with many reviewers praising the speedy delivery and items... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My everyday pair of studs has been a pair of 1 ctw (mined) in white gold, and I’ve been wanting a pair of everyday studs in yellow gold for a long time and finally got them. Oh my goodness, they do n... See more

Company replied

Rated 5 out of 5 stars

My fiancé absolutely loves this ring! It is even more beautiful in person than in the pictures. The quality is amazing, the craftsmanship is stunning, and it fits her perfectly. She said it is everyth... See more

Company replied

Rated 5 out of 5 stars

Everyone at GB is so helpful and friendly. We came back twice because we weren't sure what we wanted and we never felt pressured. They're great about customizing, returns, letting you try on tons of r... See more

Company replied

Rated 5 out of 5 stars

i visited the L.A. store location and received great personal attention in selecting a ring. Buy with confidence from GB. i had second thoughts on the engagement, refused delivery, and thankfully rece... See more

Company replied


Company details

  1. #76 of 151 best companies in Jewelry Store

Written by the company

Grown Brilliance is a rapidly growing specialty lab grown diamond jewelry retailer, operating a state-of-the art website and several boutique retail stores across the United States. Our mission is to help consumers celebrate their most important moments in life by delivering affordable luxury through an innovative and frictionless shopping experience. We offer a wide selection of engagement rings, wedding and anniversary bands, bracelets, necklaces, and earrings. Our jewelry experts are available in-store or online through our virtual appointments to help you find the perfect piece to celebrate your love story.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

891 reviews

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4.5

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(891)

341 reviews in the last 12 months

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Rated 2 out of 5 stars

Dissapointed …

I purchased the graduated engagement ring and while back and now decided to purchase the matching band. The band is much smaller size and doesn't match well at all. And for the price of the band alone I expected something much better.

January 30, 2026
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Reply from Grown Brilliance

Thank you for sharing your feedback. We’re glad you chose the matching band, designed to complement your engagement ring. We understand that personal preferences for size and style can vary, and we truly appreciate your thoughts.

Rated 5 out of 5 stars

My wife is very happy with the ring…

My wife is very happy with the ring it’s beautiful. This is my second purchase from GB and I will continue to buy from here in the future.

January 30, 2026
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Reply from Grown Brilliance

We sincerely appreciate your loyalty! It’s wonderful to hear your wife is happy with her ring, and we’re delighted that this is your second purchase with Grown Brilliance. We can’t wait to create more beautiful pieces for you in the future.

Rated 5 out of 5 stars

2 5/8 ctw Princess Lab Grown Diamond Split Shank Halo

Without having seen a diamond to make a selection I decided to buy online based on Grown Brilliance reviews and their easy to follow selection and configuration process on their website. I am completely satisfied!
I received the exact excellent cut, color, clarity as promised and the Princess Cut diamond has amazing brilliance and fire. It is as clear as glass. My wife is incredibly happy with her surprise gift. And you will be amazed at the price of a lab grown diamond vs a mined diamond.

January 30, 2026
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Reply from Grown Brilliance

We truly appreciate your thoughtful review! We are happy to know that our website made selecting and customizing your diamond simple and that the cut, color, and clarity met your expectations. Knowing your wife is delighted with her Princess Cut diamond and that you see the value of lab-grown diamonds makes us proud to serve customers like you. Thank you for shopping with Grown Brilliance.

Rated 5 out of 5 stars

Happy wife...Happy life😊

Well.... you helped me to make a very special woman happy. She's definitely enjoying the engagement ring and will soon be enjoying the wedding band to match.

January 29, 2026
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Reply from Grown Brilliance

Thank you so much for sharing! We’re thrilled to have been part of making such a special moment unforgettable. We hope she continues to enjoy her engagement ring, and we can’t wait for the matching wedding band to complete the celebration!

Rated 5 out of 5 stars

A six star+ experience

I created a custom pair of ear cuffs with Emy. She was wonderfully patient when choosing the size of the diamonds so the thickness of the cuff was exactly what I wanted. She explained the process of creating a custom design and it was everything she said it would be - a full size spec sheet with all the dimensions, actual size, etc. Like an architectural drawing. Look into their custom process. It is so worth it! They arrived earlier than I expected and I love them! I wear them as singles or stacked as a double.

January 30, 2026
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Reply from Grown Brilliance

We sincerely appreciate your kind words! We’re delighted that Emy guided you so thoughtfully through the custom design process and that the ear cuffs exceeded your expectations. We are delighted to know you’re enjoying their versatility and quality, and we’re honored to bring your vision to life. Thank you for choosing to shop with us at Grown Brilliance.

Rated 5 out of 5 stars

Happy

Im very happy with my ring. Its very comfortable. I didnt want a ring that overstated. This one is the perfect size. 1ct, size 6

January 29, 2026
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Reply from Grown Brilliance

We sincerely appreciate your feedback! It’s wonderful to hear that your 1ct, size 6 ring is comfortable and perfectly balanced. We’re thrilled it’s the understated piece you were hoping for. Thank you for choosing Grown Brilliance.

Rated 5 out of 5 stars

I love the product

I love the product. The only suggestion I would make is to allow buyers know the tennis bracelets are custom made. I ordered this for my fiancé for Christmas and it made it 35 days later. But great producr

January 28, 2026
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Reply from Grown Brilliance

We sincerely appreciate your review and your helpful suggestion! Made-to-order items generally take 2–3 weeks to complete, and our website indicates whether a piece is in stock or custom-made to help customers plan. We’re delighted you love your bracelet and hope it made a special Christmas gift for your fiancé.

Rated 5 out of 5 stars
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Reply from Grown Brilliance

Thank you for your kind words! We’re thrilled to hear you’re happy with both the price and our customer service.
Thank you for shopping with Grown Brilliance.

Rated 1 out of 5 stars

I ordered a necklace on Jan 14th

I ordered a necklace on Jan 14th. Expected time to ship was Jan 27th. It is now February 5th an it has not shipped. Oh, I understand that was an expected ship date. But, why not be honest with your estimated ship date? I don't know anyone who would be happy that you are 9 days off on your estimate. Im guessing i still have more days of waiting. If you arent prepared for an order bc you have to make this that or the other. Then that should be factored into the estimated shipping date.
On time delivery is important to people so try be honest. Im sorry but i can't recommend this company.

February 4, 2026
Unprompted review
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Reply from Grown Brilliance

Thank you for your feedback. We sincerely apologize for the delay and understand how important on-time delivery is. Our customer service team is currently in communication with you and has already provided updates regarding the status of your order. We truly appreciate your patience and are committed to keeping you fully informed until your necklace arrives.

Rated 5 out of 5 stars

I was apprehensive buying online but in…

I was apprehensive buying online but in this case it was easy and fast and even great follow up from GB

January 28, 2026
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Reply from Grown Brilliance

We’re so glad we could make your first online experience a positive one. Thank you for trusting Grown Brilliance—we’re honored to be part of your special purchase!

Rated 5 out of 5 stars

The rings that I purchased from grown…

The rings that I purchased from grown brilliance were absolutely amazing. The sales girl at the Boca Raton location was amazing as well.

January 20, 2026
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Reply from Grown Brilliance

Thank you so much for your kind words! We’re thrilled to hear you love your rings and that our Boca Raton team provided such an amazing experience. We’ll be sure to share your feedback with them.

Rated 1 out of 5 stars

Grown Brilliance and their unreliable after sales service **BEWARE**

In 2023, I purchased an IGI Certified Lab Grown Diamond engagement ring from Grown Brilliance, featuring a Marquise Shaped, Excellent Cut, E-VVS2 stone. Although I initially had reservations about the main diamond's lack of brilliance, I didn't voice them as my partner was happy.

Unfortunately, the diamond soon began to appear cloudy, losing its clarity, while the smaller accent diamonds retained their sparkle. When I contacted the vendor, they recommended professional cleaning. The cleaning restored the brilliance, but only for one or two days before the cloudiness returned. A subsequent cleaning prompted the jeweller to express concern, noting this recurring issue was highly unusual. Because of its dull appearance, my wife became self-conscious and stopped wearing the ring, feeling it looked fake.

For our anniversary on December 1st, I asked her to wear the ring. Upon observing the cloudiness, we consulted a second jeweller. They cleaned the ring, but again, the sparkle faded within days. A follow-up visit led the jeweller to examine the certificate and confirm its authenticity. However, they concluded there seemed to be an inherent flaw, describing it as a "low quality diamond, even by lab grown standards," suggesting a poor carbon composition.

I contacted Grown Brilliance again. They dismissed the issue, blaming external factors like oils and lotions. They argued the issue is not covered under warranty, claiming that since the diamond sparkles after cleaning, there is no inherent defect. This contradicts the fact that the wedding band and the accent diamonds remain brilliant. This situation has caused a significant financial loss and, more importantly, disappointment to my loving partner.

***Their response is consistent. Nothing is ever wrong with their product, even though there are 2 independant jewellers that disagree. We actually cleaned it and left it without wearing it. A week later it is cloudy. We have other diamonds in the same storage area. Perfectly brilliant. ***BUYER BEWARE**

November 30, 2025
Unprompted review
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Reply from Grown Brilliance

Hi,

We’re sorry to hear about your experience and appreciate the time you’ve taken to share your concerns. We want to assure you, and all our customers, that the quality and authenticity of our diamonds are of the utmost importance to us.

Lab-grown diamonds, like the one in your ring, are chemically, physically, and optically identical to mined diamonds. Their color, clarity, and brilliance do not change over time. Any cloudiness or loss of sparkle is typically caused by surface residue from oils, lotions, or other everyday substances. This is why professional cleaning restores the diamond’s brilliance.

The smaller accent diamonds on a band may appear less affected because their shape and setting do not trap oils and residue in the same way a larger center stone can. We certify all our diamonds through reputable third-party laboratories to confirm their authenticity and characteristics, and we stand fully behind their quality.

We always recommend periodic professional cleaning to maintain maximum sparkle, and our team is happy to provide guidance on proper care. Our goal is for every customer to feel confident and delighted with their diamond purchase, and we take concerns like yours very seriously.

Thank you for sharing your feedback.

Rated 1 out of 5 stars

Not what we ordered.

The diamond we ordered and had made into a ring is very nice but is not what we ordered. We ordered a 3 carat Asscher cut diamond. What we received was a 3 carat square emerald cut diamond according to the IGI report. It's easy to research that these are similar but different cuts. We like the ring but it is not what my wife wanted. She likes the look of the genuine Asscher cut which looks very old fashioned. I called customer service last night when I finally realized the difference and to be honest I got pretty upset with the person who was trying to convince me that they were 2 names for the same cut. A simple 2 second Google search shows they are not. I demanded a call back from a person on Monday, and from someone in America as the person I was speaking to was clearly in India. No problem with outsourcing calls to India since it is a jewelry center but I don't see how someone half a world away can solve this situation. I hope for a good resolution to this then I can change this review to a higher level. We previously bought a 5 stone wedding emerald cut wedding band which we've had no problem with. Again the ring is quite beautiful but not what we ordered. My daughter had previously bought a 3 carat wedding ring from you which is beautiful and had no problems. Anyone who buys a "natural" diamond nowadays thinking it's an "investment " is a fool by the way.

January 20, 2026
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Reply from Grown Brilliance

Thank you for sharing your feedback. We want to clarify that no mistake or substitution of lesser value occurred. When the diamond you originally selected was unavailable, our production team chose a replacement of equal or higher quality. The square emerald-cut diamond you received is equivalent to an Asscher cut in shape and proportions.

We understand this caused confusion and apologize for any misunderstanding. Our customer service team has provided detailed explanations and resources to ensure clarity. At Grown Brilliance, we are committed to transparency, quality, and ensuring our customers receive exactly what was promised.

Rated 1 out of 5 stars

Beautiful jewelry made with low quality materials

Product (wedding ring) was beautiful. Then within a year a sideshow had fallen out & we had to send it back under their lifetime warranty. We requested them to look at & fix the outings as well since one was snagging on clothes, etc & we did not want to lose the big diamond. They fixed the ring. Then within a year a prong broke (which we asked them to look at on prior return). This time they stated that this was normal wear & year and not covered under their lifetime warranty (nor can you purchase their insurance since not within 30 days of purchase & don't know if this would cover the required repairs). How are we supposed to know at time of purchase that the ring was of inferior quality parts? My wife has rings from well over 50+ years old with no problems (her mom's wedding ring plus trying from prior marriage). I would not buy from this company due to major product quality concerns. Why buy a beautiful ring that you cannot wear?!

November 1, 2025
Unprompted review
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Reply from Grown Brilliance

Hi Mike,

Thank you for taking the time to share your experience. We’re very sorry for the frustration this situation has caused and appreciate the opportunity to clarify.

The ring in question is approximately 2.5 years old and performed without issue for nearly two years. When a small side stone was reported missing, we replaced it at no charge as a courtesy, although the damage was not the result of a manufacturing defect. At that time, the ring was inspected and returned in good condition.

More recently, one of the prongs securing your center stone was reported as broken. Upon review, the damage was determined to be the result of physical trauma or pressure (such as impact, pulling, or snagging), which caused the prong to break. This type of damage is classified as wear-related and is not consistent with a manufacturing or material defect, which is why it is not covered under a lifetime manufacturing warranty.

To support customers in situations like this, we offer a paid repair program with fair pricing for wear-related repairs on jewelry that has been worn over time. We shared this option so the ring could be safely restored and worn with confidence.

We stand behind the craftsmanship and materials of our jewelry and take quality concerns very seriously. Like all fine jewelry, regular wear and daily activities can affect settings over time.

Mike, our team remains available should you wish to proceed with the repair or have any additional questions.

Rated 4 out of 5 stars

I ordered and paid for 2 rings on Dec…

UPDATE FEB 13, 2026: I RECEIVED MY MISSING ITEM QUICKLY AFTER FILING A COMPLAINT. LOVE THE RINGS. COMPANY NEEDS TO IMPROVE ITS COMMUNICATION. I ordered and paid for 2 rings on Dec 25th. Only one arrived on Jan 13th. I reported the issue immediately to customer service. I've now called six times for an update and am receiving conflicting stories for GB's customer service. Deeply concerned that I've paid for an expensive item that I'll never receive.

January 11, 2026
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Reply from Grown Brilliance

Hi Anita,

Thank you for taking the time to share your experience, and we’re truly sorry for the frustration this caused. You’re absolutely right — the delay with the second band and the inconsistency in our communication fell short of the experience we aim to provide.

We want to reassure you that the second ring has now shipped, and our team reached out earlier today with tracking details. While delays can occasionally happen, we recognize that we should have communicated more clearly and proactively, especially given the value and importance of your order.

We appreciate your patience and understand your concern, and we’re taking your feedback seriously as we work to improve both our fulfillment and customer service communication. If there’s anything further we can do to support you, our team is always here to help.

Thank you again for bringing this to our attention.

Rated 5 out of 5 stars

Product is spectacular and ordering…

Product is spectacular and ordering process for this custom item was seamless.

January 15, 2026
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Reply from Grown Brilliance

Hi Joe,
Thank you so much for sharing this! We’re really happy to hear you love the product and that the custom ordering process was smooth. We truly appreciate you taking the time to leave a review.

Rated 5 out of 5 stars

Gorgeous 8 Stone Diamond Band

I tried on many styles of wedding bands before walking into GB, so I had a good idea of what I was looking for. The sales associate was still incredibly helpful in talking through my vision and finding what I was describing. Everywhere I looked I only saw either 5 or 7 stone bands… but i found the most incredible 8 stone band here so a diamond isn’t hiding under my main stone on my engagement ring!

January 22, 2026
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Reply from Grown Brilliance

Hi Mikayla,
Thank you so much for sharing your experience! We love hearing how clearly you knew your vision and that our sales associate could help bring it to life. Finding that perfect 8-stone band so everything sits just right is such a win—we’re so glad you found exactly what you were looking for with us. Congratulations, and thank you for trusting Grown Brilliance with such a special piece.

Rated 5 out of 5 stars

Good Service

Staff was very knowledgeable on their products and understood what I wanted perfectly. Very efficient delivery timing and smooth transaction.

January 15, 2026
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Reply from Grown Brilliance

Hi Fatema,
Thank you so much for taking the time to share this! We’re really glad to hear our team understood exactly what you were looking for and that everything—from delivery to the overall process—went smoothly. We truly appreciate your support.

Rated 5 out of 5 stars

Gorgeous ring

Gorgeous ring. Easy ordering process and arrived beautifully packaged.

January 19, 2026
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Reply from Grown Brilliance

Hi Heather,
We’re delighted to hear you’re enjoying your gorgeous ring! Thank you for highlighting the easy ordering process and beautiful packaging — your support means a lot to us.

Rated 5 out of 5 stars

Great customer support Alexandria

The woman that helped us was extremely patient and kind of how she shared in our experience. It's wonderful to still have some places where customer satisfaction is prioritized over volume of sales. Alexandria really treated us well.

January 5, 2026
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Reply from Grown Brilliance

Hi James,
Thank you so much for sharing your experience. We’re really glad to hear that Alexandria took such great care of you and made the process feel personal and thoughtful. Making sure our customers feel valued is always at the heart of what we do, and your feedback means a lot to us.

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