Hismile Reviews 21,296

TrustScore 2.5 out of 5

2.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Most reviewers were unhappy with their experience overall. Many customers expressed dissatisfaction with their orders, frequently reporting missing items or receiving incorrect products. The customer service was often criticized for being unresponsive, with many people stating they received no replies to their inquiries or experienced significant delays in communication. This led to frustration regarding order issues and refund processes. While some people found certain products, like specific toothpastes and mouthwashes, to be effective and enjoyable, a portion of customers were disappointed with the product quality, noting that some items did not work as expected or tasted unpleasant. There were also concerns about the effectiveness of some products, with a few users experiencing discomfort or no noticeable results.

What people talk about most

Product

Reviewers mention ambiguous feedback about the product. While many customers appreciate the variety of... See more

Order

Consumers express significant dissatisfaction with their orders. Many report that products never arrived, or... See more

Quality

Reviewers highlight ambiguous aspects of quality. Some customers praise products like the electric toothbrush... See more

Response time

People report negative experiences with response times. Many customers indicate that after an initial... See more

Customer service

Customers consistently note negative experiences with customer service. Many reviewers report terrible and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Not quite as scrumdiddliumptious... we got hooked with Wonka and Cotton Candy, and were stoked for this order of Simpsons Pink Donut and Blue Raspberry + Vault offerings of Grape Bubblegum toothpaste... See more

Company replied

Rated 3 out of 5 stars

Some of your flavors are amazing, like popsicle. The cotton candy isn’t bad but tastes like maple syrup in my opinion, not cotton candy. Perhaps work on the variety being less with flavors being more... See more

Company replied

Rated 1 out of 5 stars

I ordered a package from HiSmile in March and it arrived missing an item. Since then, I’ve sent FOUR separate emails and haven’t received a single response — no acknowledgment, no explanation, and d... See more

Company replied


Company details

  1. #29 of 30 best companies in Cosmetics Industry

About Hismile

Written by the company

Hismile

We’re building the future of smile care, backed by science & proven by you.

Shop the Teeth Whitening Kit

Frequently Asked Questions

Contact Us

In the bathrooms of over 180+ countries worldwide.

Hismile Countries

Contact info

2.4

Poor

TrustScore 2.5 out of 5

21K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Staff are too incompetent to know how…

Staff are too incompetent to know how to cancel orders, rather lie to you and say something is cancelled rather todo their actual jobs. Not to mention all their products are lies and false advertisement.

April 20, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey there,

I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 5 out of 5 stars

Great packaging but tough to get out.

I love the new tube the toothpaste comes in... but it is a little difficult to squeeze out. Maybe its a little too thick of a paste...? Otherwise, its great!

April 21, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Amber,

Thank you for your review. We truly appreciate all feedback we receive. If you have any questions please feel free to reach out as we'd be more than happy to help.

- Sienna

Rated 1 out of 5 stars

Payed for my order on the 14th and…

Payed for my order on the 14th and nothing has arrived and they are ignoring my emails.

April 14, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Jay,

I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 5 out of 5 stars

Absolutely love all of the hismile…

Absolutely love all of the hismile products highly recommend then especially the toothpastes I currently have 10 different flavours I just can’t get enough

April 21, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Courtney,

Thank you for your review. We're so happy to hear this feedback and glad you are loving our products. Please reach out if you have any questions about your smile care routine. We are always more than happy to help.

- Sienna

Rated 1 out of 5 stars

Zero response or refund from customer…

Zero response or refund from customer service after 2 weeks when no product arrived.

April 21, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Sam,

I'm sorry to hear that this has been your experience. I have just reached out to you via email to assist you further.

- Sienna

Rated 1 out of 5 stars

SCAM !! AVOID!!!

SCAM !!! Do not buy from this company , I didn’t ever receive my item , they used Amazon delivery which for some reason couldn’t deliver my purchase even tho Amazon have had no problem delivering before ?? When I’ve tried to contact the company I have tried several time and no answer or been told someone will be back in contact 1-4 days … nothing heard for months. AVOID!!

April 21, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Demi,

I'm sorry to hear that this has been your experience. I have just looked into this for you and responded to you via email.

- Sienna

Rated 1 out of 5 stars

No replacement toothbrush heads…

No replacement toothbrush heads available anywhere? Not in stores or online, mixed reviews about them having updated the design so newer heads don't fit?? Such a basic thing for a oral care company to get wrong! Highly regret buying an electric toothbrush

April 21, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Elliot,

Thank you for your review. I would love to personally help you with this, could you please contact reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Bin it

Bin it. The mouthwash made my teeth super sensitive after a week of use.

April 21, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Ryan,

I'm sorry to hear that this has been your experience. We would love to know more about this, could you please reach out to us via our contact form?

- Sienna

Rated 1 out of 5 stars

Waste of money

I’ve got a toothbrush months ago , I can’t find extra head in anywhere so I will have to get another brush now. Waste of money

January 1, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Gulcihan,

Thank you for your review. I'm sorry to hear that this has been your experience. So we can assist you further, could you please reach out to us via our contact form.

- Sienna

Rated 1 out of 5 stars

After Sales Customer service is terrible

After Sales Customer service is terrible, response time initially was 3-4 weeks, and at the moment after 2-3 follow up emails there has been no response.

2 of our toothpaste product tubes stopped working after a short amount of time,

We received an email to say they were going to be replaced but we have never received anything and when I follow up, there is no response

April 21, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Caroline,

Thank you for your review. I apologise for the delay in getting back to your inquiries, we're receiving a higher than usual volume of inquiries at the moment and really appreciate your patience during this busy time. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Missing items from my order tried…

Missing items from my order tried contacting them several times but they just don't reply, DO NOT BUY FROM HISMILE ONLINE, buy from a reputable store because if there's any issue you WON'T get it sorted through hismile as they just don't care and don't reply back to you, they will take your money and run...... DOGSHIT company to do business with......

March 29, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi David,

Thank you for your review. I apologise for the delay in getting back to you, we're receiving a higher than usual volume of inquiries at the moment and really appreciate your patience during this busy time. I have just responded to your inquiry via email.

- Sienna

Rated 1 out of 5 stars

Misleading advertising/poor quality and service

New products don’t work as well as the first range. Contacted them for my ‘guaranteed refund’, which they were happy to do providing I pay for the return of any product I had left. When I said I’d return it if they front the international courier cost for the shipping, they stopped responding to communication. Stay away from this shady organisation with their substandard products and services.

March 15, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi there,

Thank you for your review. So I can personally assist you with this, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Awful company

Awful company. I never received my order and no one will get back to me. Do not buy anything from them!

April 18, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Zoe,

I'm sorry to hear that this has been your experience. So I can personally look into this, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

They Took My Money and Disappeared

I ordered a package from HiSmile in March and it arrived missing an item. Since then, I’ve sent FOUR separate emails and haven’t received a single response — no acknowledgment, no explanation, and definitely no refund for the item I paid for but never received.
This isn’t just poor customer service, it’s completely unacceptable. Ignoring customers when something goes wrong is a terrible way to run a business. At this point, it feels like once they’ve got your money, they simply don’t care.
Save yourself the frustration and don’t order directly from them.

March 6, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Brittany,

I'm sorry to hear that this has been your experience. I have just contacted you via email to assist you further. Thank you for your patience.

- Sienna

Rated 1 out of 5 stars

Never received my product and no one…

Never received my product and no one reached back to me about my product. Worst website and even worst customer service I ever came across

February 12, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Prince,

I'm sorry to hear that this has been your experience. So I can look into this for you, could you please email reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Customer service ignoring me

Bought replacement brush heads that don’t fit my Hismile toothbrush despite being labelled the same (Barbie version). Contacted support 10 days ago and still no response despite being told 1–4 business days and emailing several times on serval different platforms. Currently unusable product

April 18, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Yasmin,

Thank you for your review. I'm sorry to hear that this has been your experience. I have just contacted you via email to assist you further.

- Sienna

Rated 3 out of 5 stars

2 orders with different results

1st order went off without a hitch and a great product, 2nd order 15 days and still processing. The reduction of stars is from the 5 star 1st order.

April 3, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Jamie,

I'm sorry to hear that this has been your experience. I would love to assist you further with this, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 3 out of 5 stars

Mouth wash gunk removal

Mouth wash gunk remove, The formula reacts with saliva + proteins and forms clumps �
Vondelo I tried 5 times in a row to see
Colouring agents (like caramel/dyes) make it look darker and nastier
Even clean mouths will often still produce “gunk” because it’s a chemical reaction, not just dirt removal
That’s why people sometimes see the same amount every rinse — it’s not purely “leftover filth”.

April 17, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Laureina,

Thank you for your review As you rinse, the formula interacts with oral debris, pulling them into visible particles you can actually see in the sink. If you have any further questions on this, please feel free to reach out to us via our contact form.

- Sienna

Rated 1 out of 5 stars

Another thing I got sucked into...

Another thing I got sucked into...

DO NOT WASTE YOUR MONEY. They do not make teeth whiter even teeth that are quite a nice ivory though dont even whiten these

April 17, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Shimone,

I'm sorry to hear that this has been your experience. I have just contacted you via email to assist you further.

- Sienna

Rated 5 out of 5 stars

My son loves the Vanilla toothpaste

My son loves the Vanilla toothpaste. Regular mint toothpastes are "too spicy" and bubblegum is gross. Vanilla is the perfect answer for this kid!

April 17, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Amber,

Thank you so much for your review. I'm so glad to hear that your son loves our Vanilla Toothpaste. We truly appreciate your support in Hismile.

- Sienna

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look