If I could give no stars i would. I lived in Brentford for a few years and would always use electric bikes to get around locally. I moved away, and returned to find forest had replaced lime for bike... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Technical issues with bikes last week. Switching on after scanning then shutting down. Tried everything to get the app to work, deleting, installing, switching off phone - nothing is working. App ha... See more
Company replied
I've been using Forest for over a year now, but recently have faced problem after problem. Most recent issue was that I ended a ride as usual, and somehow a new ride magically started and went o... See more
Company replied
I was a strong proponent of forest bikes because it was local. However, the customer service is as good as nonexistent. I had two broken bikes and I was never refunded, even though the app said that t... See more
Company replied
Company details
Written by the company
We’re Forest. You know, those shared ebikes in London that look like trees. We’re London’s most affordable and most sustainable shared eBike. We give everyone 10 minutes free riding time, every day. It doesn’t stop at 10 minutes though, we offer riders a way to get even more free minutes by watching ads from our conscious-minded partners. We power our operations with 100% renewable energy (which we have done since day 1). We then offset our manufacturing emissions by growing an actual forest, through local and responsible tree planting, in Wales.
Contact info
London, United Kingdom
- 02081577491
- cs@humanforest.co.uk
- humanforest.co.uk
1.4
Bad
346 reviews
Replied to 99% of negative reviews
Typically replies within 48 hours
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See how their reviews and ratings are sourced, scored, and moderated.
Forest stole two of free advert watching minutes
I watched nine adverts to get 9 minutes. In the minute history it shows 9 minutes free but on my app it only shows 7 minutes free.
October 22, 2025
Unprompted review
Reply from Forest
Hello Asia,
Thanks for taking the time to leave your review.
Our Ad Minutes do have an expiry time, which may be the case in this instance. You can check the expiry of your minutes directly in the app, but if you email us at cs@humanforest.co.uk, we’ll be happy to look into this further for you.
Best wishes,
Ashleigh
Forest Team 🌳
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They know how I feel
They know how I feel. What idiot decides the boundary for use is across the middle of a heath and cuts off an entire Borough from one of its most significant sports centres.
£22 for a journey less than 10 mins form my home. No warning only found out why by nagging customer service.
October 17, 2025
Unprompted review
Reply from Forest
Hello Des,
Thanks for taking the time to leave your review.
We try to be as transparent as possible when it comes to our map. The Red Zone is displayed in the app both before and during your ride. It highlights areas where parking is not permitted. This information is shared during the sign-up process; in the welcome email, the onboarding carousel, and an in-app pop-up that must be closed before you start your first ride. Additionally, if you ride outside the Forest, a red banner notification appears in the app as a reminder that you are outside the permitted area. When attempting to end a ride, you’ll also see several warning pop-ups.
Unfortunately, we don’t have permission to end rides in these restricted areas, so we have to take appropriate action when riders do not follow these rules.
Best wishes,
Ashleigh
Forest Team 🌳
Started using Forest when I moved to…
Started using Forest when I moved to London, it was great then (over a year ago), but now? Broken bikes..pedals, breaks, alignment, seats. The question is, what works? Oh and the price increase? Absolute joke.
October 4, 2025
Unprompted review
Reply from Forest
Hello Luke,
Thank you for taking the time to leave your review.
We're sorry to hear about your experience and we have passed your feedback on to our Operations team. If there’s a specific ride you’d like us to look into, please feel free to email us at cs@humanforest.co.uk with the details, and we’ll be happy to investigate further.
Best wishes,
Ashleigh
Forest Team 🌳
The service is absolutely terrible
The app is absolutely terrible. It freezes all the time. The bikes are awful.
October 13, 2025
Unprompted review
Reply from Forest
Hello Nicholas,
Thank you for taking the time to leave your review.
We’re really sorry to hear about your experience, this isn’t the standard we aim to deliver for our customers. App stability is very important to us, and we’re constantly reviewing and releasing new versions to resolve any issues.
If you could get in touch with more details about the specific error you encountered, we’d be happy to troubleshoot this for you. For any ride-related issues, please feel free to email us at cs@humanforest.co.uk with the ride details and we can investigate further.
Best wishes,
Ashleigh
Forest Team 🌳
My email is being used with the website…
My email is being used with the website for purchases and I cannot get hold of anyone on the phone or email.
I have phoned and emailed many times and no response.
Just an update- apparently email addresses are not verified when you sign up so anyone can use. Managed to get through to someone. This really needs to be verified to stop scams.
October 8, 2025
Unprompted review
Reply from Forest
Hello,
Thank you for getting in touch and sharing your feedback.
We use phone verification during the sign-up process to ensure there is only one account per person, in line with our Terms of Service. However, we will definitely pass your comments on to the team for review.
Best wishes,
Ashleigh
Forest Team 🌳
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I have just joined forrest and not yet…
I have just joined forrest and not yet had a chance to use them but what I will say is everyday they give you 3 videos to watch if you watch these videos you get 1 min a video there for 3 mins a day I have been watching these videos for the last 5 days 3 a day which if I am correct should work out as 15mins yet they have only gave me 7 mins so there fore I would say that this is false advertisement so they need to be carefully they are not sued
October 4, 2025
Unprompted review
Reply from Forest
Hello Davey,
Thank you for taking the time to leave your review.
Our Ad Minutes do have an expiry time, so this may explain what happened in your case. If you could email us at cs@humanforest.co.uk, we’d be happy to look into it further for you. 😃
Best wishes,
Ashleigh
Forest Team 🌳
Have become expensive, inconvenient, greedy with zero customer service
After being a loyal customer with 655 rides, I deleted my account today.
The constant price increases are insane, the lack of transparency in pricing is not ok (cannot believe they still have ‘10 free minutes’ plastered on bikes), their customer service has become appalling, parking areas change constantly, and their app has no way of accurately telling you if you can park at your destination.
You check, all looks fine, you get to an area within the zone, you park in a parking bay and then they slap you with a £20 fine.
Lime is now cheaper, more readily available and convenient, and has a much better app.
Goodbye forest!
October 4, 2025
Unprompted review
Reply from Forest
Hello Jazz,
Thank you for sharing your feedback, and we're really sorry to hear about your recent experience.
We appreciate you taking the time to highlight your concerns. This isn’t the experience we aim to provide, and we will pass your feedback onto the team.
We’d like to look into the specific ride and fine you mentioned. Please email us at cs@humanforest.co.uk with the details, and we’ll be happy to investigate further.
Best wishes,
Ashleigh
Forest Team 🌳
RUN AWAY DONT WALK
If I could this company 0 stars or even minus I would.
The bike quality is terrible, most broken or the electric assist doesn’t work, customer service are more interested in money than customer care.
Do yourself a favour use Lime or Beryl avoid Forest like the plague.
October 2, 2025
Unprompted review
Reply from Forest
Hello Sade,
Thank you for taking the time to share your feedback.
We’re sorry to hear about your experience with our bikes. If you could email us at cs@humanforest.co.uk with more details, we can look into the issue and assist you further.
Best wishes,
Ashleigh
Forest Team 🌳
Not many positives now….
I used to use Forest a lot. But the steady price increases over the last year or two - both in actual terms and by stealth - (eg free minutes can no longer be used with bundles), the adding of and pushing up prices of daily service fee and unlock fee etc, and now the final straw is the £3 bundle is £3.99.
Granted it now comes with 40 minutes but I don’t actually need that extra time.
I get that businesses have rising costs but I genuinely don’t see who would now choose Forest over Lime anymore as Line Bikes are simply better as is their app. Or for that matter, just taking a bus or the tube.
With all that having been said I will end on a more positive note: I do feel that the costs ARE transparent, you do know what you’re paying if you bother to look, and customer services have always been good on the rare occasions I’ve contacted them.
October 1, 2025
Unprompted review
Reply from Forest
Hello James,
Thanks for taking the time to leave your review.
We’ve recently had to make some changes to our bundles, including a pricing increase. That said, we’ve also increased the number of minutes included with each bundle. However, we understand this may not suit everyone, and we appreciate your feedback.
Regarding the app issues, app stability is a priority for us. If you have any specific feedback or examples you’d like to share, please feel free to email us at cs@humanforest.co.uk.
Best wishes,
Ashleigh
Forest Team 🌳
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The prices keep going up and the bikes…
The prices keep going up and the bikes are getting worse. No more value for money. Soon it will be cheaper to drive :)
September 30, 2025
Unprompted review
Reply from Forest
Hello Dariusz,
Thank you for taking the time to leave your review.
At Forest, we aim to keep our pricing as sustainable as possible, balancing affordability with the need to ensure the viability of our service. When we do make adjustments to our bundles or pricing, it's only when the previous structure is no longer sustainable for us as a business. We understand how valuable the balance between competitive pricing and accessibility is to our users, and your feedback on this topic is genuinely appreciated.
Regarding our recent Bundle changes, we’ve seen that riders are cycling more often than before, even on gloomier days. With that in mind, we’ve reshuffled our bundles. While the prices have increased, we’ve also added more minutes to each bundle. This way, you’ll still receive the same great value for money, but with extra time included so there’s no need to rush your rides.
We’ve also introduced a new way to ride 30 minutes for just £1:
- No daily fee
- £1 unlock
- 30 free minutes (must be used within 90 minutes).
- Over 1,000 available each day, clearly marked on the map.
- Have a bundle or subscription? You still get 30 free minutes on these bikes and won’t pay an unlock fee..
If you’ve got any further questions about our new bundles, just let us know and we’ll be happy to help.
Best wishes,
Gareth
90% of the time the app either won’t…
90% of the time the app either won’t start or won’t let you end a ride. You spend so much time trying to get the thing to function it’s usually quicker to just walk.
September 26, 2025
Unprompted review
Reply from Forest
Hello Sam,
Thank you for taking the time to leave your review.
We're sorry to hear about your experience. App stability is a top priority for us, and our tech team is working hard to ensure the best possible performance.
If you could email us at cs@humanforest.co.uk with details of the specific rides affected, we’d be happy to investigate this further for you.
Best wishes,
Ashleigh
Forest Team 🌳
Absolute sham of a company and…
Absolute sham of a company and should've shut down straight away. Their users keep crashing into parked cars on the street and dumping their bikes on top of vehicles causing criminal damage and the company refuse accountability.
Edit- reply to company- I did email and I was told you won't help... I wouldn't mind speaking to the CEO though. Your bikes are a nuisance on my street.
September 20, 2025
Unprompted review
Reply from Forest
Hello,
Thank you for getting in touch and bringing this to our attention.
To help us look into this for you, please email us at cs@humanforest.co.uk with more details. Our team will be able to assist you further.
Best wishes,
Ashleigh
Forest Team 🌳
I would be giving 0 if I were able to
I would be giving 0 if I were able to. They are scammers, they are charging you with implicit charges. Never ever use it
September 11, 2025
Unprompted review
Reply from Forest
Hello,
Thanks for taking the time to leave your review.
We aim to be as transparent as possible with our fees. These are displayed in the app before you ride, and are also explained in the welcome email and the onboarding carousel when you first sign up.
If you could email us at cs@humanforest.co.uk
with more specific details, we’d be happy to look into this further and assist you directly.
Best wishes,
Ashleigh
Forest Team 🌳
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Unclear pricing and recent price hikes…
Unclear pricing and recent price hikes not highlighted. App laggy and GPS recognition awful. Bikes often broken and can't end ride. Stupid joke messages when waiting ages for ride to end. Stands unstable so often see piles of bikes due to gusts of wind. Price rises now make Lime bundles same price and more reliable.
September 22, 2025
Unprompted review
Reply from Forest
Hello Stephen,
Thank you for taking the time to leave your review.
I'm really sorry to hear that you find our pricing unclear, all pricing is mentioned before starting a ride on the pre-ride screen. At Forest, we aim to keep our pricing as sustainable as possible, balancing affordability with the need to ensure the viability of our service. When we do make adjustments to our bundles or pricing, it's only when the previous structure is no longer sustainable for us as a business. We understand how valuable the balance between competitive pricing and accessibility is to our users, and your feedback on this topic is genuinely appreciated.
I'm also sorry to hear that you've had issues ending rides. In future, if you encounter any difficulties ending a ride, please do not hesitate to contact our Support & Community team right away. We’re here to help, and can assist you in ending the ride promptly. You can reach us via:
Email: cs@humanforest.co.uk
Live Chat: Available from 8am to midnight through the support icon on the app homepage
Phone: 020 8157 7491 (Mon–Fri, 9am–5pm)
Best wishes,
Gareth
Forest Team 🌳
Total Scam company.
Total Scam company.
Their app showed me I had 32mins left to use. So I used the bike to use up the minutes, when I finished the ride 22mins later as expected it showed 9mins left. But just as I closed the app I clocked it had charged me a regular fare. So I reopened to double check and it had and all traces of the minutes were gone, showing now 0mins left. Like wth?
Immediately messaged support and they were like, "we don't see the minutes". No duh, I don't see it either, what is going on with your app?
Never using/recommending them again.
Also the 10mins "free" is a false advertising scam as you pay 2.5£... such a con.
● The definition of "FREE" is, "Without cost or payment". So the fact that you charge, is FALSE ADVERTISING. As that is not "free" as the company is advertertising, that is 10mins for 2.50£.
Also they do not disclose the upcoming 2.50 charge prior to using the bike. So this is clearly misleading clients. Really and truly this is a breach of contract. Stop lying and just be transparent.
September 12, 2025
Unprompted review
Reply from Forest
Hello,
Thanks so much for taking the time to leave your review.
We're really sorry to hear you're having issues with your minutes. We’ve already requested your information so we can take a closer look at your account.
Just to clarify, the £1.90 charge has recently been updated. The new £2.50 charge includes a £1 unlock fee and a £1.50 daily service fee (previously 90p). The daily service fee helps us maintain the fleet and keep the bikes in top condition for all our riders. This pricing is clearly displayed in the app before you begin each ride.
The Daily 10 gives you 10 minutes of riding time each day you ride. These minutes are automatically added to your account when you take your first ride of the day and can be found in the Minutes section of the app.
If you don’t have an active Bundle or Subscription, the £1 unlock fee will be applied every ride and £1.50 daily service fee will apply to your first ride of the day.
We understand this may have caused some confusion, and we sincerely apologise. We do our best to be as transparent as possible but this information is shown in the app when you first sign up, in your welcome email, and before every ride.
If you're a frequent rider or love longer rides, our Minutes Bundles are a great money-saving option. These pre-paid packages include:
- Free unlimited unlocks
- No daily service fees
- A longer ride time at a lower cost
You’ll find them directly in the app.
We also offer a 20% discount for students, NHS staff, pensioners, and emergency services.
We also have a Minute Builder feature where you can earn extra free minutes daily by watching short ads, helping you save even more!
Best wishes,
Ashleigh
Forest Team 🌳
Truly awful service
They've decided to hike the 30 minutes price up by 25% with no communication or care. Half the time the bikes pedals fall off seats randomly snap and the battery just stops.
The audacity to raise the price is hilarious. Guarantee they'll be out of business in London by the end of this year.
September 17, 2025
Unprompted review
Reply from Forest
Hello Ryan,
Thank you so much for taking the time to share your feedback with us!
While we try to be as sustainably priced as possible, any time the price does increase, it is because unfortunately, the previous price was no longer sustainable for us as a business. We have also increased the minute allocation from 30 to 40 minutes and these minutes come with free unlock and daily service fees as with all of our Bundles.
If you're looking for more ways to save, we've recently introduced discounted bikes, where you can ride for 30 minutes for £1. We’re marking these bikes with a big ‘£1’ symbol on the map.
We're really sorry to hear you've encountered issues with bikes. We understand how important it is for our eBikes to be reliable. That's why we now ensure all eBikes receive a service at least every 3 weeks to keep them in tip-top shape. We’ll take your feedback on board to improve further. Please do get in touch ASAP if you experience any problems, and our Support Team will be happy to help. 🚴🔧
Just to let you know, you can also create a damage report in the app when you come across an issue. We then go over the reports manually and ensure the bikes are taken offline and any necessary refunds or minute returns are carried out.
Best wishes,
Gareth
Forest Team 🌳
Unfair £20 Fee and Poor Communication
I recently used Forest and was shocked by how unclear their system is. I was charged a £20 fee for supposedly entering a “red zone” without any clear warning or real-time alert in the app. At no point did the app make it obvious that I was outside their operational boundaries, nor that I would incur such a heavy penalty.
When I raised the issue with their support team, they refused to refund me and simply pointed to the map yet as a customer, I cannot be expected to constantly monitor tiny map zones while riding. Clear, real-time alerts should be standard.
This was not a matter of misuse, but a failure of communication on Forest’s side. Penalising customers for unclear boundaries feels unreasonable and unfair. The dismissive response from customer service made the situation even worse.
I value transparency and fairness from any company, and unfortunately Forest fell short. Charging customers for something that was not clearly communicated is unacceptable.
September 7, 2025
Unprompted review
Reply from Forest
Hello,
Thank you so much for taking the time to share your feedback with us!
We understand it can be frustrating when parking options are limited, and we apologize for any inconvenience. Please note that the availability of parking zones is regulated by each borough, and we must follow their guidelines. If we do not operate in a specific area, it is because we are not permitted to park there.
When you first sign up and also before your first ride you are also informed you cannot end your ride in the areas marked in red on the map. The red zones are clearly marked before and during your ride.
For future rides, please do check the map before setting off. Red areas are always visible, and grey No Parking Areas appear once your ride begins. To view these grey zones in advance, you can tap on a bike on the map before starting your ride.
Also, just so you know, you can use the magnifying glass icon on the app’s home screen to search for your destination directly on the map.
Best wishes,
Gareth
Forest Team 🌳
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Really awful
September 10, 2025
Unprompted review
Reply from Forest
Hello Babak,
Thank you so much for taking the time to share your feedback with us!
I'm really sorry to hear that you haven't had a good experience with the app. If you have a moment and are able to share more detailed feedback with us at cs@humanforest.co.uk we'd be really happy to hear it as we work to improve the service for all of our riders.
Best wishes,
Gareth
Forest Team 🌳
Nope, just not worth the hassle.
First off, your app is awful. Looks like it was created for 6 year olds. Unclear, cluttered and childish. Second, how the hell do you know which bike to ride? Says you can start with bike xxxx but then can you find it? No. Sorry, but you need to do WAY better than this to be considered competition to Lime.
September 9, 2025
Unprompted review
Reply from Forest
Hello Charles,
Thank you so much for taking the time to share your feedback with us!
I'm really sorry to hear that you haven't had a good experience with the app.
You can use the search for a bike feature on the home page to find the nearest bike to you, or view the bikes closest to you on the in-app map. By clicking on a bike you can get directions to the bike and once there, you can begin the ride by scanning the QR code.
If you need any further assistance our support team is also available to help.
You can reach us via:
Email: cs@humanforest.co.uk
Live Chat: Available from 8am to midnight through the support icon on the app homepage
Phone: 020 8157 7491 (Mon–Fri, 9am–5pm)
Best wishes,
Gareth
Forest Team 🌳
STAYAWAY, DO NOT USE
I used their bikes twice a day for 3 days.
Each time I was overcharged !!!
Tried calling them, phones out of service!
Tried sending an email, AI response received.
It seems this company is making MILLIONS by overcharging Londoners.
I'm never using their bikes again.
September 9, 2025
Unprompted review
Reply from Forest
Hello Clarence,
Thank you so much for taking the time to share your feedback with us!
I'm really sorry to hear that you've had issues on your rides.
Due to the increase in demand from the tube strikes, our phone lines have been closed this week, so we can get back to every enquiry faster.
Just to let you know, we are also available via live chat, you can get through to an agent right away by asking the bot to put you through to speak to someone.
If you haven't received a reply within 48 hours please kindly email us directly at cs@humanforest.co.uk.
We'd also advise checking your junk folder.
Best wishes,
Gareth
Forest Team 🌳
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