We've been booking our car with you for 10 years now, and check-in and check-out are always straightforward. However, the pick-up transfer this year was a bit chaotic, which particularly confused your... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Had a good experience with Icerental( Northern Lights rental). Friendly staff attended to us. Quickly got our car. Rental company is rather near airport. Car works well. Recommend full insurance for p... See more
Company replied
The car was brilliant and the service was good - if 4.5 was an option then I'd have given that, but there were a couple of very minor gripes. Firstly, they tried really hard to sell me insurance that... See more
Company replied
We loved our trip to Iceland and would recommend using Icerental4x4, the car was good and it was worth having a 4WD on the roads. We had no major issues. However, it's worth noting that Iceren... See more
Company details
Written by the company
Icerental 4x4 is an innovative car rental company specializing in 4x4 vehicles in Iceland. Founded in 2013, our family-owned business began with only 10 cars. Since then, Icerental 4x4 has grown a lot, with a big rental office near the Keflavik International Airport, where we offer a wide range of vehicles in all sizes and model years. Our passion is 4x4, and our fleet is based on quality 4x4 cars. However, we also provide vans and smaller vehicles to fulfill all your transportation needs while visiting Iceland. In 2014 we started with our Camper Jeep, offering Jeeps to camp in while exploring the highlands. This idea evolved into Roof Tent campers, and in 2017, we introduced our Roof Tent vehicles in various sizes. These are the perfect way to explore Iceland during the summertime—our 4x4 Roof Tent vehicles allow you to see the highlands and Iceland’s untouched nature. We at Icerental 4x4 are committed to offering the best quality 4x4 vehicles at reasonable rates. We believe in personal service based on building relationships with our customers.
Contact info
Bogatröð 2, 235, Reykjanesbær, Iceland
- +354 571-2266
- info@icerental4x4.is
- icerental4x4.is
4.0
Great
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 33% of negative reviews
Typically replies within 1 month
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Great service
Great service. Picked up and dropped off efficiently and car was great little run around even in the snow!
March 2, 2026
Unprompted review
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Easy pick up great competitive prices
March 3, 2026
Unprompted review
Absolutely no customer service…
Absolutely no customer service whatsoever. The staff was cold, rude, and completely unhelpful from start to finish. They provided zero information about practical matters such as parking payments, which is essential when renting a car in Iceland.
When returning the vehicle, I clearly proved that I had paid the parking fee they were claiming I hadn’t. Despite showing them the proof, they still charged me for the parking 880 ISK — plus an additional 3000 ISK “processing fee”!!! There was no attempt to assist or even listen. I was simply told that it was my responsibility to deal with it. The issue was caused by confusion in their own rental contract, yet I was the one penalized.
On top of that, the vehicle was extremely old and not the one I had reserved. It had 430,000 km on it, a defective window, and several other issues. Completely unacceptable.
Non-existent customer service, unfriendly staff, and vehicles in very poor condition.
As other customers have mentioned, we’re simply told where the vehicle is located in the parking lot. It’s up to us to find it on our own. We’re required to sign the rental agreement before even having the chance to inspect the vehicle. We’re told to take photos — great idea in complete darkness! However, when returning the car, they come out to inspect it.
Avoid at all costs.
March 3, 2026
Unprompted review
Great experience
Great experience. No problem at pick up and during the rental despite rain and snow. Only issue is that their office is 7-10 mins away and sometimes don’t have the capacity to take all the passengers, so you need to go back to the airport after that. Great value for money though.
March 1, 2026
Unprompted review
Great vehicle for winter- studded ice…
Great vehicle for winter- studded ice tires and all wheel drive-perfect! SUV was in great shape, staff friendly and efficient! Good instructions about shuttle- would definitely recommend!
February 18, 2026
Unprompted review
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reliable, sturdy car - perfect for winter driving in Iceland
Great company and provide very practicle vehicles for driving around Iceland. The vehicle we got was a on frills but reliable work horse and it was a little bashed, but this is the nature of this area and we were advised to take pictures of the car and all was fine. Driving in Iceland in winter is no joke, and ice rentals were very good at explaining all of this so we understood the imortance of checking weather and roads before moving anywhere. I would also reccomend taking out the mifi device which we did as it was handy and would have been even more useful in an emergency.
February 17, 2026
Unprompted review
Reply from Icerental4x4
Dear Katie,
Thank you so much for your 5-star review and for choosing Icerental4x4 for your car rental in Iceland!
We’re delighted to hear that the vehicle suited your trip well. Our 4x4 vehicles are chosen specifically for Icelandic conditions — especially in winter — where reliability and practicality are far more important than luxury. We’re also glad our team helped explain the importance of checking weather and road conditions before setting off. That preparation truly makes a difference when driving in Iceland.
We truly appreciate your thoughtful feedback and recommendation, and we’d be happy to welcome you back to Iceland anytime!
Kind regards
Icerental4x4
Easy pick up/drop off
Easy to look through the different vehicles available, with an easy pick up/drop off. And an excellent shuttle service to the airport after drop off. 10/10 would recommend to friends/family
February 14, 2026
Unprompted review
Reply from Icerental4x4
Dear Customer,
Thank you so much for your 5-star review and for choosing Icerental4x4 for your car rental in Iceland!
We’re delighted to hear that browsing our vehicles was easy and that both pickup and drop-off were smooth. It’s great to know the airport shuttle service made your departure stress-free as well.
Thank you for the 10/10 recommendation, which truly means a lot to us. We’d love to welcome you (and your friends and family!) back to Iceland anytime.
Best regards,
Icerental4x4
4x4 Dacia Duster booked.
Vehicle booked was 4x4 Dacia Duster, it drove ok but was rough around the edges. Take photos of everything when picking up. The staff were efficient and pleasant. I'm still waiting for my excess deposit even though I had purchased the platinum cover?
February 12, 2026
Unprompted review
Reply from Icerental4x4
Dear Ray,
Thank you for your feedback and for choosing Icerental4x4 for your 4x4 Dacia Duster rental in Iceland.
We’re glad to hear the vehicle drove well and that our staff were efficient and pleasant. We also agree that taking photos at pickup is always a good practice for full transparency.
If you’d like us to check the status for you, please feel free to contact us at info@icerental4x4.is with your booking number — we’re happy to assist.
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OBSERVE
1) OBSERVE YOU NEED TO READ ALL THE SMALL LETTERS DURING BOOKING. If you pick no insurance or “Insurance Free”, you have to pay a depositum of 350.000 ISK. If you don’t do that, you are enquired to pay an insurance, so the price of the car rental is more expensive than other car rental firm, which actually have cars at Keflavik Airport.
2) OBSERVE IT TAKES AN HOUR FROM THE AIRPORT TO GET THE CAR. Pick up and delivery of the car is NOT in Keflavík Airport as they write in your confirmation.
3) IT IS CHEAPER TO HIRE A CAR AT ANOTHER RELIABLE COMPANY.
4) THE STAFF WERE RUDE. They try to put the problem on you as a customer, where hidden information is in all the small letters. And they promised me a refund which I got a bit of, but not as promised.
5) THE CAR WAS NOT IN A GOOD CONDITION.
Good luck and hope really this company changes the confirmation letters and information provided during booking so they don’t mislead you as a customer, as they do now.
I will not need an answer from the company because I have already complained directly to them, and I will never book a car from that company again.
February 12, 2026
Unprompted review
Reply from Icerental4x4
Dear Linda,
Thank you for sharing your feedback.
We’re sorry to hear that your experience did not meet expectations. The insurance options and the 350,000 ISK security deposit are outlined in our terms. With basic coverage, the standard pre-authorisation applies; with additional coverage, that amount is removed.
Our office is located a few minutes from Keflavík Airport, and we provide a free shuttle service. Transfer times may vary during busy periods. We also take your comments regarding staff interaction and vehicle condition seriously and will review them internally.
Even though you mentioned you do not require a response, we still appreciate you taking the time to share your experience. Feedback like this helps us improve our service, clarity, and overall customer experience.
Kind regards
Icerental4x4
Excellent company
Really good value and company to deal with.
Car was excellent and good value.
Easy to communicate with.
February 6, 2026
Unprompted review
Reply from Icerental4x4
Dear Gary,
Thank you for the fantastic 5-star review! We’re delighted to hear you found great value and that the car met your expectations. It’s also wonderful to know communication was easy and smooth throughout your rental.
Thank you for choosing us for your car rental in Iceland. We hope to welcome you again on your next trip!
Kind regards
Team Icerental4x4
Almost perfect
The car was brilliant and the service was good - if 4.5 was an option then I'd have given that, but there were a couple of very minor gripes.
Firstly, they tried really hard to sell me insurance that I didn't want, and then the screen wash they use is so bad that after washing the car windscreen at night, I had to pull over and wipe it with a tissue so that I could see clearly. Other than that, I'm very happy with the service, the price I paid, and the car I received and wouldn't hesitate to recommend them.
February 1, 2026
Unprompted review
Reply from Icerental4x4
Dear Adam,
Thank you for your 4-star review. We really appreciate the detailed feedback! We’re glad to hear you were happy with the car, the price, and the overall service, and that you would recommend us.
We’re sorry if the insurance discussion felt pushy. Our intention is always to inform customers of available options, not to pressure anyone. We also appreciate you pointing out the screen wash issue, especially in nighttime conditions. That’s valuable feedback, and we'll share it with our team to improve the experience.
Thank you for choosing us for your car rental in Iceland, and we hope to welcome you again for a 5-star experience next time!
Kind regards
Icerental4x4
Icerental 4x4 always to recommend
We've been booking our car with you for 10 years now, and check-in and check-out are always straightforward. However, the pick-up transfer this year was a bit chaotic, which particularly confused your new customers. You should therefore always pick up all passengers, not just the drivers. I think it's better to make two trips if there are too many people. Your prices are absolutely fantastic, and your friendly service is equally impressive, even though you probably have very long working days. Thank you very much, and see you soon!
January 25, 2026
Unprompted review
Reply from Icerental4x4
Dear Peter,
Thank you so much for your continued trust over the past 10 years, which truly means a lot to us!
We also appreciate your honest feedback regarding the pickup transfer this year. During busy periods, shuttle logistics can become challenging, but your suggestion is very valid and will be reviewed internally to improve the experience, especially for new customers.
Thank you again for choosing us for your car rental in Iceland. We look forward to welcoming you back soon!
Kind regards
Icerental4x4
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All in all great
Pick Up was on point, cheap, capable cars for the conditions on Iceland, handover was quick and easy, also on our way back. All in all, great!
February 2, 2026
Unprompted review
Reply from Icerental4x4
Dear Dario,
Thank you for the great 5-star review! We’re happy to hear the pickup was smooth, the cars handled Icelandic conditions well, and that both handover and return were quick and easy. That’s exactly the experience we aim to provide.
Thank you for choosing us for your car rental in Iceland — we hope to welcome you again soon!
Kind regards
Team Icerental4x4
Hassle free rental in Iceland
Hassle free rental in Iceland.
The shuttle picks you up and drop off to the airport which comes frequently.
February 3, 2026
Unprompted review
Reply from Icerental4x4
Dear Casey,
Thank you for your 5-star review and for choosing Icerental4x4 for your car rental in Iceland!
We’re very happy to hear that your rental experience was hassle-free and that the airport shuttle service worked smoothly for you. Providing frequent transfers to and from Keflavík Airport is an important part of making the process easy and convenient.
We truly appreciate your feedback and hope to welcome you back to Iceland again soon!
Kind regards
Icerental4x4
Everything was good
Everything was good, the shuttle service, the car and the very friendly staff. He explains us all and with great patience.
Every time again.
February 5, 2026
Unprompted review
Reply from Icerental4x4
Dear Mathias,
Thank you so much for your 5-star review and for choosing Icerental4x4 for your car rental in Iceland!
We’re delighted to hear that everything went well, from the shuttle service to the car and our friendly staff. It’s especially nice to know that everything was clearly explained with patience.
We truly appreciate your kind words and would be happy to welcome you back anytime.
Kind regards
Icerental4x4
Good service
February 6, 2026
Unprompted review
Reply from Icerental4x4
Dear Pizzeria da Gennaro,
Thank you for your 5-star review and for choosing Icerental4x4 for your car rental in Iceland!
We’re happy to hear you were satisfied with our service. Providing a smooth and reliable 4x4 rental experience near Keflavík Airport is always our goal.
We hope to welcome you back to Iceland again soon!
Kind regards
Icerental4x4
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Best car hire experience
I hate dealing with hire car companies but this time it was different. We were collected with no problems and taken to the depot to collect our car. The mini bus driver was very pleasant and informative. We collected the car with no problems and returned it the same. For once we didn’t get hard sold on extra insurances and then accused of random damage on the way back. The only negative thing was our window screen had so many stone chips that sometimes visibility was hindered, especially when the low sun was shining on it. I was worried when we returned the car quite dirty after 5 days use but VIP cars were obviously used to it as nothing was mentioned. Would recommend.
January 30, 2026
Unprompted review
Reply from Icerental4x4
Dear Sarah,
Thank you so much for your 5-star review and for choosing Icerental4x4 for your car rental in Iceland.
We’re especially happy to hear that your experience felt different in a positive way — smooth pickup, no pressure regarding extra insurance, and an easy return process is exactly what we aim for. We’ll also pass your kind words on to our shuttle driver 😊
We appreciate your note about the windshield stone chips and will review this internally to ensure visibility standards are maintained.
Thank you for the recommendation. We’d be delighted to welcome you back to Iceland anytime!
Kind regards
Icerental4x4
Reply from Icerental4x4
Dear Skafti,
Thank you for your 4-star review! We’re glad you found great value for money. We appreciate you choosing us for your car rental in Iceland and hope to see you again!
Kind regards
Icerental4x4
EXCELLENT SERVICE
From booking and receiving all the relevant information , pick up at the airport and returning the car, effortless.
Staff really friendly and helpful .
Everything explained perfectly , had an issue within 5 minutes of leaving the pick up point with the service light and passanger door not opening.
Returned it, and was immediately given a replacement no issues at all.
Car very clean , well maintained and all previous damage ( minor ) recorded and pointed out to us .
Drop off straight forward , still waiting for the deposit to go back on my credit card ( explained it could take upto 30 days ) but no issues at all.
Thanks for providing topnservice that made our Icelandic road trip unforgettable .
Vehicle hired - Dacia Duster 4x4
January 27, 2026
Unprompted review
Reply from Icerental4x4
Dear Jonathan,
Thank you so much for your fantastic 5-star review and for choosing Icerental4x4 for your Dacia Duster 4x4 rental in Iceland!
We’re delighted to hear that everything from booking to pickup and return felt effortless, and that our team was friendly and helpful throughout. We’re especially glad we could quickly resolve the initial issue and provide a replacement vehicle without delay — getting you back on the road smoothly is always our priority.
It’s great to know you found the car clean, well maintained, and that all previous minor damage was clearly documented at handover. Transparency is very important to us.
Regarding the deposit release, as explained at return, it can take up to 30 days depending on the credit card provider, but it is typically processed much sooner.
Thank you again for your kind words. We’re truly happy we could be part of your unforgettable Icelandic road trip and hope to welcome you back again in the future!
Kind regards
Icerental4x4
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