IOLLA Reviews 

2,689
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 1,411 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly, knowledgeable, and professional staff who patiently guide buyers through choosing stylish frames and options. People love the great quality, reasonable prices, and comfortable fit of their new glasses and sunglasses. Buyers often mention the smooth service and beautiful packaging that make the whole purchase process delightful. However, some customers also noted minor issues such as orders taking slightly longer than estimated or needing extra adjustments for a proper fit. A few people experienced occasional delays or found specific staff members less attentive during busy store visits.

What people talk about most

Product

Reviewers express immense satisfaction and delight regarding the product, frequently highlighting the stylish... See more

Staff

Clients share satisfaction regarding the staff, frequently highlighting their helpful, friendly, and... See more

Service

Reviewers highlight positive aspects of service, frequently praising the helpful and informative staff who... See more

Price

Customers consistently note positive experiences with price, highlighting that the cost is remarkably... See more

Quality

People report positive experiences with quality, expressing strong satisfaction with stylish frames and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I found the staff at the Richmond upon Thames store to be extremely helpful and patient. I live over an hour away, so was determined to make my selection that day even if it took extra time. They co... See more

Company replied

Rated 5 out of 5 stars

Trotted in to the Manchester store to see and try on styles. I wanted prescription varifocal sunglasses. Had my presciption from my own optician. Got a great pair, Ramsay. Assistant was excellent, cou... See more

Company replied

Rated 5 out of 5 stars

With a 2 year old at home, my glasses are in constant danger and peril from kicking, twisting and bending. Sadly following yet another adjustment to get them back to where they should be, one of... See more

Company replied

Rated 5 out of 5 stars

Upgraded my Marshall specs to varifocals and the whole process was brilliant. The staff were, as always, excellent — really friendly, really helpful, and made sure everything was spot on before... See more

Company replied


Company details

  1. Glasses Store
  2. also in
  3. Sunglasses Store

Written by the company

IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Contact info

4.9

Excellent

TrustScore 5 out of 5

3K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.9

All reviews

(2,689)

1,298 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

From going into the new Aberdeen store…

From going into the new Aberdeen store I was made very welcome The staff were very knowledgeable and professional I managed to get the glasses I needed

September 17, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Keith! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Good experience

Very helpful, knowledgeable staff, good selection of frames, speedy delivery and very reasonable.

September 17, 2026
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Reply from IOLLA

Hey Nicola, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Great choice of frames and very…

Great choice of frames and very friendly and helpful service. We bought our frames at the Westfield Edinburgh store.

September 15, 2026
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Reply from IOLLA

Thanks for leaving us this 5 star review! We hope to see you again soon.

Rated 5 out of 5 stars

terrific sales people

terrific sales people, very knowledgeable and courteous
quick delivery
great profuct and suoer price

September 16, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience June! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Definitely recommend Iolla

The whole experience with Iolla was perfect. I loved the shop, the frames were displayed very well, and logically. The staff in the store were welcoming and very helpful. I had been recommended to try Iolla so had never been in store before. The staff explained everything so clearly. Lots of choice in frames and colours so it was easy for me to find two pairs to suit my needs.
I liked the transparency of the pricing, with no hidden extras.
The quality of the fi ished article is excellent, with my glasses fitting perfectly.
This was definitely a 5 star experience and I wouldn't hesitate to recommend Iolla to others.
Thank you!

September 16, 2026
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Reply from IOLLA

Hey Jacqueline, wow what a lovely review! It’s great to hear how much you are loving your new IOLLA glasses. We look forward to seeing you back again soon.

Rated 5 out of 5 stars

Really great experience. Lovely friendly store.

The colleagues in store were friendly, knowledgeable and really helpful. The store had a really relaxed feeling and I didn't feel pressured into making a purchase. The colleague who attended to me made sure the glasses I chose were right for my needs. The price was really competitive compared to all the other opticians I'd been too. Plenty of choice too.

September 16, 2026
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Reply from IOLLA

We’re blown away by your kind words Susan! We’d love to see you back in our showroom any time

Rated 5 out of 5 stars

Great quality glasses at a very affordable price

I have known IOLLA for few years now and always the customer service and the products are excellent!This time I purchases polarised sunglasses to pair when I am wearing contacts and a pair of reading glasses,both at a fixed price of 85£ for each pair!Both frames and lenses are great quality and I received advice and help from the most charming and friendly shop assistant at the Manchester shop.

September 16, 2026
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Reply from IOLLA

Wow, this is so fantastic to hear! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

The staff were extremely helpful and…

The staff were extremely helpful and attentive when I needed help havibg lost my prescription sunglasses at the airport.

September 16, 2026
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Reply from IOLLA

Hey Anne, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Great experience, as always

Your prices are great, delivery is speedy. Your staff are excellent, they are so positive and happy to help. Many thanks to your team at St James, Edinburgh

September 16, 2026
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Reply from IOLLA

Wow, this is so fantastic to hear Jackie! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted

Rated 5 out of 5 stars

Well done !

Excellent product . Great price. Fantastic service.

September 16, 2026
IOLLA logo

Reply from IOLLA

Hey Jamie, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Streamlined and easy…

I loved how streamlined and easy this service is! As a parent of very young kids it can be difficult to find the time to do things for yourself so I really appreciated how simple the process was. I chose my glasses when I happened to be in town, but asked to collect them at the store closest to where I live which was no problem at all. The staff were super friendly and helpful. Not to mention how affordable the frames were compared to big brand names! I actually bought 2 pairs - a ‘fun’ colourful pair and a ‘goes with everything’ pair for when I’m rushing out the door with the little people and have no time to think! Great!

September 15, 2026
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Reply from IOLLA

Hey Kara, wow what a lovely review! We look forward to seeing you back again soon.

Rated 5 out of 5 stars

IOLLA are doing everything right!

A shop in a convenient location with a huge selection of frames to browse and try on. Staff were not pushy but ready to jump in with a smile on their face - super friendly and helpful! The service was fast, the process was faultless and I am delighted with my new glasses. Incredible value for money and the one-price strategy is genius.

September 16, 2026
IOLLA logo

Reply from IOLLA

Wow, this is so fantastic to hear! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Everything went well except I wanted…

Everything went well except I wanted the Smith sunglasses with the lower edge blue and top edge brown, which were no longer for sale. I had those previously and got so many compliments.

September 15, 2026
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Reply from IOLLA

Hey Tracie, thanks for leaving us this 5 star review!

Rated 5 out of 5 stars

The service is so easy and the glasses…

The service is so easy and the glasses are great quality. I asked the team if it could arrive quicker so I could take them on holiday. And they arrived in time!! Very happy 😊

September 14, 2026
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Reply from IOLLA

Thanks for this lovely review! We’re so glad you have had a great experience with us.

Rated 5 out of 5 stars

Fantastic experience from stepping into…

Fantastic experience from stepping into the store until collection of new glasses, no hard sell, no pushing towards expensive add ons.
Would recommend to anyone to try and be very surprised.

September 14, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Philip! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Great value, great service

Fast, straightforward service. On time delivery , no fuss and no hassle.
Love that you can pick any frames for same low price, will be buying more .

September 14, 2026
IOLLA logo

Reply from IOLLA

Hey Anne, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

I am now a regular customer with my…

I am now a regular customer with my familiy, always happy with the service and the beautiful products.
thanks

September 15, 2026
Unprompted review
IOLLA logo

Reply from IOLLA

Thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA

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