IOLLA Reviews 

2,798
•
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,403 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently share how much they love the fantastic choice of frames and the exceptional quality of both standard and varifocal lenses. People frequently mention that the store environment is welcoming and that assistants provide wonderful guidance without being pushy. Furthermore, consumers appreciate the transparent pricing structure, which offers great value compared to traditional high street opticians. Some reviewers were not happy with certain pricing limitations, noting that costs can increase significantly for complex prescriptions or that standard promotional rates apply primarily to single-vision lenses.

What people talk about most

Product

Consumers find product to be positive, highlighting the fantastic choice of stylish frames and first-class... See more

Staff

People report positive experiences with staff, frequently highlighting that employees are professional,... See more

Service

Customers had positive experiences with service, frequently highlighting the helpful and professional staff... See more

Price

Users describe positive interactions with price, frequently highlighting great overall value and transparent... See more

Quality

Customers consistently note positive experiences with quality, highlighting that the frames and lenses are... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great service from the Manchester shop when I popped in a few months after picking up my glasses due to recent near vision issues. The lady who assisted me was very professional, helpful, polite, iden... See more

Company replied

Rated 5 out of 5 stars

I was well overdue a new pair of glasses but my strong distance prescription, combined with varifocal and thin lenses is just so expensive, I had put it off. My Iolla frames are gorgeous and such g... See more

Company replied

Rated 5 out of 5 stars

I’m convinced that in a workshop somewhere in Glasgow, IOLLA have an exact 3D replica of my skull in a glass case and they take it out whenever I order glasses from them and expertly mould the new spe... See more

Company replied

Rated 5 out of 5 stars

Fantastic experience I would highly recommend Iolla to anyone thinking about getting new, or replacing, their glasses. They have a fantastic choice of frames and you’re not hindered by the worry... See more

Company replied


Company details

  1. Glasses Store
  2. also in
  3. Sunglasses Store

Written by the company

IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Contact info

4.9

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(2,798)

1,315 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Don't buy prescription eyewear They are…

Don't buy prescription eyewear They are disposable , the frames are extremely low quality it's deceptive as you don't realise how bad they are until you compare with your high street prescription frames They are clear any issues with prescription glasses are to be taken up with your optician. However if your optician is the main High Street store they won't touch them as they aren't their frames so I ended up with 300 quid of wasted plastic. Skip and go to a decent opticians pay a little more and get decent eyewear.Staff were pleasant
.

March 30, 2026
Rated 5 out of 5 stars

Great service...great range...great…

Great service...great range...great price

October 16, 2026
IOLLA logo

Reply from IOLLA

Hey, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 4 out of 5 stars

Great value for money

Great value for money, with the most helpful and friendly staff. Glasses arrived early and I'm very happy overall with this excellent service.

October 16, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Anne! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 3 out of 5 stars

choices are just ok

Went to the St James centre shop, not many choices I thought, advertising all glasses are 89 pounds, but they are for single sighted only. Otherwise, the costs is same as normal optical shops.
In a normal optician, they do check eye sights.
But shop assistants were helpful. But glasses are just ok.

October 1, 2026
Unprompted review
IOLLA logo

Reply from IOLLA

Hey Dawn, I am sorry to hear you were disappointed with your experience at IOLLA. We would love to hear more from you about your experience and how we can improve. Please email us at help@iolla.com to provide us with some additional feedback. We look forward to hearing from you soon.

Rated 5 out of 5 stars

Great service and advice from Meron

Great service and advice from Meron . Wide range of glasses i bought a prescription pair of readers and sunglasses . Very pleased with them
Extremely good value .

October 16, 2026
IOLLA logo

Reply from IOLLA

Wow, this is so fantastic to hear Pam! I’ll be sure to pass your kind words onto Meron, I know she’ll be delighted.

Rated 5 out of 5 stars

Very good varifocals

Very good varifocals , I used the Richmond shop and the girl there was really good at sorting out my glasses. You do need to take an eye prescription. The price compared to Specsavers was over a third less . They also do really cool clip on sunglasses to attach to your glasses if you need them ! Will use them again !

October 15, 2026
IOLLA logo

Reply from IOLLA

Hey Peter, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Second time ordering

Second time ordering. Customer service is excellent. Would HIGHLY recommend

October 15, 2026
IOLLA logo

Reply from IOLLA

Hey Kate, thanks for this lovely review! We’re so glad you have had a great experience with us.

Rated 5 out of 5 stars

Bruntsfield team are very friendly

Good guidance on frame selection. Helpful & Friendly. Reasonable price too.

October 15, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 4 out of 5 stars

Very helpful advice from a friendly and…

Very helpful advice from a friendly and welcoming staff member.
I was impressed by the variety of frames and the ambiance of the shop.
In addition, I had a very clear email exchange, which answered my questions.

October 14, 2026
IOLLA logo

Reply from IOLLA

Hey Susan, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully next time we can exceed your expectations and bag that 5th star

Rated 5 out of 5 stars

Great specs at good price

Lovely specs and they work really well as varifocals. Helpful staff. Came to Iolla after struggling with very expensive varifocals from a different company - could not use them properly for reading. My Iolla ones are so much better and were less than half the price!

October 15, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Anne! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Great service from the Manchester shop…

Great service from the Manchester shop when I popped in a few months after picking up my glasses due to recent near vision issues. The lady who assisted me was very professional, helpful, polite, identified the issue and offered to send off my glasses to get new lenses in my frames. These were received a couple of weeks later. Really couldn't fault the service. Absolutely brilliant.

October 15, 2026
IOLLA logo

Reply from IOLLA

Hey Rachael, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 3 out of 5 stars

New Glasses

Basic price is good for quality of glasses but anything added tint etc can drive up cost, Shop busy picking up glasses was simply handed over glasses and advised to check myself

October 13, 2026
IOLLA logo

Reply from IOLLA

We're so sorry that your recent IOLLA experience may not have lived up to our usual high standards!

I can see that you opted to add light responsive lenses to your order. I'm afraid these would always be charged at a different rate to standard lenses as they are a more expensive, premium product industry wide.

However, I am concerned to hear that your collection process was not as thorough as we'd like it to have been. A member of our Customer Support Team will reach out to you directly to do what they can to turn this around for you.

Rated 5 out of 5 stars

Fabulous!!!

Fabulous product. Fabulous service. Fabulous people. What’s not to love?!

October 13, 2026
IOLLA logo

Reply from IOLLA

Hey Ali, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

That was the fastest i have ever…

That was the fastest i have ever ordered glasses! Staff were accommodating but not pushy, ordering with my prescription took about 7 minutes and the price was clear & reasonable. Great quality glasses and easy pick up due to good store hours. 10/10 will be coming back every time

October 13, 2026
IOLLA logo

Reply from IOLLA

Wow what a lovely review! It’s great to hear how much you are loving your new IOLLA glasses. We look forward to seeing you back again soon.

Rated 1 out of 5 stars

prices go up faster than weather…

prices go up faster than weather changes in Scotland. the bigger the company becomes the worse customer service and quality they have. i have been a customer for years, have over dozen pairs but this is it. good luck

October 9, 2026
IOLLA logo

Reply from IOLLA

Hey Marta, I am so sorry to hear that you are disappointed with your last IOLLA experience. As a small business who deliberately keeps our profit margins as low as possible for our customers we are really sorry to hear this! Our price point of £85 for single vision optical glasses has not changed since 2022 allowing us to offer the same great value for the same price year after year.

A member of our customer support team will be reaching out shortly to hear more about your experience.

Rated 5 out of 5 stars

Good service and product

October 12, 2026
IOLLA logo

Reply from IOLLA

Hey Colin, wow what a lovely review! It’s great to hear how much you are loving your new IOLLA glasses. We look forward to seeing you back again soon.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look