IQOS UK Reviews 

9,513
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 1,013 reviews, reviewers overwhelmingly had an excellent experience with this company. Customers frequently highlight the staff as friendly, helpful, and professional, consistently providing excellent customer service. Many people appreciate the efficient and straightforward approach of agents who resolve queries quickly, making interactions pleasant and supportive. The company's products and overall service are often praised for their quality and positive support. However, some customers also noted issues with their orders, including packages going missing, receiving incorrect items, or experiencing unexpected delivery delays. A few other people also felt that customer service could be difficult to reach or unhelpful, and some expressed dissatisfaction with certain product aspects like taste or device effectiveness.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, efficiency, and professional... See more

Customer service

Customers had positive experiences with customer service, often describing it as excellent, helpful, and... See more

Product

Users describe positive interactions with product, with many finding the devices amazing and making smoking... See more

Service

Customers consistently note positive experiences with service, often praising the helpfulness and efficiency... See more

Order

Clients share ambiguous opinions on order experiences, with some reporting significant issues such as... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Friendly and helpful advisors on the helpline, it's frustrating that my package (with devices for recycling) went missing in the post so I won't get the credit for it, but that isn't their fault �... See more

Company replied

Rated 4 out of 5 stars

The customer service operator Saad was very helpful and understood what the issues were. It was great that everything Saad asked was straight to the point to resolve the query as quickly as possible... See more

Company replied

Rated 5 out of 5 stars

Redouane provided a masterclass in customer service. I was trying to verify my account to order a sample bundle of the x-low samples when I got stuck on the verify stage. Within 10 seconds of clicking... See more

Company replied

Rated 5 out of 5 stars

'Customer Care' may often be a disappointment but when you meet BILAL, the word 'CARE' takes another meaning. You can feel Bilal's heart when he speaks to a customer. He handles every situation with a... See more

Company replied


Company details

  1. Electronic Cigarette Store
  2. Tobacco Shop

About IQOS UK

Written by the company

Welcome to IQOS! If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Our heat-not burn products combine an electronic device IQOS, with specially designed tobacco sticks called HEETS and TEREA. IQOS also heats tobacco-free sticks called LEVIA. IQOS and heat-not-burnsticks are not risk-free. HEETS ,TEREA and LEVIA contain nicotine, which are addictive. For adult use only.

Try IQOS ILUMA ONE for £5. Use our ILUMA ONE heated tobacco device for 14 days before deciding to buy.

TRY IQOS


Welcome to VEEV One! If you are an adult vaper looking for a new vape that offers a range of flavours, VEEV One is here for you. VEEV One is an affordable, user-friendly pod-based vape device. We offer 2000 puffs* in our starter kit for only £9.99, as well as a range of 12 different pods flavours to choose from. VEEV One Pods contain nicotine, which are addictive. For adult use only.

*Up to 1000 puffs on a single pod based on a 1 second puff duration. May vary depending on individual usage patterns.

BUY VEEV ONE


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

10K reviews

5-star
4-star
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2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.4

All reviews

(9,513)

988 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

It helps with smoking and value for…

It helps with smoking and value for money

July 9, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

Agent named Maria helped me with the…

Agent named Maria helped me with the issue that I had with my order. Wonderful service!

July 15, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Alex.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

Very polite and service great

Very polite and service great

July 15, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Leslie, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 3 out of 5 stars

First order from them

First order from them. Cruelly cocked up, sending a withdrawals suffering customer a single tub of 10 ZYN rather than the order of 10 tubs of regular size.

Live chat handler "Maria" needed me to repeat my issue at first. They were at least charming and sent another message to keep the chat from automatically disconnecting whilst I struggled to get a picture. They seemed to be doing their best within the limited framework available to them.

*update* Replacement package arrived soon after. It was 10 tubs of 10, which was*still* only half of my order.

There doesn't seem to be malice. Just incompetence. I'm unlikely to order direct from the company again. I'll find another, more reliable online store.

July 15, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi,
thank you so much for sharing your experience and for the positive feedback. It makes us very happy that
you have sorted out a convenient solution for you with Maria.
We do strive in continuously improving our products and services in order to offer the best IQOS experience to our customers. We are always here to help, therefore, do not hesitate in getting back in touch with us if needed.

Marion, IQOS Team

Rated 5 out of 5 stars

Farouk was very polite and helpful.

Farouk was very polite and helpful.

July 15, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 1 out of 5 stars

First time seeing these devices and…

Edit: unfortunately I’ve dropped the stars to one. I’m a new customer and I ordered the kit at £19 but the wrong colour was selected so it was cancelled within the half hour window and when trying to order the colour I wanted they tried to charge me £29 and said I no longer qualify as a new customer. Stay clear from these gangsters.

First time seeing these devices and they’re amazing. Was having issues with ordering and Saad was an amazing help and gave me the information I needed to place an order. Thank you

July 15, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Sp, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Excellent and fast customer service.

June 25, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Małgorzata.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

The customer service was again first…

The customer service was again first rate (not that I have had much cause to contact them) Azzy dealt with my query in a professional and timely manner and was able to answer all my questions in one call. Just goes to prove that great customer service is not difficult to provide, I wish all businesses could be as good.

July 13, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Colin.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

The customer service was outstanding…

The customer service was outstanding and the advisor went out his way to help me and explained to me extremely nicely.

July 14, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Usha.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

I love Iqos and Sakina was absolutely…

I love Iqos and Sakina was absolutely lovely and helpful

July 13, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Andreea, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

Farouk was great when he called and the…

Farouk was great when he called and the products have all been great too.

July 9, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hello, Nick. We are very happy to read that you are enjoying your IQOS and that you are satisfied with our services. Indeed, with IQOS, our aim is to provide adult smokers with better alternatives than cigarette smoking and a smooth switching process.
Have a good day.

Rated 5 out of 5 stars

I had a problem with my delivery and…

I had a problem with my delivery and AZZY was very helpful and sorted the problem quickly.Thank you Azzy!

July 13, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Bianca.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

Issue with making an order

Had an issue with adding a product in my basket for a couple of days. Saad (customer service representative) helped me go through with my order quickly & efficiently. Thanks Saad

July 13, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi NG, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

10+ very satisfied

10+ very satisfied

July 12, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Alina.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 1 out of 5 stars

Their product is good but the customer…

Their product is good but the customer service response of late has been shocking. Since May I’ve not been able to get my usual 5% discount when purchasing Terea on their website and I have emailed and called several times and nearly two months later still not resolved. Initially told they can’t place the order for me over the phone, a week or so later told can do and would apply £20 voucher. I would have got £16 discount, and a previous order that I paid for was at full price so actually there was no comp at all. Still waiting for a resolution.
Yesterday my device stopped working and after various instructions to do this and that, gave the serial number unable to find it on my account so have to email info. Said would be in touch in 2-3 hours. 24 hours later nothing.
They used to be good. What happened?

July 11, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Abbey, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

IQOS always deliver

IQOS always deliver! I was struggling to order a new vape unit as my 4+ year old one is beginning to be unreliable. I couldn't get into my account and I managed to speak to Azzy on the IQOS live chat and they placed my order for me with next day delivery and a secure link to pay!

July 10, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Tracey, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.

We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

Great service

July 10, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Andrei.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

Daisy was very pleasant and it was nice…

Daisy was very pleasant and it was nice to be able to give my views on Veev One and In Prime.

July 9, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Mark, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

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