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Trustpilot Reviews 509,050

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 118,250 reviews, reviewers overwhelmingly had a great experience with this company. Customers find the platform to be a reliable source for information, helping them make informed decisions before purchasing products or services. Many appreciate the ease of use and the straightforward process for sharing their experiences, highlighting the service as professional and trustworthy. The staff is often praised for being responsive and helpful, ensuring issues are resolved quickly and efficiently. However, some people mentioned concerns regarding the website, such as questionable 5-star reviews and the inability to verify reviews before publication. A few other people also felt that content was sometimes moderated or reviews were removed without prior notification.

What people talk about most

User experience

Reviewers mention positive feedback about user experience, highlighting the platform's ease of use and clear... See more

Website

Reviewers highlight ambiguous aspects of website functionality and reliability. Many customers praise the... See more

Service

Customers had positive experiences with service, often highlighting its speed, reliability, and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their exceptional politeness,... See more

Product

Clients share positive opinions on product, often referring to it before making purchases to avoid... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I beleive Trustpilot are a reliable source where you can access information about almost any product, service, website, con artists, AI and much more. I now research through Trustpilot before purchas... See more

Rated 5 out of 5 stars

I have been familiar with Trustpilot for quite some time and trust their reviews completely. Just knowing they can't be altered by the business won me over. I have told several people about them. I... See more

Rated 5 out of 5 stars

I sing the praises of Trustpilot all the time Trustpilot has saved me from the clutches of some dodgy retailers and companies on many occasions I try to remember to checkout a Company on Trustpil... See more

Rated 5 out of 5 stars

It's great to be able to share experience of all kinds of different businesses etc ,very simple processes and very clear how to add your say. Also invaluable to research new places before you trust t... See more


Company details

  1. Review Site
  2. Media Company

About Trustpilot

Written by the company

Trustpilot began in 2007

Written by the company

with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.
Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we're headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

509K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Trustpilot Demands Transparency - Except From Itself

After having a business profile on the platform for many years, and even being actively approached by Trustpilot itself to collect reviews, my business profile was suddenly removed because my business supposedly no longer met their current eligibility criteria.

That is not even my biggest concern.

My biggest concern is how Trustpilot handled my questions afterwards. Over the course of a lengthy correspondence, I repeatedly asked simple questions, such as which Smartshop products or Smartshop businesses are actually permitted under their current policy and whether any relevant policy changes had taken place since my business was originally accepted. Despite all those emails, I never received a substantive answer.

Trustpilot claims that Smartshop businesses are assessed on a case-by-case basis, yet refuses to provide even a single example of a Smartshop business or product that actually meets its current eligibility criteria. Apparently, businesses are expected to comply with standards that Trustpilot is unwilling to explain.

My advice to any business considering working with Trustpilot: remember that this is a private platform that can decide at any time that your business is no longer eligible. My experience shows that years of building a review profile offer absolutely no guarantee for the future. Never make your online reputation dependent on Trustpilot, because the same thing could happen to your business.

For a company that claims to stand for transparency and trust, I found remarkably little transparency when it came to explaining its own decisions.

Based on my experience, I would not recommend Trustpilot to any business.

June 24, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

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