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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Really good quality clothing. Always the softest material and so comfortable. Everything feels nice and thick and well Made. Been purchasing Kaiia clothing since last year, & probably a quarter of my... See more
Company replied
I had a few issues with quality of clothing I received but I would say this was a one off as as I have ordered other items and the quality is great. I contacted customer services and Amy and Anna res... See more
Company replied
Amy dealt with my query from start to finish, with several emails going back and forth. Very helpful to have the continuity of the same advisor each time. She was as helpful as she could be, within th... See more
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Company details
- Women's Clothing Store
- Clothing Store
- Lingerie Store
- Outerwear Store
- Plus Size Clothing Store
- T-Shirt Store
Written by the company
Designed exclusively in the UK, KAIIA was born to inspire and deliver an elevated approach to fashion-forward street style for the modern, urban, cool-girl. With a laid back edge at the core, KAIIA THE LABEL is on a mission to make young women feel empowered through a curated wardrobe that provides wardrobe staples with a fearless edge and a subtle sexy aesthetic, no matter what shape or size. Elevation is our ethos. #WEAREKAIIA
Contact info
United Kingdom
- support@kaiiathelabel.com
- kaiiathelabel.com
4.5
Excellent
1K reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 98% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Best hoodies love them
June 18, 2026
Unprompted review
Reply from Kaiia The Label
Hi Dionne,
Thank you for your feedback! We are thrilled to hear that you love our hoodies. At Kaiia, we strive to provide high-quality and stylish products that meet our customers' expectations.
We appreciate your support and look forward to serving you again!
Sarah x
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Reply from Kaiia The Label
HI Tiana,
Thank you for your wonderful feedback! We're thrilled to hear that you absolutely love your hoodie and find it so soft. At Kaiia, we strive to provide high-quality products that not only look great but also feel comfortable.
We appreciate your support and hope you continue to enjoy your purchase!
Sam x
Reply from Kaiia The Label
Hi Aoife,
Thank you for your wonderful feedback! We are thrilled to hear that you find our products to be of such high quality and comfort. At Kaiia, we strive to deliver items that not only meet but exceed our customers' expectations.
Thank you once again for choosing Kaiia. We look forward to serving you again soon!
Sarah x
Lovely quality tracksuits great styles…
Lovely quality tracksuits great styles colours and always wash so well wouldn’t buy from anywhere else now x
June 17, 2026
Unprompted review
Reply from Kaiia The Label
Hi Lindsey,
Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying our tracksuits. At Kaiia, we take great pride in offering high-quality products that not only look stylish but also stand the test of time.
Your comments about the great styles and colours truly resonate with our mission to provide fashionable and functional apparel. We are also pleased to know that our tracksuits wash well and maintain their quality, as we strive to ensure our customers receive the best value for their purchases.
We appreciate your loyalty and are delighted to have you as a valued customer.
Thank you for choosing Kaiia!
Amy x
I loveeee these tracksuits
I loveeee these tracksuits, super comfy and the sizing is great!
June 17, 2026
Unprompted review
Reply from Kaiia The Label
HI Daryann,
Thank you for your wonderful feedback! We're thrilled to hear that you love our tracksuits. It's fantastic to know that you find them super comfy and that the sizing works perfectly for you. At Kaiia, we strive to provide high-quality products that meet our customers' needs, and your satisfaction is our top priority.
We appreciate your support and hope to see you back soon!
Laura x
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Love this label I have nearly purchased…
Love this label I have nearly purchased the whole shop but all items are of high quality and so accessible really thinking outside the box in leisure wear it’s new and exciting somehow even thought it’s leisure wear!
June 15, 2026
Unprompted review
Reply from Kaiia The Label
Hi Bertie,
Thank you for your wonderful feedback! We are thrilled to hear that you love our label and have enjoyed exploring our collection. It's fantastic to know that you find our items to be of high quality and that our approach to leisure wear resonates with you.
At Kaiia, we strive to think outside the box and offer unique, exciting options that elevate everyday wear. Your enthusiasm for our products is truly appreciated, and it motivates us to continue innovating and providing accessible fashion that meets the needs of our customers.
Thank you for being a part of the Kaiia community, and we look forward to serving you again soon!
Laura x
Any time i would email in about a query…
Any time i would email in about a query the team would get back to me as soon as possible. Thank you especially to Anna how was very kind and helpful
June 17, 2026
Unprompted review
Reply from Kaiia The Label
Hi,
We truly appreciate your kind words regarding our customer service team. It’s wonderful to hear that you have consistently received prompt responses to your queries.
We are especially grateful for your recognition of Anna's efforts. Our team strives to provide exceptional service, and it is rewarding to know that her kindness and helpfulness made a positive impact on your experience.
Thank you for choosing Kaiia. We look forward to serving you again soon.
Sam x
I love this brand I always order…
I love this brand I always order through ASOS. gonna try their website
June 17, 2026
Unprompted review
Reply from Kaiia The Label
Hi Katie,
Thank you for your feedback! We're thrilled to hear that you love Kaiia and that you frequently order through ASOS. Your support means a lot to us!
We encourage you to explore our official website at www.kaiiathelabel.com. There, you will find our full range of products, exclusive offers, and the latest collections. Shopping directly from our website can provide you with a more comprehensive view of what we have to offer.
If you have any questions or need assistance while browsing, please don't hesitate to reach out. We are here to ensure you have the best shopping experience possible. Thank you for being a valued customer!
Sarah x
Excellent customer service
Fabulous customer service. Very prompt reply, excellent communication and very helpful. Thank you very much Marie, Anna and Amy for your efficiency and help, it has been very much appreciated 😊
June 16, 2026
Unprompted review
Reply from Kaiia The Label
Hi Siobhan,
Thank you so much for your kind feedback! We are thrilled to hear that you had a fabulous experience with our customer service team. Your recognition of Marie, Anna, and Amy's prompt replies, excellent communication, and helpfulness means a great deal to us.
At Kaiia, we strive to provide exceptional service to all our customers, and it’s wonderful to know that our efforts have made a positive impact on your experience. We appreciate your support and are always here to assist you with any further questions or needs you may have.
Thank you once again for your feedback, and we look forward to serving you in the future!
Laura x
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Love every single thing from kaiia the…
Love every single thing from kaiia the label
May 16, 2026
Unprompted review
Reply from Kaiia The Label
Hi,
Thank you for your wonderful feedback! We are thrilled to hear that you love every single thing from Kaiia the Label. Your satisfaction is our top priority, and it’s always rewarding to know that our products resonate with our customers.
Thank you for choosing Kaiia. We look forward to serving you again soon!
Laura x
Lovely good quality clothes
Lovely good quality clothes, excellent returns portal too if you change your mind, very impressed !
May 6, 2026
Unprompted review
Reply from Kaiia The Label
Hi Joanne,
Thank you for your wonderful feedback! We are thrilled to hear that you are impressed with the quality of our clothing. At Kaiia, we strive to provide our customers with stylish and high-quality pieces that they can feel confident in.
We are also glad to know that you found our returns portal easy to use. We understand that sometimes a purchase may not be the perfect fit, and we aim to make the return process as smooth as possible for our customers.
Your satisfaction is our priority, and we appreciate you taking the time to share your experience with us.
Sam x
Will definitely buy again!!
The price is truly justified by the quality of their clothes - I’m particularly fond of the hoodies and joggers, though I have bought some shorts and one of the bathing suits before.
The shorts and hoodies all have a fluffy lining on the inside making them comfortable to wear (and keeping you warm of course, which is handy in the summer evenings and winter days) I have found that the shorts don’t tend to ride up, which is a problem I have suffered with from other brands. However!!! One small problem with the joggers is that I’m too short! I’m 160cm and find that they are just a little bit too long, meaning I catch myself walking on them with my shoes.
The bikini is exactly how you would want a bikini to be, my one gripe is that the straps are fairly long - but the cup size actually does cover everything it needs to!
June 2, 2026
Unprompted review
Reply from Kaiia The Label
Hi,
Thank you for your wonderful feedback! We are thrilled to hear that you had such a positive experience with our products at Kaiia. Your satisfaction is our top priority, and it's great to know that our quality has met your expectations.
We appreciate your specific comments about our hoodies and joggers. It's fantastic to hear that you find the fluffy lining comfortable and warm, especially during those cooler summer evenings and winter days. We strive to create pieces that not only look good but also feel great, and your feedback confirms that we are on the right track.
Thank you once again for your thoughtful feedback. We look forward to serving you again in the future.
Laura x
Really good quality products and fit so…
Really good quality products and fit so well
May 29, 2026
Unprompted review
Reply from Kaiia The Label
Hi Lauren,
Thank you for your valuable feedback! We are thrilled to hear that you are satisfied with the quality of our products and that they fit you so well. At Kaiia, we strive to provide our customers with the best possible experience, and your positive comments truly motivate us to continue delivering high-quality footwear and accessories.
Thank you for choosing Kaiia, and we look forward to serving you again soon!
Sam x
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Reply from Kaiia The Label
Hi Katie,
Thank you for your feedback regarding our tracksuits. We are thrilled to hear that you consider them to be the best quality! At Kaiia, we strive to provide our customers with high-quality products that not only meet but exceed expectations.
Thank you for choosing Kaiia. We look forward to serving you again soon.
Sarah x
Reply from Kaiia The Label
HI Eva,
Thank you for your feedback! We are thrilled to hear that you found your purchase to be a perfect fit and that it is really comfortable. Our team works hard to ensure that our products meet high standards of quality and comfort, so it’s wonderful to know we’ve succeeded in your case.
Additionally, we appreciate your mention of our fast delivery service. We strive to ensure that our customers receive their orders promptly, and it's great to see that our efforts are recognised.
Thank you for choosing Kaiia. We look forward to serving you again soon!
Sam x
Love kaiia hoodies
June 11, 2026
Unprompted review
Reply from Kaiia The Label
Hi Elizabeth,
Thank you for taking the time to share your feedback with us! We are thrilled to hear that you love our Kaiia hoodies. Your satisfaction is our top priority, and it’s wonderful to know that our products are meeting your expectations.
Thank you once again for your support of Kaiia.
Sarah x
Wouldn’t purchase again
I ordered two jumpers a few months ago and was initially impressed with the quality. However, after only a few wears and washes, the seams have already started to fray. The jumpers are also difficult to clean, as stains are hard to remove and washing seems to leave a residue on the fabric.
Although the material looked high quality when they arrived, that impression disappeared after the first wash. They were washed on a standard cycle according to the care instructions, but they now look worn and tatty far sooner than expected. Overall, I am disappointed with the durability and quality of these jumpers. Given the price, I expected much better, and in hindsight, you could easily buy jumpers of a better quality for less money elsewhere.
February 6, 2026
Unprompted review
Reply from Kaiia The Label
Hi Zoe,
We sincerely apologise that the quality did not meet your expectations after only a few wears and washes. It is concerning to hear about the fraying seams and the challenges you faced with cleaning. At Kaiia, we take pride in providing high-quality items, and it is disappointing to learn that you have encountered these issues.
To assist you further, we kindly ask that you respond to the message we sent via Trustpilot with your order details. This information will enable us to look into your order and work towards a satisfactory solution for you.
Your satisfaction is our priority, and we appreciate your understanding as we resolve this matter.
Amy
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Fantastic quality
Fantastic quality, love all my outfits, fast delivery
June 7, 2026
Unprompted review
Reply from Kaiia The Label
Hi Emily,
Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying the fantastic quality of your outfits and that the delivery was fast. At Kaiia, we strive to provide our customers with stylish and high-quality products, and it’s rewarding to know that we are meeting your expectations.
Thank you for choosing Kaiia!
Laura x
I had a few issues with quality of…
I had a few issues with quality of clothing I received but I would say this was a one off as as I have ordered other items and the quality is great. I contacted customer services and Amy and Anna responded same day within 15 mins of me emailing that helped resolve my issues promptly and efficiently. Will be ordering again soon.
June 9, 2026
Unprompted review
Reply from Kaiia The Label
Hi Lydia,
Thank you for your feedback regarding your recent experience with Kaiia. We sincerely apologise for the issues you encountered with the quality of the clothing you received. We understand how important it is to receive products that meet your expectations, and we appreciate your understanding that this may have been an isolated incident.
We are pleased to hear that our customer service team, particularly Amy and Anna, were able to assist you promptly and effectively. Our goal is always to resolve any concerns as quickly as possible, and it’s great to know that we could help you in this instance.
Your continued support means a lot to us, and we are thrilled to hear that you will be ordering again soon. We are committed to providing high-quality products and excellent service, and we look forward to serving you better in the future.
Thank you for choosing Kaiia.
Sarah x
Really quick shipping
Really quick shipping, reasonable prices and good quality clothing! Would really recommend
May 10, 2026
Unprompted review
Reply from Kaiia The Label
Hi Charlotte,
Thank you for your wonderful feedback! We are thrilled to hear that you had a positive experience with us at Kaiia.
Your comments about our quick shipping, reasonable prices, and good quality clothing are greatly appreciated. We strive to provide our customers with the best service and products, and it’s rewarding to know that we met your expectations.
We truly value your recommendation and look forward to serving you again in the future.
Sam x
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