Kaiia The LabelReviews 

1,234
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 500 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the clothing, noting its softness, thickness, and ability to maintain shape after washing, often exceeding expectations. Many appreciate the wide selection of styles and colors, making it easy to build a collection, and frequently highlight the excellent customer service for its quick, efficient, and understanding responses. However, some customers also noted issues with order processing, including delays, lack of updates, and difficulties with size changes or cancellations. A few other people also felt that the quality of some items deteriorated quickly after a few wears or washes, with seams fraying or fabric bobbling, despite initial impressions.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, with many praising the excellent quality of... See more

Quality

People report positive experiences with quality, often praising the excellent material, comfort, and... See more

Order

Users describe ambiguous interactions with order, with many customers expressing satisfaction with quick... See more

Customer service

Clients share positive opinions on customer service, with many describing it as fabulous, excellent, and... See more

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, efficiency, and professional... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If you’re leaving a 5-star review for Kaiia The Label, you could write: I had a great experience shopping with Kaiia The Label. The quality of the clothing exceeded my expectations, and everythin... See more

Company replied

Rated 5 out of 5 stars

Really good quality clothing. Always the softest material and so comfortable. Everything feels nice and thick and well Made. Been purchasing Kaiia clothing since last year, & probably a quarter of my... See more

Company replied

Rated 5 out of 5 stars

I had a few issues with quality of clothing I received but I would say this was a one off as as I have ordered other items and the quality is great. I contacted customer services and Amy and Anna res... See more

Company replied

Rated 5 out of 5 stars

Amy dealt with my query from start to finish, with several emails going back and forth. Very helpful to have the continuity of the same advisor each time. She was as helpful as she could be, within th... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store
  3. Lingerie Store
  4. Outerwear Store
  5. Plus Size Clothing Store
  6. T-Shirt Store

Written by the company

Designed exclusively in the UK, KAIIA was born to inspire and deliver an elevated approach to fashion-forward street style for the modern, urban, cool-girl. With a laid back edge at the core, KAIIA THE LABEL is on a mission to make young women feel empowered through a curated wardrobe that provides wardrobe staples with a fearless edge and a subtle sexy aesthetic, no matter what shape or size. Elevation is our ethos. #WEAREKAIIA


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

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4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(1,234)

503 reviews in the last 12 months

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Rated 2 out of 5 stars

Wouldn’t purchase again

I ordered two jumpers a few months ago and was initially impressed with the quality. However, after only a few wears and washes, the seams have already started to fray. The jumpers are also difficult to clean, as stains are hard to remove and washing seems to leave a residue on the fabric.
Although the material looked high quality when they arrived, that impression disappeared after the first wash. They were washed on a standard cycle according to the care instructions, but they now look worn and tatty far sooner than expected. Overall, I am disappointed with the durability and quality of these jumpers. Given the price, I expected much better, and in hindsight, you could easily buy jumpers of a better quality for less money elsewhere.

February 6, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Zoe,

We sincerely apologise that the quality did not meet your expectations after only a few wears and washes. It is concerning to hear about the fraying seams and the challenges you faced with cleaning. At Kaiia, we take pride in providing high-quality items, and it is disappointing to learn that you have encountered these issues.

To assist you further, we kindly ask that you respond to the message we sent via Trustpilot with your order details. This information will enable us to look into your order and work towards a satisfactory solution for you.

Your satisfaction is our priority, and we appreciate your understanding as we resolve this matter.

Amy

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Rated 4 out of 5 stars

Fantastic quality

Fantastic quality, love all my outfits, fast delivery

June 7, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Emily,

Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying the fantastic quality of your outfits and that the delivery was fast. At Kaiia, we strive to provide our customers with stylish and high-quality products, and it’s rewarding to know that we are meeting your expectations.

Thank you for choosing Kaiia!

Laura x

Rated 5 out of 5 stars

I had a few issues with quality of…

I had a few issues with quality of clothing I received but I would say this was a one off as as I have ordered other items and the quality is great. I contacted customer services and Amy and Anna responded same day within 15 mins of me emailing that helped resolve my issues promptly and efficiently. Will be ordering again soon.

June 9, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Lydia,

Thank you for your feedback regarding your recent experience with Kaiia. We sincerely apologise for the issues you encountered with the quality of the clothing you received. We understand how important it is to receive products that meet your expectations, and we appreciate your understanding that this may have been an isolated incident.

We are pleased to hear that our customer service team, particularly Amy and Anna, were able to assist you promptly and effectively. Our goal is always to resolve any concerns as quickly as possible, and it’s great to know that we could help you in this instance.

Your continued support means a lot to us, and we are thrilled to hear that you will be ordering again soon. We are committed to providing high-quality products and excellent service, and we look forward to serving you better in the future.

Thank you for choosing Kaiia.

Sarah x

Rated 5 out of 5 stars

Really quick shipping

Really quick shipping, reasonable prices and good quality clothing! Would really recommend

May 10, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Charlotte,

Thank you for your wonderful feedback! We are thrilled to hear that you had a positive experience with us at Kaiia.

Your comments about our quick shipping, reasonable prices, and good quality clothing are greatly appreciated. We strive to provide our customers with the best service and products, and it’s rewarding to know that we met your expectations.

We truly value your recommendation and look forward to serving you again in the future.

Sam x

Rated 5 out of 5 stars

Ordered my first tracksuit from here

Ordered my first tracksuit from here. Really good quality and washes nicely!

May 4, 2026
Unprompted review
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Reply from Kaiia The Label

Hi,

Thank you for sharing your feedback about your recent purchase from Kaiia! We're thrilled to hear that you are pleased with the quality of your first tracksuit and that it washes nicely.

Your satisfaction is our top priority, and it’s wonderful to know that we met your expectations. We appreciate your support and look forward to serving you again in the future!

Laura x

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Rated 5 out of 5 stars

Good quality clothing fit amazingly and…

Good quality clothing fit amazingly and not too expensive

June 8, 2026
Unprompted review
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Reply from Kaiia The Label

Hi,

Thank you for your feedback regarding your recent experience with Kaiia. We are thrilled to hear that you found our clothing to be of good quality and that the fit met your expectations.

At Kaiia, we strive to provide stylish options that are not only fashionable but also affordable. Your satisfaction is our top priority, and it’s wonderful to know that we are meeting your needs in terms of both quality and price.

We appreciate your support and look forward to serving you again soon.

Sarah x

Rated 5 out of 5 stars

amazing quality and so comfy

amazing quality and so comfy! lovely variety of styles and colours to choose from.

June 7, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Jess,

Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying the amazing quality and comfort of our products. At Kaiia, we strive to offer a lovely variety of styles and colors to cater to all tastes and preferences. Your satisfaction is our top priority, and it’s great to know that we are meeting your expectations.

Thank you once again for your kind words, and we look forward to serving you again soon!

Laura x

Rated 5 out of 5 stars

Fantastic quality and fast delivery

Fantastic quality and fast delivery!
Some beautiful clothes, in lovely colours!

June 6, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Kay,

Thank you for your wonderful feedback! We are thrilled to hear that you are satisfied with the fantastic quality and fast delivery of your order.

At Kaiia, we take great pride in offering beautiful clothes in a variety of lovely colours, and it’s rewarding to know that our efforts resonate with our customers. Your satisfaction is our top priority, and we are committed to providing you with the best shopping experience possible.

We look forward to serving you again soon!

Sarah x

Rated 5 out of 5 stars

Amazing quality

Amazing quality, great collection

June 7, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Hallie,

Thank you for your feedback! We are thrilled to hear that you are impressed with the amazing quality and great collection at Kaiia. Your satisfaction is our top priority, and we strive to provide our customers with the best products and experiences possible.

We look forward to serving you again soon!

Sarah x

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Rated 4 out of 5 stars

Oversized

I really love the quality of the clothing and the choice of colour is amazing. The only downside fall is the tracksuit are so oversized and extremely long leg! You need to size down, even by two sizes! Other than that, great quality and great pricing!

June 7, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

HI Lauren,

Thank you for your valuable feedback regarding your recent experience with Kaiia. We are thrilled to hear that you love the quality of our clothing and appreciate the amazing choice of colours we offer. Your satisfaction is important to us, and we strive to provide our customers with the best possible products.

We understand your concern about the sizing of our tracksuits. It’s important to us that our customers feel comfortable and confident in their purchases. We appreciate your suggestion to size down, and we will certainly take this feedback into consideration as we continue to improve our sizing options.

If you ever have any further questions or need assistance with sizing or returns, please do not hesitate to reach out. Thank you once again for your feedback, and we look forward to serving you again soon.

Amy x

Rated 5 out of 5 stars

Always amazing quality clothes for…

Always amazing quality clothes for everyday occasions always so excited for my parcels to arrive supper affordable too !!

June 6, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Ayla,

Thank you for your wonderful feedback! We are thrilled to hear that you consistently find our clothing to be of amazing quality and perfect for everyday occasions. It's always exciting to know that our customers eagerly anticipate their parcels, and we strive to ensure that every order meets your expectations.

We take pride in offering stylish and affordable options, and it's rewarding to know that you appreciate our efforts. Your satisfaction is our top priority, and we are committed to providing you with the best shopping experience possible.

We value your input and look forward to continuing to serve you with the latest trends at great prices.

Sam x

Rated 5 out of 5 stars

Absolutely love there clothing every…

Absolutely love there clothing every thing is really good quality and fits really nice

June 6, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Natalie,

Thank you so much for your wonderful feedback! We are thrilled to hear that you absolutely love our clothing. It's fantastic to know that you find everything to be of really good quality and that the fit is just right for you.

At Kaiia, we strive to provide our customers with stylish and comfortable options, and your satisfaction is our top priority. If you have any specific items that you particularly enjoyed or if there’s anything else we can assist you with, please don’t hesitate to let us know.

We appreciate your support and look forward to serving you again soon.

Laura x

Rated 5 out of 5 stars

Great quality clothes at great prices

Great quality clothes at great prices. I find them to be really size inclusive too. Not to mention they ship their items really quickly. Love shopping at Kaiia

March 26, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Isobel,

Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying our products at Kaiia.

Your comments about our great quality clothes and competitive prices truly resonate with our mission to provide stylish and affordable fashion for everyone. We are particularly pleased to know that you find our sizing to be inclusive, as we strive to cater to a diverse range of body types.

Additionally, we take pride in our quick shipping service, ensuring that you receive your items promptly. Your satisfaction is our top priority, and it’s rewarding to know that your shopping experience with us has been positive.

We look forward to serving you again soon!

Sarah x

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Rated 1 out of 5 stars

Advertise free returns for 30 days

Advertise free returns for 30 days. Yet you return a item too big and they charge you. There response was choose a different option yet all options charged you for returns so beware before you buy. Shocking customer service

June 5, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Claire,

I apologise for any confusion regarding our return policy. We strive to be transparent, and our website return policy clearly states that we do not offer free returns and customers are responsible for covering the return postage costs.

If you would like to discuss this matter further, please respond to the message from Trust Pilot with your order details, and we will be happy to assist you. Alternatively, you can reach out to our support team directly. They are more than willing to help you with any concerns you may have. You can contact them via email at support@kaiiathelabel.com or use the link below to message us through our website contact page:

www.kaiiathelabel.com/pages/contact-us

Thank you for your understanding, and we look forward to resolving this for you.

Amy

Rated 4 out of 5 stars

Marie dealt with with my query on kaiia…

Marie dealt with with my query on kaiia she was polite and professional and was clear with the information i was looking for will definitely shop with the company again

June 5, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Alexander,

Thank you for taking the time to share your feedback regarding your recent experience with Marie. We are thrilled to hear that she was able to assist you effectively and that you found her to be polite and professional.

At Kaiia, we strive to provide clear and helpful information to ensure our customers have a positive shopping experience. Your satisfaction is our top priority, and it is wonderful to know that you felt supported during your inquiry.

We look forward to welcoming you back to our store in the future. If you have any further questions or need assistance, please do not hesitate to reach out. Thank you for choosing Kaiia!

Sam x

Rated 5 out of 5 stars

So comfortable

Stunning clothes, so perfect and comfortable

June 4, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Phoebe,

Thank you for your wonderful feedback! We are thrilled to hear that you find our clothes stunning, perfect, and comfortable. At Kaiia, we strive to provide high-quality fashion that not only looks great but also feels great to wear. Your satisfaction is our top priority, and it's rewarding to know that our efforts resonate with you.

We appreciate your support and look forward to serving you again soon.

Sam x

Rated 5 out of 5 stars

very comfy and thick x

June 3, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Mila,

Thank you for your feedback regarding our products. We are thrilled to hear that you find them very comfy and thick. At Kaiia, we strive to provide our customers with high-quality items that not only meet but exceed expectations in comfort and style.

We appreciate your support and look forward to serving you again soon.

Amy x

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Rated 5 out of 5 stars

Quick delivery and quality products!

Quick delivery and quality products!

June 4, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Katie,

Thank you for your feedback! We are thrilled to hear that you experienced quick delivery and found our products to be of high quality. At Kaiia, we strive to provide our customers with the best possible shopping experience, and your satisfaction is our top priority.

We appreciate your support and look forward to serving you again soon.

Sarah x

Rated 5 out of 5 stars

I love Kaiia the label

I love Kaiia the label, all the clothes I’ve ordered have been a great fit, good quality, washed well and have been so soft. Comfy and on trend. Love it!

June 4, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you so much for your wonderful feedback about Kaiia the label! We are thrilled to hear that you have had such a positive experience with your orders.

It's fantastic to know that the clothes have been a great fit, high quality, and have washed well. Comfort and style are essential, and we are glad that you find our pieces both comfy and on-trend. Your satisfaction is our top priority, and your kind words inspire us to continue delivering the best possible products.

We appreciate your support and look forward to serving you again soon.

Laura x

Rated 4 out of 5 stars

Always coming out with new designs the…

Always coming out with new designs the best tracksuits I own . Love them!

June 3, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Liz,

Thank you for your wonderful feedback! We are absolutely thrilled to hear that you love our tracksuits and appreciate our commitment to continuously introducing new designs. At Kaiia we take great pride in offering stylish and high-quality clothing that aligns with our customers' needs and preferences.

Your satisfaction is our top priority, and your positive comments truly motivate us to keep innovating and enhancing our offerings. If there is anything we can do to achieve a 5-star rating from you, please do not hesitate to let us know. We are always eager to improve and ensure that your experience with us is nothing short of exceptional.

Thank you for being a valued customer. Should you need any assistance or have further inquiries, please feel free to reach out at any time. We are here to help!

Amy x

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