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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the products, frequently describing them as cheap, poor quality, and not worth the high price. People often felt the items were not age-appropriate, even when paying extra for age-specific selections, and some products arrived broken or damaged. Consumers consistently felt that the value for money was extremely poor, suggesting they could have assembled similar or better kits themselves for a fraction of the cost. However, some customers did report that their orders arrived in a relatively timely manner and found the drawstring bag itself useful. A few other people also felt that the activities were great and kept their children occupied.

What people talk about most

Product

People report negative experiences with product quality and value. Many reviewers found the items to be... See more

Price

Clients share negative opinions on price, with many reviewers expressing strong disappointment regarding the... See more

Quality

Reviewers highlight negative aspects of quality. Customers consistently express disappointment, describing... See more

Order

Reviewers mention ambiguous feedback about order experiences. Many customers express frustration with orders... See more

Value for money

Consumers express significant disappointment regarding the value for money. Many reviewers feel the products... See more

Based on these reviews

Rated 2 out of 5 stars

For the price, £23.99 + Delivery for a medium girls pack, we are very disappointed. Mostly cheap tat, one toy, a plastic horse/baby thing, was some how dirty whilst still in it's packaging. We got the... See more

Rated 2 out of 5 stars

Really poor product contents. Paid extra for age specific products. The items received were for much older child. Contents extremely cheap and definitely not worth the high price point. Bag that cost... See more

Rated 2 out of 5 stars

I’ve ordered before and was fairly happy but my-my have they gone downhill since then, I received a sewing kit with metal needle in my three year olds pack!!! This is absolutely unacceptable, inapprop... See more

Rated 2 out of 5 stars

Disappointed with the pack that arrived for my 2.5 year old. There was nothing 'award-winning' about the contents of the bag - just plastic tat or items that are too advanced for him to use right now.... See more


Company details

  1. Children's Toys Store

Written by the company

We make traveling with kids easier! Don’t have time to run around the shops as you lead a busy life?! Don’t want to pay over the odds for items last minute at the airport?! Don’t have the energy to think of clever screen-free activities?! We got you! We are famous for our award-winning & original ULTIMATE KeepEmQuiet entertainment packs to keep your kids entertained whilst traveling (also great for weddings, parties, staycations, hospital visits, birthday presents and anytime you want a surprise bag of screen-free activities!) As used by the Royal Family, celebrity parents & hundreds of thousands of families worldwide! We have shipped over 75,000 orders and literally hundreds of thousands of packs! We also are the exclusive distributors for products such as Plane Pal, the only in flight comfort aid which extends your child’s seat to a bed! As well as stocking everything you could possibly need for a family holiday, we are essentially a family travel superstore! As well as for travel our busy bags are used for weddings, parties, birthdays, off sick days, good behavior presents, new sibling gifts and also for Christmas presents - at Christmas we turn the packs into pre-filled Xmas stockings (it’s an option you can choose at checkout, if you like!). We have THOUSANDS of real 5-star reviews on our website along with customer photos, so be sure to check those out too, we are new to Trust Pilot but the reviews on site are from 2016 onwards :)


Contact info

1.6

Bad

TrustScore 1.5 out of 5

522 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

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Rated 1 out of 5 stars

Wish I’d read the reviews on here…

Wish I’d read the reviews on here before wasting nearly £50 on 2 packs. They ask for the age of the children but have no intention of providing age appropriate material. My son age 9 received toddler activity packs and books. When complained they told me it’s lucky dip and age is just a guide. They’re also sending me around the houses to get a refund. Save your money and don’t buy.

July 16, 2025
Unprompted review
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Rated 2 out of 5 stars

BEWARE- dangerous products sent in pack!

I’ve ordered before and was fairly happy but my-my have they gone downhill since then, I received a sewing kit with metal needle in my three year olds pack!!! This is absolutely unacceptable, inappropriate and DANGEROUS. Such a shame because the idea, if done correctly, is a great one! I’m shocked that they are still operating tbh, and I think the royal family would be seriously appalled they are still using their name to advertise this shoddy product …I have emailed my feedback to the company but after what I’ve read here I don’t think I’ll get very far… 😬

July 19, 2025
Unprompted review
Rated 1 out of 5 stars

Conned me so bad!

Conned me so bad!! I brought 3 large packs but they have given me the small. I sent a photo and they won’t admit it, just keep fobbing me off. Never buy from here!!

July 17, 2025
Unprompted review
Rated 1 out of 5 stars

Very disappointing!

Very disappointing!! Bought two large packs for my two daughters ages 7 and 9. Nothing to show for the price paid, items are poor quality cheap pound shop things. Bought some packs in 2023 still poor quality but there was definitely more in the packs , it would seem this company have gotten greedy! Definitely a rip off and not worth the hefty price!! Will need to add more items and pay out again to add more items

July 14, 2025
Unprompted review
Rated 1 out of 5 stars

Man I wish I did my research before…

Man I wish I did my research before forking out so much money on these overpriced bags of tat.
Ordered 3 bags for 3 different ages 3-4yrs, 7-8yrs and 9-10yrs.
The things that came in each of the bags were poor quality and not age appropriate at all! I am so underwhelmed and disappointed. We are going to Greece on 4th August and thought these would be a gem for the flight there. Turns out I’m going to have to fork out more money to add some more age appropriate, quality things.

July 14, 2025
Unprompted review
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Rated 1 out of 5 stars

Full of cheap tat

Well, I wish I read these reviews before I bought a pack. The website reviews are all amazing 5-star, I tried to leave a review on their website but no way to. So it’s clear their website reviews are all manufactured. What I received is just a load of tat, can’t believe how much I spent on this. You see influencers with these packs and they look so good, but what they actually send out is nothing like you see on social media. I got four flimsy toys, I got two lots of car type things which is irritating that it wasn’t that varied. I also got this jigsaw that is way too complicated for the respective age group. I want to return it but it looks like you can’t return unless they’re faulty.

July 11, 2025
Unprompted review
Rated 1 out of 5 stars

I would give it 0 if I could!

I would give it 0 if I could. For the price I paid the bag totalled up to around £5, I paid £27. The quality of the toys were unsafe, not appropriate and flimsy. The activity books were not ages appropriate - a book tracing the word pavement for a 3 year old...

Do not waste your money.

July 8, 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY

Rubbish, poor quality toys that didn’t keep my daughter occupied for longer than a few minutes, and that was only the stickers. I actually feel embarrassed how much I paid for this, could have picked up a few things myself for a fraction of the price. Have seen these packs advertised a lot on blogs and by influencers but the packs they send out for these reviews don’t look anything like the ones that get sent to paying customers. Avoid this scam at all costs.

June 9, 2025
Unprompted review
Rated 1 out of 5 stars

Awful

Awful, really wish I'd read these reviews before buying. I bought 2 bags that were about £18 each, the quality of what was in the bags was rubbish. Terrible quality, I ended up binning some of it and bought my own in the end.
Whatever you do don't buy these bags

July 6, 2025
Unprompted review
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Rated 2 out of 5 stars

Poor quality and a rip off

I wish I'd read these reviews before I ordered! Severely underwhelmed with the quality of the products considering the hefty price! Could put together a much nicer pack myself for cheaper. Cheap and nasty products. Very disappointed.

July 5, 2025
Unprompted review
Rated 2 out of 5 stars

I wish I hadn’t wasted my money

I wish I hadn’t wasted my money and pulled a kit together myself. The bag pieces for my eldest are not age appropriate and are too young for her and the bag for my youngest is also not age appropriate and the pieces are too old for him. They also say they’ll put snacks in but no sacks in sight. For what I paid, I could have done a cheaper and better job. Would never use again

July 5, 2025
Unprompted review
Rated 1 out of 5 stars

Never arrived. Not refund received

I ordered my bag 5 days before my holiday and also paid for express delivery to be super safe! The bag never arrived. I contacted the company to ask for a refund when I returned from my holiday. They said it seemed that it had been returned to sender and would enquire why. I am still waiting for my refund over a month later even though they can see that the bag was not delivered. Bad service! The other bag for my younger child did arrive, after we had left for the holiday and you are better off going to WH Smith at the airport.

June 5, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs, Awful customer service, dishonest. Poor products, next day delivery took 2 weeks! Will not accept returns for unopened items even under uk trading standards (14 days)

Reported to trading standards for investigation.

April 11, 2025
Unprompted review
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Rated 1 out of 5 stars

Absolute rubbish

Absolute rubbish! Items are not age appropriate! Sewing kit and Marbles for a 2 year old! I regret my purchase. Customer service useless! offered 10% discount on next purchase, i would never buy from this company again!

June 5, 2025
Unprompted review
Rated 2 out of 5 stars

Disappointed with the pack that arrived…

Disappointed with the pack that arrived for my 2.5 year old. There was nothing 'award-winning' about the contents of the bag - just plastic tat or items that are too advanced for him to use right now. If you buy from The Works or a similar outlet you can pick up the same sort of items for much cheaper. Wish I'd read the reviews here first rather than the clearly 'curated' reviews on their website. Recommend that you save your money and go elsewhere.

June 16, 2025
Unprompted review
Rated 1 out of 5 stars

Liars

Liars! The images include snacks that were not provided. When I contacted the company, they said that they no longer provide snacks and just haven't bothered to update their website yet. Well, then provide the snacks UNTIL you update the website rather than LYING to people about what is included.

Also included a smashed up make your own birthday crown kit. When I pointed out that it is not my child's birthday so this is a stupid thing to include, they said, it's a lucky dip so I guess you were just unlucky that it's nowhere near your child's birthday. The box was so smashed up I couldn't even give it to someone else to use.

They offered me a 10% discount on my next order, which is obviously useless as I wouldn't order again anyway, especially when they have been so rude to me. Awful experience. BTW, you can buy similar packs at The Works now, so I would recommend that instead.

June 20, 2025
Unprompted review
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Rated 1 out of 5 stars

AVOID THIS COMPANY AT ALL COSTS

I ordered the PlanePal and paid for Next Day Delivery as we were flying on the 15/5 . It was dispatched on Monday 12/5 and arrived on Thursday 15/5 when we were at the airport. This is clearly not Next Day.
I contacted them and Martin emailed me back to apologise and to reach out when I returned to return it which I did.

I was then met with silly emails asking me to take a picture of the item (which I hadn’t opened as I didn’t need it). After much back and forth, they then said it was delivered in the correct time scale and would not refund me.
Now, next day delivery to me is next day delivery. Which I paid for. I am now reaching out to Plane Pal to inform them not to supply to this dodgy company and will be sharing my story so no one else falls foul of this.
Awful company. Avoid.

May 12, 2025
Unprompted review
Rated 1 out of 5 stars

Con job

I purchased a backpack from them for my son and in it's place they sent a lunch box. Now they've told me they don't have any of the backpacks and I can have a 10% refund or 10% discount for future purchases. Total con job. I didn't do my research, more fool me. I'll stick to Amazon next time and avoid sh1tty little companies like this.

June 4, 2025
Unprompted review
Rated 1 out of 5 stars

I feel totally conned by this company, avoid

I feel totally conned by this company and wish I had found these reviews, rather than the clearly filtered reviews they choose to feature on their website.
I ordered a pack for my 18 month old and paid an additional amount to ensure it was age appropriate. I received only one item that would maybe keep him entertained for a very short while, everything else was too advanced for him and a few were clearly choking hazards (a small ball/catch toy is 1. Not appropriate for a plane 2. A serious choking hazard for under 3s).

I've been trying to get a refund now for weeks to no avail. Will be reporting to trading standards

May 17, 2025
Unprompted review

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