Kellogg’s UK & IRE Reviews 

New All Bran is completely revolting. I'm just astonished it got through market research and consumer tasting panels. Just stinks of corporate arrogance. What's happening Kelloggs?

All bran is awful what has happened to it will not be buying it again what a shame please change it back to how it was before as it’s awful now

New recipe of All Bran is absolutely disgusting. Why change something that has worked and been profitable for years. Instead of changing it to save energy and money why not just reduce packaging size. Texture, aftertaste, taste in general is definitely like a cheap supermarket own brand. Another customer lost

I have been eating All-bran for years. I bought a new box and couldn't believe how hard and tasteless it was. I thought I must have picked up a supermarket own brand by mistake. But no, the box proudly displayed the Kellogg's logo and informed me it is a new recipe and that it stays crunchy.
It's like eating twigs, it's not crunchy, it's just hard and tasteless. The nice malty taste it used to have is gone. I certainly won't be buying anymore, I hate throwing away food but I'm certainly not finishing the packet. I won't insult the birds, I'll put it in the food recycling.

The new all bran recipe is horrible and totally different from the much loved cereal. I will never buy the new recipe again. Please please bring back the original Allbran !

The new all bran doesn’t only stay brittle making it totally unpalatable, but it also tastes of nothing. Why change? All Bran used to be so nice

The limited addition of Hot honey crunch nut cereal, tastes unpleasant. The boxes were placed next to the crunchy nut cornflakes . In error I picked up these by mistake. May be this was a merchandising effort to get rid of the stock. Stick with the crunchy nut cornflakes don't waste your hard earned cash on this product.

What the hell has happened to Kellogg’s All Bran! Used to love letting it soak and eating it soft, now it’s like a cheap supermarket cereal that’s slimy and always stays crunchy on the inside. Has no taste of bran, only a slight sweetness which is horrible, I’ll be binning the box in the morning as can’t eat it, so much for changing the recipe to save waste!

Who on earth thought that these sticks were better than the original.
I can’t believe that people at Kellogg actually released them onto the public and believed it was an improvement.
What’s just as confusing is that they have been launched for over six months without them being withdrawn.

Once again, another big corporate putting profit before quality. What on earth have Kelloggs done to 'all bran'? It's now crunchy twigs of tastelessness! the creator of the original recipe must be turning in their grave. And the same goes for the recent reinvention of their iconic cornflakes, which are now equally disgusting. I will not be buying anything Kelloggs ever again! Well done Kelloggs

Have been enjoying my morning bowl of Kelloges All Bran for many years...until now! No idea the recipe had changed until my first mouthful. Just like trying to eat rubber, tasteless sticks ,that could sit in milk for hours and not disintegrate. binned the rest.Will not be buying it again unless they bring back the old recipe.

I hadn't realised Kellogg's had changed the recipe until I started eating it, for the last time!
As others have stated, the new recipe is too crunchy and doesn't taste as nice. I actually put slightly warm milk in my cereal before topping with Rice Krispies, which used to make it soft but this doesn't happen anymore. It remains overly crunchy and floats about the bowl.
I previously looked forward to the dust at the end of the box, but this won't be happening anymore and I won't get to see if this is the case as the box is going in the bin after one bowl of the disgusting new All Bran.
Unless reverting back to the original recipe, it's another customer lost.

New recipe All Bran is dreadful. Completely tasteless, won’t soak up the milk, is now like re constituted cardboard. Absolutely awful. I expect much better from Kellogg’s. Premium price for awful product.

Didn’t realise it was a new formula. Absolutely horrible, tastes fake and texture is like plastic. Will not be buying again. Yuck. 🤮

Disgusting. A poor, poor decision by Kelloggs to change from the original recipe of All Bran. Did they do a pilot test, did they ask the customers what they thought. I have instructed all my hotels contacts and cafe's etc to cease buying Kelloggs from now on. Change back to the original or we will never come back!

The new All Bran Fibre Plus version that has replaced the 'Original' version is a significant step in the wrong direction. The sticks are like plastic and do not soak up any milk. The taste is also much poorer.

I've switched to a supermarket own brand, which is not as good as the original but much better than the Fibre Plus version.

Disappointed with the new recipe. The new recipe has completely ruined the taste. Every brand tastes bland and artificial now. Very disappointed and definitely not purchasing again.

Hate the new recipe, please give us back our all brands tastes rubbish, not buying anymore from you

WHAT HAVE YOU DONE TO ALL BRAN?!
Not only will it not soften so that I can make an AllBran cake (as I’ve done for 30 years with a recipe my mum used ) after 24 hours soaking in milk , but it’s like eating slimy maggots. These extruded (?!) wormy plastic type things don’t break down so what are they doing inside us?! This is not progress, you have ruined your product.