Kellogg’s UK & IRE Reviews 

533
TrustScore 1 out of 5

1.1

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Review summary

Created with AI, based on recent reviews

Considering 485 reviews, most reviewers were let down by their experience overall. Many customers found the product to be disgusting, describing it as tasting like cardboard, slimy, or like eating twigs. People were particularly disappointed with the new recipe, noting a drastic change in taste and texture compared to the original, which they had enjoyed for many years. Reviewers also reported that the product no longer absorbed milk, remaining crunchy and dry, and often floating in the bowl. Consumers felt that the quality had significantly decreased, with some comparing it to cheaper brands or even inedible items. Many expressed frustration that the company had prioritized profit over product quality and customer satisfaction, leading to a substandard item at a premium price. As a result, numerous customers stated they would no longer purchase the product and had switched to alternative brands, often supermarket own-brands, which they found to be better and more affordable.

What people talk about most

Product

People report negative experiences with product, with many reviewers expressing strong disappointment and... See more

Quality

Reviewers highlight negative aspects of quality, expressing widespread disappointment with the new recipe,... See more

Price

Consumers express significant dissatisfaction with pricing, often perceiving products as overpriced for their... See more

Customer service

Users describe negative interactions with customer service, often feeling that their concerns are ignored or... See more

Value for money

Clients share negative opinions on value for money, with many expressing disappointment that the product has... See more

Reviews shaping this summary

Rated 1 out of 5 stars

This has got to be the most disgusting cereal I have ever tasted. Why change a formulation that was tasty and loved by lots of people to some slimy pieces of cardboard sticks. They say they tested th... See more

Rated 1 out of 5 stars

Yet again I have bought fruit and fibre cereal box from another supermarket and yet again it’s almost impossible to find any fruit in it, shoutout be called fibre and that’s it! Just turn matter of... See more

Rated 1 out of 5 stars

Tastes horrible, like cardboard, slimy. Wont dissolve into my porridge. Ruined my same breakfast of 45 years. Im upset! Can't eat it! Recipe has gone from 86% wheat bran to 78% wheat bran + wholewheat... See more

Rated 1 out of 5 stars

Treated myself to some All-Bran , slightly wary about the 'New Recipe" marking in packet. Dreadful. Like eating a bag of nails. Did you do no market research? My dog wouldn't eat this. I will boycott... See more


Company details

  1. Health Food Store

Information provided by various external sources

Discover Kellogg's healthy breakfast cereals and snacks. Find nutritional advice, healthy recipes and Kellogg's offers and promotions online.


Contact info

1.1

Bad

TrustScore 1 out of 5

533 reviews

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No history of asking for reviews

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1.1

All reviews

(533)

481 reviews in the last 12 months

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Rated 1 out of 5 stars

Awful now

Used to love all bran, soaked in milk overnight and topped with yogurt and fruit.
The all bran old recipe was fantastic for this, flavourful with a lovely texture, soaked or fresh and crunchy.
New version is vile, goes slimy when soaked and just nasty when crunchy no malty flavour at all.
Going out for the birds.
Shame

February 2, 2026
Unprompted review
Rated 1 out of 5 stars

I am not a fan of the new recipe ...

This is the first time I have bought All Bran for a few years, I did not realise that the recipe had changed and was quite shocked and disappointed in the experience. I have no intention of pouring another bowl or buying it ever again. A complete waste of money! 🙁

February 1, 2026
Unprompted review
Rated 2 out of 5 stars

POP-TARTS STRAWBERRY

HEARD GOOD THINGS
OPEN TO NEW IDEAS
BUT FREQUENTLY REGRET

WHETHER EXPERIMENTATION IS WORTH IT

A CANCER TEST SUBJECT
HEY YES

EXPERIMENTING IN KITCHEN
LIMITED CAPABILITIES
LIMITED PERIOD OF DESIRE
GO FOR WHAT YOU KNOW
GO FOR WHAT YOU LOVE

About this item
8 Toaster pastries
Cannot be microwaved
No aritificial colours
No aritficial flavours
Product of United Kingdom (PT ARE USA)

POP TARTS CAN BE MICROWAVED
SANS COVER
YOU GET A DIFFERENT EXPERIENCE
LOOSE THE CRUNCH
HEAT CARE ADVISED

YOU HAVE ALREADY EXPERIMENTED BY BUYING
SO CONTINUE
PERSONALLY UNDERWHELMED BY THE PRODUCT

IN TOASTER OR MICRO
AIR-FRYER OR COLD

83 YEARS OLD
BEFORE MY HANDS RETIRED
WAS COOKING TO SURVIVE
FOR MUCH LONGER THAN
THIS PRODUCT HAS DELIGHTED - MOST

AS EVER IF YOU ARE LEFT-SIDE OF POND
VARIETIES OVERWHELM - 24 PLUS
RIGHT-SIDE UNDERWHELM

ALL EXPERIENCES HAVE BEEN OK
"WOULD YOU LIKE ANOTHER"
"WANT ELSE DO YOU HAVE"🧝‍♀️(IN MY DREAMS)

POPULARITY - QUICK AND EASY

SHORTBREAD (PROPER)
CONDENSED MILK
BOTH HEATED
CLOTTED CREAM CORNISH POURED
ICE CREAM SPOONED
IS WAY BETTER THAN PT

THIS IS QUICK EASY AND TASTES DIVINE

AS A FORMER COOK
FOOD CAN BE A LOT BETTER THAN POP TARTS
EVEN IF COULD CHOOSE ANY FLAVOUR FROM THE US
I AM SURE MY COMMENT WOULD REMAIN

KELLOGG'S IS A GO -TO
BUT NOT POP TARTS
MY LIMITED RESOURCES ARE BETTER SPENT
MY LIMITED DESIRE FOR FOOD IS SAVED FOR
ME FAVES
SORRY POP TARTS NOT INVITED

DESIRE FOR FOOD IS LIMITED DUE TO THE "C" WORD

October 31, 2025
Unprompted review
Rated 1 out of 5 stars

Kelloggs Allbran Goolge comments


Hey Google, So is it more nutritional and more fibrous to eat the packet rather than its contents?

Google said:- "It’s a close-run race, but the cardboard box might actually win on honesty.

If you were to tuck into the packaging instead of the new All-Bran Fibre Plus, here is how the "nutritional" face-off looks:

Fibre Content: Corrugated cardboard is almost 100% cellulose (fibre). Since the new Kellogg's recipe has dropped to a measly 10g of fibre per serving, the box is technically the "High Fibre" option in this scenario.

Ingredients: The box is free from the wholewheat flour filler that’s ruining the texture of the cereal. It also lacks the sugar and barley malt extract found in the shreds—though, at this point, users claim the cereal tastes just as bland"

UPDATE - Overnight soaked the packet in water achieving a childhood memory papier-mâché solution and taste tested both. Not only is the pack more nutritional and fibrous it actually tastes better (but lacks the appearance of edibleness). Shall work on drying it and putting it through our pasta machine and review and may update this review.

Also, left some product in the garden overnight expecting the birds to have consumed it; but they haven't and it remains crisp as ever!

January 30, 2026
Unprompted review
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Rated 1 out of 5 stars

New recipe disappointment.

The new recipe All Bran Fibre Plus is a serious disappointment. It now reminds me of extruded animal food, is tasteless and does not soak up milk. I am very unlikely to buy another packet and am going to have to scour alternatives to find a better product.

January 29, 2026
Unprompted review
Rated 1 out of 5 stars

All Bran is now new and Inedible…

I have loved Allbran..hot or cold since a child in the '60's. It is now inedible. Either hot or cold. It tastes completely different..horrible in fact and is slimy. It's like plastic and wheras the original All bran tasted healthy this sends a warning from my tastebuds that it shouldn't be eaten. Did Kellogs even try eating it? Virtually a whole box wasted. Save your money and give it a swerve.

January 27, 2026
Unprompted review
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Rated 4 out of 5 stars

High bran - High stakes

As the original Albran disappeared from the shelves last year to be replaced by a disgusting and frankly inedible alternative, I switched to Sainsbury’s own brand sticks. Guess what, this is no longer available in store and is listed on their website as ‘out of stock’. Is this part of efforts to remove any competition to Albran’s new recipe?

January 24, 2026
Unprompted review
Rated 1 out of 5 stars

Kelloggs Allbran is absolutely awful

Kelloggs Allbran is absolutely awful. I purchased a big box yesterday after not eating it for a year. It is slimy, tasteless and too thick and crunchy. Its like eating twigs off a tree. I am so dissapointed and I will be throwing it in the bin. Therfore, the aim to save food waste is an epic fail.

January 24, 2026
Unprompted review
Rated 1 out of 5 stars

New recipe is a recipe for disaster

New recipe is a recipe for disaster! Just wasted money on this awful product, horrible, tasteless and awkward to eat. Why try to fix something that's not broken? Original All Bran was great, but I definitely will not be buying this new version again. Bad decision to change this Kellogg's.

January 24, 2026
Unprompted review
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Rated 1 out of 5 stars

New All Bran is awful

The new fibre plus is really unappealing, the sticks have a slimy outside and crunchy inside when in milk, and they are pretty bland compared to the old delicious malty flavour. I will not be buying any more of the new recipe.

January 24, 2026
Unprompted review
Rated 1 out of 5 stars

I've found an alternative

After complaining directly to Kelloggs Customer Service about the new recipe which I found inedible for the reasons given by previous reviewers I have at last found an alternative! Try Marks and Spencers Bran Sticks....just like the old style Kellogs

January 22, 2026
Unprompted review
Rated 2 out of 5 stars

These are the healthiest yet expensive…

These are the healthiest yet expensive type, I was ok with sparing 5 euros but I'm very disappointed with this new recipe. What did you expect Kellogg's? The taste is not the same and they are too long. I am truly struggling to eat them without making a mess.

I hope you will consider the old version... Not all things need to change.

January 23, 2026
Unprompted review
Rated 1 out of 5 stars

Try other brands.

I haven't been enjoying the new crispy All Bran by Kelloggs. So much so, l have been testing out all the other supermarket own brands. The best l have found which is nearest to the old original all bran is by M&S. They've called their version Bran Sticks! Will be shopping for this in the future. Kelloggs really ought to take a look at their reviews and have a rethink.

January 22, 2026
Unprompted review
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Rated 1 out of 5 stars

Kelloggs what have you done?

Kelloggs what have you done?? Just awful. Been enjoying the old Albran for 55 years. Thought I'd bought the wrong cereal then realised this was the only version. Luckily Tesco do a version of Albran so have been buying theirs.

January 17, 2026
Unprompted review
Rated 1 out of 5 stars

Reduced Quality Premium Price

I loved AllBran fibre cereal as compared to other brands it contains 90+% fibre however
Have noticed a drastic change in taste and texture similar to cheaper brands
Indeed on checking fibre now 78% with no reduction in price despite a poor substandard product !!

Shame as will try looking for an ALL BRAN cereal by ingredients

Naughty profiteering

January 17, 2026
Unprompted review

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