I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the... See more
Company replied
I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get... See more
Company replied
Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of... See more
Company replied
4.2
Great
787 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Sameer helped me when order was not…
Sameer helped me when order was not here ive tried it smells great not sure it lasts too long but will find out when I use it more Tommorrow nice smell tho really like it
July 26, 2026
Unprompted review
Reply from Liquid
Thank you so much for your review! 😊 We're delighted Sameer was able to help when your order didn't arrive as expected.
It's great to hear you're enjoying the fragrance so far and love the scent. We hope it continues to impress as you wear it more over the coming days. Thank you for your support—we really appreciate it! 💖
Love LL team! 💖
Its not a great scent.
Its not a great scent.
I'm aware it is suppose to smell different on people but its really not great.
i have had many different aftershaves and even make my own scents.
I'm returning and assume that i will have to pay postage.
Not a great experience after being suckered in on FB ads.
July 19, 2026
Unprompted review
Reply from Liquid
We’re sorry to hear the fragrance wasn’t to your taste and that your experience didn’t meet expectations. We completely understand that scent is very personal, and we appreciate you giving it a try. Please reach out to our customer service team and ask to speak with Mashal, who will be happy to assist with you.
Kind regards,
Team LL!
Amazing and genuinely helpful
Amazing experience!
I had a query about my contact and delivery details and within minutes Syed got back to me and was incredibly helpful.
It was sorted out straight away and I felt like I mattered.. I can't wait for my product to arrive, if its as great as this experience I'll be blown away. I can't recommend everyone at Liquid London enough Thank you so much for your help
July 25, 2026
Unprompted review
Reply from Liquid
Thank you so much for your amazing review! 😊 We're thrilled to hear Syed was able to help with your query so quickly and make the whole process so easy. Knowing you felt valued as a customer means the world to us.
We'll be sure to pass your wonderful feedback on to Syed. We can't wait for your order to arrive, and we hope you love your fragrance just as much as the service you received. Thank you for your recommendation! 💖
Love LL team! 💖
Recieved perfume quickly which is good…
Recieved perfume quickly which is good as they want the cash quick.
Perfume Pheromone is a huge let down. Doesn’t last and my friends could hardly smell it on a night out.
Not a sophisticated smell, more supermarket perfume.
July 25, 2026
Unprompted review
Reply from Liquid
We’re sorry to hear that the fragrance didn’t meet your expectations, particularly regarding its longevity and scent profile. We really appreciate you taking the time to share your honest feedback, and we’re glad your order arrived quickly. Please reach out to our customer service team and ask to speak with Mashal, who will be happy to assist you further.
Kind regards,
Team LL!
This company have dealt with my order…
This company have dealt with my order promptly. They are very helpful and fulfilled my request with ease. I would highly recommend anyone to order from them. Thank you Amanda
July 25, 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review, Amanda! 😊 We're delighted to hear your order was dealt with promptly and that our team could fulfil your request with ease.
Your recommendation means so much to us, and we really appreciate you taking the time to share your experience. We hope you love your fragrance and look forward to welcoming you back again soon! 💖
Love LL team! 💖
Couldn't thank the customer service…
Couldn't thank the customer service Agent Hassan enough. Friendly and fast service. Thanks liquid London.
July 25, 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 😊 We're delighted to hear Hassan provided such friendly and fast service. We'll be sure to pass your kind words on to him—he'll really appreciate it!
Thank you for choosing Liquid London and for taking the time to share your experience. We hope to see you again soon! 💖
Love LL team! 💖
Thank you so much
Thank you so much , you went above and beyond, smells lovely and great price , keep up the great work x
July 25, 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 😊 We're thrilled to hear you had such a great experience and that you love your fragrance.
Your kind words mean so much to us, and we're delighted we could go above and beyond for you. Thank you for your support—we can't wait to welcome you back again soon! 💖
Love LL team! 💖
Extremely diasappointed
Extremely diasappointed in this product. I dont believe for 1 minute that it smells different on everybody . It smells like YSL and that perfume smells awful. I got sucked in by all the influencers raving about it. So a big waste of money.
July 24, 2026
Unprompted review
Reply from Liquid
Thank you for taking the time to share your feedback. We're sorry to hear the fragrance didn't meet your expectations and that you were disappointed with your purchase. We understand how frustrating this must have been, especially after seeing positive reviews. We'd love the opportunity to help, so please reach out to our customer support team and ask to speak with Mashal, who'll be happy to assist further.
Kind regards,
Team LL!
Customer service experience was excellent
I was please of the outcome off my request
July 24, 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 😊 We're delighted to hear you had an excellent experience with our customer service and that we were able to resolve your request to your satisfaction.
Your kind words mean a lot to us. Thank you for your support, and we hope to welcome you back again soon! 💖
Love LL team! 💖
Brilliant brand and excellent…
Brilliant brand and excellent communication especially with Clare who sorted out my queries
July 24, 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 😊 We're delighted to hear you had such a positive experience with us and that Clare was able to answer your queries so well.
We'll be sure to pass your kind words on to Clare. Thank you for your support—we really appreciate it and hope to see you again soon! 💖
Love LL team! 💖
Perfume didn't arrive on 30 06 26 as…
Perfume didn't arrive on 30 06 26 as stated. Loads of excuses from Evri. We weren't home(we were) l didn't tell them a safe place( l did) The problem is is we live on a farm with a one track lane. Evri can't be bothered coming down, all all others do. Sent e mail to Liquid London & Rizwan dealt with it within a couple of hours. Hes' sending out a replacement express delivery free of charge. Great service , thank you Rizwan
July 23, 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 😊 We're so sorry your order didn't arrive as expected and understand how frustrating courier issues can be. We're delighted Rizwan was able to step in quickly, resolve everything within a couple of hours, and arrange an express replacement for you.
We'll be sure to pass your kind words on to Rizwan. Thank you for your patience and support—we really appreciate it! 💖
Love LL team! 💖
Alix was absolutely fantastic can't say…
Alix was absolutely fantastic can't say enough about the service they provided my original order was lost in transit but Alix was super and sorted a replacement order with express delivery came the next day and very impressed will definitely be ordering again and telling people about them
Once again thank you so much
July 22, 2026
Unprompted review
Reply from Liquid
Thank you so much for your amazing review! 😊 We're so sorry your original order was lost in transit, but we're delighted Alix was able to get everything sorted with a replacement sent via express delivery.
We'll be sure to pass your wonderful feedback on to Alix—they'll be thrilled to hear it! Thank you for your kind words, your recommendation, and your support. We can't wait to welcome you back for your next order! 💖
Love LL team! 💖
I received the wrong item
I received the wrong item, I got For Him instead of For Her, I emailed them and they replied the same day, I explained what had happened, showed them the photo of the item, they were very apologetic and sent me the right perfume, at no extra cost, I received my item today, from the email to my delivery was only 3 days, Alix was brilliant and understood, I wasn’t expecting them to do this but very happy with how they dealt with it.
July 21, 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 😊 We're so sorry you received the wrong item, but we're delighted Alix was able to get everything sorted quickly and make the process as smooth as possible for you.
We'll be sure to pass your kind words on to Alix—they'll be thrilled to hear them! Thank you for recognising our customer service, and we hope you absolutely love your fragrance. 💖
Love LL team! 💖
Not worth the hype
Yeah isnt great I didnt think it would be tbh but I thought i would give it a try hoping I would be wrong as everyone on these videos seem to be raving about how amazing it is but its not that great tbh and the scent wears off really quickly. 34 quid for two bottles including discount just seems a lot for something that isnt as great they make out.
Changed my review to a one star would give it zero if I could because I reached out to Diane and so far no help whatsoever and it seems like im just being ripped off
July 23, 2026
Unprompted review
Reply from Liquid
We're sorry to hear the fragrance didn't live up to your expectations. We understand it's disappointing when a product doesn't match the experience you were hoping for, especially after hearing so many positive reviews.
Fragrance performance can vary from person to person, but we really appreciate you giving us a try and sharing your honest feedback. Please contact our customer service team and ask to speak with Diane, who'll be happy to discuss your experience and see how we can help.
Love LL team! 💖
Fantastic Customer Service!
Thanks again Peter. I am really impressed with your kind response and prompt action in resolving a minor issue. Will gladly come back to your company again. Great product and excellent customer service. You have made my day!
Mr M Tyler
July 23, 2026
Unprompted review
Reply from Liquid
Thank you so much for your fantastic review, Mr Tyler! 😊 We're delighted to hear Peter was able to resolve your issue quickly and that his support made such a positive difference.
We'll be sure to pass your kind words on to Peter. It's wonderful to know you're happy with both our products and customer service, and we can't wait to welcome you back again soon! 💖
Love LL team! 💖
Excellent aftershave
Excellent aftershave. 10/10 scent. And 10/10 service. Highly recommend.
July 23, 2026
Unprompted review
Reply from Liquid
Thank you so much for your amazing review! 😊 We're thrilled to hear you're loving your fragrance and that both the scent and our service earned a 10/10 from you.
Your recommendation means the world to us. Thank you for your support—we can't wait to welcome you back for your next order! 💖
Love LL team! 💖
Great customer service
I would like to thank Clare for an excellent customer support in helping me to resolve an issue with my lost parcel. She was friendly, understanding and quick to reply. She made arranging the replacement stress free and I really appreciate how efficiently it was handled.
Thank you for your excellent customer service and going the extra mile to help
July 22, 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 😊 We're so sorry you received the wrong perfume, but we're delighted Syed was able to put things right straight away and get the correct one sent out to you.
We'll be sure to pass your kind words on to Syed. Thank you for recognising our customer service—we really appreciate your support and hope you love your fragrance! 💖
Love LL team! 💖
False advertising at its best
Guys, steer clear of this junk! LQD make really wild promises about the Pheromone effect. It promises girls will love the scent and the pheromone will have them ripping your clothes, wanting to get you in bed. No, no, no..... The wife was not impressed and definitely not turned on in any way shape or form. No one remarked on the scent smelling nice either. I wear a lot of expensive aftershaves and always receive lots of positive comments. However, Liquid London for him failed miserably on all accounts. To add insult to injury the scent wears off really quickly too. So, by the very remote chance you actually like the smell of LQD it fades extremely quickly.
Don't buy it.... learn from my mistake and give it a wide berth. Invest that money in some quality fragrance like Prada Luna or D&G King..... honestly you'll thank me.
July 17, 2026
Unprompted review
Reply from Liquid
We're sorry to hear our fragrance didn't meet your expectations and that you were disappointed with both its performance and longevity. We understand that fragrance is a very personal experience, and we're sorry it wasn't the right fit for you.
We really appreciate you taking the time to share your honest feedback. Please contact our customer service team and ask to speak with Diane, who will be happy to discuss your experience and see if there's anything we can do to help.
Love LL team! 💖
Wrong perfume
The perfume I received was the wrong one. I emailed the company and had an apology from Syed and the right perfume was immediately sent to me. Very efficient service.
July 20, 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 😊 We're so sorry you received the wrong perfume, but we're delighted Syed was able to put things right straight away and get the correct one sent out to you.
We'll be sure to pass your kind words on to Syed. Thank you for recognising our customer service—we really appreciate your support and hope you love your fragrance! 💖
Love LL team! 💖
Big Thanks to Bilal! 😊
Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of still recieving the order before Saturday, (as it's for my friends Birthday!) I am Super Happy & Appreciative of the efforts Bilal went to, to help me resolve this issue today. His level of customer care was Above & Beyond! So Thanks again To You, Bilal. For being so understanding, kind & caring towards me as a customer & aiding me to find a resolution that works. You were truly fantastic! 😊
July 21, 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 😊 We're so sorry you experienced a delivery issue, but we're absolutely delighted Bilal was able to step in and help get everything resolved before your friend's birthday.
We'll be sure to pass your incredibly kind words on to Bilal—he'll be thrilled to hear his care and dedication made such a difference. Thank you for recognising his efforts and for choosing Liquid London. We hope your friend loves their gift! 💖
Love LL team! 💖
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.