Liquid Reviews 

787
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 572 reviews, reviewers had a great experience with this company. Customers frequently praise the dedicated support team for their prompt, efficient, and extremely helpful assistance when resolving unexpected account issues. Many people truly appreciate the friendly staff members who consistently go above and beyond to ensure order problems are handled smoothly. However, some customers also noted that the fragrance does not last very long on the skin throughout the day. A few individuals additionally experienced frustrating delivery delays and minor shipping complications with external couriers handling their parcels. Consumers mentioned that these transit hiccups required them to contact support for quick replacements.

What people talk about most

Product

Customers had ambiguous experiences with product, reflecting a mix of satisfaction and disappointment. Many... See more

Customer service

People report positive experiences with customer service, noting that support agents are consistently... See more

Staff

Reviewers mention positive feedback about staff, highlighting helpful and efficient support for various... See more

Order

Consumers find order to be positive, highlighting how easy and quick the ordering process is. Reviewers... See more

Delivery service

Users describe ambiguous interactions with delivery_service, noting a mix of exceptionally prompt shipments... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service... See more

Company replied

Rated 5 out of 5 stars

I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the... See more

Company replied

Rated 5 out of 5 stars

I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get... See more

Company replied

Rated 5 out of 5 stars

Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of... See more

Company replied



Contact info

4.2

Great

TrustScore 4 out of 5

787 reviews

5-star
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4.2

All reviews

(787)

571 reviews in the last 12 months

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Rated 1 out of 5 stars

A fake perfume real Rip off stay clear

This was a pure rip off
Perfume does not stay on you for 5 mins and when i asked to return it been told if more than 2 sprays gone out of it they will return it to me as it was used of course more than two sprays went out of bottle as u had to try spray more to get a scent on u
A pure scam please beware before purchasing that even though they offer u a 30 day money back gaurantee u wont get it if u sprayed more than 2 sprays

August 4, 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear you're disappointed with your experience. This is certainly not the standard we aim to provide, and we'd really like the opportunity to look into this for you.

Our returns policy is in place for hygiene reasons, but we never want a customer to feel let down. Please contact our customer service team and ask to speak with Diane, who will be happy to review your case and discuss your concerns further.

Love LL team! 💖

Rated 3 out of 5 stars

The product itself sadly didn't work

The product itself sadly didn't work for me , I've trialled different scents and for some reason it A) doesn't last very long and B) causes me a reaction on my skin.

It could be I'm just unlucky with it . What I will say is the customer service has been brilliant . Diane was very attentive and even offered for me to trial an alterative scent . On this occasion I can't rave on about the product but that's just because I didn't get the desired effect and am unable to wear it on my skin . Maybe I can give it to a friend who will have a better experience .

August 3, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for taking the time to leave such a thoughtful review. 💖 We're truly sorry to hear the fragrances weren't the right fit for you and that they caused a skin reaction. We completely understand how disappointing that must have been.

We're so pleased, though, that Diane was able to support you and offer an alternative to try. Providing the best possible customer service is always our priority, even when a product isn't the perfect match.

Thank you again for your honest feedback and kind words about our team. We really appreciate it and hope your friend enjoys the fragrance if you decide to pass it on. Wishing you all the best! 💕

Love LL team! 💖

Rated 5 out of 5 stars

Sameer was extremely helpful when I…

Sameer was extremely helpful when I contacted customer services regarding my recent order, they handled my issue quickly and efficiently. I would definitely recommend Liquid London

August 3, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 💖 We're delighted to hear Sameer was able to help with your recent order and that your issue was resolved quickly and efficiently.

We'll be sure to pass your kind words on to Sameer. Thank you for your recommendation and support—we're so pleased you had a great experience with us!

Love LL team! 💖

Rated 5 out of 5 stars

Great service by liquid london yet…

Great service by liquid london yet again, this time by Peter McA. I had to return a product and get it replaced, nothing is too much trouble, all sorted quickly and professionally.

August 3, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review! 💖 We're delighted to hear you've had another great experience with us and that Peter McA was able to sort your return and replacement quickly and professionally.

We'll be sure to pass your lovely feedback on to Peter. Thank you for your continued support—we're always here if you need us and look forward to welcoming you back again!

Love LL team! 💖

Rated 5 out of 5 stars

Sameer was very helpful in assisting…

Sameer was very helpful in assisting with a delivery query. The product is amazing and one of the best in the market that my Girlfriend loves! I'll continue to order from here again!

August 2, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing review! 💖 We're delighted to hear Sameer was able to help with your delivery query and get everything sorted for you.

It's fantastic to know you're loving the fragrance and that your girlfriend does too! Thank you for your continued support—we can't wait to welcome you back for your next order.

Love LL team! 💖

Rated 1 out of 5 stars

Waste of money!

Absolutely no smell with this perfume at all. Was tried by several of my friends and not one of them could smell anything. Waste of money!

July 30, 2026
Unprompted review
Liquid logo

Reply from Liquid

We're so sorry to hear about your experience. What you've described certainly isn't what we would expect, as all of our fragrances are formulated to have a noticeable scent.

From what you've described, this could potentially be a batch-related issue. Diane from our customer service team has already reached out to you as we'd really like the opportunity to investigate this and get it resolved for you.

We hope to hear from you soon so we can make this right.

Love LL team! 💖

Rated 1 out of 5 stars

My order never arrived they offered to…

My order never arrived they offered to send a new one but got lost in the post they said this is 3rd one still waiting Iv sent 2 more emails with no response very disappointing as I was really looking forward to a new aftershave

July 10, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for your feedback. We're very sorry for the frustration and disappointment this has caused. We've been trying to contact you, but unfortunately our emails appear to be marked as spam, so they haven't been reaching you.

We've already arranged and sent a replacement for you, and we'd love to make sure you're kept up to date with its progress. Could you please reach out to us with an alternative email address and ask for Mashal. Once we have it, we'll be able to assist you as quickly as possible.

Kind regards,
Team LL!

Rated 5 out of 5 stars

Absolutely love the perfumes

Absolutely love the perfumes. One was delayed and Clare was an absolute star in getting a new one out and offering a discount on my next purchase.

July 24, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 💖 We're thrilled to hear you absolutely love our perfumes.

We're sorry one of your orders was delayed, but we're delighted Clare was able to get a replacement sent out quickly and look after you. We'll be sure to pass your lovely feedback on to her. Thank you for your support—we can't wait to welcome you back again soon!

Love LL team! 💖

Rated 5 out of 5 stars

Prompt reply to my email and issue was…

Prompt reply to my email and issue was resolved within minutes, other online traders should take a leaf out of Liquid Londons book, great service.

July 31, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review! 💖 We're delighted to hear your issue was resolved within minutes and that you were impressed with our customer service.

Your kind words really mean a lot to us, and we're so pleased we could provide the level of service you deserve. Thank you for your support—we hope to welcome you back again soon!

Love LL team! 💖

Rated 5 out of 5 stars

I have received my order of the…

I have received my order of the Pheromone perfume and mens scent.
I had seen reviews of it on line.
All I can is WoW WoW WoW. It is a truly an amazing Perfume and one I will continue to purchase. The mens Scent is also truly amazing. If any is thinking of purchasing please do it is wonderful

July 29, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing review! 💖 Wow, we're absolutely thrilled to hear you're loving both the Pheromone Perfume and the Men's Scent!

Your recommendation means the world to us, and we're so happy they've exceeded your expectations. Thank you for your support—we can't wait to welcome you back for your next order!

Love LL team! 💖

Rated 1 out of 5 stars

waste of money rubbish

waste of money rubbish

July 29, 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear you were disappointed with your purchase. We understand it's frustrating when a product doesn't meet your expectations.

We'd really appreciate the opportunity to learn more about your experience and see if there's anything we can do to help. Please contact our customer service team and ask to speak with Diane, who will be happy to assist you.

Love LL team! 💖

Rated 1 out of 5 stars

Not buying again …

My experience with purchasing my liquid London pheromone perfume for her was excellent at the collecting my money, delivery then very unknown and long. Around 2 weeks with no prior information regarding that. Then the delivery and first smell very disappointing. Can only be described as cheap scent and no change even when sprayed on three different people. I wouldn’t freshen a room with it. Awful smell. Totally not anything like the hype. Last time I will trust someone saying all the hype crap. New to tick tock so that’s me out.

July 27, 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear your experience didn't meet your expectations, from the delivery through to the fragrance itself. We understand how disappointing that must have been, especially after seeing so much excitement around the product.

We'd really appreciate the opportunity to discuss your experience further and see how we can help. Please contact our customer service team and ask to speak with Diane, who will be happy to assist you.

Love LL team! 💖

Rated 5 out of 5 stars

A very big thank u to alix who sorted…

A very big thank u to alix who sorted my problem. Always answered me back on an email kept me updated on my parcel.would order from liquid London again. Thank u alix. Looking forward to receiving my perfume as a friend of mine has got it and recommended it. Love the smell.

July 28, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 💖 We're delighted to hear Alix kept you updated every step of the way and was able to get everything sorted for you.

We'll be sure to pass your kind words on to Alix. We hope you love your perfume just as much when it arrives, and thank you for choosing Liquid London!

Love LL team! 💖

Rated 5 out of 5 stars

If you’re thinking about getting this…

If you’re thinking about getting this perfume, get it! It’s amazing, the smell, it lasts all day and the price is fantastic. I emailed the company about something and they emailed back straight away solving the problem, absolutely 5 star

July 28, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review! 💖 We're thrilled to hear you're loving your fragrance and that it lasts all day for you.

We're also delighted our customer service team was able to respond quickly and resolve your query. Your kind words and recommendation mean so much to us. We hope you continue enjoying your fragrance, and we can't wait to welcome you back again soon!

Love LL team! 💖

Rated 1 out of 5 stars

Don't waste your money

After seeing so many adverts about liquid London i thought I'd try it.
When buying a different perfume by post, I try to get a free sample, even if it means a postage cost.
After finding out they don't do free samples, I thought ok I'll just order the £7 atomiser , see if i like it before making a bigger purchase! So glad I did not waste anymore money.
Not only did the perfume not last very long, the scent is nothing to shout about! Air freshener gives a better smell!

July 28, 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear the fragrance wasn't to your taste and didn't meet your expectations. We understand how disappointing it is when something you've been excited to try isn't the experience you were hoping for.

We have tried to contact you by email to discuss this further, but unfortunately our messages keep bouncing back. It appears our email address may have been marked as spam or blocked. Please check your spam/junk folder and ensure our email address is marked as safe, or contact our customer service team and ask to speak with Diane so we can help resolve this for you.

Love LL team! 💖

Rated 5 out of 5 stars

Amazing customer service from Adam

I accidentally ordered an extra perfume by mistake.
I emailed the company and within minutes a refund had been issued by a lovely chap Adam.
So impressed with his wonderful customer service.

July 27, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 💖 We're delighted to hear Adam was able to help so quickly and resolve your order issue within minutes.

We'll be sure to pass your kind words on to Adam—he'll really appreciate them. Thank you for your support, and we hope you continue to enjoy your fragrances!

Love LL team! 💖

Rated 2 out of 5 stars

Smells alright

Smells alright, doesn’t last very long the scent seems to disappear pretty quickly and certainly doesn’t do as it says with the whole “attract your partner” claim he said it’s nice but nothing too game changing so just a gimmick for advertising.

July 1, 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear the fragrance didn't fully meet your expectations. We appreciate your honest feedback and understand your disappointment regarding both the longevity and your experience with the advertising.

We'd love the opportunity to discuss this further with you. Please contact our customer service team and ask to speak with Diane, who will be happy to assist and see how we can help.

Love LL team! 💖

Rated 1 out of 5 stars

Potential buyers look beyond social media reviews before purchasing.

I purchased Liquid London after seeing a lot of hype on TikTok and Instagram, but I was extremely disappointed. Despite its claims, the fragrance barely lasted minutes on my skin. With a large perfume collection and a good sense of quality fragrances, this one simply doesn't deliver. The online buzz feels driven more by influencer promotion than by the actual product. I'd suggest potential buyers look beyond social media reviews before purchasing.

July 27, 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear our fragrance didn't meet your expectations. We completely understand how disappointing it is when a product doesn't perform as you'd hoped, especially after seeing so much excitement around it.

Fragrance can perform differently depending on skin chemistry and other factors, but we genuinely appreciate you taking the time to share your honest feedback. Please contact our customer service team and ask to speak with Diane, who will be happy to discuss your experience and see how we can help.

Love LL team! 💖

Rated 5 out of 5 stars

I cancelled my order and Yaseen was…

I cancelled my order and Yaseen was really efficient and helpful in sorting it out quickly. Thank you! 🙏

July 25, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 💖 We're delighted to hear Yaseen was able to assist you efficiently and make the cancellation process quick and hassle-free.

We'll be sure to pass your kind words on to Yaseen. Thank you for your support, and we hope to welcome you back again in the future!

Love LL team! 💖

Rated 2 out of 5 stars

Smells nice but not as advertised

Smells nice, not driving anyone crazy like adverts led me to believe. False advertising 👍

July 27, 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear the fragrance didn't fully meet your expectations. While we're pleased you liked the scent, we understand your disappointment that it didn't deliver the experience you were hoping for.

We'd really appreciate the opportunity to discuss your feedback further. Please contact our customer service team and ask to speak with Diane, who will be happy to assist you and see how we can help.

Love LL team! 💖

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