Liquid Reviews 

774
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 572 reviews, reviewers had a great experience with this company. Customers frequently praise the dedicated support team for their prompt, efficient, and extremely helpful assistance when resolving unexpected account issues. Many people truly appreciate the friendly staff members who consistently go above and beyond to ensure order problems are handled smoothly. However, some customers also noted that the fragrance does not last very long on the skin throughout the day. A few individuals additionally experienced frustrating delivery delays and minor shipping complications with external couriers handling their parcels. Consumers mentioned that these transit hiccups required them to contact support for quick replacements.

What people talk about most

Product

Customers had ambiguous experiences with product, reflecting a mix of satisfaction and disappointment. Many... See more

Customer service

People report positive experiences with customer service, noting that support agents are consistently... See more

Staff

Reviewers mention positive feedback about staff, highlighting helpful and efficient support for various... See more

Order

Consumers find order to be positive, highlighting how easy and quick the ordering process is. Reviewers... See more

Delivery service

Users describe ambiguous interactions with delivery_service, noting a mix of exceptionally prompt shipments... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service... See more

Company replied

Rated 5 out of 5 stars

I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the... See more

Company replied

Rated 5 out of 5 stars

I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get... See more

Company replied

Rated 5 out of 5 stars

Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of... See more

Company replied



Contact info

4.2

Great

TrustScore 4 out of 5

774 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 48 hours

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4.2

All reviews

(774)

565 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very helpful and quick

Very helpful and quick

July 7, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for your kind words! We're so pleased you found our service helpful and quick. We really appreciate your support! Team LL ❤️

Rated 5 out of 5 stars

I want to thank to Claire,she made my…

I want to thank to Claire,she made my dream come through.Today I received my perfume,and it's more then I expected.All this thanks to Claire,as my first order didn't got delivered by Evri, Claire made sure I got my second one.Thank you ever so much,smells amazing,it's bigger bottle then I expected.Vety recommended, especially if it goes through Claire ❤️

July 7, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! We're delighted Claire was able to turn things around and make sure your perfume reached you. It's fantastic to hear you're so happy with it, and we'll be sure to pass on your lovely words to Claire. Enjoy your new fragrance! Team LL ❤️

Rated 4 out of 5 stars

Unfortunately my item did not arrive

Unfortunately my item did not arrive, but Hassan S from customer services was quick to sort the problem out and I was happy with the outcome.

July 2, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for your feedback! We're sorry your item didn't arrive, but we're so pleased Hassan was able to resolve the issue quickly and leave you happy with the outcome. We really appreciate your support! Team LL ❤️

Rated 5 out of 5 stars

I ordered 2

I ordered 2, and only one turned up, i emailed them thay got back everytime, and thay was really helpful.

June 28, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for your feedback! We're sorry there was an issue with your order, but we're so pleased our team could help and keep you updated throughout. We really appreciate your patience and support! Team LL ❤️

Rated 5 out of 5 stars

Amazing customer service from Peter…

Amazing customer service from Peter Mca. Sorted my problem straight away with apologies,reordered my items at 💯 discount as I paid for priority but still didn't recieve 9 days later. Quick response on all emails. Just got to wait for my new order now xxx

July 6, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful feedback! We're delighted Peter was able to resolve everything quickly and keep you updated throughout. We hope your new order arrives soon, and that you love it when it does! Team LL ❤️

Rated 3 out of 5 stars

Disappointed (now edited update)

Ordered and arrived in good time. First spray - wow! Smelt amazing! I applied after a shower and to say I’m disappointed is an understatement. I tried various methods to make the scent last - freshly showed, moisturised, Vaseline… nothing makes it last!

I reached out to customer service, what I got back was poor. They sent me a list of ways to make it work and last - I had tried them all. I asked if I could send it back for a refund - no. Because I had used more than 2 sprays. (Given the advice applying to three places, it’s a poor return policy anyway!). The bottle hardly has any out of it it’s not like I’ve used half a bottle!

I asked if a sample of the cherry one could be sent, so I can try that before buying as it may just be the ‘for her’ one which doesn’t last on me, no. We don’t do samples.

Overall, the perfume smells amazing but it’s very disappointing as 6-8 hours it does not, I would have to reapply every half an hour if I stood a chance of anyone even smelling it. My husband came to me ten minutes after applying freshly showered and moisturised and couldn’t smell a thing.

I have even let my 19 year old daughter try it, same thing. My 39 year old friend - same thing.

Maybe it’s that particular batch which is goosed, or they fake a lot of the good reviews.

Don’t waste your money.

UPDATE:
Since my review on trust pilot, liquid London reached out to me via messenger on Facebook. They offered to send me a replacement bottle of perfume as they agree the one I received must be faulty. Unfortunately, none of the perfume bottles or boxes have batch numbers so no way to track this back. Anyway, a new bottle arrived and I do have to say it is better. Does it last 6-8 hours? No. But it does last longer than the original bottle I received. I have tried all the different ways again and the longest duration is 2-3 hours when applying directly after a shower.
They did ask I remove my review once I received a replacement, but I said I would edit it instead to reflect my true experience. I find this fair. The replacement bottle did arrive very quickly, and as mentioned, is better than the original one I purchased, although it still doesn’t last the advertised 6-8 hours and it’s not a strong perfume.

June 6, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for sharing your feedback. We’re truly sorry to hear about your experience and understand how disappointing it must be when a fragrance you love doesn’t perform as expected. We appreciate you sharing your concerns regarding the longevity, return process, and your experience with our customer service team. We’re sorry that we weren’t able to provide the level of support you were hoping for.

We’d appreciate the opportunity to review this further and help where we can. Please reach out to our customer service team and request to speak with Mashal for further assistance.

Love LL team!

Rated 5 out of 5 stars

Professional and Helpful Customer Service - Great Support from Syed

Syed was polite, responsive, and handled my delivery issue with care. My parcel was returned due to an address error and later marked as possibly misplaced by the courier, but Syed quickly arranged a replacement and maintained professional communication throughout. His support was reassuring and genuinely appreciated.

July 3, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for the wonderful feedback! We're so glad Syed could turn things around for you and handle the delivery mishap with such care and professionalism. Your appreciation means a lot to us!

Love Team LL

Rated 5 out of 5 stars

Too my rescue

With in a few days of each other I was stressed firstly an order turned up one item short and secondly an other package was left outside my front door and not in my safe place both were dealt with by Bilal and with a few hours replacements were on the way that is GREAT customer service thank you Bilal
Anthony

July 3, 2026
Unprompted review
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Reply from Liquid

Thank you so much for the feedback, Anthony! We are so sorry for the stress those delivery hiccups caused, but we are thrilled that Bilal was able to sort everything out for you so quickly.

Love Team LL

Rated 5 out of 5 stars

My item arrived on time but sadly must…

My item arrived on time but sadly must of been damaged in transit, I emailed and straight away a new item has been sent out straight away. Thankyou to team member Syed. Thankyou, the perfume smells beautiful.

July 4, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for the lovely review! We are so sorry your original item arrived damaged, but we're thrilled Syed was able to get a replacement sent out to you so quickly. We are so glad you love the perfume!

Love Team LL

Rated 5 out of 5 stars

Both Usama and Bilal provided excellent…

Both Usama and Bilal provided excellent 5 star customer service today. I’m thoroughly impressed with their speedy responses and Bilal’s strive to ensure I was happy with my order. Everything was handled swiftly and professionally within a matter of hours. Really appreciate your help and will definitely be using this excellent brand again. Would definitely recommend the ‘Her’ Perfume - Thanks Guys!😊

July 4, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for the fantastic 5-star review! We are so proud of Usama and Bilal for providing you with such speedy, professional service. We truly appreciate your recommendation of the 'Her' perfume and can't wait to welcome you back again soon!

Love Team LL

Rated 5 out of 5 stars

Lost perfume

Waheed was very helpful my first order was lost with Evrie couriers which has happened to me before I suggested royal mail is usually better ,they sent me another bottle and I received it today thank you waheed for solving this problem

July 1, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for the feedback! We are so sorry for the trouble with the original delivery, but we're thrilled Waheed was able to get a replacement sorted out for you quickly. We really appreciate your patience and your helpful suggestion!

Love Team LL

Rated 5 out of 5 stars

First time that i have used Liquid…

First time that i have used Liquid London & i'm very pleased that i found them, I seen them on Facebook so thought that i would see what all the fuss was about. Ordered my goods late Thursday evening on a 1-2 day delivery & true the their word they were delivered first thing Saturday morning! Would definitely recommend to anyone 100%! I had an issue with the Royal Mail app not saying my order was out so contacted them & a lad called Adam got straight back to me reassuring that my order was out will arrive on time & he was spot on 😊A massive thank you to Adam & the team!!

July 2, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for the wonderful review! We are absolutely thrilled that your first experience with Liquid London was a success and that our speedy delivery lived up to the hype. A huge thank you for recognizing Adam's reassurance too—he'll be so happy to hear he was spot on!

Love Team LL

Rated 5 out of 5 stars

Perfume

I would like to thank
Sameer for her prompt
Friendly service in
sorting our problem

July 4, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for the lovely feedback! We are so glad Sameer could help sort out your problem with such prompt and friendly service. We truly appreciate you taking the time to share your experience!

Love Team LL

Rated 5 out of 5 stars

Anas was brilliant

Anas was brilliant

When I had an issue he sorted it out immediately 👍

July 3, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for the great feedback! We are thrilled to hear that Anas was brilliant and sorted out your issue immediately. We truly appreciate your support!

Love Team LL

Rated 5 out of 5 stars

The response from my initial enquiry…

The response from my initial enquiry was quick. Fortunately, the representative Waheed was prompt and professional.

July 2, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for the kind words! We are thrilled to hear that Waheed was able to assist you quickly and professionally.

Love Team LL

Rated 1 out of 5 stars

Does not last and as for try and send…

Does not last and as for try and send back if not happy. They only refund if you have had 1 to 2 sprays or they send it back to you and you have to pay postage . I paid for 24 hours 4 days later . Terrible response and not helpful. Tried to contact but can only e mail no customer services on site

July 3, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for taking the time to share your feedback. We're sorry to hear that your experience didn't meet your expectations. We understand your concerns regarding the returns process and would really like the opportunity to review your experience and help find a suitable resolution. Please reach out to our customer service team and request to speak with Mashal for further assistance.

Rated 5 out of 5 stars

Excellent customer service

My first order arrived smashed, I contacted Liquid London who were very accommodating, I sent them photos and they messaged back and sent out a replacement which arrived today in perfect condition. Great customer service very speedy replacement would definitely recommend.

July 2, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your kind review. We're sorry your first order arrived damaged, but we're delighted we could get a replacement to you quickly and that it arrived in perfect condition. We really appreciate your patience and are pleased to hear you were happy with our customer service. Thank you for your recommendation and for choosing Liquid London!

Team LL

Rated 2 out of 5 stars

Was so looking forward to trying this…

Was so looking forward to trying this perfume when delivered I opened it and sprayed some on and yes it does smell really nice but only stayed for about 30 mins then I couldn't smell it anymore so disappointed

June 30, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for taking the time to share your feedback. We're sorry to hear that the fragrance didn't meet your expectations in terms of longevity. Fragrance performance can vary depending on factors such as skin chemistry and application, so experiences can differ. We'd really like the opportunity to look into this with you and help find a suitable solution. Please reach out to our customer service team and request to speak with Mashal for further assistance.

Rated 5 out of 5 stars

Customer care

Ordered perfume and when it was delivered, even though their packaging was excellent, the bottle had smashed.
Their representative Nikki was really helpful and a replacement was received yesterday.

July 1, 2026
Unprompted review
Liquid logo

Reply from Liquid

We're so sorry your bottle arrived damaged, but we're delighted Nikki could get everything sorted for you quickly! 😊 Even with the best packaging, accidents can sometimes happen in transit, so we're pleased your replacement arrived safely.

Thank you so much for your kind words about Nikki and our customer service. We'll be sure to pass your feedback on to her—it'll make her day! 💖

Love LL team! 💖

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