Living DNA Reviews 

715
TrustScore 4 out of 5

4.2

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Rated 1 out of 5 stars

Covered in fine print, once you get DNA results, Living DNA doesn't want you to get a copy, $60, more including PDF, then PFF with your own data is copy protected to prevent sharing with family. To... See more

Company replied

Rated 5 out of 5 stars

The service is excellent. They are fast, forthcoming, and the answers are very satisfactory. The expected time was as promised and they delivered. We are very pleased and would definetely recommend... See more

Company replied

Rated 5 out of 5 stars

Excellent customer support. Have purchased 4 kits over last 5 years and give them as gifts and never been disappointed by the service or the recipients reaction. Had to contact them this year as we... See more

Company replied

Rated 5 out of 5 stars

A Fabulous Customer Service Representative named Clare has helped me several times. I'm 80 years old, not very computer literate, and Clare has been kind enough to patiently assist me through the 3 c... See more

Company replied

Company details

  1. Genealogist

Written by the company

Living DNA brings you an ancestry DNA test that tells you the story of your past like never before. Order online today.


Contact info

4.2

Great

TrustScore 4 out of 5

715 reviews

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1-star

No recent history of asking for reviews

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4.2

All reviews

(715)

80 reviews in the last 12 months

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Rated 4 out of 5 stars

Contact

I made contact with somebody in the company. hard to do for most!
Although I did not change the way the company looks at their data from areas of reference.

October 1, 2025
Unprompted review
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Reply from Living DNA

Hi John,

Thank you for your review. We are always happy to help.

Kind regards,

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Rated 5 out of 5 stars

I had issues getting started

I had issues from the start. I contacted the support team right away and they quickly found the trouble was caused by me skipping an important step (1). Then after doing the DNA analysis the results were inconclusive, which Living DNA advised me of, and presented options to choose from. I opted for taking another DNA sample. The kit came quickly, and the test results came equally fast. Thank you again

August 16, 2025
Unprompted review
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Reply from Living DNA

Hi John, Thank you so much for your kind review, we are always happy to help!

Have an amazing day

Kind regards,

Rated 5 out of 5 stars

LivingDNA always customer oriented!

The LivingDNA team has always responded incredibly fast, has been very friendly, and has always found a good solution. Would definitely recommend their services!

June 4, 2025
Unprompted review
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Reply from Living DNA

Hi, Thank you so much for your review! We are always happy to help.

Kind regards,

Rated 5 out of 5 stars

Quick and competent response

It start with a real quick response from a real person. Normally you get either an automatic mail or you have to wait for ages.
So a very good start. And this continued during our exchange and the problem was solved without any unnecessary discussion.
Exactly the way you want to communicate.
Perfect!

July 25, 2025
Unprompted review
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Reply from Living DNA

Hi Martin,

Thank you so much for your review! We are always happy to help.

Kind regards,

Clare

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Rated 5 out of 5 stars

The crème de la crème of dna companies

I’ve tested with 3 different dna companies and I’d like to say that Livingdna is by far my favourite experience. Firstly, I was very pleased with my results, which I received well before the projected 8 weeks. The regional breakdown was second to none for detail. My ydna and mtdna was also included, as was family matching. Additional tests can be purchased ( Viking, classical, Neanderthal etc) I purchased them all at a very reasonable price. Again very happy with the results. Customer service is excellent. Claire who I have spoken to a few times is very detailed in her responses and polite to boot! Contacting them is easy and responses are swift. If you’re planning on doing a dna test , particularly if like me, you’re from the uk, Livingdna is the way to go. Fabulous experience.
Darren.

September 2, 2025
Unprompted review
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Reply from Living DNA

Hi Darren,

Thank you so much for your wonderful review! I have shared this with the team who will be pleased to hear you are enjoying your Living DNA experience.

Kind regards,

Clare

Rated 5 out of 5 stars

Great job of helping customers trouble…

Great job of helping customers trouble shoot the process. Each bump in the road for me was answered in a reasonable amount of time, with patience and a helpful interaction to lead me on the right path. Now I am waiting for the results.

July 15, 2025
Unprompted review
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Reply from Living DNA

Hi Martie,

Thank you for your review! We are pleased to help.

Kind regards,

Clare

Rated 5 out of 5 stars

I had a very unique situation

I had a very unique situation. I live in the tiny West African country of Benin but am a citizen of the United States. I didn't fit neatly into any of the websites that livingdna had created to provide their product. However customer service worked with me, actually added additional options just for me, and sent the package out. The response time was amazing! The analysis was done early. I am so very happy that excellent customer service still exists and I was able to benefit from it.

August 20, 2025
Unprompted review
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Reply from Living DNA

Hi Aiza,

Thank you so much for your review. We are pleased we could help.

Kind regards,

Clare

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Rated 5 out of 5 stars

Lost Sample

My wife and I both ordered kits from Living DNA. Unfortunately, although my wife’s kit was received, mine was not, apparently being lost in the mail. When I queried the company, One of the representatives, Clare M responded and, over a couple of weeks checked with the appropriate company points where it might be, and kept me informed. Finally, concluding that it was lost, she simply ordered a replacement kit to be shipped to me. It was wonderful customer service, and Clare was responsive, and friendly, as well as professional.

July 30, 2025
Unprompted review
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Reply from Living DNA

Hi Larry,

Thank you for your lovely review. I'm always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

Slovenia isn’t West Balkan

I’m rewriting this after being accused of using AI for my first review. Just to clarify, I’m a real person and this is based fully on my own research and personal opinion.

Living DNA includes Slovenia in a region called West Balkan, which honestly doesn’t make much sense. Geographically, Slovenia is part of Central Europe. Genetically, culturally and historically, Slovenia has a lot more in common with Austria or northern Italy than with the southern Balkans.

What bothered me even more was the genetic grouping. Slovenians were lumped in with populations from Serbia, Bosnia, Montenegro, and others, but these are not genetically the same groups. We might share some overlap with northern Croatia, but even that part of Croatia is more Central European than Balkan.

Also, the label West Balkan DNA is misleading. There’s no such thing as a single West Balkan genetic group. For example, Albania is also in the Western Balkans, but Albanians have a completely different genetic profile from Slavs or Central Europeans. The region is way too diverse to be grouped under one simplified label.

This isn’t just my opinion. A 2018 study in Frontiers in Genetics found that Slovenians are closer genetically to Northern and Eastern Europeans. Another study in Scientific Reports (Fernandes et al., 2020) showed that Slovenians cluster more with Central Europeans, not with populations from the southern Balkans.

Living DNA should really rethink how it defines regions like this. A more accurate and research-based approach would make the results much more meaningful for people from Central and Southeastern Europe.

August 7, 2025
Unprompted review
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Reply from Living DNA

Hi GS,

Thank you for your review. This feedback has been passed on to the team for investigation.

Kind regards,

Clare

Rated 5 out of 5 stars

Clare M is awesome!!!

Clare was prompt in receiving the response that I need. Very professional and has a heart to serve her customers.

August 5, 2025
Unprompted review
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Reply from Living DNA

Hi KD,

Thank you so much for your review! I am always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

Clare M is outstanding and if everyone…

Clare M is outstanding and if everyone at Living DNA is as kind to each customer that would mean the entire team should receive the highest ratings possible.

There were several communications with Clare M but for this communication I am showing the current date.

August 4, 2025
Unprompted review
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Reply from Living DNA

Hi Roland,

Thank you so much for your lovely review! I'm always happy to help.

Kind regards,

Clare

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Rated 5 out of 5 stars

Raw DNA data feature and great Customer Service

I like the feature on their website to upload raw data from another DNA lab and to compare.
Additionally, I truly appreciate the Customer Service of Living DNA - they respond quickly and efficiently. I've been reaching out to their team a few times over the past 2 years and the quality of service has consistently been on top- especially Ms. Clare. Thank you!

July 1, 2025
Unprompted review
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Reply from Living DNA

Hi Veronica,

Thank you so much for your review! We are pleased to hear that you have been enjoying your Living DNA experience.

Kind regards,

Clare

Rated 5 out of 5 stars

The best by far...

I have received genetic information from other DNA companies, but honestly, Living DNA is not only the best at diagnosing genes with great accuracy, but also its customer service and the personal care of each of its agents ensure that the client receives the best attention. Clare, was the best.

June 8, 2025
Unprompted review
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Reply from Living DNA

Hi CET,

Thank you so much for your lovely review!

We are so pleased to hear that you are enjoying your Living DNA experience and I have shared your review with the whole team.

Kind regards,

Clare

Rated 5 out of 5 stars

I’ve had a great experience with communication with Clare!

I’ve had a great experience with submitting my DNA with Living DNA. Clare was great communicating with me when I had questions about getting multiple tests for my wife & daughter. I also found out I have Viking DNA!

May 30, 2025
Unprompted review
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Reply from Living DNA

Hi John,

Thank you so much for your wonderful review! We are always happy to help.

Kind regards,

Clare

Rated 4 out of 5 stars

The process was smooth but there seems…

The process was smooth but there seems to be little or no guidance in understndingthe results

July 4, 2025
Unprompted review
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Reply from Living DNA

Hi Denis,

Thank you for your review.

Please contact our customer service team who will be more than happy to help you understand your results. help@livingdna.com.

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Rated 2 out of 5 stars

I did Confusednot receive any notification…

I did not receive any notification except tha my mother was of welsh lineage. I foind this confusing as previous and much more expliciit analysis previously done som while ago completey disagrees. Also my name that is my father’s lineage is welsh and still evident in Wales. I am confused

October 20, 2024
Unprompted review
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Reply from Living DNA

Hi Mr Mogridge,

Thank you for your review.

Please contact our customer service team who will be more than happy to help you understand your results. help@livingdna.com.

Kind regards,

Clare

Rated 5 out of 5 stars

Personal attention through the customer…

I haven’t worked with similar companies before, so I can’t make direct comparisons—but I was genuinely impressed by the personal attention I received from customer service. Every question I had was thoroughly answered, and it was clear that the agent took the time to understand my situation and respond with a thoughtful, original message, rather than generic templates.

June 1, 2025
Unprompted review
Living DNA logo

Reply from Living DNA

Hi DT,

Thank you so much for your wonderful review! We are always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

My expirience is 100% positive.

My expirience is great.
All is working precisely, well and fast.
The support team worked immediately and solved my issue.

June 30, 2025
Unprompted review
Living DNA logo

Reply from Living DNA

Hi J,

Thank you so much for your review! We are always happy to help.

Kind regards,

Clare

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