Tina at the showroom in Notting Hill was extremely helpful and patient. She made an otherwise stressful (for me) shopping experience way easier. With her help I am happy with my purchase of both a cou... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
The team were so patient with us, we came in every weekend for a month until we chose the right sofa. Shout out to Lili who helped us on two occasions and provided excellent customer service. We can’t... See more
Company replied
If you’re looking for help choosing your sofa then you couldn’t do better than Tia at Loaf’s Notting Hill store. Her knowledge of the sofas was excellent. She explained the details very well and the d... See more
Company replied
Tia spent a lot of time showing us sofas to our specifications. She knows the range very well, so was able to answer all our questions off the cuff. She could not have been more helpful. Later, we di... See more
Company replied
Company details
- Furniture Store
- also in
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Notting Hill
Written by the company
Comfort is our thing
We make laid-back furniture for people to really kick off their shoes and lead happier, more relaxed lives. We're champions of serious quality and good old-fashioned craftsmanship. And we only make stuff that we'd enjoy in our own homes... preferably with a cup of tea!
Contact info
103 Lancaster Road, W11 1QN, London, United Kingdom
- 02031418300
4.6
Excellent
60 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Tina at the showroom in Notting Hill…
Tina at the showroom in Notting Hill was extremely helpful and patient. She made an otherwise stressful (for me) shopping experience way easier. With her help I am happy with my purchase of both a couch and an accent chair. Thanks Tina!
October 10, 2026
Reply from Loaf - Notting Hill
Thank you for your kind review. I know that Tina will be so pleased to hear this and that she helped you with your purchase. Kind regards
Fab experience
The team were so patient with us, we came in every weekend for a month until we chose the right sofa. Shout out to Lili who helped us on two occasions and provided excellent customer service. We can’t wait to see our sofa!
October 10, 2026
Unprompted review
Reply from Loaf - Notting Hill
I am glad to hear you found your sofa. It is a considerable purchase and we understand you have to get it right. I hope you enjoy it when it arrives. Best regards
Reply from Loaf - Notting Hill
Thank you for the kind review. We really appreciate it, if you need anything further please let us know. Best regards Julie.
If you’re looking for help choosing…
If you’re looking for help choosing your sofa then you couldn’t do better than Tia at Loaf’s Notting Hill store. Her knowledge of the sofas was excellent. She explained the details very well and the difference in the range of fabrics. Tia made it a great experience. Thank you! Belinda
September 30, 2026
Unprompted review
Reply from Loaf - Notting Hill
Tia and the Notting Hill shack will be delighted to hear this, it is great to hear that you were so well looked after and had such a positive experience. Thank you.
Lovely Loaf
I visited the shop twice. Once to research and once to buy. On each occasion the Assistant was well informed, gave excellent advice and was warm and welcoming. The experience was extremely pleasant.
September 23, 2026
Reply from Loaf - Notting Hill
Thank you for the Feedback regarding your visits to the Notting hill shack, they will be really pleased to hear this. Warm regards Julie
Very helpful staff
Sadiqa at the Notting Hill branch was so helpful - thank you!
September 13, 2026
Unprompted review
Reply from Loaf - Notting Hill
Thank you for your lovely review! We're absolutely delighted to hear that Sadiqa at our Notting Hill branch provided you with such helpful service. We always strive to ensure our customers have a positive experience, and it’s wonderful to know that Sadiqa made a difference for you during your visit.
If you have any further questions or need assistance with anything else, please don’t hesitate to reach out. We're here to help!
-Trishna
Great experience
The Salesperson - Tia - was fantastically helpful. Very nice in-shop vibe.
September 12, 2026
Unprompted review
Reply from Loaf - Notting Hill
That's great to hear! We're really pleased that you enjoyed your experience with us. Tia is indeed a fantastic member of our team, and it's wonderful to know that her assistance made a positive impact during your visit. - Trishna
Thanks, Tia!
Tia spent a lot of time showing us sofas to our specifications. She knows the range very well, so was able to answer all our questions off the cuff. She could not have been more helpful.
Later, we did have some annoying problems setting up the finance plan, but that was a glitch in the finance provider's software, not Loaf's.
September 8, 2026
Unprompted review
Reply from Loaf - Notting Hill
Thank you for the feedback. Tia will be thrilled to hear this, I am glad she was able to help you make your sofa selection. I am sorry you had a glitch with the finance, I hope that is all sorted for you now. If you need any further assistance please let us know, we are here to help. Warm regards, Julie
Sadiqa was excellent
Sadiqa was excellent - very approachable and easy to talk to. She really helped us choose a beautiful olive wodge and I'm so excited to get it home! She even called back when I requested her help and honestly, has been the best person to deal with at Loaf. I had some not great experiences with other staff so I'm glad she was there!
August 25, 2026
Unprompted review
Reply from Loaf - Notting Hill
, thank you for the review, Sadiqa, will be so happy to hear that she helped with your experience and selection. I hope you enjoy the sofa when it arrives. warm regards Julie
Tia was very helpful showing sofas…
Tia was very helpful showing sofas (including sofa beds), fabric samples and suggesting best color combinations. Thanks to her our experience at the store was very pleasant!
August 21, 2026
Unprompted review
Reply from Loaf - Notting Hill
Hello, thank you for taking the time to review us, we really do appreciate it. Warm regards Julie
I was helped by a lovely lady working…
I was helped by a lovely lady working on the desk called Min. She was polite and gave me some very useful advice! I will be purchasing soon! :)
August 22, 2026
Unprompted review
Reply from Loaf - Notting Hill
Thank you for the feedback, I'm glad to hear Min helped you on your sofa journey, I shall pass this onto her. Best regards Julie
Super lovely and great service from…
Super lovely and great service from Lily and Min! Really quick and can’t wait to see my sofa!
August 22, 2026
Unprompted review
Reply from Loaf - Notting Hill
Thank you for the 5 review, I'm really glad you received top service from Lily and Min, I'll pass it on. Enjoy your sofa when it arrives. Best regards Julie
My order has run into some sort of IT/delivery problem
The purchase of the sofa went perfectly until the collection of my old sofa needed to be added to the order. Sadly, its still not sorted and I’ve been left very puzzled why either an IT glitch or delivery firm problem can’t be sorted quickly.
August 18, 2026
Reply from Loaf - Notting Hill
Thank you for the Feedback. We have had some gremlins in the system and it has caused us all some frustrations. I hope this has been resolved for you now. Kind regards Julie
All perfect as always .
August 18, 2026
Reply from Loaf - Notting Hill
Thank you for taking the time to leave such a wonderful review! We're thrilled to hear that everything was perfect for you, as always. Your feedback means a lot to us and helps us continue to provide the best service possible.
If you have any further questions or need assistance with anything else, please don't hesitate to reach out. We're here to help!
Best regards,
The Loaf Team
Great customer service in the stores
Great customer service in the stores - loved the layout. Especially the snacks! Website could do with some work though.
August 10, 2026
Reply from Loaf - Notting Hill
I'm glad you enjoyed your trip to the shacks. The website is always evolving, but we take your Feedback on board and look at ways to improve it. Kind regards Julie
Reply from Loaf - Notting Hill
Hi Danielle,
I'm so glad to hear you found the team helpful, enjoy your new goods when they arrive.
Kind regards
Julie
Excellent in-store service
The store staff were really helpful for showing me the various sofas and considerations of each design which I had not considered before. Thank you so much!
May 11, 2026
Reply from Loaf - Notting Hill
Hi Jamie,
Thank you for your review.
We’re delighted to hear the store team were so helpful in guiding you through the different sofa options and features. It’s great to know they helped highlight considerations you may not have thought about before.
Warm regards
Cynthia
Friendly staff who knew her job well
Friendly staff who knew her job well, couldn’t have been more helpful.
May 5, 2026
Reply from Loaf - Notting Hill
Hi Rosemary,
Thank you for your review.
It’s wonderful to hear you found the team so friendly, knowledgeable, and helpful during your visit. I’ll be sure to share your kind feedback with them.
Warm regards
Cynthia
We went to the Notting Hill Store and I…
We went to the Notting Hill Store and I can’t stress how kind and helpful everyone was. They deserve appraisal.
April 27, 2026
Reply from Loaf - Notting Hill
Hello Erika,
Thank you for the review!
It is great to you had such a positive experience at the Notting Hill Shack.
Thank you,
Fraser
3 weeks delay, little notice , do not buy !
We bought a couch which should have taken 10-12 weeks to arrive. They obviously pushed it to 12 weeks which is definitely within their right. However they moved the delivery date twice! Moving it by 3 weeks! It was the delivery company not even them who contacted us,
We booked a parking suspension for smooth delivery which won't be used,
My parents and friends are coming to visit and there is no couch,
Completely unacceptable
April 4, 2026
Unprompted review
Reply from Loaf - Notting Hill
Hi Ines,
Thank you for your review.
I’m so sorry to hear about the delays and the impact this has had on your plans especially with visitors coming and the added inconvenience of arranging parking suspension, We're deeply sorry for the limited notice and poor communication, that’s not the experience we want for our customers.
We’d really appreciate the opportunity to look into this properly for you. We’ve requested a few more details so we can better understand what’s happening and see how we can help. Please do get back to us when you can
Warm regards
Cynthia
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.