Tina at the showroom in Notting Hill was extremely helpful and patient. She made an otherwise stressful (for me) shopping experience way easier. With her help I am happy with my purchase of both a cou... See more
Company replied
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The team were so patient with us, we came in every weekend for a month until we chose the right sofa. Shout out to Lili who helped us on two occasions and provided excellent customer service. We can’t... See more
Company replied
If you’re looking for help choosing your sofa then you couldn’t do better than Tia at Loaf’s Notting Hill store. Her knowledge of the sofas was excellent. She explained the details very well and the d... See more
Company replied
Tia spent a lot of time showing us sofas to our specifications. She knows the range very well, so was able to answer all our questions off the cuff. She could not have been more helpful. Later, we di... See more
Company replied
Company details
- Furniture Store
- also in
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Notting Hill
Written by the company
Comfort is our thing
We make laid-back furniture for people to really kick off their shoes and lead happier, more relaxed lives. We're champions of serious quality and good old-fashioned craftsmanship. And we only make stuff that we'd enjoy in our own homes... preferably with a cup of tea!
Contact info
103 Lancaster Road, W11 1QN, London, United Kingdom
- 02031418300
4.6
Excellent
60 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 96% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Incredibly helpful team at Loaf
Incredibly helpful team at Loaf - charming and polite. A very pleasant shopping experience
November 2, 2025
Reply from Loaf - Notting Hill
Hi Adam,
Thanks so much for your lovely feedback! We’re thrilled to hear our team made your shopping experience such a pleasant one.
Warmest Regards,
Paris
Reply from Loaf - Notting Hill
Hi Ann,
Thank you so much!
We’re thrilled to hear you enjoyed the treats and found our team helpful. We appreciate your kind words!
Warmest Regards,
Paris
Reply from Loaf - Notting Hill
Hi Alexi,
Thank you so much for your lovely feedback!
I’m so glad to hear you enjoyed the product and had a great experience in our shack. Our team takes pride in creating a welcoming atmosphere and helping every customer find exactly what they’re looking for.
We can’t wait to see you again soon!
Kind regards,
Manny.
Great service
October 26, 2025
Reply from Loaf - Notting Hill
Hi Daniel,
Thank you for your review
We’re so glad you’re happy with the service you received.
We hope you enjoy your lovely Loaf item
Warm regards,
Cynthia
Fantastic in-store experience
We had a fantastic experience at the Notting Hill branch with Muna. She was enthusiastic and went through everything with us in helping to decide on our new bed. We made a purchase with her the same day and feel great about our choice. First class customer service from Muna. Can’t wait to have the bed!
October 18, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Yasmin,
Thank you so much for your lovely feedback and for shopping with Loaf!
Amazing to hear you had such a fantastic experience at our Notting Hill branch with Muna. She truly is a star and we’ll be sure to pass along your kind words. I’m delighted you found the perfect bed and felt supported throughout the process. I can’t wait for you to receive it and start enjoying it. Here’s to many restful nights ahead!
Warm regards,
Manny.
Great customer service and in-store…
Great customer service and in-store experience a pleasure.
October 3, 2025
Reply from Loaf - Notting Hill
Hi Juliet,
Thank you for shopping with Loaf!
I’m happy to hear your experience in our Shack was a treat, and that our customer service was swift, professional, and informative. We take great pride in delivering a premium standard of care.
Hope to hear from you again soon!
Warm regards,
Manny.
Great service and quality product
Great variety of fabrics for custom made cushions. Excellent quality and friendly, efficient service.
October 5, 2025
Reply from Loaf - Notting Hill
Hi Luis,
Thank you so much for you review
We’re delighted to hear you’re happy with both the quality of your cushions and the friendly, efficient service you received.
It’s lovely to know you enjoyed exploring our range of fabrics we hope your new cushions add the perfect finishing touch to your home.
Warm regards,
Cynthia
Nice experience at the store
Nice experience at the store. Lots of product on display and polite staff. Loaf’s transparency with pricing and options makes it a very easy process to get an order over the line. Many thanks!
August 30, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Lawrence,
Thank you so much for taking the time to share your experience!
We’re delighted to hear that you enjoyed your visit to the store and found the process smooth and transparent that’s exactly what we aim for. We'll be sure to pass your kind words along to the team.
Thanks again for choosing Loaf. We hope you absolutely love your new piece!
Kind regards,
Manny.
Nice experience
Nice showroom, with lots on display- and very helpful, well informed staff.
September 5, 2025
Reply from Loaf - Notting Hill
Hi Tim,
We truly appreciate your amazing 5-star review!
We're excited to have you visit us again soon.
Best wishes,
Jasmin
Sav, brand ambassador
My original experience with loaf was slow and difficult. However since I contacted the loaf shop in Notting Hill and Sav took over my order my experience has been much better.
Sav has been very efficient, proactive, clear and positive. She has responded to my emails in good time despite the fact you have been very busy. She has kept me informed of what is happening which I have appreciated after my difficulties in contacting loaf before.
August 26, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Alan,
Thank you so much for taking the time to share your feedback.
While we're sorry to hear that your initial experience with us wasn’t smooth, we’re really pleased to know that Sav was able to turn things around for you. She’ll be absolutely chuffed to hear your kind words! It's great to know she’s been clear, proactive, and responsive, exactly the service we aim to provide.
We truly appreciate your patience and are so glad you're now feeling more supported. If there’s anything else we can do, just let us know!
Warmest Regards,
Paris
Reply from Loaf - Notting Hill
Hi Osmond,
Thank you so much for taking to leave us a review
We’re delighted to know that our team made your visit to our Notting Hill shack a positive experience. It truly warms our hearts to hear that our friendly staff were there to help you out
Keep Loafing on!
Warm regards
Koya was very attentive and helpful.
Koya was very attentive and helpful.
I made two purchases and hope to be able to return for more items we need in due course.
Thank you Koya!
You were a 5 Star salesperson!
August 13, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Richard,
Thank you so much for your lovely review! We're absolutely thrilled to know that you had a fantastic shopping experience with us!
Koya will be over the moon to hear your wonderful compliments!
We can't wait to welcome you back for more items in the future!
Best Wishes!
Jasmin
Thoroughly explained all the financial…
Thoroughly explained all the financial options there are in order to able to purchase a sofa. Never phased by repetitive questions, it can be quite daunting choosing a new sofa. There are varying styles designs etc. Friendly patient staff.
August 7, 2025
Reply from Loaf - Notting Hill
Hi Mary
Thank you for taking the time to leave us a review. It's wonderful to hear that our colleagues have managed to answer all your questions, choosing a sofa is an important decision.
Our staff know it can be daunting, and its important we take the time to go through everything with you and make sure you're comfortable.
If you need anything else in the meantime please do let us know, we're always happy to help.
Kind Regards,
Peter.
The lady who helped me in the store was…
The lady who helped me in the store was very informative, and provided qualitative guidance.
August 9, 2025
Reply from Loaf - Notting Hill
Hi Gary,
Thank you for taking the time to leave us a review,
We're delighted to hear that you received helpful guidance at our Notting Hill shack. We know that adding a new sofa to your home is a big decision, and we're here to provide you with all the information you need to make the best choice.
We can’t wait to see this lovely piece in your home!
Warm regards,
Cynthia
The staff in store and over the phone…
The staff in store and over the phone when asking about delivery
July 27, 2025
Reply from Loaf - Notting Hill
Hi Tracie,
Thank you so much for your feedback!
We appreciate you taking the time to share your positive experience in one of our shacks, as well as how our customer service team was helpful, and answered any questions you had.
Please let us know if there is anything we can help with.
Warmest Regards,
Paris
I visited loaf’s Notting Hill “shack”…
I visited loaf’s Notting Hill “shack” and received great customer service from the onset. They have a really good selection of sofa’s, beds and fabrics.
July 17, 2025
Reply from Loaf - Notting Hill
Hi Hannah,
Thank you so much for taking the time to share your experience!
We’re thrilled to hear you enjoyed your visit to our Notting Hill Shack and that our team made a great impression from the very start. It’s wonderful to know you found the selection of sofas, beds, and fabrics to your liking. We take pride in curating pieces that feel just right for every home.
If there's anything else we can help with or if you have any questions following your visit, please don’t hesitate to get in touch.
Thanks again for popping by!
Warm wishes,
Paris
Fantastic in store service!
I looked online to buy my sofa from Spain. Then while I was in London I visited the shop in Ladbroke Grove. Arzouni spent about an hour with me discussing what I was after and what would fit my flat and set up. Very helpful and nice.
July 8, 2025
Reply from Loaf - Notting Hill
Hi Suzan,
Thank you so much for taking the time to leave us a review!
I’m thrilled to hear that you had such a lovely and seamless experience while shopping with us.
Our goal is to ensure that all our customers have the best experience, and we’re so happy to have provided that for you.
Keep Loafing!
Warm regards,
Cynthia
Exceptionally nice shop staff
Exceptionally nice shop staff. Very helpful and knowledgable. I stupidly came to the shop after a dentist appointment, and when I felt unwell, they made me very comfortable and brought me cold water. Altogether a really positive experience, and great products too.
July 16, 2025
Reply from Loaf - Notting Hill
Hi Nora,
Thank you so much for taking the time to leave us a review!
We’re thrilled to hear that our staff were so helpful. It truly makes us happy to ensure our customers feel welcome every time they visit our shack, and it’s wonderful to know our team made you comfortable and that you had such a great experience.
We would absolutely love to see you again soon!
Wishing you a Loafy day ahead!
Warm regards,
Cynthia
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