While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Company details
Written by the company
Lillie O’Brien established London Borough of Jam in 2011, following five years as pastry chef at St John Bread & Wine in London, United Kingdom. LBJ preserves are made in small batches and cooked for a shorter time compared to generic brands. The flavour is honest and unadulterated; it is fruit-driven, rather than sugar-driven. When tasting LBJ preserves you will always taste the fruit first followed by the sugar and a special complimentary flavour. We use natural, unrefined sugars and no commercial pectins. LBJ preserves contain no more than 4 ingredients and are dairy free & vegan. The preserves combine seasonal fruits – sourced in the UK, France, Italy and Spain – such as Victoria Plums, Greengages, Raspberries, Rhubarb and Seville Oranges with unusual additions such as bay leaf, cardamom, cocoa nibs, lemon verbena, wild fennel pollen and verjuice which we believe enhance the fruit flavours and maintain natural, respectful combinations. We can supply wholesale to cafes, restaurants and shops. We recommend serving LBJ spread upon toasted sourdough bread, mixed in bowls of hot porridge, or layered between cakes and as an accompaniment cheese. Please contact us directly for wholesale prices and our current stocklist.
Contact info
E50FF, London , United Kingdom
- orders@londonboroughofjam.com
- londonboroughofjam.com
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great Jams
Just love this shop & jams. The flavour combinations are just superb, interesting & a little bit different. Favourite flavour is Rhubarb & Cardamon
Beautiful products and great service
These have to be the best jams I've ever had. Really good service too. Arrived really quickly and well packaged. We're big fans of LBJ.
Just delicious jam!
London Borough of Jam is a staple in our house! The combination of flavours are just gorgeous! There is definitely no going back to supermarket jam, that’s for sure! Simply delicious 😋
Very yummy jam!
Very yummy jam! You can taste the fruit and they aren’t over sugared like some jams you get in the supermarket. This is my favourite go too for all xmas and birthday presents as well. Everyone loves the jams and they can also be used on a cheese platter. We will never go back to buying the stuff you get in the supermarket now. very happy 😊
Best Jam in town!
Best Jam in town!
Damson and black pepper is my favourite. I love the packaging too which makes great gifts, all my friends love it. Can’t wait for the new flavour.
I'm a London Borough of Jam fan
I'm a London Borough of Jam fan! It's so nice I've been known to eat it straight from the jar – it's that good! My favourite flavours are Rhubarb & Cardamom and Lemon & Vanilla marmalade, but I've loved everyone I have tried.
Lillie’s jam shop ⭐️ …
Lillie’s jam shop is such a gorgeous destination with the most delicious jams & delights! Can’t wait to visit again soon :)
I absolutely love LBJ
I absolutely love LBJ, and every jam I've tried has exceeded my expectations. Perfect for breakfasts, perfect for presents, perfect overall!
I've bought from the shop and online, and I attended a jam making course a few years ago too, and thought it was excellent. So interesting, and great to spend time with founder Lilli who shared her expertise, and her bright and brilliant passion for jam with us all.
Raspberry and Hibiscus is a favourite. :)
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








